Head, Marketing & Events ZSP

📌 Core Information

🔹 Job Title: Head, Marketing & Events ZSP

🔹 Company: Masdar

🔹 Location: Abu Dhabi, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Marketing & Events

🔹 Date Posted: July 10, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading the development and execution of marketing plans and activities to effectively communicate the Prize’s brand objectives.
• Overseeing the ongoing enhancement of the Prize’s brand identity and ensuring a strong and consistently applied brand image.
• Strengthening the Prize’s brand reputation and equity through high-impact marketing initiatives.
• Managing and developing a team to ensure efficient operations and high levels of engagement.

ASSUMPTION: This role requires a strategic mindset with a focus on building and maintaining a strong brand. It involves both creative and operational aspects, with a significant emphasis on team management.

📋 Key Responsibilities

✅ Develop and deliver integrated marketing projects and campaigns to communicate and reinforce the Prize’s objectives, positioning the Prize globally, attracting new stakeholders, and ensuring lasting brand impact.

✅ Establish and maintain a consistent corporate brand identity across all marketing initiatives and materials produced by the Prize.

✅ Monitor and analyze the performance of marketing strategies, providing timely and effective adjustments to meet evolving business needs.

✅ Organize and supervise the activities and work of the team to ensure that all work is carried out in an efficient manner, consistent with operating policies and procedures.

✅ Manage the team by overseeing their performance management, recruitment, training, and development to ensure high levels of engagement and competence, and a motivated work environment.

ASSUMPTION: This role involves a mix of strategic planning, creative execution, and operational management. It requires a balance of big-picture thinking and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. A Master's degree would be an asset.

Experience: At least 10 years of experience in senior roles in marketing and events, with a proven track record in the management of teams delivering strategic marketing and events projects and objectives.

Required Skills:

• Exceptional communication (verbal and written) and interpersonal skills, leading to a consultative approach within a corporate/multifunctional environment.
• Strong understanding of the complexity and challenges of driving/building a project delivery culture and strong project management skills.
• Knowledge of latest sustainability and marketing trends in the industry and beyond.
• Strong knowledge of budget management and problem-solving skills.
• Excellent computer literacy, with strong background in Word, Excel, PowerPoint, and Outlook.
• Excellent ability to plan and organize work and prioritize projects, with excellent time management skills.

Preferred Skills:

• Experience in the UAE, gaining strong knowledge and understanding of local rules, regulations, systems, and processes related to sustainability.
• Knowledge of diverse communications media and channels and latest trends.

ASSUMPTION: This role requires a unique blend of strategic, creative, and operational skills. Candidates should have a strong background in marketing and events management, with a proven track record in team leadership and project delivery.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between AED 35,000 - 50,000 per month, based on industry standards for similar roles in Abu Dhabi. This is an estimate and the actual salary may vary based on experience and qualifications.

Benefits:

• Health insurance
• Retirement plan
• Employee discounts
• Professional development opportunities

Working Hours: Full-time position with standard working hours from Sunday to Thursday, 9:00 AM to 5:30 PM, with a one-hour lunch break.

ASSUMPTION: The salary range provided is an estimate based on market research. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Renewable Energy

Company Size: Masdar is a large company with 501-1,000 employees, providing ample opportunities for growth and collaboration.

Founded: Masdar was founded in 2006, with a mission to advance renewable energy through education, R&D, investment, and commercialization.

Company Description:

• Masdar is the UAE’s clean energy champion and one of the largest companies of its kind in the world, advancing the development and deployment of renewable energy and green hydrogen technologies to address global sustainability challenges.
• Established in 2006, Masdar is today active in over 40 countries, helping them to achieve their clean energy objectives and advance sustainable development.
• Masdar is jointly owned by Abu Dhabi National Oil Company (ADNOC), Mubadala Investment Company (Mubadala), and Abu Dhabi National Energy Company (TAQA), and under this ownership, the company is targeting a renewable energy portfolio capacity of at least 100 gigawatts (GW) by 2030 and an annual green hydrogen production capacity of up to 1 million tonnes by the same year.

Company Specialties:

• Clean technology commercialization & development
• Renewable energy project development
• Investment & asset management
• Carbon capture & storage project development & investment
• Clean technology capital investment & management
• Green Hydrogen

Company Website: www.masdar.ae

ASSUMPTION: Masdar is a well-established company in the renewable energy sector, with a strong focus on sustainability and innovation. It offers a dynamic work environment with opportunities for professional growth and development.

📊 Role Analysis

Career Level: This role is a senior-level position, reporting directly to the Zayed Sustainability Prize (ZSP) Director.

Reporting Structure: The Head, Marketing & Events ZSP will oversee a team of marketing and events professionals, responsible for the development and execution of marketing plans and activities for the ZSP.

Work Arrangement: This role is on-site, with the possibility of occasional remote work for specific tasks or projects.

Growth Opportunities:

• Potential to grow within the marketing and events department or explore opportunities in other areas of Masdar.
• Chance to work on high-impact projects that contribute to the UAE’s sustainability goals and global clean energy initiatives.
• Opportunity to develop and enhance skills in marketing, events management, and team leadership.

ASSUMPTION: This role offers a unique opportunity to work on high-profile sustainability projects and contribute to the UAE’s clean energy objectives. It provides a platform for professional growth and development within a dynamic and innovative organization.

🌍 Location & Work Environment

Office Type: Masdar’s headquarters are located in Masdar City, a sustainable urban development in Abu Dhabi. The office is modern, eco-friendly, and designed to promote collaboration and innovation.

Office Location(s): Airport Road, Khalifa A, Masdar City, Opposite Presidential Flight, Abu Dhabi, AD PO Box 54115, AE

Geographic Context:

• Abu Dhabi is the capital and second-most populous city of the United Arab Emirates (UAE).
• The UAE is a federation of seven emirates, with Abu Dhabi being the largest and most influential.
• Abu Dhabi is a global hub for business, tourism, and culture, with a strong focus on sustainability and innovation.

Work Schedule: The standard workweek is Sunday to Thursday, with Friday and Saturday being the weekend. Working hours are typically from 9:00 AM to 5:30 PM, with a one-hour lunch break.

ASSUMPTION: Abu Dhabi offers a dynamic and multicultural work environment, with a strong focus on sustainability and innovation. Masdar’s headquarters provide a modern and collaborative work setting, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the ZSP Director

Key Assessment Areas:

• Marketing and events management skills
• Team leadership and management abilities
• Understanding of sustainability trends and industry developments
• Problem-solving and decision-making skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and events management experience, as well as your team leadership and project delivery skills.
• Demonstrate your understanding of sustainability trends and your ability to apply them to marketing and events strategies.
• Prepare examples of successful marketing campaigns or events you have managed, highlighting your problem-solving skills and ability to deliver results.

ATS Keywords: Marketing, Events Management, Brand Management, Team Leadership, Project Delivery, Sustainability, UAE, Abu Dhabi, Masdar, Zayed Sustainability Prize

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate’s marketing and events management skills, team leadership abilities, and understanding of sustainability trends.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Event management software (e.g., Cvent, Eventbrite)

ASSUMPTION: This role requires proficiency in Microsoft Office Suite and familiarity with marketing automation tools and event management software. Candidates should have a strong working knowledge of these tools and be able to leverage them to deliver effective marketing and events strategies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Sustainability
• Collaboration
• Excellence
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on delivering results and driving impact

Self-Assessment Questions:

• Do you have a proven track record in leading marketing and events teams to deliver strategic projects and objectives?
• Are you passionate about sustainability and committed to driving clean energy initiatives?
• Can you thrive in a dynamic and collaborative work environment, focused on delivering results and driving impact?

ASSUMPTION: Masdar values innovation, sustainability, collaboration, excellence, and integrity. Candidates should be able to demonstrate a strong fit with these values and a commitment to driving clean energy initiatives and delivering results.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds, requiring strong leadership and communication skills.
• Balancing strategic planning and creative execution with operational management and project delivery.
• Adapting to the dynamic and fast-paced nature of the renewable energy sector, with evolving trends and market demands.
• Working in a multicultural environment, requiring cultural sensitivity and adaptability.

ASSUMPTION: This role presents unique challenges and opportunities, requiring strong leadership, communication, and adaptability skills. Candidates should be prepared to manage a diverse team, balance strategic and operational demands, and adapt to the dynamic nature of the renewable energy sector.

📈 Similar Roles Comparison

• This role is unique in its focus on marketing and events management for the Zayed Sustainability Prize, a high-profile initiative with global reach and impact.
• While there may be similar roles in other organizations, the specific context and requirements of this role make it distinct and unique.
• Candidates should consider their career goals and aspirations when comparing this role to others in the industry, as it offers a unique opportunity to work on high-profile sustainability projects and contribute to the UAE’s clean energy objectives.

ASSUMPTION: This role is unique in its focus on marketing and events management for the Zayed Sustainability Prize, offering a distinct opportunity to work on high-profile sustainability projects and contribute to the UAE’s clean energy objectives.

📝 Sample Projects

• Developing and executing a comprehensive marketing campaign to launch a new renewable energy product or service, with a focus on driving brand awareness and customer acquisition.
• Managing a team to plan and execute a high-profile sustainability event, with a focus on driving attendance, engagement, and media coverage.
• Conducting market research and analysis to identify trends and opportunities in the renewable energy sector, and developing strategic recommendations to capitalize on these insights.

ASSUMPTION: These sample projects are designed to illustrate the strategic, creative, and operational demands of the role, highlighting the candidate’s ability to deliver results and drive impact in a dynamic and fast-paced environment.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits within the broader organization?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does Masdar support the professional growth and development of its employees, particularly in the marketing and events department?
• What are the key challenges and opportunities facing the renewable energy sector, and how does Masdar plan to address them?
• How does Masdar foster a culture of innovation and sustainability, and what role does this role play in driving these initiatives?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the organization, as well as the candidate’s fit with the company’s values and culture. Candidates should prepare thoughtful and informed questions to demonstrate their interest and engagement with the role and the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing and events management experience, as well as your team leadership and project delivery skills.
• Prepare examples of successful marketing campaigns or events you have managed, highlighting your problem-solving skills and ability to deliver results.
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications for the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.