📌 Core Information
🔹 Job Title: Head of Global Marketing
🔹 Company: Tictuk
🔹 Location: Israel (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 14, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Israel)
🚀 Job Overview
Key aspects of this role include:
- Strategic leadership of global marketing efforts to drive measurable growth
- Cross-functional collaboration with Product, Sales, and regional teams
- Building and mentoring a high-performing, data-driven marketing team
- Overseeing all marketing functions, including brand, digital, product, content, and lifecycle marketing
- Expanding global presence and enhancing customer engagement
ASSUMPTION: This role requires a strategic thinker with a proven track record in driving growth and building high-performing teams in a dynamic, fast-paced environment.
📋 Key Responsibilities
✅ Define and lead a global marketing strategy aligned with growth goals and OKRs
✅ Shape brand positioning and prioritize key markets and customer segments
✅ Oversee all marketing functions and drive demand generation, customer acquisition, and GTM execution across channels
✅ Build and mentor a high-performing, data-driven marketing team
✅ Collaborate with cross-functional teams to align GTM strategies and ensure consistent messaging
✅ Own the marketing budget, track KPIs, and manage marketing and business data infrastructure to optimize performance and ROI
ASSUMPTION: This role involves a high level of ownership and requires strong leadership, communication, and strategic skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
Experience: 10+ years in strategic marketing leadership roles, preferably in high-growth B2B SaaS, eCommerce, or digital platforms
Required Skills:
- Proven track record of building and executing global marketing strategies that drive measurable growth and brand value
- Deep experience in digital marketing, product marketing, campaign management, and analytics
- Strong business acumen and ability to translate strategic objectives into tactical execution
- Excellent cross-functional leadership and communication skills with executive presence
- Hands-on experience with marketing and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Comfortable working in a dynamic, fast-paced, and high-ownership environment
Preferred Skills:
- MBA or background in strategy/consulting
- Experience in verticals such as QSR, food tech, AI, or digital engagement platforms
- Expertise in omnichannel marketing and lifecycle engagement strategies
ASSUMPTION: Candidates with experience in related industries and a strong understanding of global marketing trends will be most successful in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Head of Global Marketing role in Israel with 10+ years of experience, the estimated salary range is ₪350,000 - ₪500,000 per year (approximately $100,000 - $140,000 USD).
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Generous vacation and sick leave policy
- Professional development opportunities
Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Tictuk operates in the IT Services and IT Consulting industry, focusing on omnichannel ordering and marketing platforms for various verticals, including QSR, food tech, AI, and digital engagement platforms.
Company Size: Tictuk is a mid-sized company with 11-50 employees, offering a dynamic and agile work environment.
Founded: Tictuk was founded in 2015 and has since integrated into over 1100 stores, including global brands such as Pizza Hut, KFC, Taco Bell, Subway, Wendy’s, TGIF, Starbucks, Wix.com, and Shopify.
Company Description:
- Tictuk is an innovative technology company that created a one-of-a-kind hybrid online ordering and marketing platform through chat, web, and advertisements.
- The platform streamlines the ordering process, creating the ultimate shopping experience with features like instant checkout, lead generation, shopping links, chat shop for web, scan 2 shop, and live order monitor.
- Tictuk launched in BETA early 2015 and has since fully integrated into over 1100 stores, including global brands.
Company Specialties:
- Omnichannel ordering and marketing platform
- Instant checkout and lead generation
- Shopping links and chat shop for web
- Scan 2 shop and live order monitor
Company Website: http://www.tictuk.com
ASSUMPTION: Tictuk's unique platform and innovative approach to online ordering and marketing present an exciting opportunity for the right candidate to make a significant impact.
📊 Role Analysis
Career Level: Executive/Management
Reporting Structure: This role reports directly to the CEO and oversees the marketing team.
Work Arrangement: Remote (Israel) with flexible hours and a results-driven work environment
Growth Opportunities:
- Potential to shape the global marketing strategy and expand Tictuk's presence in new markets
- Opportunity to build and mentor a high-performing marketing team
- Chance to work with a diverse range of global brands and verticals
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including the chance to make a substantial impact on the company's global success.
🌍 Location & Work Environment
Office Type: Remote (Israel)
Office Location(s): Tel Aviv, Israel
Geographic Context:
- Israel has a thriving tech industry and a strong startup ecosystem
- Tel Aviv, in particular, is known as the "Silicon Wadi" and is home to numerous tech companies and startups
- The cost of living in Israel is generally higher than in other countries in the region, but it offers a high quality of life and excellent work-life balance
Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment
ASSUMPTION: Working remotely in Israel offers a unique blend of cultural diversity, technological innovation, and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the CEO and/or other senior team members
- Case study or presentation to assess strategic thinking and problem-solving skills
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and global marketing expertise
- Leadership and team-building skills
- Cross-functional collaboration and communication
- Adaptability and comfort in a dynamic, fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight your experience in global marketing, strategic leadership, and cross-functional collaboration
- Be prepared to discuss your approach to building and executing global marketing strategies, as well as your experience with marketing and CRM platforms
- Demonstrate your ability to work effectively in a remote, results-driven environment
ATS Keywords: Global Marketing, Strategic Leadership, Cross-Functional Collaboration, Marketing Strategy, Brand Positioning, Demand Generation, Customer Acquisition, GTM Execution, Marketing Team Development, Data-Driven, Innovation, Ownership, Growth
ASSUMPTION: The application process for this role will be competitive, and candidates should emphasize their strategic thinking, leadership skills, and relevant experience in their application materials.
🛠️ Tools & Technologies
- Marketing and CRM platforms (e.g., HubSpot, Marketo, Salesforce)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello, Slack)
ASSUMPTION: Familiarity with industry-standard marketing and CRM platforms, as well as data analysis and project management tools, will be essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Tictuk values creativity, experimentation, and continuous improvement
- Customer-centric: Tictuk prioritizes understanding and meeting the needs of its customers
- Collaboration: Tictuk fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Results-driven: Tictuk values outcomes and impact over hours worked
- Agile: Tictuk embraces change and adapts quickly to new information and market trends
- Dynamic: Tictuk operates in a fast-paced, high-ownership environment
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment and enjoy working with a diverse range of global brands and verticals?
- Are you comfortable working remotely and collaborating with cross-functional teams in a results-driven work environment?
- Do you share Tictuk's values of innovation, customer-centricity, and collaboration?
ASSUMPTION: Candidates who align with Tictuk's values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing a remote team and fostering a strong company culture in a virtual environment
- Balancing the need for global consistency with local market nuances and preferences
- Adapting to a fast-paced, high-ownership environment and embracing change
- Working with a diverse range of global brands and verticals, each with its unique marketing requirements and challenges
ASSUMPTION: The right candidate will be able to navigate these challenges effectively and use them as opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong strategic focus and the ability to align marketing efforts with overall business objectives
- In the IT Services and IT Consulting industry, this role is unique in its focus on omnichannel ordering and marketing platforms
- Career-wise, this role offers significant growth opportunities, including the chance to shape Tictuk's global marketing strategy and expand the company's presence in new markets
ASSUMPTION: Candidates should consider the unique aspects of this role and how it compares to other marketing positions in the industry when evaluating their fit and career growth potential.
📝 Sample Projects
- Developing and executing a global marketing strategy that drives measurable growth and brand value for Tictuk's omnichannel ordering and marketing platform
- Building and mentoring a high-performing, data-driven marketing team that spans multiple regions and time zones
- Collaborating with cross-functional teams to align GTM strategies and ensure consistent messaging across channels and markets
ASSUMPTION: These sample projects illustrate the strategic, leadership, and cross-functional collaboration aspects of the role and provide insight into the day-to-day responsibilities and challenges.
❓ Key Questions to Ask During Interview
- How does Tictuk approach global marketing strategy, and how can I contribute to its success in my first 90 days?
- What are the key priorities for the marketing team in the next 12-24 months, and how can I help achieve these objectives?
- How does Tictuk foster a strong company culture and maintain employee engagement in a remote work environment?
- What opportunities exist for growth and development within the marketing team and the company as a whole?
- How does Tictuk balance the need for global consistency with local market nuances and preferences in its marketing efforts?
ASSUMPTION: These questions demonstrate a candidate's strategic thinking, interest in the role, and commitment to Tictuk's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in global marketing, strategic leadership, and cross-functional collaboration
- Prepare a case study or presentation to demonstrate your strategic thinking and problem-solving skills
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
