📌 Core Information
🔹 Job Title: Growth Product Manager
🔹 Company: Babbel - NYC
🔹 Location: New York, NY
🔹 Job Type: Full-time, Hybrid (3 days/week in office)
🔹 Category: Product Management
🔹 Date Posted: June 30, 2025
🔹 Experience Level: Mid-Senior level (4+ years)
🔹 Remote Status: On-site (New York, NY)
🚀 Job Overview
Key aspects of this role include:
- Driving organic growth through SEO strategy and CMS platform development
- Collaborating cross-functionally with design, engineering, data, and marketing teams
- Designing and implementing high-impact, data-driven marketing experiences
- Focusing on user acquisition, conversion, retention, and lifetime value
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-informed decision making and continuous learning.
📋 Key Responsibilities
✅ Own and maintain the public website stack, introducing new users to Babbel and helping them discover the right learning plan
✅ Support both organic and paid marketing efforts through CRO and A/B testing
✅ Translate company objectives into concrete team KPIs and discover/execute user acquisition initiatives
✅ Work closely with engineering and marketing colleagues to prioritize opportunities, define experiments, create prototypes, and implement solutions
✅ Build strong partnerships with key product functions to discover, test, and release iterative improvements
✅ Maintain a product backlog and continuously improve the team’s ways of working
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication skills to align stakeholders with competing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 4+ years of experience in product management, working with agile development teams
Required Skills:
- Proven track record of delivering business value
- Experience working in cross-functional environments, fostering relationships with engineering, creative, and marketing teams
- Experience with launching and analyzing A/B tests for idea validation and iterative improvements
- Experience with Content Management Systems (Contentful in particular)
- Experience in driving SEO strategy
- Excellent communication skills in written and spoken English
Preferred Skills:
- Knowledge of web accessibility standards (WCAG 2.2 AA)
- Experience in user acquisition and/or funnel optimization
- Experience with B2C subscription businesses
ASSUMPTION: Candidates with experience in e-learning or language learning industries may have an advantage, but relevant transferable skills from other industries are also valuable.
💰 Compensation & Benefits
Salary Range: $100,000 - $115,000 per year (New York City)
Benefits:
- Working at an international start-up with a strong sense of mission
- Bonus eligible and generous 401K matching
- Responsibility from day one, with opportunities to make an impact
- Strong skill and career development, frequently working closely with the CEO and other managers
- 20 PTO days every year, with additional tenure-based days after 2 years
Working Hours: Full-time (40 hours/week), with a flexible work arrangement requiring 3 days/week in the office
ASSUMPTION: The salary range provided is based on market research for similar roles in New York City and may vary depending on the candidate's experience, education, and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: E-learning providers, focusing on language learning
Company Size: 1,001-5,000 employees, offering a dynamic and collaborative work environment
Founded: 2007, with a mission to create mutual understanding through language
Company Description:
- Driven by the purpose of creating mutual understanding through language
- Builds digital language learning products for consumers and businesses
- Focuses on making learners conversational as fast as possible, with effective learning methods backed by studies
Company Specialties:
- E-learning
- Mobile apps
- Online courses
- Language learning
- Edtech
Company Website: http://www.babbel.com
ASSUMPTION: Babbel's diverse team and global presence contribute to a unique and inclusive work culture.
📊 Role Analysis
Career Level: Mid-Senior level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Product Manager, working closely with cross-functional teams
Work Arrangement: Hybrid, with 3 days/week required in the office
Growth Opportunities:
- Potential career progression into senior product management roles or other leadership positions
- Chance to work on high-impact projects and make a significant contribution to the company's growth
- Opportunities to learn from and collaborate with a diverse and talented team
ASSUMPTION: This role offers a unique blend of strategic and tactical responsibilities, providing ample opportunities for professional growth.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in New York City
Office Location(s): 475 Park Ave S, Floor 2, New York, NY 10016, US
Geographic Context:
- New York City offers a vibrant and multicultural environment, with numerous opportunities for language practice and cultural immersion
- The office is conveniently located in Midtown Manhattan, with easy access to public transportation and various amenities
- The city's diverse population and thriving tech industry create a dynamic and innovative work environment
Work Schedule: Full-time (40 hours/week), with a flexible work arrangement requiring 3 days/week in the office
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, catering to different work preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the Product Manager or another senior leader
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Cross-functional collaboration and communication
- Data analysis and interpretation
- Cultural fit and alignment with Babbel's mission and values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on transferable skills from other industries
- Tailor your cover letter to demonstrate your passion for language learning and Babbel's mission
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and cross-functional collaboration experiences
ATS Keywords: Product management, SEO strategy, A/B testing, CMS platforms, user acquisition, conversion rate optimization, cross-functional collaboration, agile development, data analysis
ASSUMPTION: Babbel's hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best match for the role and the company's values.
🛠️ Tools & Technologies
- Content Management Systems (Contentful)
- SEO tools (e.g., Google Search Console, SEMrush, Ahrefs)
- Data analysis tools (e.g., Google Analytics, Mixpanel)
- Project management tools (e.g., JIRA, Asana)
ASSUMPTION: The specific tools and technologies used may evolve over time, but the core skills and responsibilities will remain relevant.
👔 Cultural Fit Considerations
Company Values:
- Driven by purpose
- Create mutual understanding
- Build for the long term
- Embrace diversity
- Act with integrity
Work Style:
- Collaborative and cross-functional
- Data-informed and business-oriented
- Adaptable and comfortable with uncertainty
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align stakeholders with competing priorities in a fast-paced environment?
- Can you describe a time when you drove organic growth through SEO strategy and CMS platform development?
- How do you balance strategic thinking with hands-on execution in your work?
ASSUMPTION: Babbel values candidates who can demonstrate a strong cultural fit with the company's mission, values, and work style.
⚠️ Potential Challenges
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Navigating competing priorities and aligning stakeholders across multiple teams
- Adapting to changes and uncertainties in a rapidly growing tech company
- Working effectively in a hybrid work arrangement, balancing in-office collaboration and remote flexibility
ASSUMPTION: These challenges also present opportunities for professional growth and development.
📈 Similar Roles Comparison
- Unlike traditional product management roles, this position focuses heavily on driving organic growth through SEO strategy and CMS platform development
- Babbel's unique mission and focus on language learning create a distinct work environment and company culture
- Career progression may involve transitioning into senior product management roles or other leadership positions within the company
ASSUMPTION: While this role shares similarities with other product management positions, its unique focus on language learning and organic growth sets it apart.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve Babbel's organic search rankings and drive user acquisition
- Collaborating with cross-functional teams to redesign and optimize Babbel's public website, improving user experience and conversion rates
- Conducting A/B tests to validate and iterate on new marketing initiatives, driving user acquisition and retention
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of the Growth Product Manager role at Babbel.
❓ Key Questions to Ask During Interview
- How does this role contribute to Babbel's mission of creating mutual understanding through language?
- Can you describe the team structure and dynamics, and how this role fits within the organization?
- What opportunities exist for professional growth and development within this role and the company?
- How does Babbel support work-life balance and employee well-being in a hybrid work arrangement?
- What are the most significant challenges facing the company, and how does this role address them?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and the company, and helps you assess the fit for your career goals and work preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, focusing on transferable skills from other industries
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and cross-functional collaboration experiences
- Research Babbel's mission, values, and company culture to demonstrate your fit and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
