📌 Core Information
🔹 Job Title: Head of Creative Marketing
🔹 Company: Upwind Security
🔹 Location: United States
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Building and leading an in-house creative team responsible for campaign concepting and brand storytelling.
- Developing high-impact creative campaigns that drive awareness and engagement.
- Collaborating with various marketing teams to bring bold ideas to life across channels.
- Managing agency partners and freelance creatives to maintain brand quality at scale.
- Aligning corporate messaging with creative execution across multiple touchpoints.
ASSUMPTION: This role requires a strong background in creative marketing or brand leadership, with a focus on B2B SaaS companies. Experience in cybersecurity or devtools is a plus.
📋 Key Responsibilities
✅ Build and lead an in-house creative team responsible for campaign concepting and brand storytelling.
✅ Develop original, high-impact creative campaigns that drive awareness, engagement, and demand – from concept to production.
✅ Collaborate with demand gen, field marketing, and comms to bring bold ideas to life across channels.
✅ Manage agency partners and freelance creatives as needed, maintaining brand quality at scale.
✅ Align corporate messaging with creative execution across web, video, events, social, and sales enablement.
✅ Champion a collaborative, iterative creative process that balances speed with craft.
ASSUMPTION: This role requires a high degree of creativity, strategic thinking, and the ability to work effectively with various stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Design, or a related field (or equivalent experience).
Experience: 7+ years of experience in creative marketing or brand leadership at a B2B SaaS company; cybersecurity or devtools experience is a strong plus.
Required Skills:
- Proven ability to lead and mentor cross-functional creative teams and deliver under tight timelines.
- Exceptional collaboration and communication skills, especially when aligning creative vision across stakeholders.
- Deep understanding of brand systems, campaign development, and design ops.
- Strong portfolio showcasing strategic thinking with standout creative execution across digital, experiential, and visual storytelling.
Preferred Skills:
- Experience with cloud security or devtools industry.
- Familiarity with design tools such as Adobe Creative Suite, Sketch, or Figma.
ASSUMPTION: Candidates with a strong portfolio demonstrating their ability to blend strategic thinking with creative execution will be highly competitive for this role.
💰 Compensation & Benefits
Salary Range: $140,000 - $180,000 per year (based on industry standards for a Head of Creative Marketing role with 7+ years of experience in the B2B SaaS industry).
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Unlimited PTO
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Upwind Security operates in the computer and network security industry, focusing on cloud security and runtime data analysis to protect customers' infrastructure.
Company Size: Upwind Security has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: Upwind Security was founded in 2022, making it a relatively new but rapidly growing player in the market.
Company Description:
- Upwind Security is a runtime-powered CNAPP (Cloud Native Application Protection Platform) that leverages runtime data to secure customers' cloud infrastructure.
- The company helps organizations mitigate risks, identify threats quickly, and respond with context and automation.
- Upwind Security is committed to providing a strong, collaborative work environment where employees can contribute to the company's record growth.
Company Specialties:
- CNAPP (Cloud Native Application Protection Platform)
- Runtime data analysis
- Cloud security
Company Website: https://www.upwind.io
ASSUMPTION: Upwind Security's focus on runtime data and cloud security makes it an attractive option for candidates interested in innovative approaches to cybersecurity.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Marketing Officer (CMO).
Reporting Structure: The Head of Creative Marketing will lead an in-house creative team and collaborate with various marketing teams, including demand generation, field marketing, and communications.
Work Arrangement: This role offers flexible work hours and the option to work remotely, with the expectation of being available during core business hours.
Growth Opportunities:
- As Upwind Security continues to grow, there may be opportunities for the Head of Creative Marketing to expand their team or take on additional responsibilities.
- The company's rapid growth also presents opportunities for career advancement within the organization.
ASSUMPTION: The Head of Creative Marketing role at Upwind Security offers a unique opportunity to shape the company's brand and make a significant impact on its growth and success.
🌍 Location & Work Environment
Office Type: Upwind Security has a physical headquarters in San Francisco, California, but this role can be performed remotely from anywhere in the United States.
Office Location(s): 140 New Montgomery St, San Francisco, California 94105, US
Geographic Context:
- The United States offers a large talent pool and diverse markets for Upwind Security to target.
- Working remotely allows for a better work-life balance and the ability to live in various locations across the country.
- The tech industry in the United States is well-established, providing ample opportunities for professional growth and networking.
Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely.
ASSUMPTION: The remote work option for this role allows for a better work-life balance and the ability to attract top talent from across the United States.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team to discuss the role and assess cultural fit.
- Portfolio review and creative challenge with the hiring manager and creative team.
- Final interview with the Chief Marketing Officer (CMO) to discuss strategic vision and alignment with company goals.
Key Assessment Areas:
- Creativity and strategic thinking in campaign development and brand storytelling.
- Leadership and mentoring skills to build and manage an in-house creative team.
- Collaboration and communication skills when working with various stakeholders.
- Alignment with Upwind Security's company values and culture.
Application Tips:
- Tailor your resume and cover letter to highlight your creative marketing experience and showcase your portfolio.
- Prepare examples of your work that demonstrate your ability to blend strategic thinking with creative execution.
- Research Upwind Security's brand and company culture to ensure a strong fit and alignment with your personal values.
ATS Keywords: Creative Marketing, Brand Leadership, Campaign Development, Digital Storytelling, Visual Storytelling, Collaboration, Communication, Mentoring, Design Operations, Brand Systems, Agency Management, Multimedia Production, Strategic Thinking, Execution, Engagement, Demand Generation
ASSUMPTION: Upwind Security's application process is designed to assess candidates' creative and leadership skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro)
- Sketch or Figma for design and prototyping
- Project management tools such as Asana, Trello, or Jira
- Marketing automation tools such as HubSpot, Marketo, or Pardot
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the candidate's background and the team's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embrace continuous learning and improvement.
- Collaboration: Work together to achieve common goals.
- Integrity: Act with honesty and transparency in all situations.
- Customer Focus: Prioritize the needs and success of our customers.
Work Style:
- Creative and innovative thinkers who can challenge the status quo.
- Strong communicators who can collaborate effectively with various stakeholders.
- Results-driven individuals who can deliver high-quality work under tight timelines.
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable leading and mentoring a creative team?
- Can you balance strategic thinking with creative execution?
ASSUMPTION: Upwind Security values candidates who are innovative, collaborative, and results-driven, with a strong commitment to customer success.
⚠️ Potential Challenges
- The fast-paced nature of the role may require candidates to manage multiple projects and deadlines simultaneously.
- Candidates may need to adapt to a remote work environment and collaborate effectively with team members across different time zones.
- The company's rapid growth may present challenges in maintaining brand consistency across various touchpoints.
- Candidates may need to navigate the unique challenges of working in the cybersecurity industry, such as complex technologies and regulatory requirements.
ASSUMPTION: The Head of Creative Marketing role at Upwind Security presents unique challenges that require candidates to be adaptable, innovative, and results-driven.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on creative campaign development and brand storytelling.
- Candidates with experience in the cybersecurity or devtools industry may have an advantage in understanding the unique challenges and opportunities of this role.
- This role offers the opportunity to shape the company's brand and make a significant impact on its growth and success, providing strong career growth potential.
ASSUMPTION: The Head of Creative Marketing role at Upwind Security is unique and offers a compelling opportunity for candidates interested in creative marketing and brand leadership in the cybersecurity industry.
📝 Sample Projects
- Develop a comprehensive brand style guide that ensures consistency across all touchpoints.
- Create a series of engaging video campaigns that showcase Upwind Security's unique value proposition.
- Design and implement a creative campaign that drives awareness and engagement for a major industry event.
ASSUMPTION: The sample projects provided are intended to give candidates an idea of the types of initiatives they may work on in this role. The actual projects may vary depending on the company's priorities and the candidate's skills and experience.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for Upwind Security?
- What are the key priorities for the creative team in the first 90 days?
- How does Upwind Security support the professional growth and development of its employees?
- What is the company's approach to remote work and collaboration?
- How does Upwind Security measure the success of its creative campaigns?
ASSUMPTION: The interview questions provided are intended to help candidates better understand the role, the company, and the team they will be working with. The actual questions may vary depending on the candidate's interests and the company's priorities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Upwind Security's careers page.
- Tailor your resume and cover letter to highlight your creative marketing experience and showcase your portfolio.
- Prepare examples of your work that demonstrate your ability to blend strategic thinking with creative execution.
- Research Upwind Security's brand and company culture to ensure a strong fit and alignment with your personal values.
- Follow up with the HR team one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
