🔹 Job Title: Head of Digital Marketing Strategy & Execution
🔹 Company: Wells Fargo
🔹 Location: New York, NY & Charlotte, NC
🔹 Job Type: Full-Time, Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: April 30, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid)
Key aspects of this role include:
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and the ability to work effectively in a matrixed organization.
✅ Design and manage marketing content on GPL website, including stakeholder communications, Legal and Compliance approval management, creative collaboration, and in-market tracking
✅ Execute website content strategy and manage development and execution of written content to support customer needs
✅ Participate in the development of and execute marketing campaign control processes and procedures that identify and address risk
✅ Contribute to marketing, creative, or product management and provide consultation in one or more areas critical to E-business success
✅ Owns the development of and manages paid media strategies for GPL and manages the allocation of Paid Media budget for Marketing and Communications team
✅ Responsible for distributing GPL marketing, content, and communications to target audiences through advanced digital strategies and media
✅ Analyze weekly performance across all media, make strategic decisions to optimize each campaign, and manage media partners to implement changes as needed
✅ Lead the development of a GPL Website to house critical content for clients, prospects, stakeholders, and employees
✅ Partner closely with CB and CIB digital teams to enable seamless orchestration of content to target audiences
✅ Leverage a test-and-learn approach to marketing efforts and enable measurement & analysis of marketing performance
ASSUMPTION: This role requires a strong understanding of digital marketing, content strategy, and project management. Experience in a regulated environment is preferred.
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of Marketing, Digital Marketing, or Digital Platforms experience
Required Skills:
Preferred Skills:
ASSUMPTION: Given the role's focus on digital marketing strategy and execution, candidates should have a proven track record in digital marketing and content strategy. Experience in a regulated industry is highly desirable.
Salary Range: $111,100 - $237,100 per year
Benefits:
Working Hours: Full-time, Hybrid (3 days on-site)
ASSUMPTION: The salary range provided is based on market research for similar roles in the financial services industry. The benefits listed are subject to change and may vary based on the employee's location and employment status.
Industry: Financial Services. Wells Fargo is a diversified, community-based financial services company with approximately $1.9 trillion in assets. They offer a wide range of banking, investment, mortgage, and consumer and commercial finance products and services.
Company Size: 10,001+ employees. As a large organization, Wells Fargo offers numerous opportunities for career growth and development.
Founded: 1852. Wells Fargo has a rich history and a strong brand presence in the financial services industry.
Company Description:
Company Specialties:
Company Website: http://www.wellsfargo.com
ASSUMPTION: Wells Fargo is a well-established financial services company with a strong brand presence and a wide range of products and services. As a large organization, it offers numerous opportunities for career growth and development.
Career Level: Senior-level role with potential for growth and leadership opportunities within the marketing function.
Reporting Structure: This role reports directly to the Head of Global Payments & Liquidity Marketing and collaborates with various digital teams across the organization.
Work Arrangement: Hybrid (3 days on-site). This arrangement allows for flexibility and a balance between on-site collaboration and remote work.
Growth Opportunities:
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to lead and expand the marketing function within the Global Payments & Liquidity team.
Office Type: Hybrid (3 days on-site). The role requires on-site presence for collaboration and team meetings, with the flexibility to work remotely for the remainder of the week.
Office Location(s): New York, NY & Charlotte, NC. The role requires regular travel between these two locations.
Geographic Context:
Work Schedule: Full-time, with flexible hours and the ability to work remotely for part of the week.
ASSUMPTION: The hybrid work arrangement and regular travel between New York and Charlotte offer a unique blend of on-site collaboration and remote flexibility, with the opportunity to experience two distinct business environments.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Digital Marketing, Content Strategy, Project Management, Risk Management, Financial Services, Marketing Execution, Paid Media, Website Management, Stakeholder Communications, Legal & Compliance Approval, Creative Collaboration, In-Market Tracking, Campaign Control Processes, Marketing Campaigns, Marketing Consultation, Paid Media Strategies, Media Allocation, Media Performance Analysis, Global Payments & Liquidity, Wells Fargo
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing and content strategy expertise, project management skills, risk management mindset, and cultural fit with Wells Fargo's values.
ASSUMPTION: The tools and technologies required for this role are standard for digital marketing and project management. Familiarity with marketing automation platforms, content management systems, and paid media platforms is essential.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Wells Fargo values candidates who are customer-focused, act with integrity, and deliver excellence in their roles. Strong communication and collaboration skills, as well as a data-driven and adaptable work style, are essential for success in this role.
ASSUMPTION: This role presents unique challenges, including working in a highly regulated environment, managing multiple stakeholders, and navigating a large, matrixed organization. Candidates should be prepared to adapt to these challenges and thrive in a dynamic and fast-paced work environment.
ASSUMPTION: This role is unique in its focus on digital marketing strategy and execution within the Global Payments & Liquidity team at Wells Fargo. Candidates should be prepared to adapt to the unique challenges and opportunities presented by this role and leverage their skills to drive meaningful change within the organization.
ASSUMPTION: These sample projects illustrate the strategic and tactical responsibilities of this role, with a strong emphasis on risk management and compliance. Candidates should be prepared to adapt to the unique challenges and opportunities presented by these projects and leverage their skills to drive meaningful results.
ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and growth opportunities, as well as the organization's commitment to supporting its marketing team members' professional development.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.