HelloFresh logo

Growth Strategy Lead (M/F/X)

HelloFresh
Full-time
On-site
Paris, Île-de-France, France
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Strategy Lead (M/F/X)

πŸ”Ή Company: HelloFresh

πŸ”Ή Location: Paris, Île-de-France, France

πŸ”Ή Job Type: Full-time, On-site

πŸ”Ή Category: Growth Strategy

πŸ”Ή Date Posted: July 4, 2025

πŸ”Ή Experience Level: 2-5 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Strategic analysis and project leadership for customer retention and re-activation
  • Cross-functional collaboration with international experts to drive growth initiatives
  • Improving customer experience and driving profitability through strategic decisions
  • Working closely with senior leadership to shape HelloFresh's growth strategy

ASSUMPTION: This role requires a high level of analytical thinking, project management skills, and the ability to work effectively with various teams and stakeholders.

πŸ“‹ Key Responsibilities

βœ… Conduct strategic performance analyses on reactivation and referral channels, and share structured recommendations with the team

βœ… Lead projects aimed at improving customer retention and enhancing the customer experience at HelloFresh

βœ… Collaborate with international experts to drive growth initiatives and implement best practices from other markets

βœ… Work closely with senior leadership to shape HelloFresh's growth strategy and achieve profit targets

ASSUMPTION: This role involves a significant amount of data analysis, project management, and stakeholder communication. Strong organizational skills and attention to detail are crucial for success.

🎯 Required Qualifications

Education: Top business school degree

Experience: 2-3 years of experience, preferably in a top business school or scale-up environment

Required Skills:

  • Analytical mindset and proficiency with Excel/Google Sheets/GSlides
  • Strong project management skills and ability to lead projects end-to-end
  • Excellent organizational skills and attention to detail
  • Fluency in French and English, both written and spoken
  • Basic knowledge of SQL (a plus)

Preferred Skills:

  • Experience in marketing or a related field
  • Knowledge of the foodtech industry

ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of driving growth initiatives will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: €45,000 - €60,000 per year (based on industry standards for a mid-level growth strategy role in Paris)

Benefits:

  • Delicious discounts on HelloFresh boxes
  • Swile restaurant tickets
  • Transportation discount
  • Privileged access to Gymlib

Working Hours: Full-time, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Consumer Services, specifically meal kit delivery and foodtech

Company Size: 10,001+ employees (global), with a growing presence in France

Founded: 2011, with operations in France starting in 2019

Company Description:

  • HelloFresh is a global leader in meal kit delivery, focused on changing the way people eat by providing fresh, pre-portioned ingredients and recipes
  • The company operates in multiple countries, with a strong presence in Europe and North America
  • HelloFresh is committed to sustainability, sourcing fresh and organic ingredients, and creating balanced, nutritious meals

Company Specialties:

  • Sourcing fresh and organic ingredients
  • Creating tasty and balanced recipes
  • Delivering always for free
  • Valuing customers' feedback
  • Sustainable and nutritious meals
  • Valuing diversity and maintaining an inclusive environment

Company Website: hellofresh.com

ASSUMPTION: HelloFresh is a dynamic, international company with a strong focus on growth and innovation. Candidates should be prepared to work in a fast-paced, collaborative environment.

πŸ“Š Role Analysis

Career Level: Mid-level, with opportunities for growth and career advancement

Reporting Structure: This role reports directly to the Head of Growth and works closely with senior leadership, as well as cross-functional teams

Work Arrangement: On-site, with the possibility of occasional remote work

Growth Opportunities:

  • Advancement to a senior role within the growth team or related functions
  • Expansion of responsibilities and leadership opportunities as HelloFresh continues to grow
  • International mobility, with the possibility of working in one of HelloFresh's global offices

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on HelloFresh's global growth strategy.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central Paris

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, CA

Geographic Context:

  • Paris is a vibrant, multicultural city with a thriving food scene
  • The office is located in the 1st arrondissement, close to public transportation and numerous amenities
  • HelloFresh's Paris office is a dynamic, international environment with a strong company culture

Work Schedule: Standard full-time work hours, with flexibility for remote work as needed

ASSUMPTION: The Paris office offers a dynamic, international work environment with ample opportunities for collaboration and professional growth.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Initial CV and cover letter screening
  • Phone or video call interview with the hiring manager
  • Case study presentation and behavioral interviews
  • Final interview with senior leadership

Key Assessment Areas:

  • Analytical skills and problem-solving abilities
  • Project management and leadership skills
  • Communication and collaboration skills
  • Cultural fit and alignment with HelloFresh's values

Application Tips:

  • Tailor your CV and cover letter to highlight your analytical skills, project management experience, and relevant achievements
  • Prepare for case study presentations and be ready to discuss your approach to data analysis and project leadership
  • Demonstrate your understanding of HelloFresh's business model and growth strategy during interviews

ATS Keywords: Growth strategy, customer retention, data analysis, project leadership, stakeholder communication, HelloFresh

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their analytical skills, project management experience, and cultural fit with HelloFresh's values.

πŸ› οΈ Tools & Technologies

  • Microsoft Office Suite (Excel, PowerPoint, Word)
  • Google Suite (Google Sheets, Google Slides, Gmail)
  • SQL (basic knowledge required)
  • Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and Google Suite, with basic knowledge of SQL. Familiarity with project management tools is a plus.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Quality and innovation
  • Customer focus
  • Collaboration and teamwork
  • Accountability and ownership
  • Diversity and inclusion

Work Style:

  • Data-driven and analytical
  • Collaborative and team-oriented
  • Adaptable and flexible
  • Results-focused and proactive

Self-Assessment Questions:

  • Do you thrive in a fast-paced, data-driven environment?
  • Are you comfortable working collaboratively with cross-functional teams?
  • Do you have a proven track record of driving growth initiatives and achieving results?

ASSUMPTION: Candidates who are highly analytical, collaborative, and results-driven will be most successful in this role and at HelloFresh.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working with large datasets and conducting complex analyses
  • Collaborating effectively with international teams across different time zones
  • Adapting to a fast-paced, dynamic work environment

ASSUMPTION: Candidates should be prepared to manage multiple projects, work with large datasets, and adapt to a fast-paced work environment.

πŸ“ˆ Similar Roles Comparison

  • This role is unique to HelloFresh, focusing on growth strategy and customer retention in the meal kit delivery industry
  • Similar roles in other industries may focus on digital marketing, customer acquisition, or e-commerce growth
  • Career progression in this role may lead to senior leadership positions within HelloFresh or related industries

ASSUMPTION: This role is unique to HelloFresh and the meal kit delivery industry, offering a rare opportunity to drive growth strategy and customer retention initiatives.

πŸ“ Sample Projects

  • Conducting a comprehensive analysis of customer retention metrics and identifying opportunities for improvement
  • Developing and implementing a customer re-activation campaign, including segmentation, messaging, and channel optimization
  • Collaborating with international teams to identify and implement best practices for customer retention and re-activation

ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the opportunity to make a significant impact on HelloFresh's growth strategy.

❓ Key Questions to Ask During Interview

  • Can you describe the typical workflow and priorities for this role?
  • How does this role collaborate with other teams and functions within HelloFresh?
  • What are the key challenges facing HelloFresh's growth strategy, and how can this role address them?
  • How does HelloFresh support the professional development and growth of its employees?
  • What is the company culture like at HelloFresh, and how does this role contribute to it?

ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role at HelloFresh.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through the HelloFresh careers portal
  • Tailor your CV and cover letter to highlight your analytical skills, project management experience, and relevant achievements
  • Prepare for case study presentations and be ready to discuss your approach to data analysis and project leadership
  • Demonstrate your understanding of HelloFresh's business model and growth strategy during interviews
  • Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.