GTM Content Specialist

📌 Core Information

🔹 Job Title: GTM Content Specialist

🔹 Company: Kyndryl

🔹 Location: Bangalore, Karnataka, India

🔹 Job Type: Full-Time

🔹 Category: IT Services and IT Consulting

🔹 Date Posted: May 5, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Collaborating with sales teams to create compelling visual communications.
• Designing visually engaging presentations, documents, and collaterals.
• Ensuring designs align with Kyndryl’s brand guidelines.
• Managing multiple projects in a fast-paced environment.
• Understanding Kyndryl’s business landscape to align visual communications with company objectives.

ASSUMPTION: This role requires a strong understanding of both graphic design principles and corporate communications to create effective content for sales teams.

📋 Key Responsibilities

✅ Collaborate with the sales team and senior leadership to create compelling visual communications.

✅ Work closely with the Growth Enablement team on visually compelling presentations, documents, newsletters, and collateral materials that align with Kyndryl’s brand standards.

✅ Design visually engaging presentations, documents, newsletters, and collateral materials that simplify complex business discussions.

✅ Ensure all designs align with Kyndryl’s brand guidelines, maintaining a consistent and professional visual identity.

✅ Iterate on feedback-based designs, refining and enhancing materials to improve clarity and impact.

✅ Suggest innovative ways to present and package content to maximize engagement and understanding.

✅ Understand Kyndryl’s business landscape to align visual communications with the company’s objectives.

✅ Manage multiple projects in a fast-paced environment, ensuring timely delivery of high-quality designs.

✅ Apply knowledge of typography, color theory, and composition to design content for both print and digital platforms, including social media.

ASSUMPTION: The role requires strong project management skills to handle multiple projects and tight deadlines.

🎯 Required Qualifications

Education: Bachelor’s degree in design, Statistics, Data Science, or related field (preferred).

Experience: 8+ years in graphic design, content design, preferably in corporate communications or transformation initiatives.

Required Skills:

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver).
• Strong communication and presentation skills for non-technical audiences.
• High attention to detail and strong design capabilities.

Preferred Skills:

• Excellent problem-solving, analytical, and critical-thinking skills.
• Ability to manage multiple projects with high attention to detail.

ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio are considered more important for this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated based on industry standards for a senior content role in Bangalore).

Benefits:

• Employee Learning Programs.
• Volunteering Opportunities.
• Health Benefits.

Working Hours: Full-time (40 hours/week) with flexible hours and remote work options.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Bangalore. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Kyndryl operates in the IT Services and IT Consulting industry, focusing on cloud services, enterprise data services, security, and infrastructure management.

Company Size: Kyndryl has 10,001+ employees globally, providing a large and diverse work environment.

Founded: Kyndryl was founded in 2021, making it a relatively new company with a strong focus on innovation and growth.

Company Description:

• Kyndryl designs, builds, manages, and modernizes mission-critical technology systems for the world’s best-known companies.
• The company focuses on creating systems in new ways, bringing in the right partners, investing in its business, and working side-by-side with customers to unlock potential.
• Kyndryl has 90,000 highly skilled employees around the world serving 75 of the Fortune 100 companies.

Company Specialties:

• Cloud Services for public cloud and private cloud.
• Enterprise Data Services.
• Security & Resiliency Services.
• Enterprise Infrastructure Services.
• Digital Workplace Services.
• Infrastructure Management for Applications.

Company Website: kyndryl.com

ASSUMPTION: Kyndryl’s focus on innovation and growth creates opportunities for employees to learn and advance their careers.

📊 Role Analysis

Career Level: This role is suitable for experienced professionals seeking a senior content role with opportunities for growth and leadership.

Reporting Structure: The GTM Content Specialist will report to the Head of Growth Enablement and work closely with sales teams and senior leadership.

Work Arrangement: The role offers remote work options, with flexible hours and a full-time commitment.

Growth Opportunities:

• Progression to a leadership role within the content team or expansion into other areas of the business.
• Opportunities to work on high-impact projects and collaborate with diverse teams.
• Access to employee learning programs and certifications in major platforms like Microsoft, Google, and Amazon.

ASSUMPTION: The role offers significant growth opportunities for the right candidate, given Kyndryl’s focus on employee development and its large and diverse workforce.

🌍 Location & Work Environment

Office Type: Kyndryl’s Bangalore office is a modern, collaborative workspace with a mix of open and private work areas.

Office Location(s): INMANBP Bangalore (INMANBP) Manyatha, Bangalore, Karnataka, India

Geographic Context:

• Bangalore is the capital of Karnataka and the third-largest city in India, known for its tech industry and pleasant climate.
• The INMANBP Manyatha location is a well-connected, upscale neighborhood with easy access to amenities and public transportation.
• Bangalore offers a diverse culture, rich history, and numerous opportunities for leisure and entertainment.

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options.

ASSUMPTION: The work environment at Kyndryl’s Bangalore office is collaborative, innovative, and focused on employee growth and success.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screening with the HR team.
• Technical assessment or portfolio review.
• Final round interviews with the hiring manager and relevant team members.

Key Assessment Areas:

• Design skills and portfolio quality.
• Communication and presentation skills.
• Problem-solving and analytical skills.
• Cultural fit and alignment with Kyndryl’s values.

Application Tips:

• Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
• Prepare a strong cover letter explaining your interest in the role and how your skills and experiences make you a good fit.
• Be ready to discuss your design process, creative thinking, and problem-solving skills during the interview.

ATS Keywords: Graphic Design, Content Design, Adobe Creative Suite, HTML, CSS, PowerPoint, Communication, Presentation Skills, Attention to Detail, Problem-Solving, Analytical Skills, Critical Thinking, Project Management, Typography, Color Theory, Composition

ASSUMPTION: The application process at Kyndryl is competitive, and candidates should be prepared to demonstrate their skills and experiences effectively.

🛠️ Tools & Technologies

• Adobe Creative Suite (Photoshop, Illustrator, InDesign, Dreamweaver).
• HTML, CSS.
• PowerPoint.
• Other design tools as needed.

ASSUMPTION: The required tools and technologies for this role are standard in the graphic design industry and can be easily learned by candidates with relevant experience.

👔 Cultural Fit Considerations

Company Values:

• Customer-focused.
• Open and borderless.
• Growth mindset.

Work Style:

• Collaborative and team-oriented.
• Focused on continuous learning and improvement.
• Adaptable and flexible in a fast-paced environment.

Self-Assessment Questions:

• Do you prioritize customer success in your work?
• Are you comfortable working in a diverse, global team?
• Do you actively seek opportunities to learn and grow professionally?

ASSUMPTION: Candidates who align with Kyndryl’s values and work style are more likely to succeed and enjoy their time at the company.

⚠️ Potential Challenges

• The role may require working on tight deadlines and managing multiple projects simultaneously.
• The company is relatively new, which may present challenges in terms of established processes and workflows.
• The role involves collaborating with diverse teams, which may require strong communication and interpersonal skills.
• The Bangalore office is a large, fast-paced environment that may be challenging for candidates who prefer a quieter, more laid-back work environment.

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, learning, and collaboration with a diverse and talented team.

📈 Similar Roles Comparison

• Unlike other content roles, this position focuses specifically on go-to-market (GTM) content, requiring a strong understanding of sales processes and buyer behavior.
• The role offers a unique opportunity to work at the intersection of design, content, and sales, providing a diverse and challenging set of responsibilities.
• Career progression in this role may lead to leadership positions within the content team or expansion into other areas of the business, such as sales enablement or product marketing.

ASSUMPTION: This role offers a unique blend of responsibilities and growth opportunities that set it apart from similar content roles in the industry.

📝 Sample Projects

• Creating a visually compelling sales presentation for a new product launch.
• Designing a series of infographics to explain complex technical concepts to non-technical audiences.
• Developing a set of brand guidelines for Kyndryl’s sales collateral, ensuring consistency and professionalism across all materials.

ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of responsibilities and challenges they may face in this role.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for a GTM content project, from inception to delivery?
• How does the content team collaborate with other departments, such as sales and marketing?
• What opportunities are there for professional development and growth within the content team and Kyndryl more broadly?
• How does Kyndryl support work-life balance for its employees?
• What is the company’s approach to remote work and flexible hours?

ASSUMPTION: Asking thoughtful and informed questions during the interview process demonstrates a candidate’s interest in the role and their commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
• Prepare a strong cover letter explaining your interest in the role and how your skills and experiences make you a good fit.
• Be ready to discuss your design process, creative thinking, and problem-solving skills during the interview.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.