Head of Brand & Communications

📌 Core Information

🔹 Job Title: Head of Brand & Communications

🔹 Company: Commify

🔹 Location: Nottingham, United Kingdom

🔹 Job Type: Hybrid (Remote/On-site)

🔹 Category: Marketing & Communications

🔹 Date Posted: May 14, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Remote/On-site)

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a scalable brand strategy for Commify's global group
• Defining and communicating core brand values, mission, and vision
• Creating a brand roadmap aligned with business goals and driving brand consolidation
• Leading a high-performing brand and communications team
• Collaborating with cross-functional teams to enhance brand identity and messaging

ASSUMPTION: This role requires a strategic thinker with a strong creative vision and proven track record in branding and marketing to drive commercial growth.

📋 Key Responsibilities

✅ Developing and executing a global brand strategy in collaboration with the Executive team and marketing

✅ Defining and communicating core brand values, mission, and vision

✅ Creating a brand roadmap, setting long-term objectives aligned with business goals

✅ Driving the consolidation of existing brands according to the brand strategy

✅ Conducting market research to inform strategic direction and leverage opportunities

✅ Establishing and tracking KPIs for brand health

✅ Championing the visual identity for consistent messaging across all platforms

✅ Developing and enforcing brand guidelines for uniformity

✅ Shaping branding strategies for current and future acquisitions

✅ Collaborating with agencies and teams to enhance the brand

✅ Working with the Head of Product Marketing to ensure alignment of brand and product strategy

✅ Developing clear brand positioning and messaging that resonates with audiences

✅ Creating a messaging framework for consistency across channels

✅ Refining tone of voice and brand narrative

✅ Supporting initiatives like the Reseller/Partner program with targeted branding efforts

✅ Building and mentoring a high-performing brand and communications team

✅ Fostering a culture of collaboration and innovation

✅ Managing the Brand and Communications budget strategically

✅ Participating in the senior management team, contributing expertise to overall strategy

✅ Implementing communication strategies for stakeholder engagement

✅ Leading content creation across various channels

✅ Overseeing public relations initiatives for positive brand representation

✅ Collaborating on internal communication plans for employee engagement

✅ Managing crisis communications to protect brand integrity

ASSUMPTION: This role requires a hands-on leader with both creative and analytical skills, as well as experience in market and brand research.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 10+ years of proven expertise in branding and marketing, complemented by hands-on experience in a leadership position

Required Skills:

• Proven track record of developing and executing successful brand strategies to deliver against ambitious commercial goals
• Deep experience of leading strategic cross-company projects in brand and communications
• Strong leadership, communication, interpersonal, and analytical skills
• Ability to thrive in a fast-paced, dynamic environment
• Experience working in a cross-functional, matrixed organization
• Experience in the technology sector, with exposure to working internationally
• Experience in the SaaS, CPaaS, or communication sectors
• Significant experience of working with stakeholders at all levels, including C-suite

Preferred Skills:

• Experience working with a global team
• Fluency in additional languages
• Experience in the telecommunications industry

ASSUMPTION: Candidates with experience in the telecommunications industry and fluency in additional languages may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Up to £80,000 per year (based on industry standards for a Head of Brand & Communications role in the United Kingdom)

Benefits:

• Company bonus scheme
• Comprehensive healthcare cash plan
• Generous annual leave (27 days + Bank Holidays)
• Wellbeing leave days (2 days)
• Community give-back days (2 days)
• Birthday off
• Employer pension contribution (5%)
• Death in service benefit (4x salary)
• Annual award recognition
• Social events (monthly and quarterly)
• Training and professional development opportunities
• Flexible hybrid working arrangements

Working Hours: Full-time (40 hours/week) with flexible hybrid working arrangements

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United Kingdom. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Telecommunications

Company Size: 201-500 employees (mid-sized)

Founded: 2001 (over 20 years of success in the communications sector)

Company Description:

• Commify is Europe's leading supplier of Application-To-Person business messaging services
• Helps over 46,000 companies communicate brilliantly with their customers and staff
• Offers a portfolio of brands, dependent on geography and customer segment, including Esendex, TextAnywhere, Text Marketer, Skebby, Massenversand, SMSpubli, SMS Envoi, and Spryng
• Operates in the UK, Ireland, Italy, France, Spain, Germany, The Netherlands, Australia, New Zealand, and The United States

Company Specialties:

• SMS
• Voice
• Email
• Chatbots
• Multichannel
• Professional Services
• Mobile Landing Pages
• RCS
• Rich Messaging
• Mobile Payments
• SMS Surveys
• CPaaS
• WhatsApp

Company Website: www.commify.com

ASSUMPTION: Commify's extensive experience and global presence provide a strong foundation for growth and innovation in the telecommunications industry.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Executive team

Reporting Structure: Leads the brand and communications team, collaborating with cross-functional teams and stakeholders

Work Arrangement: Hybrid (remote/on-site) with flexible working arrangements

Growth Opportunities:

• Potential to shape the brand strategy for a growing, global organization
• Chance to work with a passionate and innovative international team
• Opportunities for training and professional development

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a lasting impact on Commify's brand and communications strategy.

🌍 Location & Work Environment

Office Type: Hybrid (remote/on-site) with offices in Nottingham, UK, and other global locations

Office Location(s): 20 Wollaton Street, Nottingham, NG1 5, GB

Geographic Context:

• Nottingham is a vibrant city in the East Midlands of England, with a rich history and a thriving cultural scene
• The city offers a high quality of life, with affordable housing, excellent schools, and a strong job market
• Nottingham is well-connected by road, rail, and air, with easy access to major cities and international destinations

Work Schedule: Full-time (40 hours/week) with flexible hybrid working arrangements

ASSUMPTION: Nottingham's central location and vibrant culture make it an attractive place to live and work, with excellent opportunities for both personal and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• On-site or virtual interview with the hiring manager and other team members
• Final interview with the Executive team

Key Assessment Areas:

• Brand strategy development and execution
• Leadership and team management skills
• Communication and interpersonal skills
• Cultural fit and alignment with Commify's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of Commify's brand and business by providing specific examples of how you can contribute to their success
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills

ATS Keywords: Brand strategy, brand management, communications, leadership, team management, cross-functional collaboration, stakeholder engagement, market research, brand consolidation, brand roadmap, brand positioning, messaging framework, tone of voice, crisis communications, public relations, content creation, employee engagement

ASSUMPTION: Commify's interview process is designed to assess candidates' strategic thinking, leadership, and communication skills, as well as their cultural fit with the organization.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello, Jira)
• Design tools (e.g., Adobe Creative Suite, Sketch, Figma)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: The specific tools and technologies used by Commify may vary depending on the role and team requirements.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Passionate

Work Style:

• Fast-paced and dynamic
• Collaborative and cross-functional
• Results-driven and focused on continuous improvement
• Flexible and adaptable to change

Self-Assessment Questions:

• How do you align with Commify's customer-centric approach to business?
• Describe your experience working in a collaborative, cross-functional environment
• How do you approach continuous learning and professional development?

ASSUMPTION: Commify values candidates who are passionate about their work, customer-focused, and able to thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing a global brand strategy across multiple brands and regions
• Balancing the need for consistency with the need for local relevance
• Working with a diverse range of stakeholders, including C-suite executives, team members, and external partners
• Adapting to a fast-paced, dynamic work environment
• Managing a team remotely and across time zones

ASSUMPTION: These challenges are inherent to a role of this nature and can be overcome with strong leadership, effective communication, and a strategic approach to brand management.

📈 Similar Roles Comparison

• This role is unique in its global scope and cross-functional nature, requiring a broad range of skills and experience
• Similar roles in other organizations may have a more narrow focus on brand management or communications
• Career progression in this role may lead to senior leadership positions within Commify or other global organizations

ASSUMPTION: This role offers a unique opportunity to gain experience in global brand management and cross-functional leadership, with significant potential for career growth and development.

📝 Sample Projects

• Developing and executing a comprehensive brand audit and rebranding strategy for Commify's global group
• Creating a brand roadmap and messaging framework to support Commify's expansion into new markets
• Managing a team to deliver targeted branding campaigns for specific customer segments or product lines

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Brand & Communications role at Commify.

❓ Key Questions to Ask During Interview

• How does this role fit into Commify's overall business strategy and growth plans?
• What are the key priorities for this role in the first 90 days?
• How does Commify support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does Commify measure and track the success of its brand strategy?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral and situational interview questions that focus on your leadership, communication, and problem-solving skills
• Research Commify's brand and business to demonstrate your understanding and enthusiasm for the role
• Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.