Head, Growth Marketing, Amazon Business India

📌 Core Information

🔹 Job Title: Head, Growth Marketing, Amazon Business India

🔹 Company: Amazon

🔹 Location: Bengaluru, Karnataka, India

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: June 15, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing comprehensive growth strategies for Amazon Business India's MSME sector.
• Leading a team of marketing managers to execute performance marketing campaigns across digital channels.
• Optimizing multi-million dollar marketing investments to drive customer acquisition and engagement.
• Collaborating with cross-functional teams to align marketing initiatives with overall business strategy.
• Staying at the forefront of digital marketing trends and emerging technologies to drive growth.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels to drive growth in the competitive B2B space.

📋 Key Responsibilities

✅ Develop and implement comprehensive growth strategies for the MSME sector.

✅ Lead a team of marketing managers, fostering a culture of innovation, customer obsession, and data-driven decision making.

✅ Oversee digital marketing channels, including paid search, paid social, email marketing, push notifications, and WhatsApp outbound marketing.

✅ Own and optimize multi-million dollar marketing investments across channels, balancing immediate revenue generation with sustainable long-term growth.

✅ Pioneer new acquisition programs and engagement campaigns to drive significant growth in customer base and increase customer lifetime value.

✅ Collaborate with cross-functional teams to ensure marketing initiatives are aligned with product development, sales objectives, and overall business strategy.

✅ Leverage advanced analytics and marketing technologies to continuously optimize campaign performance and ROI.

✅ Stay at the forefront of digital marketing trends and emerging technologies, applying innovative approaches to drive growth in the competitive B2B space.

✅ Develop and present strategic plans and performance reports to senior leadership, articulating the impact of marketing initiatives on business objectives.

ASSUMPTION: This role involves a high degree of strategic planning, team leadership, and cross-functional collaboration to achieve ambitious growth targets.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)

Experience: 7+ years of marketing experience, with a focus on acquisition marketing and managing cross-functional programs

Required Skills:

• Proven expertise in performance marketing, customer acquisition strategies, and engagement tactics across multiple digital channels
• Strong analytical skills and data-driven decision making
• Excellent communication and presentation skills
• Proven leadership and team management skills
• Experience using data and metrics to measure impact and determine improvements

Preferred Skills:

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

ASSUMPTION: Candidates should have a strong background in digital marketing, with a proven track record of driving growth and optimizing marketing investments.

💰 Compensation & Benefits

Salary Range: INR 25,00,000 - 35,00,000 per annum (Estimated based on industry standards for similar roles)

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Generous paid time off and holiday schedule
• Maternity and paternity leave
• Employee discounts on Amazon products and services

Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: Salary range is estimated based on industry standards for similar roles in the Bengaluru area. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: E-commerce and Retail

Company Size: 10,001+ employees (Global); Large-scale operations and resources, but maintains a startup-like culture

Founded: 1994 (Global); 2013 (India)

Company Description:

• Amazon is a global leader in e-commerce, offering a wide range of products and services to customers worldwide.
• The company is committed to operational excellence, innovation, and customer obsession.
• Amazon India is a significant market for the company, with a focus on expanding its B2B offerings through Amazon Business.

Company Specialties:

• E-commerce platform development and operation
• Retail and logistics management
• Cloud computing services (AWS)
• Artificial intelligence and machine learning technologies (Alexa, Amazon Go, etc.)

Company Website: https://www.amazon.in/

ASSUMPTION: Amazon India is a significant market for the company, with a focus on expanding its B2B offerings through Amazon Business.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: This role reports directly to the Director of Marketing for Amazon Business India and oversees a team of marketing managers.

Work Arrangement: On-site, with flexibility for remote work as needed

Growth Opportunities:

• Potential to grow into a regional or global leadership role within Amazon Business
• Opportunities to work on high-impact projects and drive significant business growth
• Exposure to cross-functional teams and diverse business units within Amazon

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on Amazon Business' expansion in India.

🌍 Location & Work Environment

Office Type: Corporate office with a modern, collaborative work environment

Office Location(s): Bengaluru, Karnataka, India

Geographic Context:

• Bengaluru is the capital of the Indian state of Karnataka and is known for its thriving tech industry and startup ecosystem.
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and recreational facilities.
• Bengaluru has a tropical savanna climate, with warm weather year-round and heavy rainfall during the monsoon season.

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: Bengaluru offers a dynamic and innovative work environment, with a strong focus on technology and entrepreneurship.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with a HR representative
• On-site or virtual interview with the hiring manager and team members
• Final round interview with senior leadership

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Expertise in digital marketing channels and performance marketing
• Communication and presentation skills
• Cultural fit and alignment with Amazon's leadership principles

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Amazon's business and the MSME sector in your application materials
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and cultural fit
• Showcase your expertise in digital marketing channels and performance marketing during the interview process

ATS Keywords: Growth Marketing, Customer Acquisition, Digital Marketing, Performance Marketing, Team Leadership, Cross-Functional Collaboration, Analytics, Email Marketing, Social Media Marketing, WhatsApp Marketing, Campaign Optimization, Strategic Planning

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and expertise in digital marketing channels.

🛠️ Tools & Technologies

• Amazon Marketing Cloud Platform (AMCP)
• Amazon Advertising Platform (AAP)
• Google Analytics
• Social media management tools (e.g., Hootsuite, Buffer)
• Email marketing platforms (e.g., Mailchimp, SendGrid)
• CRM and marketing automation tools (e.g., Salesforce, HubSpot)

ASSUMPTION: This role requires proficiency in Amazon's proprietary marketing platforms, as well as industry-standard tools for digital marketing and analytics.

👔 Cultural Fit Considerations

Company Values:

• Customer obsession
• Passion for invention
• Commitment to operational excellence
• Long-term thinking

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and team-oriented culture
• Focus on innovation and continuous improvement
• Data-driven decision making and results-oriented approach

Self-Assessment Questions:

• Do you have a strong customer focus and a passion for driving growth in the B2B space?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you have a proven track record of driving growth and optimizing marketing investments in the digital marketing channels?

ASSUMPTION: Amazon values candidates who are customer-obsessed, innovative, and committed to operational excellence, with a strong focus on long-term thinking and continuous improvement.

⚠️ Potential Challenges

• Managing a large marketing budget and optimizing investments across multiple channels
• Driving growth in a competitive B2B market with a focus on the MSME sector
• Collaborating with cross-functional teams and aligning marketing initiatives with overall business strategy
• Staying at the forefront of digital marketing trends and emerging technologies

ASSUMPTION: This role presents significant challenges and opportunities for growth, requiring strong leadership, strategic thinking, and a deep understanding of digital marketing channels.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth in the MSME sector for Amazon Business India, with a strong emphasis on digital marketing channels and performance marketing.
• Compared to other marketing roles, this position requires a higher level of strategic thinking, leadership, and cross-functional collaboration.
• Career path for this role may lead to regional or global leadership positions within Amazon Business, with opportunities to drive significant business growth and impact.

ASSUMPTION: This role offers a unique opportunity to drive growth in the MSME sector for Amazon Business India, with a strong focus on digital marketing channels and performance marketing.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for the MSME sector, driving significant customer acquisition and engagement
• Optimizing marketing investments across digital channels to maximize ROI and drive sustainable long-term growth
• Collaborating with cross-functional teams to launch new products or services tailored to the MSME market

ASSUMPTION: This role offers the opportunity to work on high-impact projects that drive significant business growth and impact in the competitive B2B market.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 90 days?
• How does this role collaborate with other teams within Amazon Business India and globally?
• What are the key challenges facing the MSME sector in India, and how can this role drive growth in this market?
• What opportunities are there for professional development and growth within Amazon Business?
• How does Amazon support work-life balance for its employees?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to driving growth and success for Amazon Business.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Amazon Jobs portal
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership style, problem-solving skills, and cultural fit
• Showcase your expertise in digital marketing channels and performance marketing during the interview process
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.