📌 Core Information
🔹 Job Title: Head of Content and Brand Marketing
🔹 Company: Velocity Global
🔹 Location: Hybrid - Palo Alto, CA
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 12+ years
🔹 Remote Status: Hybrid (Palo Alto, CA)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing brand strategy aligned to business growth goals
- Overseeing content strategy and production, integrating GenAI tools
- Managing brand governance and presence across digital platforms
- Leading and developing a high-performing team of brand, content, and creative professionals
- Resource and budget management for agile execution
ASSUMPTION: This role requires a strategic thinker with a strong creative background and proven experience in brand and content marketing to drive business growth and elevate brand equity.
📋 Key Responsibilities
✅ Developing and implementing brand strategy, positioning, messaging architecture, voice and tone, and visual identity across the entire customer journey
✅ Partnering with Digital and Demand Generation to align content strategy with audience needs, funnel stages, and channel-specific performance
✅ Overseeing creation of high-performing, multi-format content including blog posts, whitepapers, case studies, social media, videos, ads, sales enablement, and email communications
✅ Designing scalable and agile content and creative operations, ensuring high-quality, fast-turn content and campaign delivery across functions
✅ Managing brand presence across digital platforms, including website, social media, events, and partner campaigns
✅ Leading briefing, timeline, and review processes across internal and external resources with structured checkpoints and quality standards
✅ Championing process innovation to improve output velocity, alignment, and effectiveness
✅ Designing, hiring, and leading a high-performing team of brand, content, and creative professionals
✅ Building a flexible resource model that combines internal creators with trained external freelancers and agencies for agile execution
✅ Managing and allocating content budget, partnering with Marketing Ops & Planning to ensure optimal return on spend and resource utilization
ASSUMPTION: This role requires a hands-on approach to managing brand and content marketing efforts, with a focus on driving business growth and elevating brand equity.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Design, or a related field. Advanced degree preferred.
Experience: 12+ years of experience leading brand, creative, and content functions within high-growth B2B organizations—preferably a mix of startups and scaled global brands.
Required Skills:
- Proven expertise in brand positioning, storytelling, and content strategy that fuels business growth and elevates brand equity
- Hands-on experience with GenAI tools (e.g., ChatGPT, Jasper, Descript, Midjourney), creative collaboration platforms (e.g., Figma, Canva, Adobe CC), and content delivery systems (e.g., CMS, DAMs)
- Demonstrated success applying AI and automation to accelerate and personalize content development and delivery
- Deep understanding of digital channels, SEO, paid media, and social content—especially performance-focused content and creative for SMB audiences
- Strong editorial instincts and design sensibility across web, email, ads, and social
- Highly collaborative, adaptable, and comfortable in a fast-paced environment
- A coach-player mindset with a strong bias for action, innovation, and results
Preferred Skills:
- Experience working with a global workforce management platform
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in B2B marketing and a strong understanding of global workforce management platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $159,000 - $205,000 USD per year
Benefits:
- Flexible Time Off + Parental Leave
- Health and Dental Insurance (where applicable)
- Retirement Savings + Employee Incentive Plan
- WFH Stipend
Working Hours: Full-time, with flexible hours and a hybrid work arrangement (Palo Alto, CA)
ASSUMPTION: The salary range provided is based on industry standards for similar roles and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Velocity Global is a leading Global Workforce Platform & Services provider, combining AI-powered technology and local, in-country expertise to simplify every aspect of workforce management. They help businesses grow across 185+ countries.
Company Size: Velocity Global has 501-1,000 employees, offering a mid-sized company environment with opportunities for growth and collaboration.
Founded: Velocity Global was founded in 2014, with a history of innovation and expansion in the global workforce management industry.
Company Description:
- Velocity Global offers a unified, tech-enabled global workforce management solution, ensuring smooth, reliable operations across countries, roles, and workforce types.
- Their AI-powered global Workforce Technology platform helps businesses navigate complexity, deliver strong results, and stay ahead.
- They provide services such as hiring, paying, and managing workforces across 185+ countries without the complexity of setting up entities.
Company Specialties:
- Employer of Record (EoR)
- International PEO)
- Global Immigration
- Agent of Record (AoR)
- Independent Contractor Compliance
- International Employment
- Global Payroll
- International HR
- International Business
- Foreign Business
- Human Resources
- Global Strategy
- Global Work Platform
- Global PEO
- Work Anywhere
- and Remote Work
Company Website: http://www.velocityglobal.com
ASSUMPTION: Velocity Global's focus on technology and global workforce management makes it an attractive option for candidates interested in working for a innovative, growing company in the HR tech industry.
📊 Role Analysis
Career Level: This role is a senior-level position, requiring extensive experience and strategic thinking in brand and content marketing.
Reporting Structure: The Head of Content and Brand Marketing will report directly to the Global Head of Marketing and lead a team of brand, content, and creative professionals.
Work Arrangement: This is a hybrid role, with a flexible work arrangement that combines remote work and on-site presence in Palo Alto, CA.
Growth Opportunities:
- As Velocity Global continues to grow, there may be opportunities for the Head of Content and Brand Marketing to expand their team or take on additional responsibilities.
- The company's focus on innovation and technology may also present opportunities for professional development in areas such as AI and data-driven marketing.
ASSUMPTION: Candidates interested in this role should have a strong desire to grow and develop within a dynamic, fast-paced environment and be open to taking on new challenges as the company evolves.
🌍 Location & Work Environment
Office Type: Velocity Global's Palo Alto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Palo Alto, CA
Geographic Context:
- The San Francisco Bay Area, where Velocity Global's Palo Alto office is located, is a major tech hub with a vibrant startup scene and numerous networking opportunities.
- The area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences.
- The cost of living in the Bay Area is high, but the region's strong job market and opportunities for professional growth may offset this factor for some candidates.
Work Schedule: The work schedule for this hybrid role is flexible, with a focus on results and productivity rather than strict hours.
ASSUMPTION: Candidates interested in this role should be comfortable working in a hybrid environment and be able to manage their time effectively to meet deadlines and achieve results.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth interview with the marketing team
- Final interview with the Global Head of Marketing
Key Assessment Areas:
- Brand strategy and development
- Content strategy and production
- Process and workflow management
- Leadership and team development
- Resource and budget management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand and content marketing, AI tools, and digital channels.
- Prepare examples of your work that demonstrate your ability to develop and implement brand strategies, create high-quality content, and manage teams and projects.
- Research Velocity Global's brand and company culture to ensure a strong fit and alignment with your personal values and career goals.
ATS Keywords: Brand strategy, content marketing, AI tools, digital channels, SEO, paid media, social content, team leadership, budget management, process innovation
ASSUMPTION: Applicants should tailor their application materials to highlight their relevant experience and skills, and be prepared to discuss their approach to brand and content marketing, team management, and process improvement during the interview process.
🛠️ Tools & Technologies
- GenAI tools (e.g., ChatGPT, Jasper, Descript, Midjourney)
- Creative collaboration platforms (e.g., Figma, Canva, Adobe CC)
- Content delivery systems (e.g., CMS, DAMs)
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
ASSUMPTION: Candidates should have experience with a range of brand and content marketing tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Accountability
- Integrity
Work Style:
- Fast-paced and dynamic
- Data-driven and results-oriented
- Collaborative and team-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach developing and implementing brand strategies that drive business growth and elevate brand equity?
- Can you provide an example of a time when you successfully applied AI and automation to accelerate and personalize content development and delivery?
- How do you manage and motivate a high-performing team of brand, content, and creative professionals in a fast-paced environment?
ASSUMPTION: Candidates should assess their fit with Velocity Global's company values and work style, and be prepared to discuss their approach to brand and content marketing, team management, and process improvement during the interview process.
⚠️ Potential Challenges
- Managing a team of brand, content, and creative professionals in a fast-paced, dynamic environment
- Balancing the need for high-quality, fast-turn content and campaign delivery with tight deadlines and limited resources
- Navigating a global workforce management platform and understanding the unique needs and challenges of international business
- Adapting to a hybrid work arrangement and managing remote team members effectively
ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to discuss their strategies for overcoming them during the interview process.
📈 Similar Roles Comparison
- This role is unique in its focus on brand and content marketing for a global workforce management platform, but may share similarities with other senior-level marketing roles in the tech industry.
- Compared to other senior-level marketing roles, this position may offer a greater emphasis on AI and automation, as well as a focus on international business and global workforce management.
- Career paths for this role may include advancement to VP or C-level positions within the marketing function, or transition to other senior leadership roles within the organization.
ASSUMPTION: Candidates should research similar roles and compare the responsibilities, qualifications, and work environments to ensure a strong fit with their career goals and personal preferences.
📝 Sample Projects
- Developing and implementing a comprehensive brand strategy for a global workforce management platform, including positioning, messaging architecture, voice and tone, and visual identity
- Creating a content marketing plan that aligns with audience needs, funnel stages, and channel-specific performance, and integrating GenAI tools to increase scale, personalization, and speed without compromising quality
- Managing a team of brand, content, and creative professionals to deliver high-quality, fast-turn content and campaign delivery across functions, with a focus on process innovation and continuous improvement
ASSUMPTION: Candidates should be prepared to discuss their approach to brand and content marketing, team management, and process improvement, with specific examples of their work and accomplishments.
❓ Key Questions to Ask During Interview
- How does Velocity Global support the professional development and growth of its marketing team members?
- Can you describe the team structure and dynamics of the marketing department, and how this role fits into the broader organization?
- How does Velocity Global approach innovation and the integration of new technologies into its marketing strategies and content workflows?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
- How does Velocity Global foster a culture of collaboration and accountability within its marketing team?
ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to Velocity Global's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on brand and content marketing, AI tools, and digital channels.
- Prepare examples of your work that demonstrate your ability to develop and implement brand strategies, create high-quality content, and manage teams and projects.
- Research Velocity Global's brand and company culture to ensure a strong fit and alignment with your personal values and career goals.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and reiterate your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
