🔹 Job Title: Growth Strategy Manager
🔹 Company: HelloFresh
🔹 Location: Sydney, New South Wales, Australia
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing & Growth
🔹 Date Posted: June 16, 2025
🔹 Experience Level: 4+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic thinker with a strong commercial acumen and experience in growth marketing, finance, or business strategy. The ideal candidate will be comfortable working in a fast-paced, high-growth environment and have a proven track record of driving results.
✅ Contribute to the development and execution of strategies and roadmaps for growth and profitability of customer sign-ups
✅ Identify, test, and help roll out creative and innovative opportunities to drive customer acquisition and optimize landing pages
✅ Review and report on key business metrics related to new customers, analyze trends and gaps, and identify actionable steps to improve performance
✅ Contribute to the annual and quarterly marketing budgeting process to set conversion, spend, and ROI targets in collaboration with finance and marketing teams
✅ Identify budget allocation optimization opportunities between channels based on growth and profitability trends
✅ Ensure that creatives and messaging align with quarterly brand themes and integrate them into channel activities
✅ Collaborate regularly with teams and stakeholders to gain visibility on upcoming initiatives and ensure they are designed to maximize commercial benefits
✅ Assist in the decision-making process for rolling out initiatives by analyzing the potential incremental commercial benefits using data points such as A/B test results and past campaign analysis
✅ Maintain documentation and artifacts to ensure clarity within the broader business on all activities and processes related to the scope of this role
ASSUMPTION: The role requires a high level of autonomy and the ability to work effectively with cross-functional teams. Strong project management skills and the ability to manage multiple priorities are essential for success in this role.
Education: Bachelor’s degree in marketing, business, finance, STEM, or a related discipline
Experience: 4+ years of professional experience in growth marketing, finance, business strategy, or a related field, with direct-to-consumer experience preferred
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with experience in the direct-to-consumer market and a strong understanding of data analysis tools will be at a significant advantage in this role.
Salary Range: Competitive salary (based on industry standards for a Growth Strategy Manager role in Sydney, AU$90,000 - AU$120,000 per annum)
Benefits:
Working Hours: Full-time, 40 hours per week (Hybrid - can wait a notice period)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Strategy Manager role in Sydney. The actual salary may vary depending on the candidate's experience and qualifications.
Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit delivery market. The company has experienced significant growth since its founding in 2011 and is now a leading global food solutions group.
Company Size: HelloFresh has over 21,000 employees across the globe, making it a large organization with a diverse range of career opportunities.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded its operations to include offices in 18 countries.
Company Description:
Company Specialties:
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh is a dynamic and innovative company that values diversity and inclusion. The company's focus on sustainability and responsible sourcing makes it an attractive option for environmentally conscious candidates.
Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.
Reporting Structure: The Growth Strategy Manager will report directly to the Head of Growth ANZ and work closely with various teams, including marketing, finance, and operations.
Work Arrangement: This is a hybrid role, with a flexible working arrangement that combines on-site work at the HelloFresh office in Chippendale with remote work.
Growth Opportunities:
ASSUMPTION: HelloFresh offers a range of growth and development opportunities for employees, with a focus on internal promotion and skill-building.
Office Type: HelloFresh's Sydney office is located in Chippendale and offers a modern, collaborative work environment.
Office Location(s): 5-13 Queen Street, Chippendale NSW 2008, Australia
Geographic Context:
Work Schedule: The standard workweek is Monday to Friday, with core hours of 9:00 AM to 5:00 PM. However, the role may require occasional flexibility to accommodate meetings or project deadlines.
ASSUMPTION: The Chippendale office offers a dynamic and engaging work environment, with easy access to public transportation and a range of nearby amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Customer Acquisition, Growth Strategy, Budget Optimization, Channel Allocation, Stakeholder Management, Data Analysis, A/B Testing, Direct-to-Consumer, Marketing Strategy
ASSUMPTION: HelloFresh uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help improve your chances of being selected for an interview.
ASSUMPTION: HelloFresh uses a range of tools and technologies to support its growth and marketing efforts. Familiarity with these tools and a willingness to learn new ones is essential for success in this role.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: HelloFresh values a proactive, ambitious problem solver who builds strong, collaborative relationships in an empathetic manner. Candidates who align with these values and work styles will be well-suited to the company's culture.
ASSUMPTION: The potential challenges associated with this role are outweighed by the opportunities for growth and development within HelloFresh. Candidates who are proactive, adaptable, and comfortable working in a fast-paced environment will be well-suited to this role.
ASSUMPTION: Candidates who are familiar with the direct-to-consumer market and have experience in growth marketing, finance, or business strategy will be well-suited to this role. However, the unique aspects of HelloFresh's business model and culture make it a distinctive opportunity.
ASSUMPTION: The sample projects listed above are representative of the types of initiatives that the Growth Strategy Manager may be involved in. However, the specific projects and priorities will vary depending on the needs of the business and the priorities of the Head of Growth ANZ.
ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company culture. Candidates are encouraged to ask additional questions to demonstrate their interest and engagement with the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.