Head of Enterprise Product Marketing

📌 Core Information

🔹 Job Title: Head of Enterprise Product Marketing

🔹 Company: Postman

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Software Development

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site (3 days/week) in San Francisco Bay Area, Boston, Bangalore, Hyderabad, and New York

🚀 Job Overview

Key aspects of this role include:

• Leading and scaling a high-performing enterprise product marketing team
• Defining and executing go-to-market strategies for product launches
• Owning strategic messaging and positioning for Postman's API platform
• Driving cross-functional go-to-market success in partnership with sales, product, and marketing teams
• Building and scaling a global channel marketing program

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of enterprise product marketing to drive Postman's growth and market leadership.

📋 Key Responsibilities

✅ Lead and grow a team of senior product and solution marketers across verticals and international markets, mentoring and empowering them to deliver the best work of their careers

✅ Create clarity of ownership and execution across persona strategy, sales plays, messaging, and enablement content

✅ Serve as a visible, trusted leader across sales, product, and marketing, representing the voice of product marketing in key internal and customer-facing forums

✅ Define and evolve Postman’s enterprise platform narrative to clearly communicate business value to CTOs, CISOs, Heads of Engineering/Platform Engineering, and mid-level technical champions

✅ Own positioning, messaging, and value propositions for our platform and key solutions across use cases and geographies

✅ Develop and refine competitive differentiation across multiple market segments, including head-to-head positioning, objection handling, and win-loss analysis

✅ Bring market, customer, and competitive insights back to product, pricing, and packaging decisions, ensuring roadmap prioritization reflects real buyer needs

✅ Define and execute go-to-market strategies for product and feature launches in partnership with product, revenue, and customer success teams

✅ Translate complex capabilities into clear, field-ready narratives that drive adoption and pipeline from initial awareness to final decision

✅ Partner with demand gen and campaign teams to align launch motions and evergreen content with pipeline goals and buyer journey gaps

✅ Build scalable GTM frameworks for sales-led motions, aligned to Postman’s enterprise monetization model

✅ Architect Postman’s first scalable channel and co-sell marketing strategy in partnership with Alliances and Field teams

✅ Create and own partner-facing messaging, competitive content, and co-branded assets that support pipeline creation and deal acceleration through the channel

✅ Support field enablement for co-sell motions, ensuring that partners understand Postman’s value story and can deliver it effectively in joint opportunities

✅ Measure and evolve channel marketing efforts to support ARR growth across EMEA, APAC, and partner-led enterprise segments

✅ Develop persona-specific content that empowers GTM teams to engage both line-of-business and C-level buyers, tailored to enterprise deal cycles and segments

✅ Package strategic sales plays into end-to-end GTM kits: pitch decks, demo flows, discovery guides, one-pagers, and competitive tools catered to the largest Fortune 50 or Corporate sales teams

✅ Align with sales enablement to ensure high adoption and measurable impact, using tools like Highspot, SFDC, and Segment to track effectiveness across regions

✅ Drive solution narratives and executive-ready content that position Postman as the trusted API platform for global enterprises

✅ Support analyst relations and thought leadership efforts with consistent messaging that reinforces our market leadership and customer value

✅ Represent Postman at industry events, executive briefings, and strategic customer engagements to reinforce credibility and drive enterprise momentum

✅ Build and execute Postman’s international enterprise GTM strategy in collaboration with regional sales and marketing leads

✅ Develop localized messaging and persona frameworks tailored to the decision-making dynamics of new markets, particularly high-impact, high-effort regions like Japan

✅ Support cross-functional investment planning by mapping content, enablement, and resourcing required to penetrate strategic markets early and establish long-term brand preference

✅ Own messaging adaptations that reflect cultural context, buyer psychology, and competitive dynamics in key growth regions including EMEA, APAC, and LATAM

✅ Operate with urgency and a builder’s mindset, prioritizing impact over process while keeping your team focused and resourced

✅ Foster a culture of strategic clarity and high-performance execution, where messaging moves deals and storytelling earns trust

✅ Inspire cross-functional teams to deliver with agility, accountability, and deep empathy for our customers and field partners

ASSUMPTION: This role requires a strong understanding of enterprise product marketing, sales enablement, and global market strategy to drive Postman's growth and market leadership.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred.

Experience: 10+ years of B2B product marketing experience, with at least 3+ years in enterprise leadership roles.

Required Skills:

• Proven ability to manage and mentor senior-level PMMs and help them grow in impact and scope
• Experience working closely with sales to influence pipeline, improve win rates, and shape late-stage buyer narratives
• Strength in technical positioning, ideally in dev tools, platform SaaS, security, or API categories
• Strong written communication skills, and fluency in building messaging that drives clarity, urgency, and executive buy-in
• Operational fluency with Highspot, Salesforce, and other modern GTM tools
• Clear sense of ownership, curiosity, bias for action, and a builder’s mindset

Preferred Skills:

• Experience working with Highspot, Salesforce, and other modern GTM tools
• Fluency in multiple languages
• Experience working with global teams

ASSUMPTION: Candidates should have a strong background in enterprise product marketing, sales enablement, and global market strategy to excel in this role.

💰 Compensation & Benefits

Salary Range: The reasonably estimated base salary for this role ranges from $270,000 to $320,000 USD per year, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

Benefits:

• Full Medical Coverage
• Flexible PTO
• Wellness Reimbursement
• Monthly Lunch Stipend

Working Hours: Full-time, with a flexible schedule working with a fun, collaborative team.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's skills, qualifications, and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically API platforms and developer tools

Company Size: Medium (501-1,000 employees), with a flat organizational structure that encourages innovation and agility

Founded: 2014, with headquarters in San Francisco, California, and offices in Bangalore, India, and Boston, Massachusetts

Company Description:

• Postman is the world’s leading API platform, used by more than 40 million developers and 500,000 organizations, including 98% of the Fortune 500
• Postman simplifies each step of building an API and streamlines collaboration to help create better APIs—faster
• Postman's features include API documentation, testing, monitoring, and more, enabling developers and teams to build, test, and document APIs faster and more efficiently

Company Specialties:

• API development
• API management
• Software development
• API testing
• API documentation

Company Website: Postman.com

ASSUMPTION: Postman is a well-established company in the API platform space, with a strong focus on innovation, collaboration, and customer success.

📊 Role Analysis

Career Level: Senior leadership role, reporting directly to the Chief Marketing Officer

Reporting Structure: This role will manage and grow a team of senior product and solution marketers, with potential for further expansion based on the team's success

Work Arrangement: Hybrid, with on-site requirements of 3 days per week in specific regions

Growth Opportunities:

• Potential to grow the team and expand the role's scope based on success
• Opportunities to work on high-impact projects and drive Postman's growth and market leadership
• Chance to learn from and collaborate with industry experts in API platforms and developer tools

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand the team and drive Postman's success in the enterprise market.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspaces with a focus on employee comfort and productivity

Office Location(s): San Francisco, California; Bangalore, India; Boston, Massachusetts; Hyderabad, India; and New York, United States

Geographic Context:

• San Francisco: A major tech hub with a vibrant startup scene and a diverse talent pool
• Bangalore: A rapidly growing tech city with a strong focus on innovation and entrepreneurship
• Boston: A historic city with a thriving tech industry and a strong focus on education and research
• Hyderabad: A major tech hub in India, with a strong focus on IT services and software development
• New York: A global financial and tech hub with a diverse talent pool and a fast-paced work environment

Work Schedule: Flexible, with a focus on results and work-life balance

ASSUMPTION: Postman's offices provide a modern, collaborative work environment that fosters innovation and productivity. The flexible work schedule allows employees to balance their personal and professional lives effectively.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• On-site or virtual interview with the hiring team
• Final interview with the Chief Marketing Officer
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Leadership and team management abilities
• Communication and presentation skills
• Technical understanding of API platforms and developer tools
• Market knowledge and competitive analysis skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
• Showcase your understanding of Postman's platform and its value proposition in the enterprise market
• Be ready to discuss your experience working with global teams and your ability to adapt messaging to different cultural contexts
• Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions

ATS Keywords: Enterprise Product Marketing, API Platform, Developer Tools, Global Marketing Strategy, Sales Enablement, Team Leadership, Market Analysis, Competitive Positioning, Go-To-Market Strategy

ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership, and technical skills, as well as their cultural fit with Postman's values and work environment.

🛠️ Tools & Technologies

• Highspot
• Salesforce
• Marketo
• Google Analytics
• Microsoft Office Suite
• Slack
• Zoom

ASSUMPTION: Familiarity with modern go-to-market tools, such as Highspot and Salesforce, is essential for success in this role. Proficiency in additional marketing and analytics tools is a plus.

👔 Cultural Fit Considerations

Company Values:

• Curiosity-driven
• Transparent and honest communication
• Focus on specific goals that add up to a larger vision
• Inclusive work culture that values everyone's contributions

  Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on impact
  • Agile and adaptable to change
  • Empathetic and customer-focused

  Self-Assessment Questions:

  • Do you thrive in a fast-paced, collaborative environment where curiosity and transparency are valued?
  • Are you comfortable working with global teams and adapting messaging to different cultural contexts?
  • Do you have a proven track record of driving results and making an impact in enterprise product marketing?
  • Are you able to balance strategic thinking with hands-on execution, and do you enjoy mentoring and growing a team of senior-level PMMs?

  ASSUMPTION: Candidates who align with Postman's values and work style, and who are comfortable working with global teams and adapting messaging to different cultural contexts, will be the best fit for this role.

  ⚠️ Potential Challenges

  • Managing a remote, global team with varying time zones and cultural contexts
  • Balancing strategic thinking with hands-on execution and day-to-day team management
  • Adapting messaging and positioning for new markets and competitive dynamics
  • Keeping up with the fast-paced evolution of the API platform landscape and enterprise buyer needs

  ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to succeed in this role.

  📈 Similar Roles Comparison

  • This role is unique in its focus on enterprise product marketing for an API platform, with a global scope and a strong emphasis on team leadership and strategic positioning
  • Compared to other senior product marketing roles, this position offers a broader scope, with opportunities to drive global market strategy and channel marketing programs
  • Career path comparison: This role is well-suited for experienced product marketers looking to transition into senior leadership positions, with potential for further growth and expansion based on success

  ASSUMPTION: This role offers a unique combination of strategic thinking, leadership, and global market focus, making it an attractive opportunity for experienced product marketers looking to advance their careers.

  📝 Sample Projects

  • Developing and executing a go-to-market strategy for a new API security feature, including messaging, positioning, and enablement content
  • Conducting market research and competitive analysis to inform strategic messaging and positioning for Postman's enterprise platform
  • Building and scaling a global channel marketing program, including partner-facing messaging, competitive content, and co-branded assets
  • Creating persona-specific content and sales plays for enterprise buyers, tailored to specific deal cycles and segments

  ASSUMPTION: These sample projects illustrate the strategic, cross-functional, and global nature of the work required for this role.

  ❓ Key Questions to Ask During Interview

  • How does Postman support the professional growth and development of its employees?
  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Postman approach global market expansion, and what are the key growth opportunities for the enterprise product marketing team?
  • What are the most significant challenges facing the enterprise product marketing team, and how can this role help address them?
  • How does Postman measure the success of its go-to-market strategies, and what are the key performance indicators (KPIs) for this role?

  ASSUMPTION: Asking these questions will help you better understand the role's expectations, priorities, and growth opportunities, as well as Postman's approach to global market expansion and team development.

  📌 Next Steps for Applicants

  To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills for this role
  • Prepare for behavioral interview questions that focus on your leadership, strategic thinking, and problem-solving skills
  • Showcase your understanding of Postman's platform and its value proposition in the enterprise market
  • Be ready to discuss your experience working with global teams and your ability to adapt messaging to different cultural contexts
  • Follow up with the hiring manager after your interview to reiterate your interest in the role and address any remaining questions

  ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.