📌 Core Information
🔹 Job Title: GTM Marketing Lead
🔹 Company: Built Technologies
🔹 Location: Remote - USA
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 3, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and leading go-to-market strategy for the Owner, Developer, and General Contractor segment
- Crafting clear, persona-driven messaging for the segment
- Executing integrated marketing campaigns to drive awareness, engagement, and pipeline
- Staying close to target customers and translating insights into marketing strategies
- Working cross-functionally with product, sales, and marketing teams
ASSUMPTION: This role requires a strategic mindset and strong communication skills to succeed in a fast-paced, early-stage environment.
📋 Key Responsibilities
✅ Develop and lead the go-to-market strategy for the Owner, Developer, and General Contractor segment
✅ Craft clear, persona-driven messaging that addresses the specific needs and pain points of Owners, Developers, and General Contractors
✅ Lead product launches and integrated marketing campaigns from early signal testing through full-scale rollout
✅ Stay close to target customers through research, interviews, and competitive analysis, and translate insights into marketing strategies
✅ Define KPIs for the segment, measure performance, and establish tight feedback loops to optimize messaging, campaigns, and channel strategy
ASSUMPTION: This role involves a high degree of ownership and ambiguity, requiring strong initiative and adaptability.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of experience in product marketing, go-to-market, or B2B SaaS marketing roles, ideally in vertical or enterprise software
Required Skills:
- Strong strategic thinking and storytelling ability
- Experience working cross-functionally with product, sales, and marketing teams
- Comfortable in early-stage or 0→1 environments with high levels of ownership and ambiguity
- Familiarity with construction, real estate, or industrial software is a strong plus
Preferred Skills:
- Experience with marketing automation tools
- Knowledge of the construction or real estate industry
ASSUMPTION: While a degree in Marketing or Business is preferred, relevant experience and a strong portfolio may be considered equivalent.
💰 Compensation & Benefits
Salary Range: $140,000 - $160,000 USD per year
Benefits:
- Equity
- Medical Coverage
- Dental Coverage
- Vision Coverage
- Unlimited PTO
- Flexible Working Hours
- Paid Family Leave
- Mentorship Opportunities
- Learning Grant Program
Working Hours: Full-time position with flexible working hours
ASSUMPTION: The salary range is designed to accommodate upward mobility in the role and is competitive in the market.
📌 Applicant Insights
🔍 Company Context
Industry: Built Technologies is a leading provider of construction and real estate finance technology, used by nearly half of the top 100 construction lenders in the U.S.
Company Size: 201-500 employees
Founded: 2014
Company Description:
- Built simplifies connecting and doing business in real estate
- Enables increased efficiency, collaboration, transparency, and business agility
- Used by hundreds of leading North American lenders and asset managers, and thousands of developers, home builders, and contractors
Company Specialties:
- Financial Services Technology
- Construction Lending
- CRE Lending
- Bank Compliance
- Risk Mitigation
- SaaS-based company
- Renovation Lending
- Builder Finance
- FinTech
- Homebuilder Finance
- Residential Construction Lending
- Commercial Construction Lending
- Digital Lending
Company Website: http://www.getbuilt.com
ASSUMPTION: Built Technologies is a growth-stage company with a strong focus on innovation and customer success.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with significant impact on the company's growth
Reporting Structure: This role reports directly to the Chief Marketing Officer
Work Arrangement: Remote OK, with flexible working hours
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Chance to make a significant impact on the company's go-to-market strategy
- Opportunity to learn and develop skills in a fast-paced, early-stage environment
ASSUMPTION: This role offers a unique opportunity to shape the company's go-to-market strategy and grow with the organization.
🌍 Location & Work Environment
Office Type: Remote-first company with no physical office locations
Office Location(s): Nashville, Tennessee, and New York, New York
Geographic Context:
- Nashville, Tennessee: A vibrant city with a thriving tech industry and a lower cost of living compared to major coastal cities
- New York, New York: A global hub for finance and technology, offering unparalleled networking opportunities
Work Schedule: Flexible working hours with an emphasis on results and outcomes
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to live in various locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Final interview with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation skills
- Experience with go-to-market strategies and marketing campaigns
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful go-to-market strategies and marketing campaigns you've led in the past
- Be ready to discuss your experience working cross-functionally with product, sales, and marketing teams
ATS Keywords: Product Marketing, Go-to-Market, B2B SaaS Marketing, Strategic Thinking, Storytelling, Cross-Functional Collaboration, Market Insights, Campaign Execution, Performance Measurement, Construction Software, Real Estate Software, Industrial Software
ASSUMPTION: The interview process will focus on assessing your strategic thinking, communication skills, and cultural fit for the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Results-driven and outcome-focused
- Collaborative and cross-functional
- Empowered and autonomous
Self-Assessment Questions:
- Do you thrive in fast-paced, early-stage environments with high levels of ownership and ambiguity?
- Are you comfortable working cross-functionally with product, sales, and marketing teams?
- Do you have a strong strategic mindset and the ability to turn complex products into compelling value props?
ASSUMPTION: Built Technologies values candidates who are innovative, collaborative, and results-driven, with a strong customer focus.
⚠️ Potential Challenges
- Working in a fast-paced, early-stage environment with high levels of ownership and ambiguity
- Balancing the need for strategic thinking with the need for quick execution and iteration
- Managing multiple priorities and stakeholders simultaneously
- Adapting to a remote work environment and maintaining a strong work-life balance
ASSUMPTION: These challenges can be overcome with strong initiative, adaptability, and a results-driven mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong strategic mindset and the ability to turn complex products into compelling value props
- This role offers a unique opportunity to shape the company's go-to-market strategy and grow with the organization
- Compared to other marketing roles, this position offers a higher degree of ownership and autonomy
ASSUMPTION: This role is ideal for candidates with a strong strategic mindset and a desire to make a significant impact on the company's growth.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the construction industry
- Crafting clear, persona-driven messaging for a target audience of Owners, Developers, and General Contractors
- Measuring and optimizing the performance of marketing campaigns to drive awareness, engagement, and pipeline
ASSUMPTION: These sample projects illustrate the strategic thinking, communication skills, and campaign execution required for success in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Owner, Developer, and General Contractor segment, and how does this role address them?
- How does this role collaborate with the product and sales teams to ensure alignment and success?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Built support the professional development and growth of its employees?
- What is the company's approach to work-life balance and remote work?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful go-to-market strategies and marketing campaigns you've led in the past
- Be ready to discuss your experience working cross-functionally with product, sales, and marketing teams
- Follow up with the hiring manager one week after submission to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
