📌 Core Information
🔹 Job Title: Head of Global Marketing Communication
🔹 Company: dormakaba
🔹 Location: Remote Germany, DE, 00000 & Ennepetal, North Rhine-Westphalia, Germany
🔹 Job Type: On-site
🔹 Category: Marketing & Communications
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: Hybrid (Remote Germany, On-site Ennepetal)
🚀 Job Overview
Key aspects of this role include:
- Driving global marketing communications strategy
- Leading a network of local marketing leads
- Generating warm leads for the sales organization
- Bringing creative thinking into global campaigns
- Accelerating digital transformation in marketing communications
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in global marketing communications.
📋 Key Responsibilities
✅ Lead and coordinate marketing communications strategy definition and planning for global products, solutions, and services
✅ Steer the MarCom roadmap execution worldwide via global and local MarCom teams
✅ Continuously seek to maximize MarCom consistency, efficiency, and effectiveness across global and local MarCom teams
✅ Plan and control marketing communications budgets, securing consistency with approved marketing priorities and roadmaps
✅ Implement and drive customer-centricity as a universal principle applied in every initiative
✅ Ensure consistent Group branding strategy execution through all MarCom activities
✅ Lead and accelerate digital transformation in MarCom to strengthen our digital presence and ultimately improve reach and quality of our end-to-end customer journey
ASSUMPTION: This role involves strategic planning, cross-functional collaboration, and hands-on execution of marketing communications initiatives.
🎯 Required Qualifications
Education: University degree in communications, political science, business economics, marketing, or other relevant field. MBA strongly preferred.
Experience: 10+ years of professional experience in marketing & communications in an international B2B or B2C environment with increasing responsibilities (at least 5+ years of leadership experience).
Required Skills:
- Proven track record as a manager of a global team
- Master storyteller and communicator in the digital age, as well as strategic leader
- Proven experience driving communications throughout all channels, notably digital and social
- Experience in designing & executing 360° Communication Campaign with a strong digital footprint and a reliable track record in delivering on major KPIs
- Excellent influencing and presentation skills
- Familiarity with decentralized matrix organizations and experience in group functions & ability to work effectively with multiple internal & external stakeholders
- Competitive, team player, creativity, resilience, cultural sensitivity
- Ability to bring people together to achieve objectives as a team and efficiently delegate part of responsibilities, change management
- Strong hands-on mentality and sense of responsibility to drive impact and leave traces
- Strong project management skills, including the ability to work independently and to manage team plus multiple ongoing projects
Preferred Skills:
- Both in-house and agency experience
ASSUMPTION: This role requires a well-rounded marketing communications professional with a strong leadership background and a proven track record in driving global campaigns.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Head of Marketing Communications role with 10+ years of experience in Germany)
Benefits:
- Attractive remuneration package
- Development opportunities
- Employee support program
- Monetary benefits (online discount system for shopping, travel, insurance, etc.)
- Access to over 15,000 LinkedIn Learning courses to assist in professional development
Working Hours: Full-time (40 hours per week) with flexible remote work options for Germany
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Germany. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Wholesale Building Materials. dormakaba is a global leader in access solutions, offering a wide range of products and services for doors and access control.
Company Size: 10,001+ employees. As a large organization, dormakaba offers extensive resources and opportunities for career growth.
Founded: 1862. dormakaba has a long history and a strong reputation in the industry.
Company Description:
- For every place that matters, dormakaba provides safety, security, and sustainability solutions
- Our purpose reflects on the contribution we bring to society: We are where our communities come together
- We provide safety, security, and sustainability to places across the world, from schools and universities to stadiums, airports, hospitals, and workplaces
Company Specialties:
- Door Hardware
- Entrance Systems
- Electronic Access & Data
- Services
- Master Key Systems
- Lodging Systems
- Safe Locks
- Key Systems
- and Moveable Walls
Company Website: http://www.dormakabagroup.com
ASSUMPTION: dormakaba's extensive product portfolio and global presence offer a wide range of opportunities for marketing communications professionals.
📊 Role Analysis
Career Level: Executive. This role involves strategic decision-making and leadership of a global team.
Reporting Structure: The Head of Global Marketing Communication will report directly to the Chief Marketing Officer and lead a network of local marketing leads.
Work Arrangement: Hybrid (Remote Germany, On-site Ennepetal). This role offers flexible remote work options for Germany, with on-site presence required for Ennepetal, North Rhine-Westphalia.
Growth Opportunities:
- Potential to advance to a Chief Marketing Officer role or other senior leadership positions within the organization
- Opportunities to expand the global marketing communications team and take on additional responsibilities
- Chance to drive strategic change and make a significant impact on the company's marketing communications efforts
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to advance within the organization and expand the global marketing communications team.
🌍 Location & Work Environment
Office Type: Hybrid (Remote Germany, On-site Ennepetal). The Ennepetal office serves as the primary location for on-site work, while remote work is available for Germany.
Office Location(s): Ennepetal, North Rhine-Westphalia, Germany
Geographic Context:
- Ennepetal is located in the Ruhr region of North Rhine-Westphalia, Germany
- The area is known for its industrial heritage and offers a mix of urban and rural environments
- Ennepetal is well-connected by road and public transportation, with easy access to major cities such as Dortmund and Essen
Work Schedule: Full-time (40 hours per week) with flexible remote work options for Germany
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing for collaboration and team-building in the office while also providing the flexibility of remote work for Germany.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Strategic thinking and leadership skills
- Marketing communications expertise
- Digital transformation and innovation
- Cross-functional collaboration and stakeholder management
- Cultural fit and alignment with dormakaba's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Showcase your leadership experience and strategic mindset in your application materials
- Demonstrate your understanding of dormakaba's industry and products in your cover letter
- Prepare for behavioral interview questions that focus on your leadership style, strategic thinking, and problem-solving skills
- Research dormakaba's company culture and values to ensure a strong fit
ATS Keywords: Marketing Communications, Global Marketing, Strategic Planning, Leadership, Digital Transformation, Cross-Functional Collaboration, Stakeholder Management, Customer-Centricity, Change Management, Project Management
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- Customer relationship management (CRM) systems (e.g., Salesforce, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with relevant marketing communications tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Responsibility
- Sustainability
Work Style:
- Strategic and forward-thinking
- Collaborative and team-oriented
- Adaptable and resilient
- Data-driven and analytical
- Customer-focused and results-oriented
Self-Assessment Questions:
- How do you align with dormakaba's customer-centric approach, and can you provide an example of a time when you put customers first in a marketing communications role?
- How do you approach driving strategic change and innovation in a global marketing communications team?
- Can you describe a situation where you had to adapt your work style to fit a new team or organization, and what was the outcome?
ASSUMPTION: Assessing cultural fit is crucial for success in this role, as it involves leading a global team and driving strategic change within the organization.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing the need for global consistency with local market requirements
- Driving digital transformation in a large, established organization
- Managing multiple stakeholders and competing priorities
- Keeping up with the latest marketing communications trends and technologies
ASSUMPTION: These challenges require strong leadership, strategic thinking, and adaptability to overcome.
📈 Similar Roles Comparison
- Unlike other marketing communications roles, this position requires a strong focus on global strategy and leadership of a global team
- Compared to other B2B marketing communications roles, this position offers a unique opportunity to drive strategic change in a global organization
- Career path comparison: This role can serve as a stepping stone to Chief Marketing Officer or other senior leadership positions within the organization
ASSUMPTION: This role offers a unique blend of strategic leadership, global team management, and digital transformation opportunities.
📝 Sample Projects
- Developing and executing a global marketing communications strategy for a new product launch
- Leading a team to create and implement a 360° communication campaign with a strong digital footprint
- Driving a digital transformation project to enhance the customer journey and improve marketing communications effectiveness
ASSUMPTION: These sample projects demonstrate the strategic and hands-on nature of the role, requiring both leadership and tactical execution skills.
❓ Key Questions to Ask During Interview
- How does the company support the professional development of its marketing communications team members?
- What are the key priorities for the first 90 days in this role, and how can I contribute to their successful execution?
- How does the company measure the success of its marketing communications initiatives, and what are the key KPIs for this role?
- What are the biggest challenges facing the global marketing communications team, and how can this role help address them?
- How does the company foster a culture of innovation and continuous improvement in its marketing communications efforts?
ASSUMPTION: Asking insightful questions demonstrates your interest in the role and helps you better understand the organization's priorities and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral interview questions that focus on your leadership style, strategic thinking, and problem-solving skills
- Research dormakaba's company culture and values to ensure a strong fit
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
