Head of Brand Marketing

📌 Core Information

🔹 Job Title: Head of Brand Marketing

🔹 Company: Culture Kings

🔹 Location: Logan, Utah, United States

🔹 Job Type: Full Time

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and implementing a comprehensive brand marketing strategy
• Leading and mentoring multi-disciplinary brand marketing teams
• Overseeing content strategy, execution, and performance across all social media platforms
• Ensuring brand consistency and visual identity across all marketing materials
• Collaborating with cross-functional teams to ensure a unified brand message and experience

ASSUMPTION: This role requires a strategic thinker with a deep understanding of brand storytelling, digital trends, and creative execution to drive brand awareness, engagement, and growth.

📋 Key Responsibilities

✅ Develop and implement a robust brand marketing strategy that aligns with the company’s vision, values, and business objectives.

✅ Lead, mentor, and develop the brand marketing teams to ensure high performance and innovation.

✅ Oversee content strategy, execution, and performance across all social media platforms to drive engagement and brand growth.

✅ Ensure brand consistency and visual identity across all marketing materials, campaigns, and digital content.

✅ Lead the ideation and execution of brand campaigns, collaborations, and activations that resonate with the target audience.

✅ Ensure all campaign marketing assets and collateral align with the brand’s identity, messaging, and aesthetic to create a unified brand presence.

✅ Define and drive the brand voice across all areas, ensuring consistency in tone and messaging across marketing, social media, retail, e-commerce, and internal communications.

✅ Utilize analytics and insights to measure campaign effectiveness and optimize marketing strategies.

✅ Work closely with New Customer Acquisition, Retention, CRO, & Retail teams to ensure a unified brand message and experience.

✅ Stay ahead of industry trends and the competitive landscape to keep the brand at the forefront of the market.

✅ Oversee brand marketing budgets, ensuring effective allocation of resources to maximize impact.

ASSUMPTION: This role involves a high level of strategic thinking, team leadership, and cross-functional collaboration to drive brand success.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience developing and executing brand strategies that directly support company vision, commercial objectives, and long-term growth.

Required Skills:

• Proven ability to lead and mentor multi-disciplinary brand and content teams
• Proficient in leveraging performance data and insights to optimize campaigns and inform strategic decisions
• Experience leading end-to-end campaign development, including partnerships, activations, and cross-channel rollout

Preferred Skills:

• Experience in the retail apparel and fashion industry
• Familiarity with the streetwear culture and global streetwear landscape

ASSUMPTION: Candidates with a strong background in brand marketing, team leadership, and data-driven decision making will be best suited for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Head of Brand Marketing role with 5-10 years of experience)

Benefits:

• Generous team discounts and employee recognition
• Never-ending career growth opportunities
• Exciting, fast-paced, and dynamic environment with a supportive team
• Free onsite parking

Working Hours: Full-time position, typically 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines or attend events.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Brand Marketing role with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion, specifically focusing on streetwear and sneaker culture

Company Size: Medium-sized company with 501-1,000 employees, offering a dynamic and fast-paced work environment

Founded: Culture Kings was founded in 2008 and has since grown to become one of the most sought-after streetwear retailers on the market

Company Description:

• Culture Kings represents the relationship between music, sport, and fashion
• Offers a premium retail experience with an extensive and curated range from over 100 leading street, sport, and fashion brands
• Known for its electrifying in-store atmosphere, frequented by athletes, artists, and tastemakers

Company Specialties:

• Streetwear
• Fashion
• Culture
• Sneakers
• E-commerce and Retail

Company Website: www.culturekings.com.au

ASSUMPTION: Culture Kings is a well-established retailer with a strong presence in the streetwear and sneaker culture scene, offering a unique and exciting work environment for brand marketing professionals.

📊 Role Analysis

Career Level: Mid to Senior level role, reporting directly to the CEO or a senior executive within the company

Reporting Structure: This role is responsible for leading and mentoring the brand marketing teams, including social media, graphic design, content, studio, events, partnerships, influencer & PR teams

Work Arrangement: On-site, full-time position with flexibility to work additional hours as needed

Growth Opportunities:

• Potential to grow within the company as it continues to expand and innovate
• Opportunity to make a significant impact on the brand's marketing strategy and overall success
• Chance to work with and learn from industry professionals and tastemakers

ASSUMPTION: This role offers a unique opportunity for a brand marketing professional to make a significant impact on a well-established and growing company within the streetwear and sneaker culture scene.

🌍 Location & Work Environment

Office Type: Retail store environment with a fast-paced and dynamic atmosphere

Office Location(s): Logan, Utah, United States

Geographic Context:

• Logan is a city located in Cache County, Utah, with a population of approximately 50,000 people
• The city is home to Utah State University and offers a mix of urban and outdoor recreational opportunities
• Logan is located approximately 80 miles north of Salt Lake City, the state's capital and largest city

Work Schedule: Full-time position, typically 40 hours per week, with flexibility to work additional hours as needed to meet project deadlines or attend events

ASSUMPTION: The Logan office offers a unique and dynamic work environment, with the opportunity to work closely with industry professionals and tastemakers within the streetwear and sneaker culture scene.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to discuss the role and assess cultural fit
• In-depth behavioral and skills-based interview with the hiring manager and/or other team members
• Final interview with the CEO or a senior executive within the company
• Background check and reference check for the final candidate

Key Assessment Areas:

• Strategic thinking and brand marketing expertise
• Leadership and team management skills
• Data-driven decision making and analytics proficiency
• Cultural fit and alignment with the company's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
• Demonstrate your understanding of the streetwear culture and global streetwear landscape in your application materials
• Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview

ATS Keywords: Brand Marketing, Social Media, Graphic Design, Content Strategy, Campaign Development, Analytics, Team Leadership, Brand Storytelling, Digital Trends, Partnerships, Influencer Marketing, Public Relations, Brand Consistency, Market Trends

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' strategic thinking, leadership skills, and cultural fit within the company.

🛠️ Tools & Technologies

• Social media management platforms (e.g., Hootsuite, Sprout Social)
• Graphic design software (e.g., Adobe Creative Suite, Sketch)
• Content management systems (e.g., WordPress, Shopify)
• Analytics and reporting tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the company's existing tech stack.

👔 Cultural Fit Considerations

Company Values:

• Exclusivity and superiority in retail experience
• Curated and extensive range of leading street, sport, and fashion brands
• Electrifying in-store atmosphere and frequent visits from industry professionals and tastemakers

Work Style:

• Fast-paced and dynamic work environment
• Collaborative and cross-functional teamwork
• Focus on innovation and staying ahead of industry trends

Self-Assessment Questions:

• Do you have a deep understanding of the streetwear culture and global streetwear landscape?
• Are you comfortable working in a fast-paced and dynamic retail environment?
• Do you thrive in a collaborative and cross-functional team setting?

ASSUMPTION: Candidates who are passionate about streetwear culture, comfortable working in a fast-paced retail environment, and able to thrive in a collaborative team setting will be well-suited for this role.

⚠️ Potential Challenges

• Managing multiple teams and priorities simultaneously
• Keeping up with the fast-paced and ever-changing streetwear and sneaker culture landscape
• Balancing the need for innovation with the company's established brand identity
• Working with a diverse range of stakeholders, including athletes, artists, and tastemakers

ASSUMPTION: This role presents unique challenges and opportunities for a brand marketing professional to make a significant impact on a well-established and growing company within the streetwear and sneaker culture scene.

📈 Similar Roles Comparison

• Unlike traditional retail marketing roles, this position requires a deep understanding of streetwear culture and the global streetwear landscape
• This role offers the opportunity to work closely with industry professionals and tastemakers within the streetwear and sneaker culture scene
• Career growth opportunities may include expanding into other areas of the business, such as e-commerce or retail operations

ASSUMPTION: This role offers a unique blend of brand marketing, team leadership, and cross-functional collaboration within the streetwear and sneaker culture scene.

📝 Sample Projects

• Developing and executing a comprehensive brand marketing strategy for a new product launch
• Collaborating with influencers and tastemakers to create exclusive content and drive brand awareness
• Analyzing campaign performance data to optimize marketing strategies and improve ROI

ASSUMPTION: These sample projects illustrate the strategic thinking, team leadership, and data-driven decision making required for success in this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's long-term growth and expansion plans?
• What are the biggest challenges facing the brand marketing teams currently, and how can this role address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a culture of innovation and staying ahead of industry trends?

ASSUMPTION: These interview questions are designed to assess the company's long-term vision, the challenges facing the brand marketing teams, and the opportunities for professional growth and development within the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant brand marketing experience and achievements
• Prepare examples of your past brand marketing campaigns and their outcomes to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.