Growth & Product Marketing Manager

📌 Core Information

🔹 Job Title: Growth & Product Marketing Manager

🔹 Company: Fitt Talent Partners

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: 2025-07-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (US-based)

🚀 Job Overview

Key aspects of this role include:

• Driving D2C growth and supporting B2B channels for an innovative sensory product company.
• Planning, executing, and optimizing revenue-generating marketing initiatives across multiple channels.
• Collaborating with internal teams and external agencies to deliver strategic campaigns and actionable insights.
• Utilizing AI tools for marketing automation, content generation, and predictive analytics.

ASSUMPTION: This role requires a strategic thinker with hands-on expertise in digital platforms, performance analytics, and cross-functional coordination to drive the company's growth trajectory.

📋 Key Responsibilities

✅ Develop and maintain a rolling 12-month marketing calendar covering product launches, promotions, and cultural moments.

✅ Coordinate paid media, email/SMS, on-site CRO, and content to hit sales, AOV, and conversion targets on Shopify.

✅ Design, launch, and analyze offer tests to boost conversion rates and optimize website structure for AI-powered search engines.

✅ Conduct quarterly customer research and launch audience-specific landing pages and offer tests informed by insights.

✅ Support sales enablement with collateral, training materials, and co-branded campaigns for global distributors and reseller partners.

✅ Facilitate coordination between internal stakeholders and external agencies to maintain consistency and accountability across campaigns.

✅ Maintain a centralized dashboard tracking MER, CAC, LTV, and repeat rate, and lead weekly growth meetings to review performance and adjust strategies.

✅ Develop segmentation strategies and automated flows in Klaviyo to improve customer retention and LTV.

✅ Collaborate with PR/community agencies to identify and activate influencers, ambassadors, and UGC creators, and track ROI and engagement from community-driven initiatives.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and cross-functional collaboration to drive marketing success and company growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-7 years leading growth or product marketing in a DTC or consumer-CPG environment

Required Skills:

• Proven ownership of a marketing calendar and ≥ $5 million revenue target
• Proficiency in GA4, Shopify, Klaviyo, Meta & Google Ads, and Amazon Seller Central/PPC
• Experience managing multiple external agencies
• Strong copywriting, brief-writing, and project management skills
• Familiarity with AI tools for marketing automation and data analysis
• Confident communicator capable of presenting data-driven decisions to founders and board members

Preferred Skills:

• Experience with SEO and content optimization for AI-powered search engines
• Fluency in Spanish or another language relevant to the target market

ASSUMPTION: Candidates with a strong background in growth or product marketing, proficiency in relevant tools, and excellent communication skills are well-suited for this role.

💰 Compensation & Benefits

Salary Range: $85,000 - $95,000 per year (for candidates in the Phoenix metro or similar cost-of-living markets)

Benefits:

• Variable Compensation: Up to 10% of base salary based on company performance and KPI achievement

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is competitive for the role and experience level, and the variable compensation component aligns with industry standards for performance-based bonuses.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources (Talent and Learning Solutions)

Company Size: Small (11-50 employees)

Founded: 2008

Company Description:

• Fitt Talent provides integrated talent solutions globally, delivering data-driven people decisions through bespoke technologies, software, and applications.
• The company focuses on strategic Succession Planning, Talent Management, and Leadership Development, driving performance and creating flourishing workforces.
• Fitt Talent partners with leading international test providers and universities, such as the University of Cambridge and the University of Eindhoven (TU/e), to ensure its solutions are scientific, tailored, and specific.

Company Specialties:

• Psychometric assessment
• Organizational Development
• Strategy development
• Executive Development
• Human Resource Planning
• Positive Psychological Interventions
• Leadership Development
• Assessment Centres

Company Website: http://www.fitt.ai

ASSUMPTION: Fitt Talent is a specialized recruitment firm focused on top health and wellness companies, and this role is being filled for one of their clients.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to senior leadership

Work Arrangement: Remote (US-based) with the possibility of on-site work in the Phoenix metro area or similar cost-of-living markets

Growth Opportunities:

• Potential to shape the company's growth trajectory and make a significant impact on its success
• Opportunities to work with external agencies and collaborate with internal teams
• Possibility to advance to a leadership or management role within the marketing department

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts and growth.

🌍 Location & Work Environment

Office Type: Remote (US-based) with the possibility of on-site work in the Phoenix metro area or similar cost-of-living markets

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large and diverse market for the company's products, with opportunities to reach customers across various regions and demographics.
• The remote work arrangement allows for flexibility and the ability to work from various locations within the US.

Work Schedule: Full-time (40 hours per week) with flexibility for a hybrid or remote work arrangement

ASSUMPTION: The remote work arrangement provides flexibility and the opportunity to work from various locations within the US, while the possibility of on-site work in the Phoenix metro area or similar cost-of-living markets allows for in-person collaboration and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the hiring manager or HR representative
• In-depth interview with the hiring manager and/or other team members
• Final interview with senior leadership or the CEO
• Background check and reference check (if applicable)

Key Assessment Areas:

• Marketing strategy and planning
• Digital marketing proficiency and hands-on experience
• Communication and presentation skills
• Problem-solving and analytical skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Demonstrate your understanding of the company and the role by addressing the key responsibilities and required qualifications in your application materials
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Be ready to discuss your approach to marketing strategy, campaign planning, and data-driven decision-making

ATS Keywords: Growth Marketing, Product Marketing, D2C, E-commerce, SEO, Analytics, Project Management, Copywriting, Customer Insights, B2B Marketing, Email Marketing, Social Media, Influencer Marketing, Community Engagement, Marketing Automation, Data Analysis

ASSUMPTION: The application process will focus on assessing the candidate's marketing expertise, strategic thinking, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• GA4
• Shopify
• Klaviyo
• Meta & Google Ads
• Amazon Seller Central/PPC
• AI tools for marketing automation, content generation, and predictive analytics

ASSUMPTION: Proficiency in the listed tools and technologies is required for this role, as they are essential for executing marketing campaigns, analyzing performance data, and driving growth.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Excellence
• Integrity
• Customer-centricity

Work Style:

• Strategic and data-driven approach to marketing
• Strong communication and collaboration skills
• Ability to work independently and manage multiple projects simultaneously
• Adaptability and willingness to learn new tools and technologies

Self-Assessment Questions:

• Do you have experience driving growth and product marketing for a DTC or consumer-CPG company?
• Are you proficient in GA4, Shopify, Klaviyo, Meta & Google Ads, and Amazon Seller Central/PPC?
• Can you effectively communicate data-driven decisions to founders and board members?
• Are you comfortable working remotely and collaborating with external agencies?

ASSUMPTION: Candidates who align with the company's values and possess the required skills and experience are well-suited for this role and will thrive in the company's collaborative and innovative work environment.

⚠️ Potential Challenges

• Managing multiple external agencies and ensuring consistent brand messaging across channels
• Keeping up with the latest marketing trends and technologies, particularly in AI-driven marketing automation and predictive analytics
• Balancing strategic planning with hands-on execution and optimization of marketing campaigns
• Adapting to a remote work environment and maintaining productivity and collaboration with internal teams and external agencies

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a strategic approach to marketing that prioritizes data-driven decision-making and continuous learning.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on growth and product marketing, requiring a strategic and data-driven approach to driving D2C growth and supporting B2B channels.
• Compared to other marketing roles in the consumer-CPG industry, this position offers a unique opportunity to work with an innovative sensory product company and drive its marketing efforts and growth.
• Career-wise, this role provides an excellent stepping stone to leadership or management positions within the marketing department or other areas of the company.

ASSUMPTION: This role offers a unique opportunity to work with an innovative company in the consumer-CPG industry and drive its marketing efforts and growth, with potential for career advancement within the company.

📝 Sample Projects

• Developing and executing a go-to-market strategy for a new sensory product launch, including a rolling 12-month marketing calendar, integrated launch plans, and cross-channel campaign coordination
• Conducting customer research and analyzing performance data to optimize website structure, content, and SEO strategy for improved visibility in AI-powered search engines
• Launching and optimizing lifecycle marketing campaigns in Klaviyo to improve customer retention and LTV, with a focus on segmentation strategies and automated flows

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the role, requiring a strong understanding of marketing principles, data analysis, and campaign optimization.

❓ Key Questions to Ask During Interview

• Can you describe the company's growth trajectory and how this role will contribute to its success?
• How does the company support collaboration and communication between internal teams and external agencies?
• What opportunities are there for professional development and growth within the marketing department or the company as a whole?
• How does the company approach innovation and staying ahead of marketing trends and technologies?
• What is the work-life balance like for this role, and how does the company support remote work and employee well-being?

ASSUMPTION: These questions will help candidates better understand the company's culture, growth trajectory, and opportunities for professional development and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, addressing the key responsibilities and required qualifications
• Prepare for behavioral and situational interview questions that focus on your marketing experience and problem-solving skills
• Be ready to discuss your approach to marketing strategy, campaign planning, and data-driven decision-making
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.