Head of Demand Generation

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📌 Core Information

** 🔹 **Job Title:** Head of Demand Generation 🔹 **Company:** Schoox, LLC 🔹 **Location:** United States (Remote) 🔹 **Job Type:** Full-Time 🔹 **Category:** Marketing 🔹 **Date Posted:** July 30, 2025 🔹 **Experience Level:** 7+ years **

🚀 Job Overview

** Key aspects of this role include: - Developing and scaling an Account-Based Marketing (ABM) program to drive pipeline growth - Building and leading a high-performing demand generation team - Collaborating with cross-functional teams to align messaging and campaign timing - Leveraging marketing technology stack, including HubSpot and Salesforce, to optimize campaigns and track KPIs

ASSUMPTION: This role requires a strategic, data-driven mindset with a proven track record in B2B demand generation and ABM. The ideal candidate will be comfortable working in a fast-paced, high-growth SaaS environment and have experience in the workplace learning and development market.

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📋 Key Responsibilities

** ✅ Develop and scale an ABM program to consistently grow pipeline and efficient bookings growth within target enterprise accounts ✅ Build and operationalize personalized multichannel programs across digital ads, paid social, email, and web, mapped to buying stages, personas, and targeted market segments ✅ Design, launch, and optimize multi-channel inbound and outbound strategies, social, content syndication, and more ✅ Lead a growing team of demand generation professionals and establish clear KPIs and development goals ✅ Optimize the use of marketing technology stack and define KPIs including MQAs, pipeline velocity, CAC, and ROI ✅ Partner with RevOps and Sales to report on funnel performance and improve attribution

ASSUMPTION: This role requires a strong understanding of the B2B sales cycle and the ability to work collaboratively with various teams to drive revenue growth.

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🎯 Required Qualifications

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Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in B2B demand generation, preferably in the workplace learning and development market

Required Skills:

• Proven experience designing and scaling ABM programs
• Demonstrated ability to scale personalized messaging across campaigns and channels
• Deep experience with marketing technologies, including HubSpot, Salesforce, and ABM/personalization platforms
• Experience in growth-stage software companies and a passion for testing, experimentation, and driving continuous improvement
• Strong desire and passion for working in a fast-paced, collaborative, and creative team environment

Preferred Skills:

• Experience with 6sense, Demandbase, Gong, or Folloze
• Fluency in Greek

ASSUMPTION: While not explicitly stated, proficiency in English is assumed for this role due to the company's primary language of operation.

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💰 Compensation & Benefits

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Salary Range: $140,000 - $180,000 per year (AI-estimated based on experience level and market rates for similar roles)

Benefits:

• Full benefits package
• Open PTO program
• Company stock options

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The provided salary range is an estimate based on market data and may vary depending on the candidate's qualifications and the company's final decision.

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📌 Applicant Insights

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🔍 Company Context

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Industry: Schoox operates in the eLearning industry, focusing on corporate training, online training, and learning management systems (LMS).

Company Size: Schoox is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.

Founded: Schoox was founded in 2012 and has since grown to serve customers worldwide, offering a learning and development platform that combines an intuitive interface with a robust content marketplace.

Company Description:

• Schoox guides L&D leaders to transform their frontline workforce into a strategic business advantage
• The platform delivers engaging content wherever learners are, from the frontline to the corporate office
• Schoox helps learners upgrade their skills, grow on the job, and get more done, enabling organizations to measure business impact across their entire organization

Company Specialties:

• Corporate Training
• Online Training
• LMS
• Talent Development
• Learning Management
• Content
• Career Development
• Mobile Learning
• Partner Training
• Customer Training
• Compliance Training
• Upskilling
• Extended Enterprise Training
• Frontline LMS
• Frontline Worker Training

Company Website: https://www.schoox.com

ASSUMPTION: Schoox values diversity and inclusion, as evidenced by their equal opportunity employment policy and commitment to fairness and transparency in compensation practices.

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📊 Role Analysis

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Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or a similar executive.

Reporting Structure: The Head of Demand Generation will lead a growing team of demand generation professionals and collaborate with various cross-functional teams, including Sales, Product Marketing, and Customer Success.

Work Arrangement: This role is remote-friendly, with flexible scheduling and an open PTO program.

Growth Opportunities:

• As Schoox continues to grow, there may be opportunities for the Head of Demand Generation to expand their team and take on additional responsibilities
• The ideal candidate will have the chance to shape the demand generation function and make a significant impact on the company's growth

ASSUMPTION: Given Schoox's commitment to employee development and growth, there may be opportunities for the Head of Demand Generation to advance their career within the company.

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🌍 Location & Work Environment

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Office Type: Schoox has offices in Austin, Texas, and Thessaloniki, Greece, but this role can be performed remotely from anywhere in the United States.

Office Location(s): 3112 Windsor Rd, Austin, Texas 78703, US; 26h Oktobriou 38-40, Thessaloniki, 56224, GR

Geographic Context:

• The United States is the primary market for Schoox, with a significant customer base and growth opportunities
• Schoox's global presence allows for collaboration with international teams and exposure to diverse markets
• The company's headquarters in Austin, Texas, offers a vibrant tech scene and a competitive job market

Work Schedule: Full-time (40 hours/week) with flexible scheduling and an open PTO program

ASSUMPTION: While Schoox is headquartered in Austin, Texas, the remote nature of this role allows for greater flexibility in work arrangements and location.

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💼 Interview & Application Insights

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Typical Process:

• Online application and resume submission
• Phone or video screen with the HR team
• In-depth interview with the hiring manager (CMO or similar executive)
• Technical assessment or case study presentation
• Final interview with key stakeholders

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Experience with ABM and demand generation strategies
• Leadership and team management abilities
• Technical proficiency with marketing technologies
• Alignment with Schoox's company culture and values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation and ABM
• Prepare examples of your past successes in scaling personalized messaging and driving revenue growth
• Research Schoox's company culture and values to demonstrate your fit within the organization
• Follow up with the HR team after submitting your application to express your interest in the role

ATS Keywords: Demand Generation, Account-Based Marketing, B2B SaaS, Revenue Growth, Marketing Technology, Team Leadership, KPI Tracking, Personalized Messaging, Growth Stage Software, Continuous Improvement, Collaboration, Content Delivery, Buyer Engagement, Sales Alignment

ASSUMPTION: Schoox uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

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🛠️ Tools & Technologies

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• HubSpot (Marketing Automation)
• Salesforce (CRM)
• ABM/Personalization Platforms (e.g., 6sense, Demandbase, Gong, Folloze)
• Other marketing technologies, tools, and software as needed

ASSUMPTION: The Head of Demand Generation will be expected to have experience with and proficiency in using various marketing technologies to optimize campaigns and track KPIs.

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👔 Cultural Fit Considerations

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Company Values:

• Philotimo (respect and help others, not in expectation of reward but because it’s the right thing to do)
• Empathy
• Respect
• Kindness
• Honesty
• Integrity
• Humility
• Compassion

Work Style:

• Collaborative and creative team environment
• Fast-paced and high-growth SaaS company
• Focus on testing, experimentation, and continuous improvement
• Open PTO program and flexible scheduling

Self-Assessment Questions:

• Do you align with Schoox's company values, particularly Philotimo, and are you committed to helping others succeed?
• Are you comfortable working in a fast-paced, high-growth SaaS environment and driving continuous improvement?
• Do you thrive in a collaborative and creative team environment, and are you eager to contribute to Schoox's success?

ASSUMPTION: Schoox places a strong emphasis on company culture and values, so demonstrating a strong fit with these principles will be essential for success in this role.

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⚠️ Potential Challenges

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• Managing a growing team and scaling demand generation efforts to meet business objectives
• Balancing the need for personalization in campaigns with the requirement to scale efficiently
• Adapting to a fast-paced, high-growth SaaS environment and keeping up with changing market demands
• Collaborating effectively with cross-functional teams and stakeholders to align messaging and campaign timing

ASSUMPTION: The Head of Demand Generation will need to be proactive, adaptable, and strategic in addressing these challenges to drive revenue growth and contribute to Schoox's success.

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📈 Similar Roles Comparison

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• Unlike traditional demand generation roles, this position focuses heavily on Account-Based Marketing (ABM) strategies to drive pipeline growth within target enterprise accounts
• Schoox's commitment to personalization at scale sets this role apart from similar positions in the industry
• Career progression in this role may involve expanding the demand generation team and taking on additional responsibilities as Schoox continues to grow

ASSUMPTION: While this role shares similarities with other demand generation positions, its focus on ABM and personalization at scale makes it unique within the industry.

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📝 Sample Projects

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• Developing and implementing an ABM strategy to target high-priority enterprise accounts and drive pipeline growth
• Designing and launching personalized multichannel campaigns mapped to buying stages, personas, and targeted market segments
• Optimizing the use of marketing technology stack to improve campaign performance and track KPIs
• Collaborating with cross-functional teams to align messaging and campaign timing, and improve attribution

ASSUMPTION: These sample projects illustrate the strategic and hands-on nature of the Head of Demand Generation role at Schoox, requiring a blend of strategic thinking and execution excellence.

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❓ Key Questions to Ask During Interview

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• Can you describe the current state of Schoox's demand generation efforts and where you see opportunities for improvement?
• How does Schoox support the growth and development of its demand generation team members?
• Can you provide examples of Schoox's commitment to Philotimo and how it manifests in the company's culture and values?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Schoox measure the success of its demand generation efforts, and what KPIs are most important for this role?

ASSUMPTION: Asking these questions will help you better understand the role's requirements, the company's culture, and the expectations for success in this position.

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📌 Next Steps for Applicants

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To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in B2B demand generation and ABM
• Prepare examples of your past successes in scaling personalized messaging and driving revenue growth
• Research Schoox's company culture and values to demonstrate your fit within the organization
• Follow up with the HR team after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.