Growth Specialist : ABM & Campaign CDI

📌 Core Information

🔹 Job Title: Growth Specialist: ABM & Campaign CDI

🔹 Company: TopChrono

🔹 Location: Saint-Ouen, Île-de-France, France

🔹 Job Type: Full-Time (CDI) or Internship

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing strategic ABM and growth campaigns
• Generating and qualifying leads through targeted outreach and nurturing
• Collaborating with sales teams to ensure lead quality and follow-up
• Analyzing campaign performance and optimizing strategies based on data insights
• Working in an agile, sales-led environment where marketing is central to business growth

ASSUMPTION: This role requires a strong understanding of B2B marketing, sales processes, and CRM tools. It is ideal for candidates who are comfortable with data-driven decision making and have a proven track record in lead generation and account-based marketing.

📋 Key Responsibilities

✅ Developing and maintaining market mappings, including verticals, ICP profiles, and key market insights

✅ Identifying and prioritizing strategic accounts in collaboration with sales and marketing teams

✅ Designing and deploying personalized, multi-channel ABM campaigns (email, LinkedIn, phone)

✅ Coordinating and challenging external prospecting agencies to ensure quality and alignment with campaign objectives

✅ Proactively engaging with decision-makers via targeted outreach and lead qualification

✅ Activating and re-activating leads within the CRM, ensuring pipeline health and opportunity creation

✅ Monitoring and optimizing campaign performance, iterating strategies based on data and feedback

ASSUMPTION: This role requires strong communication skills, both written and verbal, as well as the ability to work effectively with cross-functional teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2 years of experience in B2B marketing, ABM, CRM activation, or lead generation

Required Skills:

• Proven experience in ABM, lead generation, or related fields
• Strong understanding of sales processes and CRM tools (HubSpot, Salesforce, etc.)
• Familiarity with outreach tools (Lemlist, Apollo, Sales Nav, etc.)
• Excellent communication and interpersonal skills
• Data-driven mindset with a focus on performance and optimization

Preferred Skills:

• Experience with marketing automation tools
• Fluency in French and English
• Knowledge of the transportation industry

ASSUMPTION: Candidates with experience in B2B marketing, ABM, or lead generation are strongly encouraged to apply. Familiarity with the transportation industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience and industry standards for similar roles in the Île-de-France region)

Benefits:

• Health insurance
• Retirement plan
• Employee discounts on transportation services
• Opportunities for professional development and growth

Working Hours: Full-time, 40 hours per week. Flexible hours and remote work may be considered for the right candidate.

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Île-de-France region. Actual compensation may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: TopChrono operates in the transportation industry, specializing in premium delivery services for businesses. The company focuses on providing high-quality, reliable transportation solutions for a diverse range of clients, including those in the tertiary, industrial, retail, e-commerce, healthcare, fashion, and luxury sectors.

Company Size: TopChrono is a mid-sized company with 501-1,000 employees, providing a dynamic and collaborative work environment. This size allows for ample opportunities for professional growth and development.

Founded: TopChrono was founded in 1984 and has since grown to become the leading provider of premium delivery services in the Île-de-France region.

Company Description:

• TopChrono is committed to providing exceptional customer service and building strong, lasting relationships with its clients
• The company offers a comprehensive range of transportation services, tailored to meet the unique needs of each client
• TopChrono is dedicated to creating a positive impact on society, the environment, and the cities it serves through its innovative logistical solutions

Company Specialties:

• Premium delivery services
• Customized transportation solutions
• Logistics and supply chain management
• E-commerce fulfillment and last-mile delivery

Company Website: http://www.topchrono.fr/

ASSUMPTION: TopChrono's focus on premium delivery services and customer satisfaction sets it apart in the transportation industry. The company's commitment to innovation and sustainability is evident in its mission to create a positive impact on society and the environment.

📊 Role Analysis

Career Level: This role is suitable for candidates with 2-5 years of experience in B2B marketing, ABM, or lead generation. It offers opportunities for professional growth and development within the marketing department and the company as a whole.

Reporting Structure: The Growth Specialist will report directly to the Head of Marketing and work closely with the sales and marketing teams to ensure alignment and collaboration.

Work Arrangement: This role is primarily on-site, with the possibility of flexible hours and remote work for the right candidate. The work arrangement may be tailored to the individual's needs and preferences, with a focus on maintaining a healthy work-life balance.

Growth Opportunities:

• Progression to a senior marketing role within the company
• Expansion into new markets and verticals, offering opportunities for international assignments
• Gaining experience in various aspects of marketing, including strategy, campaign management, and analytics

ASSUMPTION: This role offers a unique opportunity for candidates to gain experience in a dynamic, growing industry and contribute to the company's continued success.

🌍 Location & Work Environment

Office Type: TopChrono's headquarters is located in Saint-Ouen, Île-de-France, France, offering a modern and collaborative work environment.

Office Location(s): 22, Rue Dieumegard, Saint-Ouen, Île-de-France 93400, FR

Geographic Context:

• The Île-de-France region is home to a diverse range of industries and businesses, providing ample opportunities for networking and collaboration
• Saint-Ouen is well-connected by public transportation, making it easily accessible from other parts of the Île-de-France region
• The area offers a vibrant cultural scene, with numerous museums, galleries, and entertainment options

Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a one-hour lunch break. Flexible hours and remote work may be considered for the right candidate.

ASSUMPTION: TopChrono's location in Saint-Ouen provides easy access to a diverse range of industries and cultural attractions, making it an ideal base for a dynamic and innovative company.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and a member of the marketing team
• Final interview with the CEO or another member of the executive team

Key Assessment Areas:

• Marketing and sales knowledge and experience
• Data-driven mindset and analytical skills
• Communication and interpersonal skills
• Cultural fit and alignment with TopChrono's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of TopChrono's business and the transportation industry
• Prepare examples of your past achievements in lead generation, ABM, or related fields
• Be ready to discuss your approach to data analysis and performance optimization

ATS Keywords: ABM, growth, lead generation, CRM, sales, marketing, performance, optimization, data-driven, transportation, logistics, customer satisfaction

ASSUMPTION: TopChrono's interview process is designed to assess candidates' skills, experience, and cultural fit. The company values candidates who are passionate about marketing, data-driven decision making, and customer satisfaction.

🛠️ Tools & Technologies

• CRM: HubSpot or Salesforce
• Outreach tools: Lemlist, Apollo, Sales Nav, etc.
• Marketing automation tools: (if applicable)
• Data analysis tools: Google Analytics, Tableau, etc.

ASSUMPTION: TopChrono uses industry-standard tools and technologies to support its marketing efforts. Candidates should be comfortable using CRM tools and familiarizing themselves with other relevant technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centricity
• Innovation and continuous improvement
• Collaboration and teamwork
• Integrity and accountability
• Sustainability and social responsibility

Work Style:

• Dynamic and fast-paced
• Data-driven and results-oriented
• Collaborative and cross-functional
• Focused on customer satisfaction and excellence

Self-Assessment Questions:

• How do you approach understanding and addressing the unique needs of TopChrono's diverse client base?
• Can you describe a time when you identified a new opportunity for growth or improvement in a marketing campaign, and how you capitalized on it?
• How do you balance the need for data-driven decision making with the importance of creativity and innovation in marketing?

ASSUMPTION: TopChrono values candidates who are passionate about customer satisfaction, data-driven decision making, and continuous improvement. The company's dynamic and collaborative work environment is well-suited to candidates who are comfortable working in a fast-paced, results-oriented setting.

⚠️ Potential Challenges

• Managing a high volume of leads and ensuring consistent follow-up and follow-through
• Balancing the need for personalized, targeted outreach with the efficiency and scalability required for large-scale campaigns
• Adapting to the unique needs and preferences of a diverse range of clients and industries
• Keeping up with the latest trends and best practices in B2B marketing and ABM

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong organizational skills, a focus on data-driven decision making, and a commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong understanding of sales processes and a focus on generating qualified leads and opportunities
• ABM specialists in other industries may face different market dynamics and competitive landscapes, but the core skills and responsibilities remain similar
• This role offers opportunities for professional growth and development within the marketing department and the company as a whole

ASSUMPTION: While this role shares many similarities with other ABM and growth-focused positions, its unique focus on the transportation industry and premium delivery services sets it apart.

📝 Sample Projects

• Developing and executing a targeted ABM campaign for a specific vertical or industry segment
• Analyzing campaign performance data to identify trends, optimize strategies, and maximize ROI
• Collaborating with the sales team to develop and implement a lead scoring and prioritization system

ASSUMPTION: These sample projects are designed to showcase the candidate's ability to develop and execute strategic marketing campaigns, analyze performance data, and work effectively with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does TopChrono differentiate itself in the premium delivery services market, and how does this role contribute to that differentiation?
• Can you describe the typical career path for a marketing professional at TopChrono, and how this role fits into that trajectory?
• How does TopChrono support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will my success be measured?
• How does TopChrono approach sustainability and social responsibility in its operations and business practices?

ASSUMPTION: These questions are designed to help the candidate better understand TopChrono's business, culture, and commitment to professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in lead generation, ABM, or related fields
• Be ready to discuss your approach to data analysis and performance optimization
• Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.