Head of Brand (all genders)

📌 Core Information

🔹 Job Title: Head of Brand (all genders)

🔹 Company: Glow25 (by Primal State Performance GmbH)

🔹 Location: Remote (Germany)

🔹 Job Type: Full-time

🔹 Category: Marketing & Branding

🔹 Date Posted: April 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Leading brand strategy and execution to redefine beauty
• Inspiring and engaging the team to create meaningful customer experiences
• Collaborating with cross-functional teams to drive brand success
• Analyzing market trends and competitor activities to inform brand strategy

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of the beauty industry.

📋 Key Responsibilities

✅ Develop and implement brand strategy to redefine beauty and drive customer engagement

✅ Lead and mentor the brand team to deliver high-impact campaigns and initiatives

✅ Collaborate with cross-functional teams, including marketing, product, and sales, to ensure brand consistency across all touchpoints

✅ Monitor market trends, competitor activities, and customer feedback to inform brand strategy and positioning

✅ Manage brand budget and ensure effective allocation of resources

ASSUMPTION: This role requires a strong focus on data-driven decision making and a results-oriented approach.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-5 years of experience in brand management, with a focus on beauty or a related industry

Required Skills:

• Proven leadership and team management skills
• Strategic thinking and planning abilities
• Excellent communication and presentation skills
• Strong analytical skills and data-driven mindset
• Fluency in German (C1 level or higher)

Preferred Skills:

• Experience in the beauty or wellness industry
• Fluency in English
• Knowledge of brand management tools and software

ASSUMPTION: Candidates with experience in the beauty industry and a proven track record of driving brand success are strongly preferred.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (based on experience and industry standards for a mid-level brand manager role in Germany)

Benefits:

• Unlimited access to top courses via Udemy account
• Top-notch equipment provided via Grover
• 40% discount on Glow25 products
• 30 days of vacation plus the option to take up to 10 days of unpaid leave
• Company health insurance with €600 annual reimbursement for additional services
• Company retirement plan with a minimum annual contribution of €600, plus an additional 20% match for employee contributions

Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options

ASSUMPTION: The salary range is estimated based on industry standards for a mid-level brand manager role in Germany, with consideration for the company's size and location.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees (Glow25 is a subsidiary of Primal State Performance GmbH)

Founded: 2021 (Glow25 was founded in 2021 as a subsidiary of Primal State Performance GmbH)

Company Description:

• Glow25 is a collagen company focused on redefining beauty and well-aging
• The company aims to help customers feel more energetic and confident in their daily lives
• Glow25 is committed to creating a diverse and inclusive work environment

Company Specialties:

• Beauty and wellness products
• Collagen supplements
• Health and well-aging solutions

Company Website: glow25.de

ASSUMPTION: Glow25 is a young, fast-growing company with a strong focus on innovation and customer satisfaction.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: This role reports directly to the CEO of Glow25

Work Arrangement: Remote (Germany) with flexible working hours

Growth Opportunities:

• Potential to grow into a leadership role within the brand team
• Opportunities to work on cross-functional projects and gain exposure to other areas of the business
• Chance to shape the brand strategy and make a significant impact on the company's success

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and develop new skills.

🌍 Location & Work Environment

Office Type: Remote (with occasional in-person meetings and events)

Office Location(s): Germany (with a focus on the Berlin area)

Geographic Context:

• Germany has a strong beauty and wellness market, with significant growth potential
• The Berlin area is a hub for tech and startup companies, offering a vibrant and dynamic work environment
• Glow25's remote work policy allows for greater flexibility and work-life balance

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely

ASSUMPTION: The remote work arrangement allows for greater flexibility and work-life balance, while also providing opportunities for in-person collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the CEO to discuss the role, responsibilities, and career growth opportunities
• Case study or presentation to demonstrate strategic thinking and brand management skills
• Final interview with key stakeholders to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic thinking and brand management skills
• Leadership and team management abilities
• Communication and presentation skills
• Cultural fit and alignment with Glow25's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and strategic thinking skills
• Prepare a case study or presentation that demonstrates your ability to develop and execute a successful brand strategy
• Research Glow25's brand and values to ensure a strong cultural fit

ATS Keywords: Brand management, strategic planning, team leadership, beauty industry, wellness, customer engagement, market analysis, brand strategy

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, leadership skills, and cultural fit, with a focus on their ability to drive brand success.

🛠️ Tools & Technologies

• Brand management software (e.g., Brandfolder, Bynder, or similar)
• Project management tools (e.g., Asana, Trello, or similar)
• Data analysis tools (e.g., Google Analytics, Tableau, or similar)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)

ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's preferences and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous learning
• Customer-centric approach
• Collaboration and teamwork
• Diversity, equity, and inclusion

Work Style:

• Results-driven and data-focused
• Collaborative and team-oriented
• Adaptable and open to feedback
• Committed to personal and professional growth

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and developments in the beauty and wellness industry?
• Can you describe a time when you successfully led a team to achieve a significant brand milestone?
• How do you approach data-driven decision making, and can you provide an example of a time when you used data to inform a brand strategy?

ASSUMPTION: Candidates who demonstrate a strong alignment with Glow25's values and a commitment to personal and professional growth are most likely to succeed in this role.

⚠️ Potential Challenges

• Managing a remote team and ensuring consistent brand messaging across multiple channels
• Balancing the need for innovation with the requirement to maintain brand consistency
• Adapting to a fast-paced and dynamic work environment
• Navigating the competitive beauty and wellness market

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on data-driven decision making.

📈 Similar Roles Comparison

• This role is similar to a Senior Brand Manager or Brand Director position in a larger organization, but with more responsibility and growth potential
• In comparison to other mid-level brand management roles, this position offers a greater focus on strategic planning and team leadership
• This role provides an opportunity to work in a fast-growing startup environment, with the potential for significant career growth and impact

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in other organizations.

📝 Sample Projects

• Developing a comprehensive brand strategy to redefine beauty and drive customer engagement
• Leading a team to create and execute a successful brand launch campaign
• Analyzing market trends and competitor activities to inform brand positioning and messaging

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives the Head of Brand might work on, but the specific projects may vary depending on the company's needs and priorities.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Glow25 support the professional development and growth of its employees?
• What is the company's approach to brand consistency across multiple channels and touchpoints?
• How does Glow25 measure the success of its brand initiatives and campaigns?
• What is the company's long-term vision for the brand, and how does this role contribute to that vision?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Glow25 careers page
• Tailor your resume and cover letter to highlight your brand management experience and strategic thinking skills
• Prepare a case study or presentation that demonstrates your ability to develop and execute a successful brand strategy
• Research Glow25's brand and values to ensure a strong cultural fit
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.