Head of Brand & Content Marketing

📌 Core Information

🔹 Job Title: Head of Brand & Content Marketing

🔹 Company: TrustedHousesitters

🔹 Location: Remote, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Solely)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning a unified content strategy that drives brand visibility, engagement, and supports conversion.
• Leading a high-performing team spanning PR & Campaigns, Social Content, and Member-Led Content (UGC), while collaborating closely with other marketing, product, and community leaders to scale what works and deliver compelling content across the full customer journey.
• Bringing experience in leading talent or ambassador programmes, making the most of our most passionate members, enabling them to become our most authentic storytellers and content creators.
• Proven experience leading brand and/or content teams in high-growth consumer or marketplace environments.
• Deep expertise in content strategy and storytelling, with a clear understanding of what drives engagement, conversion, and loyalty.

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of content marketing to drive brand visibility and engagement.

📋 Key Responsibilities

✅ Develop and own a unified content strategy that drives brand visibility, engagement, and supports conversion.

✅ Define what great content looks like for our brand, ultimately cracking the formula for content that performs and earns advocacy.

✅ Experiment across formats and mediums (video, social, editorial, in-product, etc.) to find what resonates with different audiences, across different channels.

✅ Champion storytelling excellence across all touchpoints, including social, PR, emails, blog, product, forums, community spaces and more.

✅ Plan and deliver high-impact, multi-channel brand campaigns that drive awareness, consideration, and growth.

✅ Build a content framework that maps the right messages to the right moments, formats, and surfaces across the customer journey.

✅ Lead our member-led content strategy - making the most of our passionate community through UGC, testimonials, and ambassador-led storytelling.

✅ Build and scale a structured talent/ambassador programme that empowers members to become brand champions and content creators.

✅ Set high standards for content craft and creative ambition, while supporting team development and growth.

✅ Foster a culture of collaboration and excellence within the Brand & Content function.

✅ Identify and lead content-forward brand partnerships that enhance reach, relevance, and impact.

✅ Stay attuned to culture and trends, ensuring our content is resonant, timely, and differentiated.

✅ Work with internal teams and external partners to execute high-impact, narrative-led creative campaigns.

✅ Collaborate with the Copy Lead (a peer) to ensure content strategy is executed in line with brand tone of voice and messaging.

✅ Partner with the Marketing Design Lead to bring content to life visually across paid and owned channels.

✅ Collaborate with the Product Design Director to ensure a consistent experience between brand content and product design.

✅ Work with the CRM leadership team to ensure content strategy is aligned across lifecycle campaigns, onboarding journeys, and always-on email comms.

✅ Partner with the Membership Services Director to shape engaging, brand-aligned content within customer forums and community platforms.

ASSUMPTION: This role requires strong leadership, strategic thinking, and excellent communication skills to collaborate effectively with various teams and stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).

Experience: Proven experience leading brand and/or content teams in high-growth consumer or marketplace environments.

Required Skills:

• Proven expertise in content strategy and storytelling.
• Experience executing full-funnel campaigns across a mix of media, including ATL and digital channels.
• Strong editorial and creative instincts, with fluency in multichannel planning (social, PR, email, in-product, blog, etc.).
• Experience running talent, UGC, or ambassador programs - and turning happy members into influential advocates.
• Comfortable using performance insights to inform and evolve content strategy.
• Excellent creative judgement, leadership, collaboration, and communication skills.

Preferred Skills:

• Experience working in a remote or hybrid environment.
• Familiarity with the pet care or travel industries.
• Proficiency in using project management tools (e.g., Asana, Trello, Monday.com).

ASSUMPTION: Candidates with a proven track record in content marketing, strong leadership skills, and experience in high-growth environments will be best suited for this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £93,000 per annum

Benefits:

• Fully remote work
• Generous equity options
• Discretionary 10% annual bonus scheme
• 25 days holiday annually plus bank holidays and Christmas to New Year closure
• Pension scheme: 5% from you as an employee and 3% from TrustedHousesitters
• Premium TrustedHousesitters pet owner and sitter membership
• X5 premium memberships for your friends and family each year
• Unlimited housesitting allowance
• Eligible to £500 per year towards travel costs
• £200 annually towards home office equipment
• Access to Spaces (co-working) Locations across the globe
• Monthly working from home stipend
• Macbook
• Find a rescue pet to join your family and we’ll cover the adoption fees
• Quarterly all-expenses paid meet-up
• Costs of personal development resources covered
• Bupa Health Insurance and Dental Insurance plan
• SimplyHealth Healthcare Cash plan
• Trusted Giving scheme
• Weekly virtual yoga sessions
• Brighton Bikeshare
• Recruitment Referral Bonus

Working Hours: 40 hours per week, with flexibility for a hybrid or part-time arrangement if desired.

ASSUMPTION: The salary range provided is based on industry standards for similar roles in the UK and takes into account the company's size and growth stage. The benefits package is designed to attract and retain top talent in a competitive market.

📌 Applicant Insights

🔍 Company Context

Industry: TrustedHousesitters operates in the global pet care and travel industries, connecting a community of home and pet owners with sitters to facilitate trust-based, money-free exchanges.

Company Size: TrustedHousesitters is a mid-sized company with 51-200 employees, providing a collaborative, high-impact work environment where innovation, individual accountability, and ownership drive everything they do.

Founded: TrustedHousesitters was founded in 2010 and is headquartered in Brighton, UK.

Company Description:

• TrustedHousesitters is a global marketplace that is disrupting both the pet care and travel industries.
• The company connects a community of home and pet owners with sitters to solve a common two-sided problem - pet care and cost-effective travel.
• TrustedHousesitters enjoys exceptional customer retention rates and has more five-star reviews on Trustpilot than any other pet care or travel company.
• The business model means that customers join for one annual fee, after which sits take place as a trust-based, money-free exchange that sees owners enjoy worry-free travel while our sitters enjoy the company of pets and unlock a world of unique accommodation.

Company Specialties:

• Travel
• housesitting
• dogsitting
• and digital nomads

Company Website: http://www.trustedhousesitters.com

ASSUMPTION: TrustedHousesitters is a well-established, innovative company with a strong focus on creating fabulous product experiences for its customers and having a positive impact on the lives of their pets.

📊 Role Analysis

Career Level: This role is a senior leadership position, reporting directly to the Chief Marketing Officer (CMO).

Reporting Structure: The Head of Brand & Content Marketing will lead a team of PR & Campaigns, Social Content, and Member-Led Content (UGC) managers, as well as any additional content-focused roles as the team grows.

Work Arrangement: This role is remote solely, with the option for occasional in-person meet-ups and events.

Growth Opportunities:

• As TrustedHousesitters continues to grow, there will be opportunities for the successful candidate to expand their team and take on additional responsibilities.
• The company offers a quarterly all-expenses-paid meet-up and funds team events throughout the year to foster a strong company culture and encourage team bonding.
• TrustedHousesitters also provides access to Spaces (co-working) locations across the globe and a monthly working from home stipend to support remote work.

ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to expand the team and take on additional responsibilities as the company continues to grow.

🌍 Location & Work Environment

Office Type: TrustedHousesitters operates a fully remote work environment, with no physical office locations.

Office Location(s): N/A

Geographic Context:

• TrustedHousesitters is headquartered in Brighton, UK, but its team is fully remote and spans multiple time zones.
• The company has members in over 140 countries, with a strong presence in North America, Europe, and Australia.
• TrustedHousesitters facilitates over 2 million nights of pet sitting annually, saving members over £150 million in accommodation and pet care costs to date.

Work Schedule: TrustedHousesitters operates a flexible work schedule, with core hours between 10:00 AM and 4:00 PM GMT. However, the company is committed to supporting a healthy work-life balance and encourages employees to work hours that best suit their individual needs and time zones.

ASSUMPTION: TrustedHousesitters' fully remote work environment and flexible work schedule provide employees with the autonomy and flexibility to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• The application process typically involves an initial screening, followed by a series of interviews with key stakeholders, including the hiring manager and other team members.
• Candidates can expect to participate in a case study or project-based assessment as part of the interview process.
• The final stage may involve a presentation or discussion of the candidate's approach to a specific challenge or scenario.

Key Assessment Areas:

• Content strategy and storytelling skills
• Leadership and team management abilities
• Collaboration and communication skills
• Cultural fit and alignment with TrustedHousesitters' values
• Problem-solving and strategic thinking

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of TrustedHousesitters' business model and the unique value it offers to its members.
• Showcase your creativity and strategic thinking by providing specific examples of how you've approached content strategy and storytelling challenges in previous roles.
• Be prepared to discuss your approach to leading and managing a team, as well as your experience with talent or ambassador programs.

ATS Keywords: Content Strategy, Storytelling, Brand Campaigns, Social Media, Public Relations, User Generated Content, Team Management, Collaboration, Creative Judgement, Editorial Skills, Engagement, Conversion, Loyalty, Performance Insights, Cultural Relevance, Talent Management, Ambassador Programs

ASSUMPTION: TrustedHousesitters' interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible match for the role and the company's values.

🛠️ Tools & Technologies

• Project management tools (e.g., Asana, Trello, Monday.com)
• Content creation and design tools (e.g., Canva, Adobe Creative Suite, Sketch)
• Social media management platforms (e.g., Hootsuite, Buffer, Sprout Social)
• SEO and analytics tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Email marketing platforms (e.g., Mailchimp, Campaign Monitor, HubSpot)

ASSUMPTION: The specific tools and technologies used by TrustedHousesitters may evolve over time, and candidates should be comfortable learning and adapting to new tools as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation: TrustedHousesitters encourages creativity, experimentation, and continuous improvement.
• Community: The company fosters a strong sense of community among its members and employees.
• Integrity: TrustedHousesitters operates with transparency, honesty, and fairness in all its interactions.
• Empowerment: The company empowers its employees to take ownership of their roles and drive meaningful impact.

Work Style:

• Collaborative: TrustedHousesitters values teamwork and cross-functional collaboration.
• High-impact: The company focuses on delivering meaningful results and driving growth.
• Adaptable: TrustedHousesitters is a fast-growing company that requires employees to be flexible and adaptable.
• Customer-centric: The company prioritizes the needs and preferences of its members above all else.

Self-Assessment Questions:

• How do you align with TrustedHousesitters' values, and can you provide specific examples of how you've demonstrated these values in previous roles?
• How do you approach collaboration and teamwork, and can you share an example of a successful cross-functional project you've led or contributed to?
• How do you stay organized and manage your time when working remotely, and what tools do you use to support your productivity?

ASSUMPTION: Candidates who demonstrate a strong alignment with TrustedHousesitters' values and work style will be best suited for this role and the company's culture.

⚠️ Potential Challenges

• The role requires managing a remote team and collaborating with stakeholders across multiple time zones.
• TrustedHousesitters is a fast-growing company, which can present unique challenges and require employees to adapt quickly to change.
• The role involves working with a diverse range of content types and channels, which can be complex and demanding at times.
• The company operates in a competitive market, and candidates should be prepared to face challenges and setbacks as they work to drive brand visibility and engagement.

ASSUMPTION: Candidates should be prepared to face challenges and setbacks as they work to drive brand visibility and engagement, and should have a growth mindset and a willingness to adapt and learn in a fast-paced environment.

📈 Similar Roles Comparison

• Compared to similar roles in other companies, this role offers a unique opportunity to shape the brand narrative and content strategy for a global marketplace with a strong focus on community and innovation.
• The role requires a deep understanding of content marketing and storytelling, as well as strong leadership and collaboration skills.
• Candidates should be comfortable working in a fast-paced, dynamic environment and be able to adapt to change quickly.

ASSUMPTION: This role offers a unique opportunity to shape the brand narrative and content strategy for a global marketplace with a strong focus on community and innovation.

📝 Sample Projects

• Developing and executing a multi-channel brand campaign that drives awareness, consideration, and growth for a new product or service offering.
• Launching a talent or ambassador program that empowers members to become brand champions and content creators, resulting in a significant increase in user-generated content and engagement.
• Conducting a comprehensive content audit and strategy refresh to improve performance and drive better results across all touchpoints.

ASSUMPTION: These sample projects are designed to illustrate the types of initiatives the Head of Brand & Content Marketing might lead or contribute to, and are not exhaustive or prescriptive.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to content strategy and storytelling, and how this role fits into that overall vision?
• How does the company measure the success of its content, and what key performance indicators (KPIs) are most important for this role?
• Can you provide an example of a successful content campaign the company has executed, and what made it so effective?
• How does the company support the professional development and growth of its employees, particularly in the area of content marketing and leadership?
• What is the company's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and its culture, as well as to assess the fit between the candidate's skills, experience, and career goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on content strategy, storytelling, and leadership.
• Prepare for your interview by researching TrustedHousesitters' business model, values, and unique selling proposition (USP).
• Be ready to discuss your approach to content strategy, storytelling, and leadership, as well as your experience with talent or ambassador programs.
• Follow up with the hiring manager within a week of your interview to express your continued interest in the role and address any remaining questions or concerns.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.