📌 Core Information
🔹 Job Title: Head of Brand Marketing
🔹 Company: Apollo.io
🔹 Location: Remote, United States
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 1, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote
🚀 Job Overview
Key aspects of this role include:
- Defining and evolving Apollo's brand identity and strategy
- Leading a multidisciplinary team to create and execute brand campaigns
- Overseeing content creation and distribution to drive engagement and reputation
- Scaling Apollo's social media presence to support go-to-market motions
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven leadership experience in B2B SaaS.
📋 Key Responsibilities
✅ Define and evolve Apollo's brand identity, visual system, voice, and storytelling principles
✅ Own and continuously optimize the brand playbook and ensure adherence across all touchpoints
✅ Lead the video team to deliver exceptional brand experiences
✅ Develop campaigns and brand moments that inspire, engage, and differentiate Apollo
✅ Build and execute a content strategy aligned with company objectives, ensuring content maps to buyer journey and ICP needs
✅ Oversee the creation of high-quality content (blogs, case studies, video, social) with a data-driven approach
✅ Lead the organic and paid social strategy to grow awareness, drive engagement, and support GTM motions
✅ Manage day-to-day social media operations, team, and agencies
✅ Define social media KPIs and optimize performance
ASSUMPTION: This role requires a hands-on approach to execution, with the ability to manage multiple projects and deadlines simultaneously.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience: 10+ years of experience in brand, content, and social leadership roles, with a focus on B2B SaaS
Required Skills:
- Proven ability to craft and scale a cohesive brand narrative across channels and formats
- Deep experience leading teams (video, design, copy) and social media programs
- Strong strategic thinking balanced with a hands-on approach to execution
- Highly collaborative and capable of influencing cross-functional and executive stakeholders
- Comfortable with fast-paced, performance-oriented, data-driven environments
Preferred Skills:
- Experience with marketing automation tools and CRM
- Fluency in Spanish or other languages
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role due to the nature of the work and the company's primary market.
💰 Compensation & Benefits
Salary Range: $160,000 - $220,000 per year (based on industry standards for a Head of Brand Marketing role with 10+ years of experience in B2B SaaS)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO and flexible work hours
- Home office stipend and equipment allowance
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software as a Service (SaaS) - specifically, sales engagement and lead generation platforms
Company Size: Medium-sized company with 501-1,000 employees, offering a mix of startup-like agility and enterprise-level resources
Founded: 2015, with a strong track record of growth and success in the B2B SaaS market
Company Description:
- Apollo.io provides sales and marketing teams with easy access to verified contact data for over 210 million B2B contacts and 35 million companies worldwide
- The platform offers tools to engage and convert these contacts in one unified platform, helping revenue professionals find the most accurate contact information and automating the outreach process
- Apollo raised a series D in 2023 and is backed by top-tier investors, including Sequoia Capital and Bain Capital Ventures, and counts the former President and COO of Hubspot, JD Sherman, among its board members
Company Specialties:
- Sales engagement
- Lead generation
- Predictive analytics
- Lead scoring
- Sales strategy
- Conversation intelligence
- Sales enablement
- Lead routing
- Sales development
- Email engagement
- Revenue intelligence
- Sales operations
- Sales intelligence
- Lead intelligence
- Prospecting
- and B2B data
Company Website: Apollo.io
ASSUMPTION: Apollo.io is a well-established company in the B2B SaaS space, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer (CMO)
Reporting Structure: This role will lead a multidisciplinary team consisting of brand, content, and social media specialists
Work Arrangement: Remote work with flexible hours, allowing for a healthy work-life balance
Growth Opportunities:
- Potential to grow into a VP or CMO role as the company continues to expand
- Opportunities to mentor and develop junior team members
- Chance to work on high-impact projects that drive brand awareness and company growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a real impact on Apollo's brand and market position.
🌍 Location & Work Environment
Office Type: Remote work with no physical office location required
Office Location(s): N/A (remote work only)
Geographic Context:
- Apollo.io is headquartered in San Francisco, California, but this role can be performed remotely from anywhere in the United States
- The company has a strong presence in the tech industry and is well-connected with other B2B SaaS companies
- The remote work environment offers flexibility and the opportunity to work from various locations
Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work asynchronously with team members in different time zones
ASSUMPTION: The remote work environment may require strong communication and time management skills to ensure productivity and collaboration with team members in different locations.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit
- In-depth interview with the hiring manager (CMO) to discuss strategic vision and leadership style
- Case study or project presentation to demonstrate brand strategy and execution skills
- Final interview with key stakeholders to discuss team dynamics and company alignment
Key Assessment Areas:
- Strategic thinking and brand vision
- Leadership and team management skills
- Creative problem-solving and execution
- Adaptability and resilience in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your brand, content, and social media leadership experience in B2B SaaS
- Include specific examples of successful brand campaigns and their impact on company growth
- Prepare a case study or project presentation that demonstrates your ability to define and execute a brand strategy
- Be ready to discuss your approach to leading a remote team and driving results in a virtual environment
ATS Keywords: Brand strategy, content creation, social media, team leadership, strategic thinking, B2B SaaS, remote work
ASSUMPTION: The interview process for this role may be competitive, with a strong focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- Video editing software (e.g., Adobe Premiere Pro, Final Cut Pro)
- Design tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Proficiency in these tools is not explicitly required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- Take extreme ownership
- Move with focus and urgency
- Learn voraciously
Work Style:
- Collaborative and cross-functional
- Data-driven and performance-oriented
- Agile and adaptable
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment where priorities can shift quickly?
- Are you comfortable leading remote teams and driving results in a virtual setting?
- Do you have a proven track record of crafting and scaling cohesive brand narratives in B2B SaaS?
ASSUMPTION: Apollo.io values candidates who are proactive, adaptable, and able to thrive in a fast-paced, collaborative environment.
⚠️ Potential Challenges
- Managing a remote team and ensuring consistent brand execution across multiple channels
- Balancing strategic thinking with hands-on execution in a fast-paced environment
- Adapting to changing priorities and market conditions
- Integrating brand, content, and social media efforts to drive cohesive results
ASSUMPTION: These challenges are inherent to the role and require a strong, adaptable leader to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on brand strategy and creative execution, with less emphasis on demand generation and campaign management
- Compared to other B2B SaaS companies, Apollo.io places a strong emphasis on brand differentiation and thought leadership
- This role offers significant growth potential, with opportunities to mentor junior team members and drive brand strategy at a senior leadership level
ASSUMPTION: This role is unique in its focus on brand strategy and creative execution, with a strong emphasis on driving brand awareness and reputation in the B2B SaaS market.
📝 Sample Projects
- Developing a comprehensive brand playbook that outlines Apollo's brand identity, voice, and storytelling principles
- Creating and executing a high-impact brand campaign that drives awareness and engagement across multiple channels
- Building and optimizing Apollo's social media presence to support go-to-market motions and drive revenue growth
ASSUMPTION: These projects are representative of the types of initiatives the Head of Brand Marketing will be responsible for executing in this role.
❓ Key Questions to Ask During Interview
- How does Apollo.io differentiate its brand in the competitive B2B SaaS market?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to remote work and team collaboration?
- How does Apollo.io measure the success of its brand initiatives, and what key performance indicators (KPIs) are most important?
ASSUMPTION: These questions are designed to assess the company's brand strategy, culture, and approach to employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link: Apollo.io Careers
- Tailor your resume and cover letter to highlight your brand, content, and social media leadership experience in B2B SaaS
- Prepare a case study or project presentation that demonstrates your ability to define and execute a brand strategy
- Be ready to discuss your approach to leading a remote team and driving results in a virtual environment
- Follow up with the hiring manager (CMO) one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
