📌 Core Information
🔹 Job Title: Head of Global Marketing
🔹 Company: VELUX Commercial
🔹 Location: Budapest, Hungary (On-site)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 23, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site (Hybrid work arrangement may be considered)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing global marketing strategies to meet business goals
- Leading and mentoring a high-performing marketing team
- Collaborating cross-functionally with product, sales, and regional marketing teams
- Driving brand awareness and customer engagement through integrated, multichannel campaigns
- Managing the rollout of a new corporate website, ensuring an exceptional user experience
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in global marketing to drive business growth and enhance customer satisfaction.
📋 Key Responsibilities
✅ Developing and implementing global marketing strategies in collaboration with local and regional teams
✅ Leading, mentoring, and inspiring a talented marketing team to foster innovation and continuous improvement
✅ Partnering with product, sales, and regional marketing teams to align campaigns with launches, targets, and corporate objectives
✅ Driving brand awareness and customer engagement through integrated, multichannel marketing campaigns
✅ Leveraging analytics to inform strategy, optimize campaigns, and measure ROI and marketing impact
✅ Monitoring market trends, competitors, and consumer behavior to identify growth opportunities and innovative approaches
✅ Managing marketing budgets, allocating resources, and ensuring KPI-driven campaign success
✅ Leading the strategy, development, and global rollout of a new corporate website, delivering an exceptional user experience and aligning with brand goals
ASSUMPTION: This role requires a hands-on approach to marketing, with a focus on data-driven decision making and continuous optimization.
🎯 Required Qualifications
Education: Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field
Experience: Minimum 8 years of progressive experience in strategic marketing roles, including 3+ years in a senior leadership capacity
Required Skills:
- Proven track record in developing and executing global marketing strategies
- Strong leadership skills with experience managing and mentoring diverse, international teams
- Hands-on expertise in integrated, multichannel marketing campaigns, particularly across digital, web, and social platforms
- Demonstrated success in website development or large-scale digital transformation projects is an advantage
- Strong analytical mindset with a focus on data, KPIs, and continuous optimization
- Excellent stakeholder management and cross-functional collaboration skills
- Fluency in English is essential; proficiency in additional languages is a strong plus
Preferred Skills:
- Experience in the nonresidential building construction industry
- Familiarity with the VELUX Group or similar organizations
ASSUMPTION: Candidates with a strong background in global marketing, leadership, and digital transformation will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: Based on experience and market standards for a Head of Global Marketing role in Hungary, the estimated salary range is €80,000 - €120,000 per year. This estimate takes into account the company size, industry, and location.
Benefits:
- Competitive benefits package
- Opportunities for professional growth and development
- Collaborative and inclusive work environment
- Alignment with a meaningful purpose: creating brighter and more sustainable indoor spaces
Working Hours: Full-time position with standard working hours, Monday to Friday. Flexible work arrangements may be considered.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: VELUX Commercial operates in the nonresidential building construction industry, focusing on daylight and ventilation solutions for industrial, commercial, and public buildings.
Company Size: VELUX Commercial has 1,100 employees working in sales, production, and support functions across 14 countries. This mid-sized company offers a dynamic and entrepreneurial work environment with plenty of room for personal and professional growth.
Founded: VELUX Commercial was established in 2019 as a division of the VELUX Group.
Company Description:
- VELUX Commercial supports building professionals throughout the entire process, from specification to delivery and maintenance of daylight and ventilation solutions
- The company offers a wide range of products, from high-end bespoke glazing solutions to domes and continuous roof lights for various building types
- VELUX Commercial is committed to delivering exceptional user experiences across its digital platforms to enhance customer satisfaction and drive business growth
Company Specialties:
- Daylight and ventilation solutions
- Support for building professionals throughout the entire process
- Wide range of products for various building types
Company Website: commercial.velux.com
ASSUMPTION: VELUX Commercial's focus on daylight and ventilation solutions, combined with its commitment to exceptional user experiences, sets it apart in the nonresidential building construction industry.
📊 Role Analysis
Career Level: This role is a senior leadership position, reporting directly to the Head of Marketing at VELUX Commercial.
Reporting Structure: The Head of Global Marketing will lead a high-performing marketing team and collaborate with product, sales, and regional marketing teams.
Work Arrangement: This role is primarily on-site, with a hybrid work arrangement potentially considered for the right candidate.
Growth Opportunities:
- Expanding the marketing team and taking on additional responsibilities as the company grows
- Developing and implementing new marketing strategies to drive business growth
- Gaining experience in a global marketing leadership role within a mid-sized company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.
🌍 Location & Work Environment
Office Type: VELUX Commercial's Budapest office is a modern, collaborative workspace designed to foster innovation and teamwork.
Office Location(s): Andrássy út 9, Budapest, Hungary
Geographic Context:
- Budapest is the capital and largest city of Hungary, with a population of over 1.7 million
- The city is known for its rich history, cultural attractions, and vibrant nightlife
- Budapest offers a high quality of life, with affordable housing, excellent public transportation, and a wide range of recreational activities
Work Schedule: Standard working hours, Monday to Friday, with flexibility for the right candidate.
ASSUMPTION: Budapest offers a dynamic and multicultural work environment, with a high quality of life and affordable cost of living.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and relevant team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Strategic thinking and global marketing expertise
- Leadership skills and team management
- Cross-functional collaboration and stakeholder management
- Analytical skills and data-driven decision making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research VELUX Commercial and the nonresidential building construction industry to demonstrate your knowledge and enthusiasm
ATS Keywords: Global Marketing, Strategic Planning, Team Leadership, Cross-Functional Collaboration, Integrated Campaign Management, Data-Driven Decision Making, Market Insight, Budget Management, Website Development, Digital Marketing, Stakeholder Management, Analytical Skills, Mentoring, Innovation, Collaboration, Customer Engagement, KPI Management
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit within the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Web analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Content management systems (CMS) (e.g., WordPress, Adobe Experience Manager)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer focus
- Collaboration
- Innovation
- Sustainability
- Integrity
Work Style:
- Dynamic and entrepreneurial
- Collaborative and team-oriented
- Data-driven and results-focused
- Adaptable and open to change
Self-Assessment Questions:
- How do you align with VELUX Commercial's commitment to creating brighter and more sustainable indoor spaces?
- How do you approach leading and mentoring diverse, international teams in a global marketing context?
- How do you balance data-driven decision making with a focus on innovation and creativity in marketing campaigns?
ASSUMPTION: Candidates who demonstrate a strong alignment with VELUX Commercial's values and a collaborative, data-driven work style will be well-suited for this role.
⚠️ Potential Challenges
- Managing a team remotely, with members located across multiple countries and time zones
- Balancing global marketing strategies with local market needs and preferences
- Adapting to a dynamic and fast-paced work environment within a growing company
- Managing the rollout of a new corporate website within a tight timeline
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a focus on data-driven decision making.
📈 Similar Roles Comparison
- Compared to other senior marketing roles, this position places a stronger emphasis on global strategy and team leadership
- Within the nonresidential building construction industry, VELUX Commercial's focus on daylight and ventilation solutions sets it apart from competitors
- This role offers a unique opportunity to drive business growth and enhance customer satisfaction within a mid-sized company
ASSUMPTION: Candidates with experience in similar roles within the industry or comparable companies will be well-suited for this position.
📝 Sample Projects
- Developing and implementing a global marketing strategy to drive brand awareness and customer engagement
- Managing the rollout of a new corporate website, ensuring an exceptional user experience and alignment with brand goals
- Analyzing market trends and consumer behavior to identify growth opportunities and innovative approaches
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and analytical skills required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the company's long-term growth strategy?
- What are the key priorities for the first 90 days in this role?
- How does VELUX Commercial support the professional development and growth of its employees?
- What are the biggest challenges facing the marketing team, and how can this role address them?
- How does VELUX Commercial foster a collaborative and inclusive work environment?
ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: Apply Now
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past marketing campaigns and their outcomes to discuss during the interview
- Research VELUX Commercial and the nonresidential building construction industry to demonstrate your knowledge and enthusiasm
- Follow up with Tina Tóth, the hiring manager, one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
