📌 Core Information
🔹 Job Title: Head of Campaigns, Content & Channels
🔹 Company: RBS (Royal Bank of Scotland)
🔹 Location: London, Edinburgh
🔹 Job Type: Full-time, Hybrid
🔹 Category: Banking, Corporate Affairs
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Leading Group external communications campaigns aligned with the bank's purpose and strategic ambitions
- Developing creative Group content and digital assets using graphic designs and copywriting
- Collaborating with senior management to develop digital presence and integrated campaign strategies
- Overseeing the annual consumer affairs programme and working with marketing and agency partners
ASSUMPTION: This role requires a strong background in corporate communications and campaign delivery, with a focus on external stakeholder engagement and digital strategy.
📋 Key Responsibilities
✅ Lead the Campaigns, Content and Channels team to develop and implement effective Group campaigns
✅ Oversee the annual consumer affairs programme and work closely with Marketing and agency partners to engage target audiences
✅ Build and utilize essential relationships with relevant Corporate Affairs functions and Marketing to develop fully integrated plans
✅ Act as a trusted adviser to Marketing on all aspects of external communications that impact the Group brand
✅ Lead and drive engagement of people across the team through effective performance management
✅ Utilize resources effectively and manage workflow through pooled resources
✅ Build necessary working relationships with key stakeholders to ensure the successful execution of the campaigns plan
ASSUMPTION: This role requires a balance of strategic thinking, operational execution, and strong stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Marketing, or a related field (or equivalent experience)
Experience: Demonstrable experience of leading corporate campaign delivery, spanning media and political audiences
Required Skills:
- Exceptional communication, stakeholder management, and consultancy skills
- Ability to work at both a strategic and operational level
- Effective organizational skills and astute attention to detail
- Ability to use data analysis, reporting, and insights to drive simplification and create efficiencies
Preferred Skills:
- Experience in the banking or financial services industry
- Fluency in additional languages
ASSUMPTION: Candidates should have a proven track record in corporate communications and campaign delivery, with a strong understanding of external stakeholder engagement and digital strategy.
💰 Compensation & Benefits
Salary Range: £70,000 - £90,000 per annum (Based on industry standards for a Head of Campaigns role in the UK banking sector)
Benefits:
- Competitive pension scheme
- Private medical insurance
- 25 days' holiday
- Flexible working arrangements
Working Hours: 35 hours per week, with flexibility to work additional hours as needed
ASSUMPTION: The salary range is estimated based on industry standards for a Head of Campaigns role in the UK banking sector, with consideration for the required experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Banking, with a focus on corporate affairs and external communications
Company Size: Large (23,792 employees), with a matrix organizational structure
Founded: 1727, with a rich history in UK banking and a significant global presence
Company Description:
- RBS is a major retail and commercial bank, providing a wide range of products and services to personal, business, corporate, and institutional customers
- The bank operates through a number of brands, including NatWest, Royal Bank of Scotland, and Ulster Bank
- RBS is committed to supporting communities and championing potential in its colleagues and customers
Company Specialties:
- Retail banking
- Commercial banking
- Corporate banking
- Investment banking
Company Website: https://www.rbs.com/
ASSUMPTION: RBS is a large, established bank with a diverse range of products and services, operating in a highly regulated environment.
📊 Role Analysis
Career Level: Senior management, with responsibility for leading a team and driving strategic initiatives
Reporting Structure: Reports directly to the Group Head of Corporate Affairs, with matrix reporting lines to other senior stakeholders
Work Arrangement: Hybrid, with a mix of on-site and remote work
Growth Opportunities:
- Progression to a more senior role within the Corporate Affairs function
- Expansion of responsibilities to cover additional areas of the business
- Development of leadership and management skills through mentoring and coaching opportunities
ASSUMPTION: This role offers significant opportunities for career growth and development within the Corporate Affairs function and the wider bank.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces with a mix of open-plan and private offices
Office Location(s): Gogarburn (Headquarters), London, and other UK locations
Geographic Context:
- London: A major global financial hub, with a vibrant cultural scene and excellent transport links
- Edinburgh: The capital of Scotland, with a rich history, strong cultural heritage, and a thriving tech industry
Work Schedule: Flexible, with a core working day of 10:00 - 16:00 and the ability to work from home for part of the week
ASSUMPTION: The work environment is collaborative and inclusive, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Online application and CV screening
- Phone or video interview with the hiring manager
- Face-to-face interview with senior stakeholders
- Assessment center or case study presentation
Key Assessment Areas:
- Communication and presentation skills
- Strategic thinking and problem-solving
- Stakeholder management and influencing skills
- Cultural fit and alignment with RBS values
Application Tips:
- Tailor your CV and cover letter to highlight your relevant experience and skills
- Prepare examples of your campaign delivery experience and successes
- Research RBS and the banking industry to demonstrate your understanding of the business and its challenges
- Prepare questions to ask the interviewer about the role, team, and company
ATS Keywords: Campaign delivery, stakeholder management, communication skills, data analysis, creative content development, performance management, organizational skills, attention to detail, corporate affairs, external communications, digital strategy
ASSUMPTION: The application process is competitive, with a focus on assessing candidates' strategic thinking, communication skills, and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- CRM systems (e.g., Salesforce, Microsoft Dynamics)
- Project management tools (e.g., Asana, Trello)
- Design and content creation tools (e.g., Adobe Creative Suite, Canva)
ASSUMPTION: The role requires proficiency in Microsoft Office Suite and familiarity with relevant design and content creation tools.
👔 Cultural Fit Considerations
Company Values:
- Customer-focused
- Responsible
- Respectful
- Collaborative
- Inclusive
Work Style:
- Collaborative and team-oriented
- Focused on delivering results and driving strategic initiatives
- Adaptable and responsive to change
- Committed to continuous learning and development
Self-Assessment Questions:
- How do you demonstrate customer focus in your work?
- Can you provide an example of a time when you had to manage a challenging stakeholder relationship?
- How do you approach continuous learning and development in your role?
ASSUMPTION: RBS values a customer-focused, collaborative, and inclusive work environment, with a strong commitment to responsible business practices.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Working in a highly regulated environment with strict compliance requirements
- Balancing strategic thinking with operational execution and tactical delivery
- Adapting to a matrix organizational structure and navigating complex reporting lines
ASSUMPTION: This role presents unique challenges related to stakeholder management, compliance, and organizational structure, requiring strong communication, influencing, and adaptability skills.
📈 Similar Roles Comparison
- Head of Communications vs. Head of Campaigns: The Head of Communications role is typically broader in scope, covering both internal and external communications, while the Head of Campaigns role focuses specifically on external communications campaigns
- Corporate Affairs vs. Marketing: The Corporate Affairs function focuses on managing the organization's reputation and relationships with external stakeholders, while Marketing focuses on promoting the organization's products and services to customers
- Banking vs. Other Industries: The banking industry is highly regulated and has a strong focus on compliance and risk management, which may impact the role's priorities and requirements compared to other industries
ASSUMPTION: This role is distinct from similar roles in corporate affairs and marketing, with a specific focus on external communications campaigns in the banking industry.
📝 Sample Projects
- Developing and executing a high-profile external communications campaign to launch a new product or service
- Managing a crisis communications situation, such as a data breach or regulatory fine
- Creating a comprehensive content strategy to enhance the organization's digital presence and engage target audiences
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Head of Campaigns, Content and Channels, requiring a mix of strategic thinking, operational execution, and strong stakeholder management skills.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader Corporate Affairs function?
- How does the bank support the development and growth of its employees in this role?
- What are the key priorities for this role in the first 90 days?
- How does the bank measure the success of its external communications campaigns?
- What is the bank's approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?
ASSUMPTION: These interview questions are designed to provide insight into the role's priorities, team dynamics, and the bank's commitment to employee development and diversity, equity, and inclusion.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your CV and cover letter to highlight your relevant experience and skills
- Prepare examples of your campaign delivery experience and successes
- Research RBS and the banking industry to demonstrate your understanding of the business and its challenges
- Prepare questions to ask the interviewer about the role, team, and company
- Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
