Head of Digital Marketing - (Remote)

📌 Core Information

🔹 Job Title: Head of Digital Marketing - (Remote)

🔹 Company: Legal Management Group

🔹 Location: Manila, Philippines (Remote)

🔹 Job Type: Contractor

🔹 Category: Legal Services

🔹 Date Posted: April 3, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Strategic leadership in digital acquisition across multiple paid and organic channels
• Data-driven decision making and performance leadership
• Cross-functional collaboration with internal teams and external vendors
• Executive-level impact and C-suite communication

ASSUMPTION: This role requires a high level of expertise in digital marketing and a proven track record of driving growth and ROI. The ideal candidate will have experience in performance-intensive service industries, such as legal or healthcare.

📋 Key Responsibilities

✅ Develop and implement full-funnel digital strategies aligned with business goals and marketing KPIs

✅ Own growth across key acquisition channels: Meta, Google Ads, TikTok, YouTube, SEO, CRO, and retargeting

✅ Set OKRs and quarterly campaign goals to drive new client acquisition and high-value lead generation

✅ Define and track marketing KPIs (ROAS, CPA, CTR, CVR, LTV/CAC, etc.) across all active channels

✅ Create and maintain real-time executive dashboards using tools like Looker Studio, Power BI, and GA4

✅ Lead a high-performance team across media buying, creative, analytics, and marketing ops

✅ Ensure accurate pixel tracking, UTM governance, tag management, and event mapping

✅ Serve as a strategic advisor to the CEO and executive team on all things growth and digital

ASSUMPTION: This role requires a strong understanding of digital marketing strategies, analytics tools, and team leadership. The ideal candidate will be comfortable making data-driven decisions and presenting insights to executive stakeholders.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, Data Science, or equivalent experience

Experience: 5+ years in digital performance marketing, ideally in fast-paced or growth-stage environments

Required Skills:

• Demonstrated ability to drive multi-million-dollar ROI through paid and organic strategies
• Mastery of Google Analytics 4, Power BI, Looker Studio, Excel/Sheets, and SQL
• Strong experience in media strategy, creative testing, funnel optimization, and KPI forecasting
• Comfortable leading internal teams and managing external vendors or agencies

Preferred Skills:

• Experience in legal, healthcare, or lead-based services
• Familiarity with tools like Filevine, or intake/CRM systems
• Understanding of compliance (CCPA, HIPAA) and ethical advertising in regulated industries
• Comfortable presenting insights to executive stakeholders and managing cross-departmental KPIs

ASSUMPTION: The ideal candidate will have a strong background in digital performance marketing and a proven track record of driving significant ROI. Experience in the legal or healthcare industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for a Head of Digital Marketing with 5-10 years of experience in the legal services industry)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible work arrangements
• Professional development opportunities

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Head of Digital Marketing with the required experience level. The actual salary may vary depending on the candidate's qualifications and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Legal Services. The Legal Management Group specializes in providing legal management solutions to law firms and corporate legal departments.

Company Size: 11-50 employees. As a mid-sized company, the Legal Management Group offers a more personal work environment with ample opportunities for growth and impact.

Founded: The Legal Management Group was founded in [Year]. The company has since grown to become a leading provider of legal management solutions.

Company Description:

• The Legal Management Group is dedicated to helping law firms and corporate legal departments optimize their operations and improve client satisfaction.
• The company offers a range of services, including legal project management, matter management, and legal analytics.
• The Legal Management Group is committed to providing innovative, data-driven solutions that help legal professionals work more efficiently and effectively.

Company Specialties:

• Legal Project Management
• Matter Management
• Legal Analytics
• Legal Operations Consulting

Company Website: legalmanagementgroup.com

ASSUMPTION: The Legal Management Group is a mid-sized company with a focus on providing innovative, data-driven solutions to the legal industry. The company's size and focus on innovation make it an attractive option for candidates looking to make a significant impact in their role.

📊 Role Analysis

Career Level: Executive. This role is a senior leadership position with significant responsibility for driving growth and digital strategy.

Reporting Structure: The Head of Digital Marketing will report directly to the CEO and work closely with the executive team to align digital strategies with business goals.

Work Arrangement: Remote Solely. This role is fully remote, allowing for flexibility and work-life balance.

Growth Opportunities:

• As a senior leadership role, this position offers significant opportunities for career growth and advancement within the company.
• The ideal candidate will have the opportunity to shape the company's digital strategy and make a significant impact on its growth and success.
• With the company's focus on innovation and data-driven solutions, there are ample opportunities for professional development and skill-building.

ASSUMPTION: This role offers significant opportunities for career growth and impact. The ideal candidate will be a strategic thinker with a proven track record of driving growth and digital strategy.

🌍 Location & Work Environment

Office Type: Remote. This role does not require regular office attendance, allowing for greater flexibility and work-life balance.

Office Location(s): Manila, Philippines

Geographic Context:

• The Philippines is located in Southeast Asia and has a tropical marine climate.
• The country is known for its beautiful beaches, vibrant culture, and friendly people.
• The cost of living in the Philippines is generally lower than in many other countries, making it an attractive option for remote workers.

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely.

ASSUMPTION: The remote work arrangement for this role offers greater flexibility and work-life balance. The Philippines' lower cost of living and tropical climate may also be attractive to some candidates.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the HR team
• Technical assessment or case study presentation
• Final interview with the CEO or other executive team members

Key Assessment Areas:

• Digital marketing strategy and execution
• Data analysis and interpretation
• Leadership and team management skills
• Communication and presentation skills

Application Tips:

• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Be prepared to discuss your approach to digital strategy, data analysis, and team management
• Showcase your ability to think strategically and make data-driven decisions
• Demonstrate your understanding of the legal services industry and the company's mission and values

ATS Keywords: Digital Marketing, Growth Strategy, Performance Leadership, Attribution, Team Oversight, Collaboration, Martech Optimization, Operational Optimization, C-Suite Communication, Data Analysis, Creative Testing, Funnel Optimization, KPI Forecasting, CRM Integration, Budget Allocation, Compliance Understanding

ASSUMPTION: The application process for this role is likely to be competitive, with a focus on digital marketing strategy, data analysis, and leadership skills. Candidates should tailor their application materials to highlight their relevant experience and achievements.

🛠️ Tools & Technologies

• Google Analytics 4
• Power BI
• Looker Studio
• Excel/Sheets
• SQL
• CRM and marketing automation tools (e.g., Filevine)

ASSUMPTION: The tools and technologies listed are essential for this role. Candidates should have a strong working knowledge of these tools and be comfortable using them to analyze data and make strategic decisions.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Collaboration
• Performance
• Transparency

Work Style:

• Autonomous
• Curious
• Performance-oriented
• Transparent

Self-Assessment Questions:

• Do you have a proven track record of driving growth and ROI through digital marketing strategies?
• Are you comfortable leading internal teams and managing external vendors or agencies?
• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable presenting insights to executive stakeholders and making data-driven decisions?

ASSUMPTION: The ideal candidate for this role will be a strategic thinker with a strong background in digital performance marketing. They will be comfortable leading teams, making data-driven decisions, and working in a fast-paced, innovative environment.

⚠️ Potential Challenges

• Managing a remote team across different time zones
• Balancing the need for data-driven decision making with the need for quick execution
• Navigating the complexities of the legal services industry and its regulations
• Keeping up with the latest trends and best practices in digital marketing

ASSUMPTION: The potential challenges for this role are primarily related to managing remote teams, balancing data-driven decision making with quick execution, and navigating the complexities of the legal services industry.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position requires a strong focus on performance leadership and attribution
• The legal services industry has unique regulations and compliance requirements that may not be present in other industries
• This role offers significant opportunities for career growth and impact, as it is a senior leadership position with a direct impact on the company's growth and success

ASSUMPTION: This role is unique in its focus on performance leadership and attribution, as well as its requirement to navigate the complexities of the legal services industry. However, it also offers significant opportunities for career growth and impact.

📝 Sample Projects

• Developing and implementing a full-funnel digital strategy to drive growth across multiple acquisition channels
• Creating and maintaining real-time executive dashboards to track marketing KPIs and inform data-driven decision making
• Leading a team to optimize the performance of a legal services website, resulting in a significant increase in conversions and revenue

ASSUMPTION: The sample projects listed are representative of the types of projects the ideal candidate for this role might be expected to undertake. They demonstrate the role's focus on digital strategy, data analysis, and team leadership.

❓ Key Questions to Ask During Interview

• Can you describe the company's approach to digital marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its employees?
• What are the biggest challenges facing the company's digital marketing efforts, and how does this role address them?
• How does the company measure the success of its digital marketing campaigns, and how does this role contribute to that measurement?
• What is the company's approach to work-life balance, and how does this role fit into that approach?

ASSUMPTION: The key questions to ask during the interview are designed to help the candidate better understand the company's approach to digital marketing, its support for employee growth and development, and its expectations for the role. They also provide an opportunity for the candidate to demonstrate their understanding of the role and their fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your digital marketing experience and achievements
• Prepare for your interview by researching the company's mission, values, and approach to digital marketing
• Be ready to discuss your approach to digital strategy, data analysis, and team management
• Follow up with the hiring manager within one week of your interview to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.