Head of Communications

📌 Core Information

🔹 Job Title: Head of Communications - EPIC Museum

🔹 Company: EPIC - The Irish Emigration Museum

🔹 Location: Dublin, Ireland

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing & Communications

🔹 Date Posted: April 7, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site with flexible working options

🚀 Job Overview

Key aspects of this role include:

• Leading and implementing a communications strategy for EPIC Museum and its brands
• Overseeing content strategy and storytelling for the museum and its entities
• Acting as the key spokesperson and managing media relations
• Influencing social media strategy and guiding the team
• Cultivating relationships with stakeholders and engaging global audiences

ASSUMPTION: This role requires a strategic mindset, excellent communication skills, and experience in leading communications efforts for diverse brands.

📋 Key Responsibilities

✅ Communications Strategy: Lead and implement a communications strategy that enhances EPIC Museum's brand presence, drives audience engagement, and supports organisational goals.

✅ Content Strategy & Storytelling: Oversee the creation of engaging and on-brand narratives for EPIC Museum and the other entities, ensuring brand positioning is consistent and reflects the unique identity of each brand.

✅ Media & Public Relations: Act as the key spokesperson for EPIC Museum, conducting interviews and providing media commentary. Be the lead in managing media enquiries, and maintaining positive relationships with journalists and stakeholders. Represent the museum at public events, conferences, and media engagements.

✅ Influence on Social Media Strategy: While not leading the social media strategy directly, you will play a role in influencing and guiding the team to ensure digital and social media efforts align with overall communications goals, brand messaging, and audience engagement strategies.

✅ Stakeholder & Community Engagement: Cultivate relationships with key stakeholders, including local communities, government bodies, international partners, and media. Support efforts to engage global audiences, particularly the Irish diaspora.

✅ Event Promotion & Attendee Engagement: Collaborate with the events team to ensure successful promotion of temporary exhibitions and museum events. Focus on driving attendance by developing effective communication strategies and promoting the benefits of attending.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and stakeholder management, requiring strong organizational skills and the ability to work effectively under pressure.

🎯 Required Qualifications

Education: Bachelor’s degree in communications, Marketing, Public Relations, or a related field (Master’s degree or relevant professional certifications are a plus).

Experience: At least 7 years of experience in a senior communications role, with a proven track record of leading communications strategies for diverse brands. Experience within the cultural, tourism or advertising/marketing industry is highly desirable.

Required Skills:

• Excellent verbal and written communication skills
• Proven ability to develop and implement strategic communications plans
• Strong public speaking and presentation skills
• Proficient in digital communications tools and social media platforms
• Creative approach to developing and executing compelling communications strategies and content
• Strong understanding of how communications drive commercial outcomes

Preferred Skills:

• Experience in the cultural or tourism sectors
• Fluency in additional languages

ASSUMPTION: Candidates with a strong background in communications, proven leadership skills, and a passion for storytelling will be well-suited to this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €75,000 per annum (Estimated based on industry standards for a senior communications role in Dublin)

Benefits:

• Flexible working environment
• Occasional evening and weekend work on-site or at events
• Competitive rate of pay and excellent range of benefits

Working Hours: Full-time, with occasional evening and weekend work on-site or at events

ASSUMPTION: The salary range is an estimate based on industry standards for a senior communications role in Dublin. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: EPIC is a cultural and tourism organization, focusing on telling the stories of Irish emigration and its global impact.

Company Size: Medium-sized, with a team of approximately 50-249 employees (based on LinkedIn data)

Founded: 2016, with a mission to inspire and connect people to Ireland and its culture

Company Description:

• EPIC is an interactive museum dedicated to the story of Irish emigration worldwide
• Offers a unique and engaging visitor experience, combining cutting-edge technology and traditional storytelling
• Hosts temporary exhibitions and events throughout the year

Company Specialties:

• Museum exhibits and visitor experiences
• Cultural storytelling and heritage preservation
• Event management and promotion

Company Website: EPIC The Irish Emigration Museum

ASSUMPTION: EPIC is a unique cultural institution that offers a dynamic and engaging work environment, with a strong focus on storytelling and visitor experience.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Director of Marketing

Reporting Structure: This role does not have direct reports but will collaborate with various teams, including marketing, events, and content creation

Work Arrangement: Hybrid, with a flexible working environment following the completion of the probationary period

Growth Opportunities:

• Potential to shape the communications strategy for EPIC Museum and its expanding portfolio of brands
• Opportunity to work on high-profile events and projects, both domestically and internationally
• Possibility to mentor and guide junior team members, fostering a culture of professional development

ASSUMPTION: This role offers significant growth potential, as EPIC continues to expand its brand portfolio and global reach.

🌍 Location & Work Environment

Office Type: Modern and interactive museum setting, with a focus on visitor experience and engagement

Office Location(s): The CHQ Building, Custom House Quay, Dublin 1, Ireland

Geographic Context:

• Dublin is the capital and largest city in Ireland, with a vibrant cultural scene and a strong connection to its Irish heritage
• The CHQ Building is located in the heart of Dublin's Docklands, a bustling and historic area with easy access to public transportation
• Dublin offers a high quality of life, with a variety of housing options, excellent education, and healthcare systems

Work Schedule: Full-time, with occasional evening and weekend work on-site or at events

ASSUMPTION: The work environment at EPIC is dynamic and engaging, with a strong focus on visitor experience and storytelling. The location in Dublin's Docklands offers easy access to public transportation and a variety of amenities.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screening to assess communication skills and cultural fit
• In-depth interview with the Director of Marketing to discuss strategic vision and leadership capabilities
• Final interview with the CEO to discuss alignment with organizational goals and long-term vision

Key Assessment Areas:

• Strategic thinking and communications planning
• Public speaking and presentation skills
• Cultural awareness and understanding of the Irish diaspora
• Adaptability and ability to work effectively under pressure

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of EPIC's mission and the Irish diaspora in your cover letter
• Prepare examples of your past communications strategies and their impact on organizational goals

ATS Keywords: Communications strategy, public relations, stakeholder engagement, event promotion, content creation, Irish diaspora, cultural storytelling

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, communication skills, and cultural awareness, with a strong emphasis on their ability to lead and execute effective communications strategies.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Social media platforms (Facebook, Twitter, Instagram, LinkedIn)
• CMS and website management tools
• PR and media monitoring tools (e.g., Muck Rack, Agility PR Solutions)

ASSUMPTION: The successful candidate will be proficient in using a range of communications tools and platforms, with a strong focus on digital and social media engagement.

👔 Cultural Fit Considerations

Company Values:

• Storytelling and visitor experience
• Cultural awareness and diversity
• Collaboration and teamwork

Work Style:

• Dynamic and engaging work environment
• Focus on visitor experience and storytelling
• Collaborative and team-oriented culture

Self-Assessment Questions:

• How do you approach telling stories that resonate with diverse audiences, particularly the Irish diaspora?
• Can you provide an example of a successful communications strategy you've developed and executed, and how it aligned with broader organizational objectives?
• How do you maintain a positive and professional demeanor under pressure, particularly when managing media enquiries or crisis situations?

ASSUMPTION: EPIC values candidates who are passionate about storytelling, culturally aware, and able to thrive in a dynamic and engaging work environment.

⚠️ Potential Challenges

• Occasional evening and weekend work on-site or at events
• Managing media enquiries and maintaining positive relationships with journalists and stakeholders
• Balancing the communications needs of EPIC Museum with those of its expanding portfolio of brands
• Adapting to a fast-paced and evolving work environment, as EPIC continues to grow and expand its brand portfolio

ASSUMPTION: This role may require occasional evening and weekend work, as well as the ability to adapt to a fast-paced and evolving work environment.

📈 Similar Roles Comparison

• Compared to other senior communications roles, this position offers a unique focus on cultural storytelling and visitor experience
• Industry-specific context: EPIC's focus on the Irish diaspora and global Irish culture sets it apart from other cultural and tourism organizations
• Career path comparison: This role offers significant growth potential, as EPIC continues to expand its brand portfolio and global reach

ASSUMPTION: This role offers a unique opportunity to work in a dynamic and engaging cultural environment, with a strong focus on storytelling and visitor experience.

📝 Sample Projects

• Developing and executing a communications strategy for a major temporary exhibition at EPIC Museum
• Managing media relations for a high-profile international event, featuring prominent Irish and global speakers
• Creating engaging and on-brand narratives for EPIC's other entities, such as The Jeanie Johnston Famine Ship and The Irish Family History Centre

ASSUMPTION: These sample projects illustrate the diverse and engaging nature of the work at EPIC, with a strong focus on storytelling and visitor experience.

❓ Key Questions to Ask During Interview

• How does EPIC plan to continue growing its brand portfolio and global reach in the coming years?
• Can you describe the team structure and dynamics within the marketing department, and how this role would fit within that structure?
• How does EPIC support the professional development and growth of its employees, particularly in senior leadership roles?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does EPIC balance the communications needs of EPIC Museum with those of its other brands and entities?

ASSUMPTION: These key questions will help applicants better understand the role, the team dynamics, and the organization's long-term vision.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past communications strategies and their impact on organizational goals
• Prepare for a phone or video screening, followed by in-depth interviews with the Director of Marketing and the CEO
• Follow up with the hiring manager within one week of your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.