📌 Core Information
🔹 Job Title: Head of Global Marketing Communication
🔹 Company: dormakaba
🔹 Location: Remote (Spain, Madrid)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-01
🔹 Experience Level: 10+ years
🔹 Remote Status: Remote (Global)
🚀 Job Overview
Key aspects of this role include:
- Leading global marketing communications strategy
- Driving digital transformation in marketing communications
- Managing and coordinating a global marketing communications team
- Collaborating with various internal and external stakeholders
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of global marketing communications trends and best practices.
📋 Key Responsibilities
✅ Lead and coordinate marketing communications strategy definition and planning for global products, solutions, and services
✅ Steer the MarCom roadmap execution worldwide via global and local MarCom teams
✅ Continuously seek to maximize MarCom consistency, efficiency, and effectiveness across global and local MarCom teams
✅ Plan and control marketing communications budgets, tracking impact to evaluate return on marketing investment
✅ Implement and drive customer-centricity as a universal principle in all initiatives
✅ Ensure consistent Group branding strategy execution through all MarCom activities
✅ Lead and accelerate digital transformation in MarCom to strengthen digital presence and improve customer journey
ASSUMPTION: This role requires a high level of strategic thinking, project management, and team leadership skills.
🎯 Required Qualifications
Education: University degree in communications, political science, business economics, marketing, or other relevant field. MBA strongly preferred.
Experience: 10+ years of professional experience in marketing and communications, with at least 5+ years of leadership experience in an international B2B or B2C environment.
Required Skills:
- Proven track record as a manager of a global team
- Master storyteller and communicator in the digital age
- Strategic leader with excellent influencing and presentation skills
- Familiarity with decentralized matrix organizations and experience working with multiple internal and external stakeholders
- Competitive, team player, creativity, resilience, cultural sensitivity
- Start-up mentality with a high sense of urgency and ability to challenge the status quo
- Strong project management skills, including ability to work independently and manage multiple ongoing projects
Preferred Skills:
- Both in-house and agency experience
- Experience in designing and executing 360° communication campaigns with a strong digital footprint
ASSUMPTION: Candidates should have a strong background in global marketing communications, with a proven track record of driving strategic change and leading high-performing teams.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Estimated based on industry standards for a senior marketing role in Spain)
Benefits:
- Health insurance
- Flexible remuneration (childcare ticket, transport ticket, restaurant ticket)
- Life insurance
- Baby basket
- dormakaba program takes care of you (employee wellness program)
Working Hours: Full-time (40 hours/week) with around once per month travel within Europe
ASSUMPTION: The salary range is estimated based on industry standards for a senior marketing role in Spain. Actual compensation may vary based on candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: dormakaba is a global leader in access solutions, operating in the wholesale building materials industry.
Company Size: dormakaba has 10,001+ employees, providing a large and established work environment.
Founded: dormakaba was founded in 1862, with a rich history and extensive experience in the access solutions market.
Company Description:
- For every place that matters, dormakaba shapes the future of secure access
- Offers stability of a well-established company with the energy of an evolving, innovation-driven environment
- Provides safety, security, and sustainability to various places, for people to move seamlessly and shape their lives
Company Specialties:
- Door Hardware
- Entrance Systems
- Electronic Access & Data
- Services
- Master Key Systems
- Lodging Systems
- Safe Locks
- Key Systems
- and Moveable Walls
Company Website: http://www.dormakabagroup.com
ASSUMPTION: dormakaba's extensive experience and global presence provide a stable and secure work environment, with opportunities for professional growth and development.
📊 Role Analysis
Career Level: Senior leadership role, reporting directly to the Global Head of Marketing
Reporting Structure: This role will manage a global team of marketing communications professionals
Work Arrangement: Remote (Global) with around once per month travel within Europe
Growth Opportunities:
- Potential to shape the global marketing communications strategy and drive strategic change
- Opportunity to work with diverse teams across markets and drive innovative solutions
- Chance to develop leadership skills and gain experience in a global role
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a global impact and drive strategic change within the organization.
🌍 Location & Work Environment
Office Type: Remote (Global)
Office Location(s): Madrid, Spain (with global travel requirements)
Geographic Context:
- Madrid is the capital and largest city of Spain, with a population of approximately 3.3 million people
- Spain is a member of the European Union and offers a high quality of life with a warm Mediterranean climate
- The cost of living in Madrid is generally lower than in other major European cities
Work Schedule: Full-time (40 hours/week) with around once per month travel within Europe
ASSUMPTION: The remote work arrangement provides flexibility and work-life balance, while the global travel requirements offer the opportunity to work with diverse teams across markets.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with key stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management skills
- Communication and presentation skills
- Cultural fit and adaptability
- Digital marketing and transformation expertise
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led, emphasizing strategic thinking, creativity, and results
- Research dormakaba's industry, competitors, and marketing strategies to demonstrate your understanding of the business
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
ATS Keywords: Marketing Communications, Global Marketing, Strategic Planning, Team Leadership, Digital Transformation, Customer-Centricity, Brand Management, Project Management, Stakeholder Management, Global Marketing Communications, Marketing Strategy
ASSUMPTION: The application process will focus on assessing the candidate's strategic thinking, leadership skills, and cultural fit for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, HubSpot)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
- Analytics and reporting tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The required tools and technologies for this role will depend on the specific marketing communications strategies and campaigns the candidate will be managing.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Sustainability
- Integrity
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Focused on continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of driving strategic change and leading high-performing teams in a global marketing communications role?
- Are you comfortable working in a remote, global team and managing stakeholders across different time zones?
- Do you thrive in a fast-paced, dynamic work environment and enjoy working with diverse teams across markets?
- Are you passionate about driving digital transformation and improving the customer journey through innovative marketing communications strategies?
ASSUMPTION: Candidates should assess their fit with dormakaba's company values and work style, as well as their ability to thrive in a global, remote team environment.
⚠️ Potential Challenges
- Managing a global team with diverse cultural backgrounds and time zones
- Balancing strategic planning with day-to-day tactical execution
- Driving digital transformation in a large, established organization
- Adapting to the dynamic nature of the marketing communications landscape
- Meeting the expectations of multiple internal and external stakeholders
ASSUMPTION: These challenges require strong leadership, communication, and project management skills, as well as the ability to adapt to a fast-paced, dynamic work environment.
📈 Similar Roles Comparison
- Compared to other senior marketing communications roles, this position offers a unique opportunity to drive global strategy and digital transformation in a large, established organization
- Unlike other roles, this position requires a strong focus on customer-centricity and collaboration with diverse teams across markets
- Career path comparison: This role provides an excellent stepping stone for experienced marketing communications professionals looking to advance to a senior leadership position in a global organization
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.
📝 Sample Projects
- Developing and executing a global marketing communications campaign to launch a new product or service
- Conducting a comprehensive audit of the company's marketing communications strategies and tactics, and recommending improvements to enhance brand consistency and effectiveness
- Leading a team to create and implement a digital transformation strategy for the marketing communications function, including the adoption of new tools and technologies
ASSUMPTION: These sample projects demonstrate the strategic, leadership, and project management skills required for this role.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 90 days?
- How does this role fit into the overall marketing communications strategy and organization structure?
- What are the key challenges facing the marketing communications function, and how can this role address them?
- What opportunities are there for professional development and growth within the marketing communications team and the organization as a whole?
- How does the company support work-life balance for employees in remote and global roles?
ASSUMPTION: These questions will help candidates better understand the role's expectations, the team's dynamics, and the company's growth plans and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've led, emphasizing strategic thinking, creativity, and results
- Research dormakaba's industry, competitors, and marketing strategies to demonstrate your understanding of the business
- Prepare thoughtful questions to ask during the interview, focusing on the company's growth plans, team dynamics, and opportunities for professional development
- Follow up with the hiring manager one week after the interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
