Head of Brand Management & Design (f/m/d)*

📌 Core Information

🔹 Job Title: Head of Brand Management & Design (f/m/d)*

🔹 Company: Engel & Völkers Holding GmbH

🔹 Location: Hamburg, Hamburg, Germany

🔹 Job Type: Full-time

🔹 Category: Real Estate

🔹 Date Posted: May 19, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (50% attendance at HQ each month)

🚀 Job Overview

Key aspects of this role include:

• Strategic responsibility for global brand presence of Engel & Völkers
• Leadership of Brand Management and Architecture & Design teams
• Ensuring consistent application of global brand principles and CI guidelines
• Contributing strategic impulses and driving brand innovation
• Acting as a trusted advisor to cross-functional teams on brand-driven guidance and expertise

ASSUMPTION: This role requires a high level of strategic thinking, leadership, and creative direction to maintain and enhance the premium brand identity of Engel & Völkers worldwide.

📋 Key Responsibilities

✅ Shape and evolve the global brand presence of Engel & Völkers

✅ Lead the Brand Management and Architecture & Design teams

✅ Ensure consistent application of global brand principles and CI guidelines

✅ Contribute strategic impulses and drive brand innovation

✅ Act as a trusted advisor to cross-functional teams on brand-driven guidance and expertise

✅ Oversee brand collaborations, sponsorships, and manage CI/CD guidelines

✅ Ensure creative excellence across all markets and touchpoints

ASSUMPTION: This role involves a high level of strategic decision-making, team leadership, and project management to maintain the brand's premium status and relevance in the global market.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Design, Business, or a related field (Master's degree preferred)

Experience: 10+ years of experience in brand management, with at least 5 years in a senior leadership role for high-premium or luxury brands

Required Skills:

• Proven experience in brand management for high-premium or luxury brands
• Strategic thinking and business acumen
• Forward-looking mindset and proactive leadership style
• Excellent verbal and written communication skills in English (German preferred)
• Refined sense of aesthetics and understanding of emerging trends
• Experience managing multiple concurrent projects and overseeing budgets

Preferred Skills:

• Experience working in the real estate industry
• Familiarity with the Engel & Völkers brand

ASSUMPTION: Candidates should have a strong background in brand management, with a proven track record in senior leadership roles, and a deep understanding of the luxury market.

💰 Compensation & Benefits

Salary Range: €120,000 - €180,000 per year (AI-estimated based on role, experience level, and location)

Benefits:

• 30 days of vacation
• Hybrid working model (50% attendance at HQ each month)
• Modern hardware and learning flat rate at the in-house academy
• Company pension scheme
• Monthly allowances for sports membership or Urban Sports Club, Deutschlandticket, and Pluxee-card
• Various offers and further training opportunities with e-learning formats, individual support, events, and company celebrations
• Incentivized employee referral program and other corporate benefits
• Monthly afterwork events, barista bar, massage offers, annual health weeks, weekly juice day, canteen access, and free parking spaces & e-charging stations in the parking garage

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is estimated based on market research for similar roles in the real estate industry in Germany. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Real Estate

Company Size: 10,001+ employees (Global)

Founded: 1977 (as Engel & Völkers Immobilien GmbH)

Company Description:

• Engel & Völkers is a global service company specializing in the brokerage of premium residential property, commercial real estate, yachts, and aircraft
• Operates in over 35 countries on five continents with more than 1,000 locations and over 16,600 employees
• Offers consultancy, sales, and leasing services with a focus on quality assurance and intensive training schemes

Company Specialties:

• Premium residential property
• Commercial real estate
• Yachts
• Aircraft
• Real estate
• Residential real estate
• Luxury properties

Company Website: www.engelvoelkers.com

ASSUMPTION: Engel & Völkers is a well-established, global real estate company with a strong focus on the premium segment. This role is based at their headquarters in Hamburg, Germany.

📊 Role Analysis

Career Level: Senior Management

Reporting Structure: Reports directly to the Executive Board of Engel & Völkers Holding GmbH

Work Arrangement: Hybrid (50% attendance at HQ each month)

Growth Opportunities:

• Potential to shape and evolve the global brand presence of a leading real estate company
• Opportunity to lead and develop two key teams: Brand Management and Architecture & Design
• Possibility to gain international exposure and work with diverse teams across multiple markets

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's global brand presence.

🌍 Location & Work Environment

Office Type: Hybrid (50% attendance at HQ each month)

Office Location(s): Vancouverstraße 2a, 20457 Hamburg, Germany

Geographic Context:

• Hamburg is the second-largest city in Germany, with a population of over 1.8 million
• The city is known for its vibrant cultural scene, historic architecture, and proximity to the Elbe River
• Hamburg is an important economic hub for the media, IT, and logistics industries

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home for half of the time

ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a healthy work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• In-depth interviews with key stakeholders, including the hiring manager and team members
• Final interview with the Executive Board

Key Assessment Areas:

• Strategic thinking and business acumen
• Leadership skills and team management
• Creative direction and aesthetic sense
• Communication and presentation skills
• Alignment with company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and leadership achievements
• Research the Engel & Völkers brand and be prepared to discuss your vision for its global presence
• Practice common interview questions and be ready to discuss your strategic approach to brand management

ATS Keywords: Brand Management, Brand Strategy, Luxury Brands, Leadership, Team Management, Creative Direction, Global Branding, CI/CD Guidelines, Premium Real Estate

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, leadership skills, and alignment with the company's brand and values.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Brand management software (e.g., Brandfolder, Frontify, Brand24)
• Project management tools (e.g., Asana, Trello, Jira)

ASSUMPTION: The required tools and technologies for this role are standard for brand management and project management, with a focus on Adobe Creative Suite for design tasks.

👔 Cultural Fit Considerations

Company Values:

• Expertise
• Exclusivity
• Passion

Work Style:

• Collaborative and team-oriented
• Results-driven and proactive
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of successfully managing high-premium or luxury brands?
• Are you comfortable working in a hybrid environment and collaborating with remote teams?
• Do you thrive in a fast-paced, dynamic work environment and enjoy working on multiple projects simultaneously?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a hybrid work environment and manage multiple projects simultaneously.

⚠️ Potential Challenges

• Managing a global brand with diverse teams and markets
• Balancing strategic decision-making with day-to-day tasks and project management
• Adapting to a hybrid work environment and remote team management
• Maintaining brand consistency and relevance in a rapidly changing market

ASSUMPTION: The primary challenges in this role involve managing a global brand, balancing strategic and tactical responsibilities, and adapting to a hybrid work environment.

📈 Similar Roles Comparison

• This role is unique in its global scope and strategic responsibility for a leading real estate brand
• Similar roles in other industries may have a more narrow focus or regional scope
• Career progression in this role could lead to executive-level positions within the company or other global brands

ASSUMPTION: This role offers a unique opportunity to shape the global brand presence of a leading real estate company, with potential for career growth and advancement.

📝 Sample Projects

• Revising and updating the global brand guidelines for consistency and relevance
• Developing and executing a global brand campaign to enhance brand awareness and perception
• Managing the design and implementation of new retail spaces and office locations worldwide

ASSUMPTION: These sample projects illustrate the strategic and creative nature of the role, as well as the global scope and collaborative aspects of the work.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role collaborate with other departments and teams within the organization?
• What are the most significant brand challenges currently facing Engel & Völkers, and how can this role address them?
• What opportunities are there for professional development and growth within this role and the company?
• How does the company support work-life balance for employees in hybrid and remote work arrangements?

ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, collaborations, challenges, growth opportunities, and work-life balance.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your brand management and leadership achievements
• Research the Engel & Völkers brand and be prepared to discuss your vision for its global presence
• Follow up with the hiring manager, Jennifer Steffen, one week after submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.