📌 Core Information
🔹 Job Title: Product Marketing Manager
🔹 Company: Experian
🔹 Location: Nottingham, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Information Services
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing product marketing activities for the Credit and Verification Services portfolio
- Improving market awareness and driving customer engagement to increase sales revenue
- Supporting product management teams in articulating value propositions and product development
- Creating engaging and thought-provoking content that positions key capabilities
ASSUMPTION: This role requires a strong understanding of market segments, buyers, and competition to create effective value propositions and messaging.
📋 Key Responsibilities
✅ Develop a deep understanding of market segments, competition, and buyers to create value propositions, positioning, and messaging
✅ Collaborate with internal teams to develop marketing and sales content, plus go-to-market strategy plans for assigned products/solutions
✅ Work with product teams and other experts to create enablement content, including competitive and trend analysis, market segmentation, and FAQs
✅ Support the development of a range of product marketing programs, as required, including customer case studies, demo videos, and product training courses
✅ Work with and influence content marketing and demand generation strategy with multi-channel marketing campaigns
✅ Liaise with Product, Legal and Compliance teams on value proposition, product positioning and messaging to ensure these are compliant and fit-for-purpose
✅ Work collaboratively with Product Managers, Sales Trainers and Marketing Comms teams on product launches and reporting of commercial and operational KPIs
ASSUMPTION: This role involves close collaboration with various internal teams and requires strong communication and presentation skills.
🎯 Required Qualifications
Education: Marketing degree or equivalent experience
Experience: Proven experience in product marketing, preferably in Commercial Credit, FinTech, or Financial Services markets
Required Skills:
- Proven ability to create value propositions and messaging strategies
- Ability to link product capabilities to organizational campaign themes and goals
- Critical thinker with strong writing, communication, presentation development and delivery skills
- Relevant domain expertise and market trends
Preferred Skills:
- Experience with marketing automation tools
- Fluency in additional languages
ASSUMPTION: While a marketing degree is preferred, relevant experience may be considered equivalent.
💰 Compensation & Benefits
Salary Range: £45,000 - £60,000 per annum (based on industry standards for a Product Marketing Manager with 5-10 years of experience in the UK)
Benefits:
- Competitive benefits package
- Pension scheme
- Health and wellness programs
- Employee assistance programs
- Learning and development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for the role)
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Experian is a global data and technology company, powering opportunities for people and businesses around the world. They operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
Company Size: Experian has a team of 22,500 people across 32 countries, with corporate headquarters in Dublin, Ireland. They are a FTSE 100 Index company listed on the London Stock Exchange (EXPN).
Founded: Experian was founded in 1960 and has since grown into a global leader in data and technology services.
Company Description:
- Experian invests in people and new advanced technologies to unlock the power of data
- They help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market
- Experian also assists millions of people to realize their financial goals and help them save time and money
Company Specialties:
- Credit and Verification Services
- Data and Analytics
- Software and Technology
- Fraud Prevention
Company Website: www.experian.com
ASSUMPTION: Experian's global presence and diverse portfolio of services provide opportunities for career growth and development.
📊 Role Analysis
Career Level: This role is at the mid-level management career stage, with opportunities for growth and progression within the organization.
Reporting Structure: The Product Marketing Manager reports directly to the Head of Product Marketing and works closely with product management, market engagement, and go-to-market teams.
Work Arrangement: This role is on-site, with the opportunity for flexibility in working hours and location.
Growth Opportunities:
- Progression to senior roles within the product marketing function
- Expansion into other areas of the business, such as product management or market engagement
- International assignments and relocation opportunities
ASSUMPTION: Experian's global presence and diverse portfolio of services provide numerous growth opportunities for the right candidate.
🌍 Location & Work Environment
Office Type: Experian's Nottingham office is a modern, collaborative workspace with a mix of open-plan and private offices.
Office Location(s): The Sir John Peace Building, Enterprise Way, Nottingham NG2 7EP, United Kingdom
Geographic Context:
- Nottingham is a vibrant city in the East Midlands region of the UK, with a rich history and a thriving cultural scene
- The city is well-connected by road, rail, and air, with easy access to major cities such as London, Birmingham, and Manchester
- Nottingham is home to two major universities and has a diverse, multicultural population
Work Schedule: The standard work schedule is Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the role.
ASSUMPTION: Nottingham offers a high quality of life, with a mix of urban and rural environments, and a wide range of cultural and recreational activities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- First-round interview with the hiring manager and a team member
- Second-round interview with senior leadership
- Final-round interview with the Head of Product Marketing
Key Assessment Areas:
- Market understanding and analysis
- Communication and presentation skills
- Creativity and innovation
- Collaboration and teamwork
- Problem-solving and critical thinking
Application Tips:
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Experian's values
- Be ready to discuss specific examples of your product marketing experience and achievements
ATS Keywords: Product Marketing, Market Analysis, Value Proposition, Communication, Content Creation, Collaboration, Sales Enablement, Critical Thinking, Financial Services, FinTech, Market Segmentation, Regulatory Compliance, Creative Thinking, Customer Engagement, Trend Analysis, Training Development
ASSUMPTION: Experian's interview process is designed to assess the candidate's fit with the company's values and the specific requirements of the role.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- Customer relationship management (CRM) software (e.g., Salesforce)
- Project management tools (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and the project.
👔 Cultural Fit Considerations
Company Values:
- Inclusive and diverse
- One global team
- Performance-driven
- Innovative and agile
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on delivering value
- Adaptable and open to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-based environment?
- Are you comfortable working in a fast-paced, dynamic organization?
- Do you have a strong customer focus and a passion for delivering value?
ASSUMPTION: Experian's culture is inclusive, diverse, and focused on delivering value to customers and stakeholders.
⚠️ Potential Challenges
- The role requires a deep understanding of market segments, competition, and buyers, which may involve extensive research and analysis
- Experian's global presence and diverse portfolio of services may present challenges in terms of prioritizing and focusing on key initiatives
- The role involves close collaboration with various internal teams, which may require strong communication and project management skills
- The role may require occasional travel to other Experian offices or client sites
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a focus on delivering value to customers and stakeholders.
📈 Similar Roles Comparison
- Compared to related roles in other organizations, this role places a greater emphasis on market analysis and customer engagement
- Experian's global presence and diverse portfolio of services provide opportunities for career growth and development that may not be available in smaller or more specialized organizations
- This role may have more responsibility for product positioning and messaging than similar roles in other organizations
ASSUMPTION: This role offers unique opportunities for career growth and development within a global, diverse organization.
📝 Sample Projects
- Developing a value proposition and messaging framework for a new product launch
- Creating a competitive analysis and market segmentation study for an existing product
- Designing and executing a multi-channel marketing campaign to drive customer engagement and revenue growth
ASSUMPTION: These sample projects illustrate the range of responsibilities and the level of detail required for this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the product marketing function?
- How does this role contribute to Experian's overall business strategy and growth objectives?
- What opportunities are there for professional development and career progression within the product marketing function?
- How does Experian support work-life balance for its employees?
- What is the typical onboarding process for new employees in this role?
ASSUMPTION: These questions are designed to help the candidate understand the role, the team, and the company culture more deeply.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Experian careers website
- Tailor your resume to highlight relevant experience and skills for this role
- Prepare a cover letter that demonstrates your understanding of the role and your fit with Experian's values
- Prepare for the interview by researching Experian's business and the specific requirements of the role
- Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
