Head of Brand and Content

📌 Core Information

🔹 Job Title: Head of Brand and Content

🔹 Company: Informa Group Plc.

🔹 Location: Dubai, Dubai, United Arab Emirates

🔹 Job Type: Full-time

🔹 Category: Information Services

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (3 days in office)

🚀 Job Overview

Key aspects of this role include:

• Leading a team of 11 to build and grow a high-impact brand across a global portfolio of events.
• Developing and executing cross-portfolio brand campaigns to increase brand awareness and engagement.
• Managing and evolving the WHX website and organic social media presence.
• Overseeing PR activity and agency partnerships to align earned media with brand goals.
• Collaborating with senior leadership, marketing, and sales to ensure brand and content strategies align with commercial priorities.

ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in brand marketing, content strategy, and PR. The ideal candidate will be comfortable working in a fast-paced environment and collaborating cross-functionally.

📋 Key Responsibilities

✅ Lead the brand, content, and PR team for WHX, ensuring a bold and consistent brand experience.

✅ Be the voice and guardian of the WHX brand, overseeing everything from tone of voice and creative to campaign strategy and brand standards.

✅ Create and execute cross-portfolio brand campaigns that grow brand awareness, boost TOF engagement, and build long-term audience affinity.

✅ Manage and evolve the WHX website, ensuring it's optimized for discovery, engagement, and conversion.

✅ Oversee and grow the organic social media presence, turning scrolls into clicks and followers into fans.

✅ Lead all PR activity and agency partnerships, aligning earned media with brand goals and event strategies.

✅ Build and scale content strategies that bring event experiences to life all year round.

✅ Roll out the new WHX brand across every touchpoint, from websites and marketing campaigns to on-site branding and collateral.

✅ Champion consistency and excellence across all WHX brand assets and ensure clear brand governance across the portfolio and our IJVs.

✅ Inspire, develop, and empower your team, fostering a high-performing and collaborative culture.

✅ Partner with senior leadership, marketing, and sales to ensure brand and content strategies align with commercial priorities.

✅ Own and evolve the brand toolkit, from messaging frameworks and tone of voice to visual identity and content guidelines.

✅ Deliver insight-led strategies that increase TOF conversions, deepen audience engagement, and support the growth of digital and in-person events.

✅ Lead the sustainability positioning of WHX through compelling brand and content campaigns that matter to our audiences.

✅ Cultivate creative, content, and media partnerships that enhance our reach and brand impact.

ASSUMPTION: This role requires a strong understanding of brand marketing, content strategy, and PR, as well as the ability to lead and collaborate with a team to achieve strategic goals.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field.

Experience: 5+ years of experience in brand, content, PR, and/or digital marketing roles.

Required Skills:

• Proven experience in brand marketing, content strategy, and PR.
• Strong leadership and team management skills.
• Excellent communication and storytelling abilities.
• Data-driven decision-making and analytical skills.
• Ability to work collaboratively and adaptably in a fast-paced environment.

Preferred Skills:

• Experience working in the events industry.
• Fluency in Arabic or another language relevant to the region.
• Experience with sustainability marketing or campaigns.

ASSUMPTION: The ideal candidate will have a strong background in brand marketing, content strategy, and PR, with a proven track record of success in a similar role.

💰 Compensation & Benefits

Salary Range: AED 35,000 - 50,000 per month (Estimated based on industry standards for the role, experience level, and location)

Benefits:

• Freedom & Flexibility: Colleagues rate us highly for the trust they receive, and most of us balance time in the office with time working remotely and flexibly.
• Time Out: 25 days annual leave, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
• Broader Impact: Take up to four days per year to volunteer.
• Great Community: A welcoming culture with in-person and online social events, our fantastic Walk the World team day and active diversity and inclusion networks.
• Annual Flight Entitlement: After completing 1 year of service, paid as a cash amount.
• Comprehensive Company-Funded Private Medical Insurance: With optical and dental coverage.
• Share Match Scheme: Allows you to become an Informa shareholder from the start of your employment and benefit from free matching shares.
• Recognition for Great Work: With global awards and kudos programs.
• Strong Wellbeing Support: Through EAP assistance, mental health first aiders, and access to health apps and more.
• Career Opportunity: The opportunity to develop your career with bespoke training and learning, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves.
• As an international company, the chance to collaborate with teams around the world.

ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary depending on the candidate's qualifications and the company's internal policies.

📌 Applicant Insights

🔍 Company Context

Industry: Informa Group Plc. is a leading international events, digital services, and academic knowledge business, headquartered in the UK and a member of the UK’s FTSE 100 group of public companies.

Company Size: Informa Group Plc. has over 10,000 employees across 30 countries, providing a large and diverse work environment.

Founded: Informa Group Plc. was founded in 1998, with a history of growth and expansion in the information services industry.

Company Description:

• Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
• The company serves a wide range of specialist markets, including Pharma, Medical and Biotech, Tech, Natural Products, Beauty & Aesthetics, Finance, Research, and Advanced Learning.
• Informa's businesses include Informa Markets, Informa Tech, Informa Connect, and Taylor & Francis, with many well-known brands in various markets.

Company Specialties:

• Academic Publishing
• Marketing Services
• Data & Intelligence
• Digital events
• Exhibitions
• Specialist content
• Research
• Consultancy
• Digital services
• Lead generation
• B2B markets
• and Academic markets

Company Website: https://www.informa.com/

ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of businesses and brands, providing numerous opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the senior management level, reporting directly to the Senior Vice President of Marketing.

Reporting Structure: The Head of Brand and Content will lead a team of 11, with 5 direct reports.

Work Arrangement: This role is based in Dubai, Dubai, United Arab Emirates, and requires being in the office 3 days a week.

Growth Opportunities:

• As Informa continues to grow and expand, there may be opportunities for the Head of Brand and Content to take on additional responsibilities or move into a more senior role within the organization.
• The company encourages internal job moves and provides opportunities for career development through bespoke training and learning programs.

ASSUMPTION: This role offers a unique opportunity to lead a team and make a significant impact on the growth and success of a global portfolio of events, with potential for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Informa's Dubai office is located in One Central, a modern and well-equipped building with a professional work environment.

Office Location(s): One Central, Dubai World Trade Center, Dubai, United Arab Emirates

Geographic Context:

• Dubai is a major commercial hub and the most populous city in the United Arab Emirates, with a diverse and multicultural population.
• The city is known for its modern infrastructure, high-quality living standards, and tax-free income for residents.
• Dubai has a hot desert climate, with temperatures often exceeding 40°C (104°F) in the summer months.

Work Schedule: The work schedule for this role is full-time, with a hybrid arrangement requiring 3 days in the office per week.

ASSUMPTION: Dubai offers a dynamic and multicultural work environment, with a high standard of living and numerous opportunities for personal and professional growth. The hybrid work arrangement provides flexibility and a good work-life balance.

💼 Interview & Application Insights

Typical Process:

• The application process typically involves an initial screening, followed by a phone or video interview, and a final on-site or virtual interview with the hiring manager and other stakeholders.
• Candidates may be asked to complete a skills assessment or case study as part of the interview process.

Key Assessment Areas:

• Brand marketing and content strategy expertise
• Leadership and team management skills
• Collaboration and communication abilities
• Cultural fit and alignment with Informa's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your brand marketing, content strategy, and PR experience, as well as your leadership and team management approach.
• Research Informa's brand and values to demonstrate your understanding of the company and how you can contribute to its success.
• Prepare examples of your past work that showcase your creativity, strategic thinking, and ability to deliver results.

ATS Keywords: Brand leadership, content strategy, PR, digital marketing, team leadership, collaboration, creativity, detail orientation, results-driven, storytelling, campaign strategy, social media management, brand governance, audience engagement, sustainability positioning, creative partnerships

ASSUMPTION: The interview process for this role will focus on assessing the candidate's brand marketing, content strategy, and PR expertise, as well as their leadership and team management skills. Candidates should be prepared to discuss their relevant experience and demonstrate their strategic thinking and ability to deliver results.

🛠️ Tools & Technologies

• Microsoft Office Suite
• Adobe Creative Suite
• Social media platforms (e.g., LinkedIn, Twitter, Facebook)
• PR and marketing automation tools (e.g., Muck Rack, Hootsuite)
• Content management systems (e.g., WordPress, Drupal)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's experience and the company's internal systems. However, familiarity with Microsoft Office Suite, Adobe Creative Suite, and relevant marketing and PR tools is typically expected.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: We put our customers at the heart of everything we do.
• Innovative: We challenge the status quo and continuously improve.
• Collaborative: We work together to achieve more.
• Accountable: We take ownership and deliver on our promises.
• Inclusive: We foster an inclusive culture where everyone can thrive.

Work Style:

• Informa encourages a flexible and collaborative work environment, with a focus on results and accountability.
• The company values diversity and inclusion, with a commitment to creating an inclusive culture where everyone can thrive.
• The work style for this role requires strong leadership, strategic thinking, and the ability to collaborate effectively with cross-functional teams.

Self-Assessment Questions:

• Do you have a proven track record in brand marketing, content strategy, and PR, with a strong understanding of the events industry?
• Are you comfortable working in a fast-paced, collaborative environment and leading a team to achieve strategic goals?
• Do you share Informa's commitment to customer-centricity, innovation, collaboration, accountability, and inclusion?

ASSUMPTION: Informa values a diverse and inclusive work environment, with a strong focus on customer-centricity, innovation, collaboration, accountability, and inclusion. Candidates should assess their fit with these values and work style requirements before applying for this role.

⚠️ Potential Challenges

• The role requires a strong understanding of brand marketing, content strategy, and PR, as well as the ability to lead and collaborate with a team to achieve strategic goals.
• The fast-paced and dynamic nature of the events industry may present unique challenges and require adaptability and flexibility.
• The hybrid work arrangement may require careful time management and communication to ensure productivity and collaboration with both on-site and remote team members.
• The Dubai office environment may present cultural and linguistic challenges for candidates who are not familiar with the region.

ASSUMPTION: While this role offers numerous opportunities for growth and development, candidates should be aware of the potential challenges and ensure they have the necessary skills and experience to succeed in this dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Compared to similar roles in other industries, this role requires a strong understanding of the events industry and the ability to develop and execute brand campaigns that drive audience engagement and growth.
• The events industry is characterized by its fast-paced and dynamic nature, with a constant need for innovation and adaptation to changing market trends and customer preferences.
• Career paths in the events industry may vary depending on the specific role and company, but opportunities for growth and development are abundant for talented and driven professionals.

ASSUMPTION: This role offers a unique opportunity to lead a team and make a significant impact on the growth and success of a global portfolio of events, with potential for career growth and development within the organization.

📝 Sample Projects

• Developing and executing a cross-portfolio brand campaign to increase brand awareness and engagement for a global events portfolio.
• Managing and evolving a company website to optimize for discovery, engagement, and conversion, with a focus on user experience and accessibility.
• Overseeing and growing an organic social media presence, with a focus on turning scrolls into clicks and followers into fans.
• Leading a team to develop and implement a comprehensive PR strategy, aligning earned media with brand goals and event strategies.
• Collaborating with senior leadership, marketing, and sales to ensure brand and content strategies align with commercial priorities and support the growth of digital and in-person events.

ASSUMPTION: These sample projects provide a glimpse into the types of responsibilities and initiatives the Head of Brand and Content may be involved in, demonstrating the strategic and leadership aspects of the role.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for the WHX brand and how this role fits into that strategy?
• How does the team structure for this role support the growth and success of the WHX brand portfolio?
• What are the key priorities for the first 90 days in this role, and how can I contribute to achieving those goals?
• How does Informa support the professional development and growth of its employees, particularly in this role?
• What are the key challenges facing the WHX brand, and how can this role help address those issues?

ASSUMPTION: Asking these questions during the interview process will help candidates better understand the role's requirements, the company's long-term vision, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand marketing, content strategy, and PR.
• Prepare examples of your past work that showcase your creativity, strategic thinking, and ability to deliver results.
• Research Informa's brand and values to demonstrate your understanding of the company and how you can contribute to its success.
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.