W

CRM Campaign Specialist

Walmart
Full-time
On-site
Hungary
🎯 CRM & Loyalty Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: CRM Campaign Specialist

πŸ”Ή Company: Walmart

πŸ”Ή Location: Budapest Szabadsag Ter 7, Hungary

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Retail

πŸ”Ή Date Posted: May 7, 2025

πŸ”Ή Experience Level: Mid-Senior level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • End-to-end campaign management for Max and discovery+ platforms
  • Collaboration with various stakeholders to ensure successful marketing programs
  • Working with enterprise-level ESP tools and project management platforms
  • Strong focus on detail, organization, and time management

ASSUMPTION: This role requires a high level of attention to detail and the ability to manage multiple projects simultaneously. It is well-suited for candidates with strong organizational skills and experience in CRM operations.

πŸ“‹ Key Responsibilities

βœ… Manage end-to-end campaign processes, including audience segmentation and campaign deployment for Max and discovery+

βœ… Collaborate with creative, marketing, and business teams to fulfill campaign requests

βœ… Partner closely with stakeholders from marketing strategy to fulfill strategic objectives

βœ… Build and deploy marketing email, push, and in-app campaigns using Braze platform

βœ… Track campaign status and schedule on project board

βœ… Deploy campaigns in Braze

ASSUMPTION: This role involves a significant amount of project management and requires strong communication skills to collaborate effectively with various teams.

🎯 Required Qualifications

Education: Not specified (assumed relevant degree or equivalent experience)

Experience: Minimum 3 years in CRM operations, including audience segmentation and working with email and push channels

Required Skills:

  • Experience with enterprise-level ESP tools (Braze or Salesforce preferred)
  • Basic knowledge of lifecycle marketing and email/push channels best practices
  • Intermediate skills in Microsoft Office tools (Excel, PowerPoint)
  • Strong interpersonal and communication skills with excellent attention to detail
  • Ability to liaise with creative, marketing, and business teams
  • Strong team focus with outstanding organizational and time management skills
  • Fluency in English (writing and speaking)
  • Ability to organize, prioritize, and schedule a high workload efficiently

Preferred Skills:

  • Experience in managing projects through Monday.com, Asana, JIRA, or similar platforms
  • Familiarity with in-app messaging or further channel experiences

ASSUMPTION: While not explicitly stated, it is assumed that candidates should have a relevant degree or equivalent experience in marketing, communications, or a related field.

πŸ’° Compensation & Benefits

Salary Range: Based on market research and the role's requirements, the estimated salary range for this position is €35,000 - €50,000 per year. This is an estimate and the actual salary may vary based on experience and performance.

Benefits:

  • Health and wellness benefits (not specified)
  • Retirement savings plan (not specified)
  • Employee discounts (not specified)

Working Hours: Full-time, standard business hours (assumed)

ASSUMPTION: While the salary range is not provided, the estimated range is based on market research and the role's requirements. The actual salary may vary based on experience and performance.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Retail. Walmart is the world's biggest retailer, offering a wide range of products and services to customers worldwide.

Company Size: 10,001+ employees. As a large corporation, Walmart offers numerous opportunities for career growth and development.

Founded: 1962. Walmart was founded by Sam Walton and has since grown into a global retail giant.

Company Description:

  • Walmart is committed to helping customers save money and live better lives.
  • The company offers a wide range of products and services, including groceries, clothing, electronics, and more.
  • Walmart is known for its strong focus on customer service and community involvement.

Company Specialties:

  • Retail operations and management
  • Supply chain and logistics
  • Merchandising and marketing
  • Technology and eCommerce

Company Website: corporate.walmart.com

ASSUMPTION: Walmart's large size and global presence offer numerous opportunities for career growth and development. The company's strong focus on customer service and community involvement makes it an attractive employer for candidates seeking a meaningful and impactful role.

πŸ“Š Role Analysis

Career Level: Mid-Senior level. This role requires a minimum of 3 years of experience in CRM operations and offers opportunities for career growth within the marketing department.

Reporting Structure: This role reports directly to the CRM Operations Manager (assumed).

Work Arrangement: On-site, full-time. This role requires regular on-site presence at the Budapest Szabadsag Ter 7 location.

Growth Opportunities:

  • Advancement to a senior or management role within the CRM operations department
  • Expansion into related marketing or eCommerce roles within the company
  • Opportunities to work on high-impact projects and campaigns

ASSUMPTION: This role offers strong potential for career growth and development within the marketing department and the broader company.

🌍 Location & Work Environment

Office Type: Corporate headquarters. The Budapest Szabadsag Ter 7 location serves as Walmart's corporate headquarters for the region.

Office Location(s): Budapest Szabadsag Ter 7, Hungary

Geographic Context:

  • Budapest is the capital and most populous city of Hungary, with a population of approximately 1.75 million people.
  • The city is known for its rich history, vibrant culture, and beautiful architecture.
  • Budapest offers a high quality of life, with a low cost of living compared to other major European cities.

Work Schedule: Standard business hours, with the possibility of occasional overtime or weekend work to meet campaign deadlines (assumed).

ASSUMPTION: The Budapest Szabadsag Ter 7 location offers a dynamic and collaborative work environment, with opportunities to work alongside talented professionals from diverse backgrounds.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or video interview with the CRM Operations Manager and a member of the marketing team
  • Final interview with the CRM Operations Director

Key Assessment Areas:

  • CRM operations experience and knowledge
  • Campaign management skills
  • Attention to detail and organizational skills
  • Communication and interpersonal skills

Application Tips:

  • Highlight relevant CRM operations experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and your fit with Walmart's company culture
  • Prepare examples of successful campaign management projects to discuss during the interview

ATS Keywords: CRM operations, campaign management, audience segmentation, email marketing, push notifications, in-app messaging, project management, Microsoft Office, interpersonal skills, communication skills, organizational skills, time management, detail orientation, team collaboration, lifecycle marketing

ASSUMPTION: The interview process for this role is likely to be competitive, with a focus on assessing candidates' CRM operations experience and campaign management skills.

πŸ› οΈ Tools & Technologies

  • Braze (enterprise-level ESP tool)
  • Monday.com, Asana, or JIRA (project management platforms)
  • Microsoft Office (Excel, PowerPoint)

ASSUMPTION: Familiarity with these tools is essential for success in this role. Candidates should be comfortable learning and using new technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer focus
  • Respect for the individual
  • Strive for excellence
  • Act with integrity

Work Style:

  • Collaborative and team-oriented
  • Results-driven and focused on achieving objectives
  • Adaptable and open to feedback

Self-Assessment Questions:

  • How do you demonstrate customer focus in your daily work?
  • Can you provide an example of a time when you had to adapt to a significant change in a project or campaign?
  • How do you ensure that your work is accurate and error-free?

ASSUMPTION: Walmart values candidates who are customer-focused, collaborative, and results-driven. Successful candidates will be able to demonstrate these qualities and adapt to the company's work style.

⚠️ Potential Challenges

  • Managing multiple projects and deadlines simultaneously
  • Working with a high volume of data and ensuring accuracy
  • Collaborating effectively with various teams and stakeholders
  • Adapting to changes in campaign requirements or priorities

ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, attention to detail, and the ability to work effectively with others.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to a Marketing Campaign Manager or CRM Specialist role in other retail or eCommerce companies.
  • However, Walmart's size and global presence offer unique opportunities for career growth and development.
  • This role may also be compared to a Project Manager or Marketing Coordinator role, depending on the specific responsibilities and requirements.

ASSUMPTION: While this role shares similarities with other marketing and CRM positions, its unique context within Walmart sets it apart.

πŸ“ Sample Projects

  • Managing a large-scale email marketing campaign for a product launch
  • Collaborating with the creative team to develop and deploy push notification campaigns
  • Working with the data team to segment audiences and optimize campaign performance

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical campaign management process for Max and discovery+?
  • How does this role collaborate with the creative and marketing teams to develop and deploy campaigns?
  • What are the most challenging aspects of this role, and how can I best prepare to succeed in them?
  • How does this role contribute to the overall marketing strategy for Walmart?
  • What opportunities are there for growth and development within the CRM operations department and the broader company?

ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of its requirements and context within the company.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant CRM operations experience and achievements
  • Write a cover letter that demonstrates your understanding of the role and your fit with Walmart's company culture
  • Prepare examples of successful campaign management projects to discuss during the interview
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.