Head of AI-Driven Marketing

📌 Core Information

🔹 Job Title: Head of AI-Driven Marketing

🔹 Company: Userlane GmbH

🔹 Location: Wrocław, Dolnośląskie, Poland

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: April 28, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Transforming marketing function by embedding deep AI capabilities
• Architecting, building, and operating an advanced, AI-powered marketing engine
• Leading a small team and collaborating across functions
• Ensuring AI-driven marketing is both technically sound and aesthetically aligned with Userlane's brand

ASSUMPTION: This role requires a unique blend of AI expertise, marketing strategy, and design sensibility. The ideal candidate will have a strong technical foundation combined with strategic marketing experience in B2B SaaS.

📋 Key Responsibilities

✅ Develop and execute a comprehensive, AI-integrated marketing strategy

✅ Lead AI-powered demand generation, owning the website and overseeing campaigns

✅ Own the MarTech stack with an AI-first lens, evaluating, selecting, and integrating technologies

✅ Translate marketing strategy into technical AI execution

✅ Oversee brand consistency and strategic positioning

✅ Oversee digital presence, managing the company website and other digital properties

✅ Lead and mentor the team, fostering a culture of innovation and AI adoption

✅ Collaborate closely with Sales, Product, and Customer Success for tight GTM alignment

ASSUMPTION: This role involves a high degree of strategic thinking and hands-on AI implementation. The candidate should be comfortable with both high-level planning and technical execution.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience)

Experience: 5+ years of strategic marketing experience in B2B SaaS, with a strong technical foundation

Required Skills:

• Deep, demonstrable expertise in applying AI/ML to real-world problems
• Proven ability to leverage AI agents and automation frameworks for efficient, scalable marketing processes
• Keen eye for design and brand aesthetics, ensuring brand consistency and quality across all marketing outputs
• Demonstrable success in data-driven growth marketing, lead acquisition, and customer lifecycle optimization
• Analytical and quantitative mindset, with ability to design experiments and interpret complex data
• Familiarity with modern MarTech stacks and experience integrating diverse systems
• Strategic thinker with leadership capability and a builder/practitioner mentality
• Excellent communication skills in English

Preferred Skills:

• Experience with specific AI tools and platforms relevant to marketing
• Fluency in additional languages

ASSUMPTION: Given the unique nature of this role, candidates should have a strong background in both AI and strategic marketing, with a proven track record of applying AI to solve complex marketing challenges.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on market rates for similar roles in Poland)

Benefits:

• Health and well-being programs
• Leisure perks
• Team events

Working Hours: Full-time, with remote work options and flexible hours

ASSUMPTION: The salary range is estimated based on market data for similar roles in Poland. Actual compensation may vary based on experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Digital Adoption Platform (DAP) industry

Company Size: Medium (101-500 employees)

Founded: 2016, with headquarters in Munich, Germany

Company Description:

• Userlane is an award-winning Digital Adoption Platform that empowers organizations to understand and improve the value of their technology investments
• Works with some of the world's most recognizable enterprises to identify and eliminate adoption barriers across software applications
• Offers the Userlane Adoption Suite to help enterprises deliver employees and customers a more engaging, rewarding, and productive software experience

Company Specialties:

• Digital Adoption Platform
• Software Usability
• Employee Training
• Customer Experience

Company Website: https://www.userlane.com/

ASSUMPTION: Userlane is a growing company in the DAP industry, with a focus on improving software usability and customer experience for enterprise clients.

📊 Role Analysis

Career Level: Senior-level role, reporting directly to the Chief Marketing Officer

Reporting Structure: This role will lead a small team of marketing professionals and collaborate with other departments, including Sales, Product, and Customer Success

Work Arrangement: Remote OK, with flexible hours and the option to work from the Munich headquarters

Growth Opportunities:

• Potential to shape the future of AI-driven marketing within the company
• Opportunities for professional development through in-house training and learning opportunities
• Possibility to grow within the marketing department or explore other areas of the business

ASSUMPTION: This role offers significant growth potential, as the company is investing heavily in AI-driven marketing and looking for a strategic leader to drive this initiative.

🌍 Location & Work Environment

Office Type: Hybrid, with the option to work remotely or from the company's Munich headquarters

Office Location(s): Munich, Germany (headquarters); Wrocław, Poland (this role)

Geographic Context:

• Wrocław is the fourth-largest city in Poland, located in the southwestern region of Dolnośląskie
• Known for its vibrant culture, rich history, and beautiful architecture
• Offers a high quality of life, with affordable living costs compared to other major European cities

Work Schedule: Full-time, with flexible hours and the option to work remotely

ASSUMPTION: The location in Wrocław offers a unique blend of cultural experiences and a lower cost of living compared to other major European cities, making it an attractive option for professionals.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the HR department
• Technical interview with the Chief Marketing Officer
• Case study presentation and Q&A session with the marketing team
• Final interview with the CEO

Key Assessment Areas:

• AI/ML expertise and problem-solving skills
• Marketing strategy and brand stewardship
• Leadership and team management capabilities
• Communication and presentation skills

Application Tips:

• Highlight specific AI projects and marketing campaigns from your past experiences
• Tailor your resume and cover letter to emphasize your AI and marketing skills
• Prepare a case study demonstrating your approach to AI-driven marketing
• Research Userlane's products and competitors to show your understanding of the industry

ATS Keywords: AI, Machine Learning, Automation, Demand Generation, Content Marketing, Brand Stewardship, Data-Driven Decision Making, MarTech, SEO, Performance Analysis, Customer Lifecycle Optimization, Design Aesthetics, Analytical Mindset, Strategic Thinking, Leadership, Communication Skills

ASSUMPTION: The interview process will focus on assessing the candidate's AI and marketing skills, as well as their ability to lead a team and drive strategic initiatives.

🛠️ Tools & Technologies

• AI/ML platforms (e.g., TensorFlow, PyTorch, scikit-learn)
• Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
• Content creation and management tools (e.g., WordPress, Adobe Creative Suite)

ASSUMPTION: The candidate should have experience with relevant AI/ML platforms and marketing automation tools, as well as a willingness to learn and adapt to new technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Continuous learning

Work Style:

• Data-driven and analytical
• Creative and innovative
• Collaborative and team-oriented
• Adaptable and open to change

Self-Assessment Questions:

• How do you ensure that AI-driven marketing activities align with the core brand message and maintain visual/tonal integrity?
• How do you approach balancing technical AI execution with strategic marketing goals?
• How do you foster a culture of innovation and data-driven decision-making within a marketing team?

ASSUMPTION: Userlane values candidates who are innovative, customer-focused, and collaborative, with a strong commitment to continuous learning and improvement.

⚠️ Potential Challenges

• Balancing the technical demands of AI-driven marketing with strategic brand considerations
• Integrating AI capabilities into existing marketing processes and workflows
• Ensuring brand consistency across AI-generated content and assets
• Managing a small team with diverse skills and backgrounds

ASSUMPTION: The successful candidate will need to navigate these challenges while driving strategic initiatives and collaborating with other departments.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a deep understanding of AI/ML and a proven track record of applying AI to solve complex marketing challenges
• In the B2B SaaS enterprise space, AI-driven marketing is a growing trend, with increasing demand for strategic leaders in this field
• Career progression in this role could lead to senior marketing leadership positions or specialized AI marketing consultancy roles

ASSUMPTION: This role is unique in its requirement for both AI expertise and strategic marketing experience, making it an attractive opportunity for candidates with a strong background in both fields.

📝 Sample Projects

• Developing and implementing an AI-driven demand generation strategy, resulting in a 30% increase in qualified leads
• Creating and optimizing AI-generated content for enterprise buyers, leading to improved engagement and conversion rates
• Designing and deploying AI models to predict customer churn and optimize customer lifecycle management

ASSUMPTION: These sample projects demonstrate the candidate's ability to apply AI to solve complex marketing challenges and drive meaningful business impact.

❓ Key Questions to Ask During Interview

• How does Userlane plan to integrate AI-driven marketing into its overall business strategy?
• What are the key performance indicators (KPIs) for success in this role, and how will they be measured?
• How does Userlane support the professional development of its employees, particularly in the areas of AI and marketing?
• What is the expected timeline for growing the marketing team, and how will this role contribute to that expansion?
• How does Userlane approach brand consistency and strategic positioning in its marketing efforts?

ASSUMPTION: These questions will help the candidate better understand the company's vision for AI-driven marketing, as well as the resources and support available for professional development and team growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight specific AI projects and marketing campaigns from your past experiences in your resume and cover letter
• Prepare a case study demonstrating your approach to AI-driven marketing, focusing on a specific challenge and your proposed solution
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.