π Core Information
πΉ Job Title: Growth Strategy Lead (M/F/X)
πΉ Company: HelloFresh
πΉ Location: Paris, Γle-de-France, France
πΉ Job Type: Full-time, On-site
πΉ Category: Growth Strategy
πΉ Date Posted: July 4, 2025
πΉ Experience Level: 2-5 years
πΉ Remote Status: On-site
π Job Overview
Key aspects of this role include:
- Strategic analysis and project leadership for customer retention and re-activation
- Cross-functional collaboration with international experts to drive growth initiatives
- Improving customer experience and driving profitability through strategic decisions
- Working closely with senior leadership to shape HelloFresh's growth strategy
ASSUMPTION: This role requires a high level of analytical thinking, project management skills, and the ability to work effectively with various teams and stakeholders.
π Key Responsibilities
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Conduct strategic performance analyses on reactivation and referral channels, and share structured recommendations with the team
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Lead projects aimed at improving customer retention and enhancing the customer experience at HelloFresh
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Collaborate with international experts to drive growth initiatives and implement best practices from other markets
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Work closely with senior leadership to shape HelloFresh's growth strategy and achieve profit targets
ASSUMPTION: This role involves a significant amount of data analysis, project management, and stakeholder communication. Strong organizational skills and attention to detail are crucial for success.
π― Required Qualifications
Education: Top business school degree
Experience: 2-3 years of experience, preferably in a top business school or scale-up environment
Required Skills:
- Analytical mindset and proficiency with Excel/Google Sheets/GSlides
- Strong project management skills and ability to lead projects end-to-end
- Excellent organizational skills and attention to detail
- Fluency in French and English, both written and spoken
- Basic knowledge of SQL (a plus)
Preferred Skills:
- Experience in marketing or a related field
- Knowledge of the foodtech industry
ASSUMPTION: Candidates with a strong academic background, relevant work experience, and a proven track record of driving growth initiatives will be most successful in this role.
π° Compensation & Benefits
Salary Range: β¬45,000 - β¬60,000 per year (based on industry standards for a mid-level growth strategy role in Paris)
Benefits:
- Delicious discounts on HelloFresh boxes
- Swile restaurant tickets
- Transportation discount
- Privileged access to Gymlib
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
π Applicant Insights
π Company Context
Industry: Consumer Services, specifically meal kit delivery and foodtech
Company Size: 10,001+ employees (global), with a growing presence in France
Founded: 2011, with operations in France starting in 2019
Company Description:
- HelloFresh is a global leader in meal kit delivery, focused on changing the way people eat by providing fresh, pre-portioned ingredients and recipes
- The company operates in multiple countries, with a strong presence in Europe and North America
- HelloFresh is committed to sustainability, sourcing fresh and organic ingredients, and creating balanced, nutritious meals
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is a dynamic, international company with a strong focus on growth and innovation. Candidates should be prepared to work in a fast-paced, collaborative environment.
π Role Analysis
Career Level: Mid-level, with opportunities for growth and career advancement
Reporting Structure: This role reports directly to the Head of Growth and works closely with senior leadership, as well as cross-functional teams
Work Arrangement: On-site, with the possibility of occasional remote work
Growth Opportunities:
- Advancement to a senior role within the growth team or related functions
- Expansion of responsibilities and leadership opportunities as HelloFresh continues to grow
- International mobility, with the possibility of working in one of HelloFresh's global offices
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on HelloFresh's global growth strategy.
π Location & Work Environment
Office Type: Modern, collaborative office space in central Paris
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, CA
Geographic Context:
- Paris is a vibrant, multicultural city with a thriving food scene
- The office is located in the 1st arrondissement, close to public transportation and numerous amenities
- HelloFresh's Paris office is a dynamic, international environment with a strong company culture
Work Schedule: Standard full-time work hours, with flexibility for remote work as needed
ASSUMPTION: The Paris office offers a dynamic, international work environment with ample opportunities for collaboration and professional growth.
πΌ Interview & Application Insights
Typical Process:
- Initial CV and cover letter screening
- Phone or video call interview with the hiring manager
- Case study presentation and behavioral interviews
- Final interview with senior leadership
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Project management and leadership skills
- Communication and collaboration skills
- Cultural fit and alignment with HelloFresh's values
Application Tips:
- Tailor your CV and cover letter to highlight your analytical skills, project management experience, and relevant achievements
- Prepare for case study presentations and be ready to discuss your approach to data analysis and project leadership
- Demonstrate your understanding of HelloFresh's business model and growth strategy during interviews
ATS Keywords: Growth strategy, customer retention, data analysis, project leadership, stakeholder communication, HelloFresh
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their analytical skills, project management experience, and cultural fit with HelloFresh's values.
π οΈ Tools & Technologies
- Microsoft Office Suite (Excel, PowerPoint, Word)
- Google Suite (Google Sheets, Google Slides, Gmail)
- SQL (basic knowledge required)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Candidates should be proficient in Microsoft Office Suite and Google Suite, with basic knowledge of SQL. Familiarity with project management tools is a plus.
π Cultural Fit Considerations
Company Values:
- Quality and innovation
- Customer focus
- Collaboration and teamwork
- Accountability and ownership
- Diversity and inclusion
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and flexible
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a fast-paced, data-driven environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a proven track record of driving growth initiatives and achieving results?
ASSUMPTION: Candidates who are highly analytical, collaborative, and results-driven will be most successful in this role and at HelloFresh.
β οΈ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with large datasets and conducting complex analyses
- Collaborating effectively with international teams across different time zones
- Adapting to a fast-paced, dynamic work environment
ASSUMPTION: Candidates should be prepared to manage multiple projects, work with large datasets, and adapt to a fast-paced work environment.
π Similar Roles Comparison
- This role is unique to HelloFresh, focusing on growth strategy and customer retention in the meal kit delivery industry
- Similar roles in other industries may focus on digital marketing, customer acquisition, or e-commerce growth
- Career progression in this role may lead to senior leadership positions within HelloFresh or related industries
ASSUMPTION: This role is unique to HelloFresh and the meal kit delivery industry, offering a rare opportunity to drive growth strategy and customer retention initiatives.
π Sample Projects
- Conducting a comprehensive analysis of customer retention metrics and identifying opportunities for improvement
- Developing and implementing a customer re-activation campaign, including segmentation, messaging, and channel optimization
- Collaborating with international teams to identify and implement best practices for customer retention and re-activation
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the role and the opportunity to make a significant impact on HelloFresh's growth strategy.
β Key Questions to Ask During Interview
- Can you describe the typical workflow and priorities for this role?
- How does this role collaborate with other teams and functions within HelloFresh?
- What are the key challenges facing HelloFresh's growth strategy, and how can this role address them?
- How does HelloFresh support the professional development and growth of its employees?
- What is the company culture like at HelloFresh, and how does this role contribute to it?
ASSUMPTION: These interview questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role at HelloFresh.
π Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh careers portal
- Tailor your CV and cover letter to highlight your analytical skills, project management experience, and relevant achievements
- Prepare for case study presentations and be ready to discuss your approach to data analysis and project leadership
- Demonstrate your understanding of HelloFresh's business model and growth strategy during interviews
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.