📌 Core Information
🔹 Job Title: Head of Global Marketing
🔹 Company: GenScript/ProBio
🔹 Location: United States
🔹 Job Type: Full-time, On-site
🔹 Category: Biotechnology Research
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and overseeing the marketing function of ProBio
- Creating and executing marketing strategies to achieve financial goals
- Leading regional marketing teams and collaborating with various departments
- Enhancing company branding and market presence
ASSUMPTION: This role requires a strategic mindset, excellent leadership skills, and a deep understanding of the life sciences industry.
📋 Key Responsibilities
✅ Develop marketing strategy covering product portfolio planning, global market penetration, and branding build-up
✅ Develop annual marketing plan, set up marketing goals and key projects to execute the marketing strategy and achieve the financial goal
✅ Work with C-Suite executives to develop or revise company branding, image, messaging, and presence globally or tailor regionally if required
✅ Develop and refine market and competitive intelligence programs and provide input on competitive strategies and strategic development of future services, technologies, and products
✅ Present to Senior Leadership on marketing programs, effectiveness, and ROI analysis
✅ Lead regional marketing teams to work with Business Development and Sales Operations to create marketing initiatives focused on lead generation
✅ Lead marketing teams to evaluate, select, develop, and coordinate company or service branding, image, messaging, and presence through multiple marketing channels
✅ Lead marketing teams to drive, create, and execute key technical/operational messages and align with appropriate company technical stakeholders/experts (KOLs) through multiple channels
ASSUMPTION: This role involves a high level of strategic planning, team leadership, and cross-functional collaboration.
🎯 Required Qualifications
Education: Minimum of Bachelor’s degree in life sciences; Graduate degree in life sciences (M.S., Ph.D.) and MBA preferred but not required
Experience: At least 10 years of healthcare, life science, or pharma/biopharma contract services company marketing management experience; At least 5 years of successful marketing management experience within the CMO/CDMO/CRO space preferred but not required
Required Skills:
- Fluency in English and Chinese languages; strong written and oral communication skills in each language
- Experience and success in the management and execution of a wide variety of programs and tactics across multiple marketing channels
- Strong gravitas and team and relationship building skills
- Ability to travel as needed to support marketing teams or the organization at various sites or industry events
Preferred Skills:
- Experience in the life sciences industry and familiarity with CDMO/CRO services
- Proven track record in global marketing and brand management
ASSUMPTION: Candidates with a strong background in marketing, a deep understanding of the life sciences industry, and experience in global marketing are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $180,000 - $250,000 (Estimated based on industry standards for a senior marketing role in the life sciences industry with 10+ years of experience)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Tuition reimbursement
Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in the life sciences industry with 10+ years of experience. Actual compensation may vary based on factors such as skills, experience, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Biotechnology Research
Company Size: 5,001-10,000 employees
Founded: 2002
Company Description:
- GenScript Biotech Corporation accelerates innovation in biotech and healthcare by providing researchers and companies with the building blocks needed to develop groundbreaking treatments and products
- Guided by its mission to Make People and Nature Healthier Through Biotechnology, and its role as a trusted global leader, GenScript has a team of over 5,500 employees and has served more than 200,000 customers across over 100 countries and regions
Company Specialties:
- Gene synthesis
- Peptide synthesis
- Protein expression
- Antibody services
- Drug discovery services
- Industrial synthetic biology products
- Gene editing
- Gene therapy
- Cell therapy
Company Website: https://www.genscript.com/
ASSUMPTION: GenScript is a well-established global biotechnology company with a strong focus on innovation and customer service.
📊 Role Analysis
Career Level: Executive
Reporting Structure: This role reports directly to the C-Suite and works closely with various departments, including Business Development, Corporate Development, and Sales Operations
Work Arrangement: On-site, with flexibility for remote work when needed
Growth Opportunities:
- Potential to advance to a VP or C-level role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Chance to gain experience in a global, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's marketing efforts.
🌍 Location & Work Environment
Office Type: Corporate headquarters
Office Location(s): Piscataway, NJ
Geographic Context:
- The United States is the largest biotechnology market globally, with significant opportunities for growth and innovation
- New Jersey is home to a thriving biotechnology industry, with numerous companies and research institutions
- The Piscataway office is conveniently located near major transportation hubs and offers easy access to amenities
Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM, with flexibility for meetings and events
ASSUMPTION: The United States, and New Jersey in particular, offers a dynamic and competitive biotechnology market, with ample opportunities for growth and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- In-depth interview with the hiring manager and/or other marketing team members
- Final interview with the C-Suite or other senior leaders
Key Assessment Areas:
- Marketing strategy and planning
- Brand management and global marketing experience
- Leadership and team management skills
- Communication and presentation skills
- Industry knowledge and market trends
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, leadership, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
ATS Keywords: Marketing strategy, brand management, global marketing, leadership, team management, communication, presentation, industry knowledge, market trends
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership, and industry knowledge, with a strong emphasis on marketing strategy and brand management.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Search engine optimization (SEO) and analytics tools (e.g., Google Analytics, SEMrush)
- Project management software (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in various marketing tools and technologies, with a focus on marketing automation, CRM, and project management.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer focus
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic
- Team-oriented and collaborative
- Results-driven and data-focused
- Adaptable and flexible
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic environment?
- Are you a strong team player with excellent communication and collaboration skills?
- Do you have a proven track record of driving results and making data-driven decisions?
- Are you adaptable and able to pivot strategies as needed?
ASSUMPTION: GenScript values innovation, customer focus, collaboration, integrity, and excellence, and seeks candidates who align with these values and thrive in a fast-paced, dynamic, and collaborative work environment.
⚠️ Potential Challenges
- Managing a large, global marketing team with diverse skills and backgrounds
- Balancing multiple priorities and projects simultaneously
- Adapting to a fast-paced and ever-changing industry
- Navigating a large, matrixed organization
ASSUMPTION: This role presents unique challenges, including managing a large, global marketing team, balancing multiple priorities, and navigating a large, matrixed organization in a fast-paced and ever-changing industry.
📈 Similar Roles Comparison
- This role is unique in its focus on global marketing strategy and brand management within the life sciences industry
- Similar roles in other industries may focus more on product marketing or regional marketing efforts
- Career paths in this role may lead to VP or C-level positions within the marketing department or other areas of the business
ASSUMPTION: This role is unique in its focus on global marketing strategy and brand management within the life sciences industry, with career paths that may lead to VP or C-level positions within the marketing department or other areas of the business.
📝 Sample Projects
- Developing and executing a global marketing strategy for a new product launch
- Conducting market research and competitive analysis to inform marketing strategy
- Leading a team to rebrand the company or a specific product line
- Creating and executing targeted marketing campaigns to drive lead generation and customer acquisition
- Developing and implementing a marketing analytics dashboard to track performance and ROI
ASSUMPTION: This role involves a wide range of marketing projects, from strategic planning and market research to tactical execution and analytics.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 90 days?
- How does this role collaborate with other departments, such as Business Development and Sales Operations?
- What are the key challenges facing the marketing department, and how can this role address them?
- What opportunities are there for growth and development within the marketing department and the company as a whole?
- How does the company support work-life balance for its employees?
ASSUMPTION: Asking these questions will help you understand the role's priorities, challenges, and growth opportunities, as well as the company's culture and work-life balance policies.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare for behavioral and situational interview questions that focus on your marketing strategy, leadership, and problem-solving skills
- Research the company and industry to demonstrate your knowledge and enthusiasm for the role
- Follow up with the hiring manager or HR department one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
