📌 Core Information
🔹 Job Title: Head of Content Marketing
🔹 Company: Kinsta
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time Remote
🔹 Category: IT Services and IT Consulting
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a comprehensive content marketing strategy aligned with business goals and buyer journeys.
- Managing and mentoring a team of writers, editors, product marketers, customer marketers, and content creators.
- Collaborating with multiple departments to create enablement content and customer success stories.
- Optimizing content performance metrics to refine and optimize output.
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of B2B content marketing to drive growth and brand authority.
📋 Key Responsibilities
✅ Develop and execute a comprehensive content marketing strategy aligned with business goals and buyer journeys.
✅ Manage and mentor a team of writers, editors, product marketers, customer marketers, and content creators (in-house and freelance).
✅ Own the editorial calendar and oversee production of a range of content: blogs, white papers, ebooks, webinars, video scripts, case studies, emails, and more.
✅ Collaborate with product marketing to translate technical features into clear, compelling messaging and thought leadership.
✅ Work with demand generation to optimize content for SEO, paid campaigns, ABM, and nurture programs.
✅ Analyze content performance metrics (e.g., engagement, conversion, SEO rankings) to refine and optimize output.
✅ Leverage data, market research, and reporting tools to continuously optimize messaging performance.
✅ Ensure brand voice, tone, and messaging consistency across all content and channels.
✅ Partner with Sales and Customer Success to create enablement content and customer success stories.
ASSUMPTION: This role requires strong collaboration, organization, and data-driven decision-making to ensure content aligns with business objectives and resonates with target audiences.
🎯 Required Qualifications
Education: Relevant degree in Marketing, Communications, Journalism, English, or a related field.
Experience: 7+ years of content marketing experience, ideally in B2B SaaS or enterprise technology, with 3+ years managing a content team or function.
Required Skills:
- Proven track record of developing high-performing content strategies that drive pipeline and brand authority.
- Deep understanding of the B2B buyer journey, with a proven ability to map and optimize content to drive pipeline and revenue.
- Exceptional storytelling, writing, and editing skills with a portfolio to match.
- Strong understanding of SEO, content distribution, and marketing automation.
- Comfortable translating technical concepts into accessible, engaging content.
- Highly collaborative, organized, and data-driven.
- Experience managing agencies, budgets, timelines, and campaign workflows.
- Excellent written and verbal communication skills, including executive-level presentations.
- Experience with tools such as HubSpot, WordPress, Google Analytics, SEMrush/Ahrefs, and project management platforms.
Preferred Skills:
- Experience with video, podcast, or interactive content formats.
- Background in managed hosting technology.
- Familiarity with product-led growth or developer-focused content.
ASSUMPTION: The ideal candidate will have a strong blend of corporate and agency experience, excelling in creative storytelling and campaign execution.
💰 Compensation & Benefits
Salary Range: $120,000 - $160,000 USD per year (based on industry standards for a Head of Content Marketing role in Toronto, Canada)
Benefits:
- Annual remote expense budget.
- Flexible PTO.
- Paid parental leave.
- Annual professional development budget (available after one year with Kinsta).
- Sabbatical (available after three years with Kinsta and every three years thereafter).
- Location-specific healthcare benefits (including vision and dental) for employees hired in the USA, UK, and Hungary.
- Pension plan for employees hired in the UK, and 401k contributions for employees hired in the USA.
Working Hours: Full-time (40 hours per week) with flexible scheduling and a remote-first work environment.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Kinsta operates in the competitive IT Services and IT Consulting industry, focusing on enterprise WordPress hosting and managed services.
Company Size: Kinsta is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: Kinsta was founded in 2013 and has since grown to serve over 120,000 businesses worldwide.
Company Description:
- Kinsta is a fast, secure, and feature-rich hosting provider that makes work easier for agencies and businesses worldwide.
- The company offers enterprise WordPress hosting, managed WordPress hosting, expert WordPress support, and high-availability WordPress hosting.
- Kinsta's container technology and use of Kubernetes ensure high performance, scalability, and reliability for its clients.
Company Specialties:
- Enterprise WordPress Hosting
- Managed WordPress Hosting
- Expert WordPress Support
- Performance WordPress Hosting
- WordPress Infinite Scalability
- High-Availability WordPress Hosting
- Container Technology
- WordPress Hosting
- Application Hosting
- Database Hosting
- Cloud Hosting
- Kubernetes
- IaaS
- PaaS
- PHP
Company Website: kinsta.com
ASSUMPTION: Kinsta's focus on enterprise-level WordPress hosting and managed services sets it apart in the competitive hosting market.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.
Reporting Structure: The Head of Content Marketing will oversee a team of writers, editors, product marketers, customer marketers, and content creators, with the potential to grow the team as the company expands.
Work Arrangement: This is a full-time remote position, with a flexible work schedule and the option to work from anywhere in the world.
Growth Opportunities:
- As Kinsta continues to grow, there will be opportunities for the Head of Content Marketing to expand their team and take on more responsibilities within the marketing department.
- The company's focus on employee development and professional growth provides ample opportunities for career advancement.
- With a strong performance, the Head of Content Marketing may have the opportunity to take on a more strategic role within the company or even move into an executive position.
ASSUMPTION: The Head of Content Marketing role at Kinsta offers significant growth potential, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: Kinsta operates a remote-first work environment, with no physical office requirement for this role.
Office Location(s): Kinsta's headquarters is located in West Hollywood, California, USA. However, this role can be performed remotely from anywhere in the world.
Geographic Context:
- Toronto, Ontario, Canada, is a multicultural city with a thriving tech industry, providing ample opportunities for networking and professional growth.
- The city's time zone (Eastern Standard Time, UTC -5/-4) may require some flexibility in working hours to accommodate global team members.
- Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is flexible, with the expectation of working standard business hours in the Eastern Standard Time zone.
ASSUMPTION: The remote-first work environment at Kinsta offers applicants the flexibility to work from anywhere, with the added benefit of avoiding a daily commute.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link.
- Phone or video screening with the HR department to discuss the role and assess cultural fit.
- In-depth interviews with the hiring manager and other team members to evaluate skills and experience.
- Final interview with the CMO or a similar executive to discuss the role's fit within the company's strategic goals.
Key Assessment Areas:
- Content strategy development and execution
- Team management and leadership
- Collaboration and communication skills
- Data-driven decision-making and analytics
- Technical proficiency in content marketing tools and platforms
Application Tips:
- Tailor your resume and cover letter to highlight your content marketing experience, team management skills, and relevant achievements.
- Prepare a portfolio showcasing your best work, including content pieces you've created, managed, or optimized, as well as any relevant analytics or performance data.
- Research Kinsta's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
ATS Keywords: Content Marketing, Strategy, Team Management, SEO, Marketing Automation, B2B, SaaS, Brand Messaging, Lead Generation, Pipeline, Buyer Journey, Collaboration, Data-Driven, Analytics, Portfolio
ASSUMPTION: Kinsta's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best possible fit for the Head of Content Marketing role.
🛠️ Tools & Technologies
- HubSpot
- WordPress
- Google Analytics
- SEMrush/Ahrefs
- Project management platforms (e.g., Asana, Trello, Jira)
- Marketing automation tools (e.g., Marketo, Pardot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The ideal candidate will have experience with the listed tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.
👔 Cultural Fit Considerations
Company Values:
- Expertise
- Speed
- Kindness
- Transparency
- Responsibility
Work Style:
- Remote-first and flexible work environment
- Collaborative and data-driven decision-making
- Focus on continuous learning and improvement
- Strong commitment to customer success and satisfaction
Self-Assessment Questions:
- Do I thrive in a remote, collaborative work environment?
- Am I comfortable managing a team and driving content strategy independently?
- Can I effectively translate technical concepts into engaging, accessible content?
- Do I have a strong understanding of SEO, content distribution, and marketing automation?
- Am I comfortable working with data and analytics to optimize content performance?
ASSUMPTION: Kinsta's company culture emphasizes expertise, speed, kindness, transparency, and responsibility, with a strong focus on collaboration, continuous learning, and customer success.
⚠️ Potential Challenges
- The Head of Content Marketing role requires a high level of strategic thinking, leadership, and collaboration to drive growth and brand authority.
- Managing a team of writers, editors, and content creators may present unique challenges in terms of communication, delegation, and performance management.
- Working remotely may require additional self-motivation, time management, and communication skills to maintain productivity and engagement.
- The fast-paced nature of the tech industry and Kinsta's focus on continuous improvement may necessitate adaptability and a willingness to learn new tools and processes.
ASSUMPTION: The Head of Content Marketing role at Kinsta presents exciting opportunities for growth and impact, but also comes with unique challenges that require strong leadership, collaboration, and adaptability.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Head of Content Marketing at Kinsta focuses heavily on driving brand visibility and lead generation through strategic content marketing.
- Compared to other B2B SaaS companies, Kinsta's focus on enterprise-level WordPress hosting and managed services sets it apart in the competitive hosting market.
- Career progression in this role may involve expanding the team, taking on additional responsibilities within the marketing department, or moving into an executive position within the company.
ASSUMPTION: The Head of Content Marketing role at Kinsta offers a unique blend of strategic, leadership, and creative responsibilities, with significant growth potential within the marketing department and across the organization.
📝 Sample Projects
- Developing and executing a comprehensive content marketing strategy that drives brand visibility and lead generation for Kinsta's enterprise WordPress hosting services.
- Managing a team of writers, editors, and content creators to produce high-quality, engaging content that resonates with target audiences and aligns with Kinsta's brand voice and messaging.
- Collaborating with product marketing to create thought leadership content that positions Kinsta as a category leader in the enterprise WordPress hosting market.
ASSUMPTION: The Head of Content Marketing role at Kinsta offers a unique blend of strategic, leadership, and creative responsibilities, with significant growth potential within the marketing department and across the organization.
❓ Key Questions to Ask During Interview
- Can you describe the current content marketing strategy and how my role would fit into that framework?
- How does Kinsta support the professional development and growth of its employees, particularly in the marketing department?
- Can you provide examples of how Kinsta's company culture has evolved over time, and how that might impact my role as Head of Content Marketing?
- What are the key priorities for the Head of Content Marketing role in the first 30, 60, and 90 days?
- How does Kinsta approach work-life balance, particularly for remote employees?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and provides valuable insights into Kinsta's company culture and the Head of Content Marketing position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link.
- Tailor your resume and cover letter to highlight your content marketing experience, team management skills, and relevant achievements.
- Prepare a portfolio showcasing your best work, including content pieces you've created, managed, or optimized, as well as any relevant analytics or performance data.
- Research Kinsta's company culture and values to ensure a strong fit and demonstrate your enthusiasm for the role during the interview process.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
