Head of Brand Management & Design (f/m/d)*

📌 Core Information

🔹 Job Title: Head of Brand Management & Design (f/m/d)*

🔹 Company: Engel & Völkers Holding GmbH

🔹 Location: Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic responsibility for global brand presence of Engel & Völkers
• Leadership of Brand Management and Architecture & Design teams
• Ensuring consistent application of global brand principles and CI guidelines
• Contributing strategic impulses and driving brand innovation
• Acting as a trusted advisor to cross-functional teams

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and brand management expertise to ensure the global brand presence of a renowned real estate company.

📋 Key Responsibilities

✅ Shape and evolve the global brand presence of Engel & Völkers

✅ Lead the Brand Management and Architecture & Design teams

✅ Ensure consistent application of global brand principles and CI guidelines across all markets and touchpoints

✅ Contribute strategic impulses and drive brand innovation

✅ Act as a trusted advisor to cross-functional teams

✅ Oversee brand collaborations, sponsorships, and manage CI/CD guidelines

✅ Ensure the visual concept and design of our stores

ASSUMPTION: This role involves a high level of responsibility and requires strong leadership, strategic thinking, and brand management skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (Master's degree preferred)

Experience: 10+ years of experience in brand management, with at least 5 years in a leadership role

Required Skills:

• Proven experience in brand management for high-premium or luxury brands
• Strategic thinking and business acumen
• Proactive and hands-on leadership style
• Excellent verbal and written communication skills in English and preferably German
• Experience in managing multiple concurrent projects and overseeing budgets
• Refined sense of aesthetics and understanding of emerging trends

Preferred Skills:

• Experience in the real estate industry
• Fluency in additional languages

ASSUMPTION: Given the strategic nature of this role, candidates should have extensive experience in brand management, preferably in the luxury or high-premium sector, and a proven track record of leading teams and driving brand initiatives.

💰 Compensation & Benefits

Salary Range: €120,000 - €160,000 per year (AI estimate based on experience level and industry standards)

Benefits:

• 30 days of vacation
• Hybrid working model (50% attendance at HQ each month)
• Modern hardware
• Learning flat rate at the in-house academy
• Company pension scheme
• Monthly allowances for sports membership or Urban Sports Club
• Deutschlandticket and Pluxee-card
• E-learning formats, individual support, events, and company celebrations
• Incentivized employee referral program
• Monthly afterwork events, barista bar, massage offers, annual health weeks, weekly juice day, canteen access, and free parking spaces & e-charging stations

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on the experience level required and industry standards for similar roles in the real estate sector. Benefits are comprehensive and reflect the company's commitment to employee well-being and development.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate, specifically in the premium and luxury segments

Company Size: 10,001+ employees (Global)

Founded: 1977 (Hamburg, Germany)

Company Description:

• Engel & Völkers is a global leader in the brokerage of premium residential property, commercial real estate, yachts, and aircraft
• Operates in over 35 countries on five continents and at over 1,000 locations
• Emphasizes expertise, exclusivity, and passion in its services and values

Company Specialties:

• Premium residential property
• Commercial real estate
• Yachts
• Aircraft

Company Website: engelvoelkers.com

ASSUMPTION: Engel & Völkers is a well-established, global real estate company with a strong brand presence and a commitment to providing high-quality services in the premium and luxury segments.

📊 Role Analysis

Career Level: Senior leadership role with full disciplinary responsibility

Reporting Structure: Direct reports include the team leads of Brand Management and Architecture & Design

Work Arrangement: Hybrid (50% attendance at HQ each month)

Growth Opportunities:

• Potential to shape and evolve the global brand of a renowned real estate company
• Opportunity to lead and develop key teams
• Possibility to gain experience in a global, premium real estate environment

ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a strategic impact on a global brand and lead key teams.

🌍 Location & Work Environment

Office Type: Modern, global headquarters with various amenities

Office Location(s): Vancouverstraße 2a, 20457 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany and a major hub for the real estate industry
• The office is located in the city center, offering easy access to public transportation and various amenities
• The city is known for its vibrant cultural scene, historic architecture, and proximity to nature

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely for half of the time

ASSUMPTION: The work environment at Engel & Völkers' global headquarters offers a modern, collaborative space with various amenities to support employee well-being and productivity.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site or virtual interview with hiring manager and/or team members
• Final decision and offer

Key Assessment Areas:

• Brand management expertise and strategic thinking
• Leadership skills and team management
• Communication and presentation skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your brand management experience and leadership skills
• Prepare examples of your past brand initiatives and their outcomes
• Research Engel & Völkers and be prepared to discuss how your vision aligns with the company's global brand strategy

ATS Keywords: Brand Management, Luxury Brands, Strategic Thinking, Business Acumen, Leadership, Aesthetics, Project Management, Budget Management, Communication Skills, Creative Direction, Brand Innovation, Team Leadership, Market Consistency, CI Guidelines, Emerging Trends

ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their brand management expertise, leadership skills, and cultural fit with the company.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Project management tools (e.g., Asana, Trello, Jira)
• Brand management software (e.g., Brandfolder, Frontify)

ASSUMPTION: The tools and technologies required for this role are standard for brand management and project management, with a focus on Adobe Creative Suite for design and branding tasks.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Exclusivity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of driving brand initiatives in a luxury or high-premium context?
• Are you comfortable leading teams and managing complex projects?
• Do you thrive in a collaborative, results-driven environment and embrace feedback as an opportunity for growth?

ASSUMPTION: Candidates should assess their fit with Engel & Völkers' company values and work style, as well as their ability to thrive in a collaborative, results-driven environment.

⚠️ Potential Challenges

• Managing a global brand with diverse regional needs and preferences
• Balancing strategic thinking with day-to-day tactical tasks
• Adapting to a hybrid work arrangement and maintaining team cohesion
• Navigating a large, global organization with multiple stakeholders

ASSUMPTION: This role presents several challenges, including managing a global brand, balancing strategic and tactical tasks, adapting to a hybrid work arrangement, and navigating a large, global organization.

📈 Similar Roles Comparison

• Unlike other brand management roles, this position requires a strong focus on luxury or high-premium brands and global brand consistency
• In the real estate industry, this role is unique in its global scope and strategic responsibility for a renowned brand
• Career progression may involve moving into a more specialized or regional role within the company

ASSUMPTION: This role is unique in its global scope and strategic responsibility for a renowned real estate brand, requiring a strong focus on luxury or high-premium brands and global brand consistency.

📝 Sample Projects

• Developing and implementing a global brand refresh strategy
• Managing a team to create and execute a high-profile brand campaign
• Conducting a comprehensive brand audit and providing strategic recommendations

ASSUMPTION: Sample projects for this role would involve strategic brand management initiatives, team leadership, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall global brand strategy?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development of its employees?
• What is the expected growth trajectory for this role, and how does it align with the company's long-term goals?
• How does the company foster a culture of innovation and creativity within its brand management teams?

ASSUMPTION: Candidates should ask strategic, insightful questions to demonstrate their interest in the role and the company's global brand strategy.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your brand management experience and leadership skills
• Prepare examples of your past brand initiatives and their outcomes
• Research Engel & Völkers and be prepared to discuss how your vision aligns with the company's global brand strategy
• Follow up with the hiring manager, Jennifer Steffen, one week after your application submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.