📌 Core Information
🔹 Job Title: Growth Specialist
🔹 Company: Cleo
🔹 Location: London, United Kingdom
🔹 Job Type: Hybrid (1 day/week in-office)
🔹 Category: Financial Services
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving long-term growth of Cleo products through data analysis and experimentation
- Collaborating with cross-functional teams to execute growth initiatives and optimize product experience
- Identifying opportunities to drive growth and prioritizing them to maximize long-term impact
- Staying updated on industry trends and growth techniques
ASSUMPTION: This role requires a strong analytical mindset, experience with CRM channels, and a proven track record in driving growth at a fast-paced, product-led company.
📋 Key Responsibilities
✅ Drive long-term growth of Cleo products and features through a combination of data analysis, product ideation, and experimentation to optimize product experience
✅ Use data to understand trends in user behavior and product usage to influence strategy
✅ Identify opportunities to drive growth and prioritize them to maximize long-term growth
✅ Use these opportunities to feed into road mapping and resource allocation
✅ Execute on projects by working closely with engineering, product management, data science, and other members of product teams to land impact on product goals
✅ Support areas of the business and squads to understand how they can progress towards their goals faster
✅ Lead experimentation from designing tests to analyzing results in order to make launch decisions
✅ Collaborate across squads, ensuring transparent communication and efficient stakeholder management
✅ Share customer insights to refine targeting, messaging, and product development
✅ Stay updated on industry trends and growth techniques
✅ Coordinate with cross-functional teams to ensure seamless execution of growth initiatives
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively with various teams to drive growth and improve product experience.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, Statistics, or a related discipline)
Experience: 2-4 years of experience in a growth, product marketing, or CRM-focused role at a fast-paced, product-led company
Required Skills:
- Strong analytical understanding and ability to break down complex problems into manageable growth levers
- Comfortable using SQL to dig into data or collaborate with analysts to identify opportunities
- Experience working with owned marketing channels such as CRM, email, or in-app (Customer.io, Braze, Hubspot, etc.)
- Excellent communicator and collaborator, proactive, and always keeps stakeholders in the loop
- Curious, adaptable, and always looking for ways to improve and iterate based on results
- Experience working closely with PMs and marketing to run fast, test-and-learn cycles
- Passion for understanding users and creating experiences that drive engagement
Preferred Skills:
- Experience working with A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Familiarity with data visualization tools (e.g., Tableau, Power BI, or Looker)
- Knowledge of the fintech industry and its trends
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio can substitute for formal education. Additionally, experience with specific tools and knowledge of the fintech industry would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: £52,000 - £72,000 per year (depending on experience)
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- Clear progression plan with a focus on growth and development
- Flexibility, with a hybrid work arrangement (1 day/week in-office)
- Other benefits, including 25 days annual leave, 6% employer-matched pension, private medical insurance, enhanced parental leave, and regular social activities
Working Hours: Full-time (40 hours/week) with flexible hours and a focus on results
ASSUMPTION: The salary range provided is based on Cleo's public progression framework and salary bandings. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Cleo operates in the competitive and rapidly evolving fintech industry, focusing on personal finance and AI-driven financial health solutions.
Company Size: Cleo is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Cleo was founded in 2016, with a mission to change the world's relationship with money by providing accessible and engaging financial tools.
Company Description:
- Cleo is a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year
- The company offers an AI-driven financial health platform that helps users improve their relationship with money through personalized insights and tailored financial tools
- Cleo is committed to inclusive and unbiased financial growth for all, with a focus on simplicity, humor, and user engagement
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: https://www.meetcleo.com
ASSUMPTION: Cleo's focus on growth and innovation makes it an attractive place for driven individuals looking to make a real impact in the fintech industry.
📊 Role Analysis
Career Level: This role is suitable for early to mid-career professionals looking to grow and develop their skills in a fast-paced, dynamic environment.
Reporting Structure: The Growth Specialist will report directly to the Head of Growth and collaborate closely with product managers, marketing, and data science teams.
Work Arrangement: This is a hybrid role, requiring 1 day/week in the London office, with the rest of the time working remotely.
Growth Opportunities:
- Potential to lead and mentor junior team members as the company grows
- Opportunities to work on diverse projects and gain exposure to various aspects of the business
- Clear progression plan with bi-annual reviews and competitive compensation packages
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with a focus on learning, development, and career advancement.
🌍 Location & Work Environment
Office Type: Cleo's London office is located in a vibrant and creative workspace, fostering collaboration and innovation.
Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England E1 6JJ, GB
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and professional development
- The city offers a diverse range of cultural, social, and recreational activities
- Cleo's office is situated in the trendy Shoreditch neighborhood, known for its tech startups, creative agencies, and vibrant nightlife
Work Schedule: Full-time (40 hours/week) with flexible hours and a focus on results
ASSUMPTION: Cleo's hybrid work arrangement and flexible hours allow for a healthy work-life balance, while the vibrant office environment encourages collaboration and creativity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study
- Final interview with the hiring manager and relevant team members
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Experience with CRM channels and data analysis
- Collaboration and communication skills
- Cultural fit and alignment with Cleo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Cleo's mission and how your skills align with the required qualifications
- Showcase your ability to drive growth and improve product experience through data analysis and experimentation
ATS Keywords: Data analysis, product ideation, experimentation, user engagement, CRM, SQL, collaboration, growth, fintech
ASSUMPTION: Cleo's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- SQL databases and data analysis tools (e.g., Excel, Google BigQuery, or Looker)
- CRM platforms (e.g., Hubspot, Salesforce, or Zoho CRM)
- Email marketing tools (e.g., Mailchimp, SendGrid, or Customer.io)
- A/B testing tools (e.g., Optimizely, VWO, or Google Optimize)
- Data visualization tools (e.g., Tableau, Power BI, or Looker)
ASSUMPTION: While specific tools and technologies may vary, the ideal candidate will have experience with relevant tools and a willingness to learn new ones as needed.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Cleo believes in making complex financial concepts accessible and easy to understand
- Humor: The company uses humor to engage users and create a positive experience with financial tools
- Inclusivity: Cleo is committed to providing unbiased and accessible financial growth for all users
Work Style:
- Collaborative: Cleo encourages cross-functional collaboration and open communication
- Adaptable: The company values flexibility and the ability to pivot and iterate based on feedback and results
- Data-driven: Cleo makes decisions based on data and evidence, with a focus on continuous improvement
Self-Assessment Questions:
- Do you align with Cleo's values of simplicity, humor, and inclusivity?
- Are you comfortable working in a collaborative, adaptable, and data-driven environment?
- Do you have experience driving growth and improving product experience through data analysis and experimentation?
ASSUMPTION: Cleo's unique culture and values make it an attractive place to work for individuals who share its commitment to changing the world's relationship with money.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, requiring strong organizational skills and time management
- Cleo's fast-paced environment may present challenges for individuals who prefer a more structured or slower-paced work environment
- The role may require occasional travel to Cleo's London office, which may be inconvenient for remote-based candidates
- The fintech industry is highly competitive, and the role may involve working with tight deadlines and high expectations
ASSUMPTION: While Cleo offers a dynamic and engaging work environment, the role may present challenges that require strong skills, adaptability, and a willingness to learn and grow.
📈 Similar Roles Comparison
- Compared to other growth specialist roles, this position offers a unique focus on driving growth through data analysis and experimentation in the fintech industry
- Cleo's commitment to simplicity, humor, and inclusivity sets it apart from other companies in the industry
- This role offers excellent growth opportunities and a clear progression plan, with a focus on learning, development, and career advancement
ASSUMPTION: While similar roles may share some commonalities, Cleo's unique focus on driving growth through data analysis and experimentation in the fintech industry sets it apart from other opportunities.
📝 Sample Projects
- Developing and executing A/B tests to optimize user onboarding and engagement
- Analyzing user data to identify trends and opportunities for targeted marketing campaigns
- Collaborating with product managers to refine product features and improve user experience based on data-driven insights
ASSUMPTION: These sample projects illustrate the types of initiatives the Growth Specialist may work on, with a focus on driving growth and improving product experience through data analysis and experimentation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Cleo support the growth and development of its employees?
- What are the most significant challenges facing the company, and how can this role help address them?
- How does Cleo measure the success of its growth initiatives, and how will my performance be evaluated?
- What opportunities are there for growth and advancement within the company?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to Cleo's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your past growth initiatives and the data-driven insights that informed them
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
