Head of Brand (all genders)

📌 Core Information

🔹 Job Title: Head of Brand (all genders)

🔹 Company: Glow25 (by Primal State Performance GmbH)

🔹 Location: Germany (Remote)

🔹 Job Type: Full-Time

🔹 Category: Brand Management

🔹 Date Posted: 2025-04-24

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote (Germany)

🚀 Job Overview

Key aspects of this role include:

• Strategic brand leadership to elevate Glow25's brand positioning and storytelling
• Operational excellence in brand execution across all touchpoints
• Team management and development of PR, Social Media, and Brand Management teams
• Cross-functional collaboration with eCommerce and B2B/Retail teams to drive business impact
• Growing Glow25's credibility and authority through strategic partnerships and research-driven storytelling

ASSUMPTION: This role requires a strategic, hands-on leader with a proven track record in senior brand leadership roles, preferably within the beauty, wellness, or lifestyle sectors.

📋 Key Responsibilities

✅ Build and empower a high-performing team by defining clear roles, cultivating talent, and driving seamless collaboration

✅ Own the brand experience by ensuring Glow25 maintains a strong, premium presence across every touchpoint

✅ Lead strategic brand execution by overseeing the rollout of brand campaigns in partnership with eCommerce and B2B/Retail teams

✅ Elevate credibility and authority by growing the Scientific Advisory Board, building strategic partnerships, and leading research-driven storytelling

✅ Connect brand with commercial growth by partnering closely with eCommerce and B2B/Retail teams to ensure brand efforts translate into customer acquisition, engagement, and revenue

✅ Shape immersive brand touchpoints by crafting memorable moments that go beyond digital, from experiential activations to packaging that speaks to Glow25's values

✅ Create scalable brand operations by working hand-in-hand with the Senior Brand Manager to ensure flawless execution of high-impact initiatives

ASSUMPTION: The ideal candidate will have experience in brand strategy, PR, event leadership, community-driven growth, storytelling, integrated marketing, and data-driven decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 8-12+ years of brand-building experience, with a strong track record in senior brand leadership roles within the beauty, wellness, or lifestyle sectors

Required Skills:

• Proven expertise in brand strategy, architecture, and evolution
• Hands-on experience in media relations, high-end talent partnerships, and premium event execution
• Fluency in running cohesive brand campaigns online and offline
• Strong data analysis and interpretation skills to guide decisions and sharpen strategy
• Excellent communication, stakeholder management, and team leadership skills

Preferred Skills:

• Fluency in German (B2 level or above)
• Experience working in a fast-paced, founder-led environment
• Deep understanding of the beauty, wellness, and D2C landscape, especially within the supplements, pro-aging, and longevity space

ASSUMPTION: Candidates should have a proven track record in brand leadership roles and be comfortable working in a fast-paced, dynamic environment.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

• Flexible working hours and time tracking
• Unlimited access to courses on tech, business, leadership, and mental/physical well-being through Udemy
• Top-notch equipment rented through Grover and conveniently delivered to your home
• Generous 40% discount on Glow25's entire range in the shop
• 30 days of vacation + option to take up to 10 days of unpaid leave
• Company health insurance covering additional services worth up to €600 per year
• Glow Card: Prepaid credit card with €50 monthly bonus, giving an annual bonus of €600
• Company pension plan with an annual contribution of at least €600 after passing the probation period

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on industry standards for senior brand leadership roles within the beauty, wellness, or lifestyle sectors in Germany.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services

Company Size: 51-200 employees (Mid-size)

Founded: 2021

Company Description:

• Glow25 is a collagen company focused on helping people bring more energy into their daily lives through high-quality supplements
• Primal State is the parent company of Glow25, with a mission to create glow moments for customers, teams, and everyone who wants to feel comfortable in their skin
• Glow25 is committed to creating a safe, high-performance culture that fosters individual development and strong team dynamics

Company Specialties:

• Beauty and Pro-Aging Supplements
• Wellness and Lifestyle Products
• Premium Brand Experience

Company Website: http://glow25.de

ASSUMPTION: Glow25 is a fast-growing company that values creativity, strategic thinking, and a strong work ethic.

📊 Role Analysis

Career Level: Senior Leadership

Reporting Structure: Reports directly to the CEO or another senior executive

Work Arrangement: Remote (Germany) with flexible working hours

Growth Opportunities:

• Potential to shape the brand strategy and direction of a fast-growing company
• Opportunity to build and lead a high-performing team
• Possibility to expand the role's scope as the company grows

ASSUMPTION: This role offers significant growth potential for the right candidate.

🌍 Location & Work Environment

Office Type: Remote (Germany)

Office Location(s): Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech and startup scene
• Germany offers a high standard of living, with excellent healthcare and education systems
• The cost of living in Berlin is relatively affordable compared to other major European cities

Work Schedule: Flexible working hours with a focus on results and outcomes

ASSUMPTION: Working remotely in Germany offers a unique blend of work-life balance, cultural experiences, and professional growth opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and/or team members
• Final interview with the CEO or another senior executive

Key Assessment Areas:

• Brand strategy and vision
• Leadership and team management skills
• Cultural fit and alignment with company values
• Problem-solving and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your brand-building experience and relevant skills
• Prepare examples of your past brand campaigns, their impact, and any challenges you faced
• Research Glow25's brand, mission, and values to demonstrate your understanding and enthusiasm for the role

ATS Keywords: Brand Strategy, Brand Leadership, Brand Management, PR, Event Management, Community Engagement, Data-Driven Decision Making, Beauty, Wellness, Lifestyle, Pro-Aging, Collagen

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their relevant experience and skills.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Jira)
• Design and creative tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• PR and communication tools (e.g., Muck Rack, Agility PR Solutions, Cision)
• Data analysis and visualization tools (e.g., Google Analytics, Tableau, Power BI)

ASSUMPTION: The ideal candidate will be comfortable using a variety of tools and technologies to streamline brand management processes.

👔 Cultural Fit Considerations

Company Values:

• Creativity and innovation
• Empathy and customer focus
• Collaboration and teamwork
• Integrity and accountability
• Continuous learning and growth

Work Style:

• Flexible and adaptable
• Results-driven and outcome-focused
• Open and transparent communication
• Data-informed decision making
• Continuous learning and improvement

Self-Assessment Questions:

• How do you approach building and maintaining a strong, premium brand presence across all touchpoints?
• Can you provide an example of a successful brand campaign you've led, and how you measured its impact?
• How do you foster a safe, high-performance culture within your team, and how do you support individual development?

ASSUMPTION: Candidates should be prepared to demonstrate their alignment with Glow25's values and work style during the interview process.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing strategic brand leadership with hands-on execution
• Navigating a fast-paced, dynamic work environment
• Adapting to changes in the beauty, wellness, and D2C landscape

ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to adapt to changes quickly.

📈 Similar Roles Comparison

• Unlike traditional brand management roles, this position requires a strong strategic and hands-on approach to brand leadership
• Glow25's focus on wellness, pro-aging, and collagen sets it apart from other beauty and lifestyle brands
• Career progression in this role may involve expanding the brand's product offerings or entering new markets

ASSUMPTION: This role offers unique opportunities for growth and development within the wellness and pro-aging space.

📝 Sample Projects

• Developing and executing a comprehensive brand relaunch strategy, including new positioning, visual identity, and messaging framework
• Launching a successful influencer marketing campaign to raise brand awareness and drive sales
• Conducting market research to identify gaps in the pro-aging supplements market and developing targeted product offerings to fill those gaps

ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the Head of Brand role at Glow25.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the Glow25 brand, and how this role fits into that vision?
• How does the team currently collaborate with eCommerce and B2B/Retail teams, and what opportunities exist for further integration?
• What are the most significant challenges facing the Glow25 brand in the next 12-24 months, and how can this role address them?
• How does the company support the professional development and growth of its employees, particularly within the brand management team?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?

ASSUMPTION: Asking insightful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand-building experience and relevant skills
• Prepare examples of your past brand campaigns, their impact, and any challenges you faced
• Research Glow25's brand, mission, and values to demonstrate your understanding and enthusiasm for the role
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the opportunity

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.