Head of Field Marketing - North America (AI & Infra)

📌 Core Information

🔹 Job Title: Head of Field Marketing - North America (AI & Infra)

🔹 Company: Lavendo

🔹 Location: San Francisco, California, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 3, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote OK (United States, Canada)

🚀 Job Overview

Key aspects of this role include:

• Developing and owning the North American field marketing strategy
• Executing integrated ABM campaigns and regional demand generation
• Aligning closely with sales leadership on key accounts and segments
• Leading high-touch field events and engaging key accounts and industry influencers
• Partnering with channel teams to launch co-marketing initiatives with VARs, ISVs, and GSIs

ASSUMPTION: This role requires a strategic marketer with a strong background in field marketing and a deep understanding of enterprise buyer journeys and long sales cycles.

📋 Key Responsibilities

✅ Develop and own the North American field marketing strategy

✅ Execute integrated ABM campaigns and regional demand generation

✅ Align closely with sales leadership on key accounts and segments

✅ Lead high-touch field events: roundtables, executive briefings, webinars, to engage key accounts and industry influencers

✅ Partner with channel teams to launch co-marketing initiatives with VARs, ISVs, and GSIs

✅ Localize global content and messaging for regional resonance

✅ Manage regional marketing budget, ROI tracking, and pipeline attribution

✅ Provide market insights to shape messaging, campaign focus, and content

✅ Travel 20–30% across North America for field support and customer-facing programs

ASSUMPTION: This role requires strong ABM, event, and campaign execution skills, as well as the ability to collaborate effectively with sales and product teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (MBA or advanced degree preferred)

Experience: 8+ years in B2B marketing, with 4+ years in field marketing leadership

Required Skills:

• Proven success in B2B marketing, with a focus on field marketing and ABM
• Deep understanding of enterprise buyer journeys and long sales cycles
• Strong event planning and execution skills
• Excellent communication and storytelling skills
• Familiarity with AI, cloud, or infrastructure technologies
• Experience with Salesforce, HubSpot, Marketo, and analytics tools

Preferred Skills:

• Experience building field marketing from scratch in a startup or high-growth org
• Familiarity with AI/ML tools, cloud architecture, or infrastructure stack
• Hands-on experience with channel or partner marketing (VARs, ISVs, GSIs)

ASSUMPTION: Candidates with industry-specific experience in AI, infrastructure, cloud, or enterprise software will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $200,000 base salary plus performance bonuses and RSUs (negotiable based on experience and location)

Benefits:

• 100% company-paid medical, dental, and vision coverage for employees and families
• 401(k) plan with a 4% match program
• Paid parental leave (20 weeks for primary caregivers; 12 weeks for secondary caregivers)
• Company-paid short-term/long-term disability and life insurance coverage
• Monthly reimbursement for mobile/internet expenses (up to $85)
• Flexible work environment
• Innovative technology and sustainability focus

Working Hours: Full-time (40 hours per week) with flexible work arrangements and the opportunity for in-person collaboration

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels in the United States and Canada.

📌 Applicant Insights

🔍 Company Context

Industry: AI and Infrastructure Technology

Company Size: Mid-sized (100-500 employees)

Founded: 2020

Company Description:

• Lavendo is at the forefront of the AI revolution, providing cutting-edge infrastructure that's reshaping the landscape of artificial intelligence
• The company offers an AI-centric cloud platform that empowers Fortune 500 companies, top-tier innovative startups, and AI researchers to drive breakthroughs in AI
• Lavendo is committed to building full-stack infrastructure to service the explosive growth of the global AI industry, including large-scale GPU clusters, cloud platforms, tools, and services for developers

Company Specialties:

• AI-centric cloud platform
• Large-scale GPU clusters
• Cloud platforms, tools, and services for developers

Company Website: lavendo.io

ASSUMPTION: Lavendo is a fast-growing company with a strong focus on innovation and sustainability, making it an attractive place for marketing professionals looking to make an impact in the AI industry.

📊 Role Analysis

Career Level: Senior Marketing Leadership

Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO) and works closely with sales, product, and channel teams

Work Arrangement: Remote OK (United States, Canada) with the opportunity for in-person collaboration

Growth Opportunities:

• Potential to grow into a global marketing leadership role as the company expands
• Opportunities to work on high-impact projects and initiatives that drive enterprise adoption of AI
• Chance to learn about and contribute to cutting-edge AI and infrastructure technologies

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success and expand their marketing leadership skills.

🌍 Location & Work Environment

Office Type: Remote-friendly with opportunities for in-person collaboration

Office Location(s): San Francisco, California, United States (with the option to work remotely from other locations in the United States and Canada)

Geographic Context:

• The San Francisco Bay Area is a major tech hub with a vibrant startup ecosystem and a strong AI industry presence
• The region offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
• Lavendo's remote-friendly work environment allows employees to take advantage of these opportunities while maintaining a healthy work-life balance

Work Schedule: Full-time (40 hours per week) with flexible work arrangements and the opportunity for in-person collaboration

ASSUMPTION: Lavendo's remote-friendly work environment and flexible work arrangements allow employees to balance their personal and professional lives while still having the opportunity to collaborate and connect with colleagues in person.

💼 Interview & Application Insights

Typical Process:

• HR Screening
• Level 1: Hiring Manager interview (General fit)
• Level 2: Interview with Head of Product (In-depth)
• Level 3: Interview with Head of Sales (In-depth)
• Level 4: Case Study
• Reference and Background Checks: conducted after successful interviews
• Job Offer: provided to the selected candidate

Key Assessment Areas:

• Strategic thinking and alignment with regional marketing plans to revenue goals
• Intellectual curiosity about AI infrastructure and Physical AI applications
• Clear communication and ability to simplify complex AI/cloud offerings into audience-relevant campaigns
• Operational discipline across campaign planning
• Comfort leading cross-functional programs with sales, product, and partner teams
• Adaptability in a fast-moving environment, with a builder mindset and high personal ownership

Application Tips:

• Tailor your resume and cover letter to highlight your field marketing experience, ABM skills, and familiarity with AI, cloud, or infrastructure technologies
• Prepare for case study interviews by demonstrating your ability to develop and execute strategic marketing campaigns
• Showcase your understanding of enterprise buyer journeys and long sales cycles

ATS Keywords: Field Marketing, ABM, Event Execution, Campaign Execution, Salesforce, HubSpot, Marketo, Analytics Tools, Enterprise Buyer Journeys, Collaboration, Communication Skills, Storytelling Skills, AI Infrastructure, Cloud Architecture, Channel Marketing

ASSUMPTION: Lavendo's interview process is designed to assess candidates' strategic thinking, communication skills, and ability to execute high-impact marketing campaigns in a fast-moving AI company.

🛠️ Tools & Technologies

• Salesforce
• HubSpot
• Marketo
• Analytics tools (e.g., Google Analytics, Mixpanel)
• AI/ML tools and cloud architecture (as needed for understanding and messaging)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used to execute marketing campaigns, track performance, and collaborate with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Lavendo values continuous learning and improvement, encouraging employees to explore new ideas and approaches
• Collaboration: The company fosters a culture of teamwork and cross-functional collaboration to drive success
• Sustainability: Lavendo is committed to building energy-efficient data centers and recovering waste heat for residential use

Work Style:

• Strategic: Lavendo values strategic thinkers who can align regional marketing plans with revenue goals
• Adaptable: The company seeks employees who can thrive in a fast-moving environment and adapt to change
• High personal ownership: Lavendo expects employees to take initiative and drive results with a strong sense of personal responsibility

Self-Assessment Questions:

• Do you have a proven track record of developing and executing strategic field marketing campaigns in the AI or infrastructure space?
• Are you comfortable leading cross-functional programs with sales, product, and partner teams in a fast-paced environment?
• Do you have a strong understanding of enterprise buyer journeys and long sales cycles, with a focus on ABM strategies?

ASSUMPTION: Lavendo's culture values innovation, collaboration, and sustainability, seeking employees who are strategic, adaptable, and take high personal ownership of their work.

⚠️ Potential Challenges

• Managing a remote team and collaborating effectively with colleagues across North America
• Balancing the need for regional customization with global brand consistency
• Keeping up with the fast-paced evolution of AI and infrastructure technologies
• Meeting aggressive pipeline growth and revenue targets in a competitive market

ASSUMPTION: These challenges require strong leadership, communication, and adaptability skills, as well as a deep understanding of the AI and infrastructure landscape.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on ABM strategies and enterprise buyer journeys
• Compared to other field marketing roles, this position offers a unique opportunity to work in the fast-growing AI and infrastructure space
• Career progression in this role may include global marketing leadership opportunities as the company expands

ASSUMPTION: This role offers a unique blend of strategic marketing, ABM, and enterprise buyer journey focus, with the opportunity to grow into a global marketing leadership position in the fast-growing AI and infrastructure industry.

📝 Sample Projects

• Developing and executing an ABM campaign targeting Fortune 500 companies in the financial services industry
• Planning and executing a regional event series focused on AI-driven innovation in the retail sector
• Collaborating with channel teams to launch a co-marketing initiative with a leading systems integrator (SI) partner

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and high-impact nature of the work required in this role, with a focus on ABM, event execution, and channel partnerships.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term vision for field marketing and how this role fits into that strategy?
• How does the company support the professional development and growth of its field marketing team members?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the company approach collaboration and communication with remote team members?
• What are the most significant challenges facing the field marketing team, and how can this role help address them?

ASSUMPTION: These questions are designed to help candidates understand the company's long-term vision, growth opportunities, and the specific challenges and priorities facing the field marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your field marketing experience, ABM skills, and familiarity with AI, cloud, or infrastructure technologies
• Prepare for case study interviews by demonstrating your ability to develop and execute strategic marketing campaigns
• Showcase your understanding of enterprise buyer journeys and long sales cycles
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.