📌 Core Information
🔹 Job Title: Head of Brand Partnerships
🔹 Company: Faire
🔹 Location: San Francisco, CA
🔹 Job Type: Full-Time, Hybrid (2 days on-site per week)
🔹 Category: Software Development
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (with flexibility to work remotely up to 4 weeks per year)
🚀 Job Overview
Key aspects of this role include:
- Leading and scaling the brand partnerships team to grow and activate the supply base.
- Collaborating cross-functionally to enhance brand activations and develop sales talent.
- Driving performance and productivity across the team, upleveling enterprise sales capabilities, and collaborating with product, marketing, and strategy & analytics teams.
- Developing sales talent, re-imagining sales motions in the world of AI, and helping Faire win with larger suppliers.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to thrive in a fast-paced, high-growth environment. Familiarity with marketplaces and AI-driven sales processes is a plus.
📋 Key Responsibilities
✅ Lead and coach a team of sales managers and their direct reports, focusing on talent development, performance management, and fostering a culture of high accountability and growth.
✅ Build and execute a winning sales strategy tailored to both SMB and enterprise segments, evolving our sales motion to better identify, nurture, and close high-potential accounts.
✅ Increase sales rep productivity through the implementation of AI tools, improved sales coaching, and streamlined processes that enable better execution at scale.
✅ Drive the growth of the enterprise segment through upleveling capabilities, supporting the team with hands-on deal guidance and strategic selling techniques, and quarterbacking deals personally.
✅ Improve the end-to-end experience for new brand activations—ensuring healthy engagement, conversion, and long-term success.
✅ Collaborate closely with product, marketing, and strategy & analytics teams to align sales initiatives with broader company goals and share customer insights that shape product experience and go-to-market strategy.
✅ Contribute to the broader revenue leadership team by helping standardize and elevate core processes, policies, performance management practices, and org design across the sales organization.
✅ Identify high-leverage growth opportunities to scale the business, and plan and execute strategic programs in partnership with key cross-functional stakeholders across the company.
ASSUMPTION: This role involves a mix of strategic planning, hands-on deal support, and team management. The ideal candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Business, Marketing, or a related field (or equivalent experience)
Experience: 10+ years of experience in sales, with at least 5 years managing high-performing teams, including frontline managers and individual contributors
Required Skills:
- Proven success in both SMB and enterprise sales environments, with deep understanding of how to tailor sales motions across customer segments
- Demonstrated ability to coach, develop, and scale sales teams in fast-paced, high-growth environments
- Strong analytical and operational acumen — comfortable using metrics, CRM data, pipeline health, and performance dashboards to diagnose issues and guide decisions
- Deep fluency in sales processes, systems, and tools (e.g., Salesforce, Gong, Salesloft, Orum), with a strong POV on how to leverage AI and automation to improve productivity
- Excellent cross-functional collaboration skills — experience working closely with product, marketing, analytics, and operations to influence roadmap and drive strategic initiatives
- Willingness to be hands-on and in the trenches — whether jumping on a call to help close a deal or running coaching sessions with managers and reps
- Resilience, adaptability, and a growth mindset — able to lead teams through ambiguity, change, and continuous evolution of process and strategy
- Strong written and verbal communication skills, with executive presence and the ability to influence senior stakeholders
- Passion for Faire’s mission and a desire to build a generational company that empowers entrepreneurs around the world.
ASSUMPTION: This role requires a well-rounded sales leader with a strong background in both SMB and enterprise sales, as well as experience managing and developing high-performing sales teams.
💰 Compensation & Benefits
Salary Range: $234,500 - $322,500 per year (San Francisco, CA)
Benefits:
Working Hours: Full-time, with flexibility to work remotely up to 4 weeks per year
ASSUMPTION: The salary range provided is for the San Francisco, CA location and is subject to change based on factors such as transferable skills, work experience, market demands, and primary work location.
📌 Applicant Insights
🔍 Company Context
Industry: Faire operates in the Software Development industry, focusing on building an online wholesale marketplace for independent retailers and brands.
Company Size: Faire has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Faire was founded in 2017, making it a relatively young company with a strong focus on innovation and growth.
Company Description:
- Faire is an online wholesale marketplace built on the belief that the future is local.
- It empowers independent retailers around the globe by connecting them with brands from all over the world.
- Faire uses technology, data, and machine learning to level the playing field for small businesses, helping them compete with big box and e-commerce giants.
Company Specialties:
- Online wholesale marketplace
- Independent retailers
- Brand partnerships
- Data-driven sales strategies
Company Website: https://www.faire.com/careers
ASSUMPTION: Faire's focus on empowering independent retailers and its use of technology and data to connect brands and boutiques make it an attractive opportunity for candidates interested in driving positive economic impact in local communities.
📊 Role Analysis
Career Level: This role is at the senior leadership level, reporting directly to the CRO or another senior executive within the company.
Reporting Structure: The Head of Brand Partnerships will lead and manage a team of sales managers and their direct reports, with the potential to grow the team as the business expands.
Work Arrangement: This role is hybrid, with employees expected to be on-site 2 days per week (Tuesdays and Thursdays) and the flexibility to work remotely up to 4 weeks per year.
Growth Opportunities:
- As Faire continues to grow, there will be opportunities for the Head of Brand Partnerships to expand their team and take on additional responsibilities.
- With experience and success in this role, candidates may have the opportunity to move into a more senior leadership position within the company.
- Faire's focus on innovation and growth provides ample opportunities for employees to learn and develop new skills.
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Faire's headquarters is in San Francisco, CA, with additional offices in Kitchener-Waterloo, Toronto, London, and New York.
Office Location(s): 100 Potrero Avenue, San Francisco, CA 94103, US
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup scene and a high cost of living.
- The city is known for its diverse culture, progressive values, and beautiful landscapes.
- Faire's office is located in the Mission District, a vibrant and eclectic neighborhood with a mix of residential, commercial, and retail spaces.
Work Schedule: Full-time, with the expectation to be on-site 2 days per week (Tuesdays and Thursdays) and the flexibility to work remotely up to 4 weeks per year.
ASSUMPTION: Faire's hybrid work arrangement provides employees with the flexibility to balance work and personal responsibilities while still fostering a collaborative and connected office environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- Behavioral and situational interview with the hiring manager
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Sales experience and leadership skills
- Strategic thinking and problem-solving abilities
- Cross-functional collaboration and communication skills
- Adaptability and resilience in the face of change
- Alignment with Faire's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant sales experience and leadership skills.
- Be prepared to discuss your experience with both SMB and enterprise sales environments, as well as your ability to coach and develop sales teams.
- Demonstrate your understanding of Faire's mission and how your skills and experience align with the company's goals.
- Prepare for behavioral and situational interview questions that focus on your sales experience, leadership skills, and strategic thinking.
ATS Keywords: Sales leadership, team management, sales strategy, process optimization, enterprise sales development, onboarding excellence, cross-functional collaboration, revenue leadership, innovation, growth, coaching, analytical skills, CRM proficiency, communication skills, adaptability, resilience, passion for entrepreneurship
ASSUMPTION: Faire's interview process is designed to assess candidates' sales experience, leadership skills, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- Salesforce
- Gong
- Salesloft
- Orum
- AI and machine learning tools for sales productivity
ASSUMPTION: Familiarity with these sales tools and a strong understanding of how to leverage AI and automation to improve productivity are essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Entrepreneurial spirit
- Customer-centric mindset
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Focused on driving results and growth
Self-Assessment Questions:
- Do you thrive in fast-paced, high-growth environments?
- Are you comfortable working with data and using it to drive decision-making?
- Do you have experience managing and developing high-performing sales teams?
- Are you comfortable collaborating with cross-functional teams to drive strategic initiatives?
- Do you share Faire's passion for empowering independent retailers and driving positive economic impact in local communities?
ASSUMPTION: Faire's culture values entrepreneurship, customer-centricity, data-driven decision making, collaboration, and continuous learning. Candidates should be comfortable working in a fast-paced, dynamic environment and be passionate about Faire's mission.
⚠️ Potential Challenges
- Managing a team remotely or in a hybrid work environment can present unique challenges, requiring strong communication and leadership skills.
- Faire's focus on growth and innovation may require employees to adapt to changing priorities and processes.
- The competitive nature of the sales environment may require candidates to have a strong understanding of market trends and customer needs.
- The high cost of living in San Francisco may present financial challenges for some candidates.
ASSUMPTION: These challenges can be mitigated with strong leadership, adaptability, and a focus on driving results and growth.
📈 Similar Roles Comparison
- Compared to other sales leadership roles, this position requires a strong understanding of both SMB and enterprise sales environments, as well as experience managing and developing high-performing sales teams.
- Faire's focus on using technology and data to connect independent retailers and brands sets it apart from traditional wholesale marketplaces.
- This role offers significant growth potential, with the opportunity to expand the team and take on additional responsibilities as the business grows.
ASSUMPTION: This role is well-suited for experienced sales leaders with a strong background in both SMB and enterprise sales, as well as experience managing and developing high-performing sales teams.
📝 Sample Projects
- Developing and executing a winning sales strategy for both SMB and enterprise segments, evolving the sales motion to better identify, nurture, and close high-potential accounts.
- Implementing AI tools and improving sales coaching to increase sales rep productivity and enable better execution at scale.
- Collaborating with cross-functional teams to enhance brand activations and develop sales talent, driving performance and productivity across the team.
ASSUMPTION: These projects are representative of the strategic, hands-on, and collaborative nature of the Head of Brand Partnerships role at Faire.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how the brand partnerships team fits into the broader sales organization?
- How does Faire support the growth and development of its sales team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Faire measure the success of its sales team and individual team members?
- What are the biggest challenges facing the brand partnerships team, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's day-to-day responsibilities, team dynamics, and the company's priorities for this position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant sales experience and leadership skills.
- Prepare for behavioral and situational interview questions that focus on your sales experience, leadership skills, and strategic thinking.
- Research Faire's mission and values to demonstrate your alignment with the company's goals.
- Follow up with the hiring manager one week after your final interview to express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
