📌 Core Information
🔹 Job Title: Head of Delivery Lifecycle Marketing
🔹 Company: Bolt Technology
🔹 Location: Tallinn, Estonia
🔹 Job Type: Hybrid (2 days in the office)
🔹 Category: Marketing
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Tallinn, Estonia)
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing lifecycle communication strategy for Delivery across all markets
- Leading quarterly roadmap planning and ensuring focus on high-ROI initiatives
- Monitoring and analyzing vertical communication performance
- Driving incremental uplift through automation and annual performance improvements
- Building, mentoring, and supporting a high-performing, growth-oriented team
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to balance long-term growth vision with day-to-day execution. Experience in a similar role or relevant transferable skills are essential.
📋 Key Responsibilities
✅ Develop and oversee the lifecycle communication strategy for Delivery across all markets
✅ Lead quarterly roadmap planning, ensuring focus on high-ROI and business-critical initiatives
✅ Monitor and analyze vertical communication performance, course-correcting as needed
✅ Drive incremental uplift through automation and annual performance improvements across countries
✅ Build, mentor, and support a high-performing, growth-oriented team
✅ Ensure strong collaboration within the team and provide visibility to vertical stakeholders on performance
ASSUMPTION: This role involves a mix of strategic planning, data analysis, team management, and stakeholder communication. Candidates should be comfortable with a broad range of responsibilities and able to adapt to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in lifecycle marketing, with at least 3 years in a leadership role
Required Skills:
- Proven experience leading medium to large teams (up to 20 people)
- Successful creation and execution of impactful lifecycle strategies
- Excellent communication skills in English, both written and verbal
- Data-driven approach to analyzing campaign results and team performance
- Comfort with numbers and understanding of technical landscape of automations and engagement tools
Preferred Skills:
- Experience in the mobility or tech industry
- Fluency in additional languages
ASSUMPTION: While industry-specific experience is not required, candidates with a background in mobility, tech, or a related field may find the role more familiar and easier to navigate.
💰 Compensation & Benefits
Salary Range: €70,000 - €100,000 per year (based on experience and market standards for similar roles in Estonia)
Benefits:
- Stock Options
- Equity
- Wellness Perks
Working Hours: Full-time (40 hours per week), with flexibility for remote work on certain days
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills. Benefits may differ depending on the candidate's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Bolt operates in the mobility and tech sectors, focusing on ride-hailing, micro-mobility, and food tech. The company is a leader in its industry, with a significant market share and global presence.
Company Size: Bolt is a mid-sized company with 1,001-5,000 employees, providing a structured yet agile work environment.
Founded: Bolt was founded in 2013 and has since grown to serve over 200 million customers in more than 600 cities globally.
Company Description:
- Bolt is committed to making cities for people, not cars, by providing on-demand transport options
- The company supports over 4.5 million drivers and couriers worldwide
- Bolt is expanding its services and entering new markets
Company Specialties:
- Technology and software development
- Mobility and ride-hailing
- Micro-mobility and e-scooters
- Food tech and delivery
Company Website: bolt.eu
ASSUMPTION: Bolt's focus on technology and innovation makes it an attractive employer for candidates interested in the tech industry. The company's global presence and rapid growth also offer unique career opportunities.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Head of Marketing or a similar executive.
Reporting Structure: The Head of Delivery Lifecycle Marketing will oversee a team of marketing professionals, including specialists in CRM, analytics, and experimentation.
Work Arrangement: This is a hybrid role, requiring employees to be present in the office for at least 2 days per week.
Growth Opportunities:
- Potential to expand the team and take on more responsibilities as the company grows
- Opportunities to collaborate with cross-functional teams and gain exposure to different aspects of the business
- Possibility to transition into a more senior role, such as Head of Marketing or Chief Marketing Officer, as the company expands
ASSUMPTION: The hybrid work arrangement allows for a balance between collaboration and independent work, while the company's growth trajectory offers ample opportunities for professional development.
🌍 Location & Work Environment
Office Type: Bolt's Tallinn office is a modern, collaborative workspace designed to foster innovation and creativity.
Office Location(s): Tallinn, Estonia
Geographic Context:
- Tallinn is the capital and largest city of Estonia, with a population of approximately 434,000
- The city is known for its well-preserved medieval Old Town, vibrant cultural scene, and high quality of life
- Tallinn is a hub for technology and startup companies, with a thriving ecosystem of innovation and entrepreneurship
Work Schedule: Full-time (40 hours per week), with flexibility for remote work on certain days
ASSUMPTION: The location in Tallinn, Estonia, offers a high quality of life, a vibrant cultural scene, and a thriving tech industry, making it an attractive place to work for professionals in the tech and marketing fields.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final interview with an executive or senior leader
Key Assessment Areas:
- Strategic thinking and long-term planning
- Data analysis and interpretation skills
- Team leadership and management abilities
- Communication and stakeholder management skills
Application Tips:
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing, team leadership, and data-driven decision-making
- Prepare examples of your past successes in developing and executing lifecycle strategies
- Demonstrate your understanding of Bolt's mission and values during the interview process
ATS Keywords: Lifecycle Marketing, Team Leadership, CRM, Analytics, Experimentation, Deliverability, Data-Driven, Customer-Centric, Automation, Engagement Tools
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, data analysis skills, team leadership abilities, and cultural fit with Bolt's mission and values.
🛠️ Tools & Technologies
- CRM software (e.g., Salesforce, HubSpot, or similar)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau, or similar)
- Email marketing and automation platforms (e.g., Mailchimp, Marketo, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team, but familiarity with common marketing and project management tools is essential.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Bolt prioritizes the needs and preferences of its customers above all else
- Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement
- Innovative: Bolt encourages creativity, experimentation, and a willingness to challenge the status quo
Work Style:
- Collaborative: Bolt fosters a culture of teamwork and cross-functional collaboration
- Agile: The company embraces change and adapts quickly to new information and feedback
- Results-oriented: Bolt focuses on delivering tangible results and measuring success through clear metrics and KPIs
Self-Assessment Questions:
- Do you share Bolt's customer-centric approach, and how have you demonstrated this in your past roles?
- How do you stay organized and manage your time effectively in a fast-paced, dynamic work environment?
- Can you provide an example of a time when you took a data-driven approach to solving a complex problem?
ASSUMPTION: Bolt's culture values customer-centricity, data-driven decision-making, and innovation. Candidates should be able to demonstrate alignment with these values and provide specific examples of their fit with the company's work style.
⚠️ Potential Challenges
- Managing a team remotely and ensuring strong collaboration and performance
- Balancing long-term strategic planning with day-to-day execution and tactical decision-making
- Adapting to a fast-paced, dynamic work environment and changing priorities
- Navigating a global organization with a diverse range of stakeholders and cultural norms
ASSUMPTION: The role of Head of Delivery Lifecycle Marketing presents unique challenges, including remote team management, strategic planning, and navigating a global organization. Candidates should be comfortable with these challenges and able to demonstrate their ability to thrive in a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses specifically on lifecycle marketing and requires a deep understanding of customer behavior and data analysis
- Bolt's global presence and rapid growth offer unique opportunities for career advancement and professional development
- This role is a senior-level position, reporting directly to the Head of Marketing or a similar executive, and offers the potential to take on more responsibilities as the company grows
ASSUMPTION: The role of Head of Delivery Lifecycle Marketing is a unique, senior-level position that requires a specific skill set and offers unique opportunities for career advancement and professional development.
📝 Sample Projects
- Developing and executing a comprehensive lifecycle communication strategy for a new market launch
- Analyzing customer data to identify opportunities for segmentation and targeted marketing campaigns
- Collaborating with cross-functional teams to optimize the customer onboarding process and improve engagement
ASSUMPTION: The specific projects undertaken by the Head of Delivery Lifecycle Marketing will vary depending on the company's priorities and market needs, but will likely involve a mix of strategic planning, data analysis, and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current lifecycle marketing strategy for Delivery, and how this role will contribute to its evolution?
- How does Bolt support the professional development and growth of its marketing team members?
- Can you provide an example of a time when Bolt's data-driven approach led to a significant improvement in customer engagement or business performance?
- How does Bolt foster a culture of innovation and experimentation within its marketing teams?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: Candidates should use the interview process to gain a deeper understanding of Bolt's marketing strategy, team dynamics, and cultural values, as well as the specific priorities and expectations for the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in lifecycle marketing, team leadership, and data-driven decision-making
- Prepare examples of your past successes in developing and executing lifecycle strategies
- Demonstrate your understanding of Bolt's mission and values during the interview process
- Follow up with the hiring manager one week after your interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
