Marketing Director - Brand & Product

📌 Core Information

🔹 Job Title: Marketing Director - Brand & Product

🔹 Company: Adtalem Global Education

🔹 Location: Columbia, MD & Minneapolis, MN

🔹 Job Type: Full-time, Hybrid (4 office days per week)

🔹 Category: Education Administration Programs

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Strategic development and execution of marketing initiatives for academic programs
• Driving enrollment growth and enhancing brand awareness
• Collaboration with cross-functional teams and acting as a Brand Champion
• Mentoring and managing a team of product marketers
• Fostering a collaborative and innovative team environment

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of higher education marketing to drive successful outcomes.

📋 Key Responsibilities

✅ Direct creation of comprehensive, integrated marketing plans to achieve University growth goals

✅ Collaborate with cross-functional teams to ensure alignment and effectiveness of marketing initiatives

✅ Define and communicate unique value propositions of Walden University’s programs

✅ Act as a Brand Champion to ensure consistent and compelling brand identity

✅ Oversee and manage product positioning and messaging that resonates with target audiences

✅ Act as GTM SME to develop and lead successful product launches

✅ Manage and mentor a team of (2) product marketers

✅ Generate innovative marketing ideas to create increased brand or product awareness

✅ Foster a collaborative and innovative team environment

✅ Build and maintain strong relationships with key stakeholders

✅ Present marketing strategies and results to senior leadership and other stakeholders

✅ Serve as a liaison between the marketing department and other university departments

✅ Works with and provides direction to outside vendors (PR and Ad agencies) as needed

ASSUMPTION: This role involves a high level of collaboration, stakeholder engagement, and project management to ensure marketing efforts align with the university’s mission and values.

🎯 Required Qualifications

Education: Bachelor's degree preferably in marketing or related field, required. Master's degree preferred.

Experience: At least 10 years of marketing experience in a corporate marketing or advertising agency environment.

Required Skills:

• Sharp, strategic marketer with a blend of brand marketing and product marketing experience
• Proven digital marketing experience
• Experience in a highly matrixed environment
• Proven track record of leading and managing a team of marketers
• Excellent written and verbal communication skills
• Excellent project management skills
• Strong leadership and communication skills
• Strong ability to analyze data and use insights to inform marketing strategies
• Strong ability to create compelling narratives

Preferred Skills:

• Experience in the education industry
• Bilingual or multilingual skills

ASSUMPTION: Candidates with a strong blend of brand and product marketing experience, coupled with digital marketing expertise, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $100,171 - $181,034 per year. Actual pay will be adjusted based on job-related factors such as experience and training; geographic location; licensure and certifications; market factors; departmental budgets; and responsibility.

Benefits:

• Health, dental, vision, life, and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays

Working Hours: Full-time, with a hybrid work arrangement (4 office days per week)

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the factors mentioned. Benefits are subject to change and may be contingent upon employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Education Administration Programs. Adtalem Global Education is a leading medical and healthcare education provider that partners with organizations in the healthcare industry to solve critical workforce talent needs by expanding access to education, certifications, and upskilling programs at scale.

Company Size: 10,001+ employees. As a large organization, Adtalem offers a wide range of opportunities for career growth and development.

Founded: Adtalem Global Education was founded in 2008 and has since grown to become a leading provider of medical and healthcare education.

Company Description:

• Adtalem Global Education provides global access to knowledge that transforms lives and enables careers.
• The company empowers a global population of learners to achieve their goals and make inspiring contributions to their communities.
• Adtalem is the parent organization of American University of the Caribbean School of Medicine, Chamberlain University, Ross University School of Medicine, Ross University School of Veterinary Medicine, and Walden University.

Company Specialties:

• Medical and healthcare education
• Expanding access to education, certifications, and upskilling programs
• Solving critical workforce talent needs in the healthcare industry

Company Website: http://www.adtalem.com

ASSUMPTION: Adtalem Global Education is committed to driving strong outcomes that increase workforce preparedness and empowering learners to achieve their goals.

📊 Role Analysis

Career Level: Mid to Senior-level marketing role with significant leadership responsibilities.

Reporting Structure: This role reports directly to the Senior Vice President of Marketing and oversees a team of (2) product marketers.

Work Arrangement: Hybrid work arrangement with 4 office days per week, allowing for a balance between collaboration and remote work.

Growth Opportunities:

• Potential to advance within the marketing department or explore opportunities in other areas of the organization
• Chance to gain experience in higher education marketing and make a significant impact on student lives
• Opportunity to mentor and develop junior team members

ASSUMPTION: This role offers numerous growth opportunities for the right candidate, including professional development, leadership experience, and the chance to make a meaningful impact on the organization.

🌍 Location & Work Environment

Office Type: Hybrid work environment with 4 office days per week, fostering collaboration, innovation, and relationship-building.

Office Location(s): Columbia, MD & Minneapolis, MN

Geographic Context:

• Columbia, MD: Located in the Baltimore-Washington metropolitan area, Columbia offers a mix of urban and suburban living with a strong sense of community.
• Minneapolis, MN: Known for its vibrant arts, theater, and music scenes, Minneapolis offers a high quality of life with numerous parks, lakes, and cultural attractions.

Work Schedule: Full-time, with a hybrid work arrangement (4 office days per week) and the expectation to work occasional overtime as needed.

ASSUMPTION: The hybrid work arrangement allows for a balance between in-person collaboration and remote work, promoting a dynamic and flexible work environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the Talent Acquisition Team
• First-round interview with the hiring manager or a panel of stakeholders
• Second-round interview with senior leadership or additional stakeholders
• Final-round interview with the Senior Vice President of Marketing

Key Assessment Areas:

• Strategic marketing mindset and ability to drive results
• Leadership and team management skills
• Communication and presentation skills
• Cultural fit and alignment with Adtalem’s mission and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a matrixed environment
• Research Adtalem Global Education and Walden University to demonstrate your understanding of the organization and its mission

ATS Keywords: Marketing strategy, brand management, product marketing, digital marketing, team leadership, stakeholder engagement, higher education marketing, enrollment growth, brand awareness

ASSUMPTION: The interview process for this role is designed to assess the candidate’s strategic marketing mindset, leadership skills, and cultural fit with the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, Pardot)
• Customer Relationship Management (CRM) software (e.g., Salesforce)
• Project management tools (e.g., Asana, Trello)
• Data analysis and visualization tools (e.g., Tableau, Power BI)

ASSUMPTION: Familiarity with marketing automation platforms, CRM software, project management tools, and data analysis tools will be beneficial for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Student-centered
• Inclusive
• Collaborative
• Innovative
• Accountable

Work Style:

• Collaborative and team-oriented
• Data-driven and strategic
• Adaptable and responsive to change
• Committed to continuous learning and improvement

Self-Assessment Questions:

• How do you embody Adtalem’s values in your daily work?
• Can you provide an example of a time when you successfully led a team through a significant change or challenge?
• How do you approach data analysis and using insights to inform marketing strategies?

ASSUMPTION: Candidates who align with Adtalem’s values and demonstrate a strong work ethic, strategic mindset, and commitment to continuous learning will be well-suited to this role.

⚠️ Potential Challenges

• Managing a team remotely and fostering a collaborative environment
• Balancing multiple projects and priorities in a fast-paced, matrixed organization
• Adapting to changes in the higher education landscape and marketing trends
• Ensuring consistent brand identity and messaging across multiple channels and stakeholders

ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a strategic mindset.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong blend of brand and product marketing experience, as well as digital marketing expertise
• This role is unique in its focus on higher education marketing and driving enrollment growth for academic programs
• Career progression in this role may involve opportunities to advance within the marketing department or explore opportunities in other areas of the organization

ASSUMPTION: This role offers a unique blend of marketing experience and the opportunity to make a significant impact on student lives and the higher education industry.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan to launch a new academic program
• Conducting market research to identify target audiences and refine value propositions for existing programs
• Collaborating with cross-functional teams to create compelling marketing materials and campaigns that align with the university’s brand identity

ASSUMPTION: These sample projects illustrate the strategic and collaborative nature of the role and the opportunity to make a significant impact on the organization.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does this role contribute to the university’s mission and strategic goals?
• What are the most pressing marketing challenges facing the university, and how can this role address them?
• What opportunities exist for professional development and growth within the marketing department and the organization as a whole?
• How does the hybrid work arrangement support a healthy work-life balance and collaboration among team members?

ASSUMPTION: These questions will help candidates better understand the role, the team dynamics, and the opportunities for growth and development within the organization.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience, leadership skills, and strategic mindset
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and ability to work collaboratively in a matrixed environment
• Research Adtalem Global Education and Walden University to demonstrate your understanding of the organization and its mission
• Follow up with the Talent Acquisition Team within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.