Head of Global Marketing (m/f/d)

📌 Core Information

🔹 Job Title: Head of Global Marketing (m/f/d)

🔹 Company: Speexx

🔹 Location: Munich, Germany (Hybrid)

🔹 Job Type: Full-Time

🔹 Category: Professional Training and Coaching

🔹 Date Posted: July 7, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid (Munich, Germany office required)

🚀 Job Overview

Key aspects of this role include:

• Leadership of a high-performing, global marketing team driving enterprise growth
• Integration of AI technology into marketing strategies for demand generation and customer engagement
• Cross-functional collaboration with Product, Sales, and Customer Success teams
• Brand strategy development and execution across multiple channels and geographies
• Growth and retention strategies for enterprise accounts

ASSUMPTION: This role requires a strategic, data-driven marketer with experience in B2B SaaS, AI integration, and global marketing. Familiarity with the L&D space is a plus.

📋 Key Responsibilities

✅ Own and evolve the global marketing strategy, integrating brand, product, demand generation, and customer marketing

✅ Lead data-driven ABM campaigns, inbound and outbound content strategies, and integrated multichannel programs to support new business acquisition and expansion in enterprise accounts

✅ Enhance and scale an established inbound content marketing engine to boost organic traffic, lead generation, and brand authority

✅ Drive engagement and growth across core channels, including SEO/SEM, LinkedIn, paid social, events, email, web, and partner ecosystems

✅ Expand lifecycle marketing and customer success enablement with strategic comms and campaigns to turn users into advocates

✅ Partner closely with Product, Product Marketing, Sales Enablement, Sales, and Customer Success to ensure cohesive product launches, narrative positioning, and enablement across the funnel

✅ Lead and inspire a high-performing, multicultural, global team at a hybrid workplace, fostering a culture of accountability, experimentation, and continuous learning

ASSUMPTION: This role involves a high degree of strategic thinking, cross-functional collaboration, and global team leadership. Strong communication skills and the ability to work effectively across time zones are essential.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field. MBA or advanced degree preferred.

Experience: Proven experience in a marketing leadership position in international B2B marketing roles, including leadership in a SaaS or enterprise software context. Experience in the L&D space is a plus.

Required Skills:

• Deep understanding of modern B2B buyer journeys, AI dynamics in the field, demand generation tactics, and the full customer lifecycle in an enterprise sales environment
• Demonstrated ability to operationalize AI tools into marketing strategy and execution
• Track record of building, leading, and scaling high-performing remote marketing teams across time zones and cultures
• Expertise in brand building, Account-Based Marketing (ABM), SEO/SEM, content marketing, using AI to leverage efficiencies and paid media - paired with deep fluency in analytics and measurement
• Strong experience with tools such as CRM (MS Dynamics in our case), marketing automation, Power BI, LinkedIn Campaign Manager, social platforms relevant to B2B, and emerging AI tools for content and performance marketing
• Clear, strategic communicator - able to align executive stakeholders, inspire teams, and speak the language of Sales, Product, and the customer
• Exceptional written and spoken English; additional language skills are a plus

Preferred Skills:

• Experience in the language training or coaching industry
• Familiarity with the Speexx platform and its offerings

ASSUMPTION: Candidates should have a strong background in B2B marketing, with a focus on SaaS or enterprise software. Experience in AI integration and global marketing is essential for success in this role.

💰 Compensation & Benefits

Salary Range: €80,000 - €120,000 per year (AI-estimated, based on experience level and market rates for similar roles in Munich)

Benefits:

• Flexible working hours
• Hybrid office models
• International team
• Culture of learning
• Award-winning language training

Working Hours: Full-time, with flexibility for remote work

ASSUMPTION: The salary range is estimated based on market data for similar roles in Munich. The benefits listed are based on the company's provided information.

📌 Applicant Insights

🔍 Company Context

Industry: Professional Training and Coaching, with a focus on language training and business coaching

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2012, with a history of innovation and recognition in the edtech industry

Company Description:

• Speexx is a Time Magazine Top 20 Edtech company and the leading platform for people development in the digital workplace
• The platform is built on the latest technology and a global network of top trainers and coaches to provide corporate language training, business coaching, mentoring, and skills assessment services to large organizations everywhere
• Over 1,800 organizations use Speexx for language skills training and business coaching services, with over 8 million users worldwide

Company Specialties:

• e-learning
• corporate language training
• online language learning
• blended learning
• talent management
• communication skills training
• virtual classroom training
• business english
• Business communication
• digital transformation
• performance support
• microlearning
• language tests
• skills assessment
• digital training
• Business Coaching
• people development
• digital coaching
• HR tech

Company Website: http://www.speexx.com

ASSUMPTION: Speexx is a well-established company in the professional training and coaching industry, with a strong focus on language training and business coaching. Their platform is built on the latest technology and offers a wide range of services to large organizations worldwide.

📊 Role Analysis

Career Level: Senior-level, strategic marketing role with significant impact on the company's growth and success

Reporting Structure: Reports directly to the Chief Marketing Officer (CMO) and leads a global marketing team

Work Arrangement: Hybrid, with a requirement to be based in the Munich, Germany office

Growth Opportunities:

• Potential to shape and evolve the global marketing function in a fast-growing international company
• Opportunity to work closely with cross-functional teams and influence the company's overall strategy
• Possibility to expand the role's scope and team as the company grows

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid, with a requirement to be based in the Munich, Germany office

Office Location(s): Tumblingerstraße 32, Munich, Bavaria 80337, DE

Geographic Context:

• Munich is the capital and most populated city in the German state of Bavaria, with a vibrant tech industry and a high quality of life
• The city is known for its rich history, culture, and strong economy, providing a dynamic environment for professional growth
• Munich is well-connected by international flights, making it an ideal base for a global marketing role

Work Schedule: Full-time, with flexibility for remote work

ASSUMPTION: The Munich office provides a central location for a global marketing role, with easy access to international flights and a vibrant tech industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR department
• In-depth interview with the hiring manager (CMO) and a member of the marketing team
• Final interview with the CEO
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and global marketing experience
• AI integration and demand generation expertise
• Cross-functional collaboration and leadership skills
• Cultural fit and alignment with Speexx's values and mission

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, AI integration, and global marketing
• Prepare examples of your past successes in driving enterprise growth and integrating AI into marketing strategies
• Research Speexx's platform, offerings, and unique value proposition to demonstrate your understanding of the company and its services

ATS Keywords: B2B marketing, AI integration, global marketing, demand generation, enterprise growth, cross-functional collaboration, leadership, strategic thinking

ASSUMPTION: The interview process is designed to assess the candidate's strategic thinking, global marketing experience, AI integration expertise, cross-functional collaboration skills, and cultural fit with Speexx's values and mission.

🛠️ Tools & Technologies

• CRM: MS Dynamics
• Marketing Automation: unspecified
• Power BI
• LinkedIn Campaign Manager
• Social platforms relevant to B2B
• Emerging AI tools for content and performance marketing

ASSUMPTION: The required tools and technologies for this role are standard in the B2B marketing industry, with a focus on AI integration and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Empowering people
• Innovation
• Collaboration
• Customer-centricity
• Integrity

Work Style:

• Hybrid work environment, with a requirement to be based in the Munich, Germany office
• Global team with diverse backgrounds and expertise
• Data-driven and results-oriented approach
• Strong focus on continuous learning and professional development

Self-Assessment Questions:

• Do you align with Speexx's values, particularly in empowering people and fostering innovation?
• Are you comfortable working in a hybrid environment and collaborating with a global team across time zones?
• Do you have a data-driven and results-oriented approach to marketing, with a strong focus on continuous learning and professional development?

ASSUMPTION: Speexx values a strong cultural fit with their mission and values, with a focus on empowering people, innovation, collaboration, and customer-centricity. Candidates should be comfortable working in a hybrid environment and collaborating with a global team.

⚠️ Potential Challenges

• Managing a global marketing team with diverse backgrounds and expertise, requiring strong leadership and communication skills
• Integrating AI technology into marketing strategies, which may involve learning new tools and approaches
• Balancing the need for strategic, long-term planning with the demands of day-to-day tactical execution
• Adapting to a fast-growing, dynamic work environment with evolving priorities and responsibilities

ASSUMPTION: This role presents unique challenges, including managing a global marketing team, integrating AI technology into marketing strategies, balancing strategic planning with tactical execution, and adapting to a fast-growing, dynamic work environment.

📈 Similar Roles Comparison

• This role differs from other marketing leadership positions in its focus on AI integration and global marketing for enterprise growth
• In the L&D industry, this role is unique in its combination of strategic marketing, AI integration, and global team leadership
• Career path comparison: This role offers significant growth opportunities, with the potential to expand the role's scope and team as the company grows

ASSUMPTION: This role is unique in its focus on AI integration and global marketing for enterprise growth in the L&D industry, with significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and executing a global marketing strategy that integrates AI technology for demand generation and customer engagement
• Leading a team to create and execute ABM campaigns that drive enterprise account growth and retention
• Expanding an inbound content marketing engine to boost organic traffic, lead generation, and brand authority

ASSUMPTION: These sample projects reflect the strategic, data-driven, and global nature of this role, with a focus on AI integration and demand generation.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall strategy for growth and expansion?
• What are the key priorities for the first 90 days in this role?
• How does the company support the professional development and growth of its marketing team members?
• What are the biggest challenges facing the global marketing team, and how can this role address them?
• How does the company measure the success of its marketing efforts, and what are the key performance indicators (KPIs) for this role?

ASSUMPTION: These key questions help assess the role's strategic fit, priorities, professional development opportunities, challenges, and performance metrics.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through Speexx's careers page
• Tailor your resume and cover letter to highlight your relevant experience in B2B marketing, AI integration, and global marketing
• Prepare examples of your past successes in driving enterprise growth and integrating AI into marketing strategies
• Research Speexx's platform, offerings, and unique value proposition to demonstrate your understanding of the company and its services
• Follow up with the HR department one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.