Head of Growth — 1906

📌 Core Information

🔹 Job Title: Head of Growth — 1906

🔹 Company: 1906

🔹 Location: Remote (Preference for East Coast candidates; must work East Coast hours)

🔹 Job Type: Full-time

🔹 Category: Marketing & Growth

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Preference for East Coast candidates)

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing a full-funnel, multi-channel growth strategy
• Owning the DTC P&L, including forecasting, budgeting, KPI reporting, and agile resource reallocation
• Leading paid media strategy and execution across multiple channels
• Developing segmented, automated flows for retention, lifecycle, and LTV growth
• Optimizing the DTC website and landing pages for improved performance

ASSUMPTION: This role requires a high-performing, data-driven operator with a proven track record of scaling a DTC brand to $50M+.

📋 Key Responsibilities

✅ Growth Strategy & P&L Ownership: Architect and execute a full-funnel, multi-channel growth strategy aligned with revenue, LTV, and profitability goals. Maintain full ownership of the DTC P&L, including forecasting, budgeting, KPI reporting, and agile resource reallocation. Lead all growth initiatives with a relentless focus on ROI, CAC efficiency, and long-term customer value.

✅ Performance Marketing & Paid Media: Own paid media strategy and execution across Meta, Google, affiliate, and influencer channels. Manage large-scale media budgets with a focus on CAC efficiency and scalable, profitable growth. Partner with creative teams and agency partners to drive high-velocity testing, briefing, validating, and scaling creative that performs. Pilot new acquisition channels and emerging platforms, moving quickly to capitalize on first-mover advantages. Analyze performance data to uncover opportunities, improve channel efficiency, and inform future media planning.

✅ Retention & Lifecycle: Own performance and strategy for retention, lifecycle, and LTV growth across email, SMS, and subscription. Develop segmented, automated flows that drive engagement, repeat purchases, and subscriber retention. Increase subscription take rate and reduce churn through personalized journeys, bundling, loyalty programs, and reactivation campaigns. Ensure lifecycle touchpoints reflect 1906’s brand, voice, and customer insights while driving measurable business outcomes. Track and report on cohort health, LTV, churn, and repurchase rates—refining retention strategy as needed.

✅ Website & CRO: Own the strategic roadmap for the DTC site, aligning content updates, landing page priorities, product launches, and merchandising with growth goals. Identify and prioritize high-impact experiments focused on increasing CVR, AOV, and LTV. Lead landing page strategy and optimization across campaigns and product launches to maximize performance and storytelling.

✅ Team Leadership: Manage agency partners and lead a lean, high-performing growth team across paid media, lifecycle, CRO, affiliate, and influencer. Develop clear priorities, maximize output, and hold teams accountable to performance goals. Mentor talent and set a high bar for ownership, accountability, and results. Collaborate cross-functionally with creative, finance, tech, customer service, and operations to align efforts across the entire growth engine.

ASSUMPTION: This role requires a hands-on, full-stack growth marketer who can toggle between strategy and execution and thrive in a roll-up-your-sleeves environment where no task is too small if it drives growth.

🎯 Required Qualifications

Education: Bachelor’s degree required

Experience: 6+ years of experience in growth, digital marketing, or eCommerce, with at least 3 years in a senior role. Proven success scaling a DTC business to $50M+ in revenue.

Required Skills:

• Deep, hands-on expertise with Shopify and Klaviyo
• Demonstrated ability to manage $10M+ annual marketing budgets
• Strong background in paid media (Meta, Google), retention (email/SMS), CRO, and creative testing
• Exceptional business instincts and analytical rigor with a bias for action
• Proficiency in data tools (e.g., Northbeam, Triple Whale, Looker, GA4) and marketing automation platforms
• Excellent communication, leadership, and cross-functional collaboration skills

Preferred Skills:

• Familiarity with the CPG, wellness, or lifestyle space

ASSUMPTION: The ideal candidate will have a proven track record of driving growth in a fast-paced, high-growth environment and be passionate about functional wellness, cannabis, non-alcoholic beverages, or other therapeutic products.

💰 Compensation & Benefits

Salary Range: $165,000 - $200,000 base salary

Benefits:

• Annual performance bonus
• Health, dental, and vision coverage (100% premium paid for health for employee coverage)
• 401(k) plan
• Unlimited paid time off
• Significant growth opportunity in a $100B+ industry by 2030

Working Hours: Full-time, with a preference for East Coast candidates to work East Coast hours

ASSUMPTION: The salary range provided is based on industry standards for similar roles and experience levels. The benefits package is competitive and designed to attract top talent in the field.

📌 Applicant Insights

🔍 Company Context

Industry: 1906 operates in the functional wellness and cannabis industries, focusing on creating fast-acting, innovative products that combine plant medicine and science for real results. The company is redefining the cannabis and functional beverage industries with its fast-acting, innovative products that offer consumers smarter, more effective alternatives to alcohol and pharmaceuticals.

Company Size: 1906 is a mid-sized company with 11-50 employees, providing a dynamic and agile work environment where employees can make a significant impact on the company’s growth and success.

Founded: 1906 was founded in 2016, with a mission to make cannabis a trusted, normal part of daily wellness with products that are easy to understand and easy to fit into one’s life and offer the most healthful format of cannabis available.

Company Description:

• 1906 is a pioneering cannabis company dedicated to creating fast-acting, functional products that integrate seamlessly into modern lifestyles.
• The company seeks to restore cannabis to its rightful place in society as a tool for wellness, rather than merely for recreation.
• 1906 stands apart in the cannabis industry with its mission to provide premium, functional cannabis products that address specific wellness needs, including sleep, focus, relaxation, energy, and intimacy.

Company Specialties:

• Cannabis Edibles
• Plant Medicines
• Gummies
• Dietary Supplements
• Hemp Edibles

Company Website: 1906.shop

ASSUMPTION: 1906 is a well-established company in the cannabis industry, with a strong focus on innovation, quality, and customer satisfaction. The company’s commitment to creating functional, wellness-driven cannabis products sets it apart in a competitive market.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of expertise, strategic thinking, and leadership skills to drive growth and achieve business objectives.

Reporting Structure: The Head of Growth reports directly to the Chief Marketing Officer and is responsible for leading a lean, high-performing growth team across paid media, lifecycle, CRO, affiliate, and influencer channels.

Work Arrangement: This role is remote, with a preference for East Coast candidates to work East Coast hours. The remote work arrangement allows for flexibility and work-life balance, while still maintaining a high degree of collaboration and accountability.

Growth Opportunities:

• As the company continues to grow and expand its reach, there will be opportunities for the Head of Growth to take on additional responsibilities and advance their career within the organization.
• The successful candidate will have the opportunity to shape the growth strategy and team structure, making a significant impact on the company’s trajectory.
• With the cannabis industry projected to reach $100B+ by 2030, there is significant potential for career growth and advancement within the company and the broader industry.

ASSUMPTION: The Head of Growth role offers a unique opportunity to lead the growth strategy for a well-established cannabis company, with significant potential for career growth and impact on the company’s success.

🌍 Location & Work Environment

Office Type: Remote (Preference for East Coast candidates)

Office Location(s): Stamford, CT

Geographic Context:

• The East Coast is a strategic location for this role, given the preference for candidates in this time zone and the company’s focus on expanding its reach across legalized states.
• The East Coast is home to a significant portion of the U.S. population and offers easy access to major markets and transportation hubs.
• The remote work arrangement allows for flexibility and work-life balance, while still maintaining a high degree of collaboration and accountability.

Work Schedule: Full-time, with a preference for East Coast candidates to work East Coast hours

ASSUMPTION: The remote work arrangement and preference for East Coast candidates allow for a high degree of flexibility and work-life balance, while still maintaining a collaborative and accountable work environment.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the hiring manager
• In-depth interview with the growth team and other stakeholders
• Final interview with the Chief Marketing Officer
• Background check and reference check

Key Assessment Areas:

• Strategic thinking and growth mindset
• Data-driven decision-making and analytical skills
• Leadership and team management skills
• Expertise in paid media, retention, and CRO
• Alignment with 1906’s mission, values, and company culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to growth strategy, paid media, retention, and CRO in detail.
• Showcase your ability to think strategically and execute tactically, with a focus on driving results and ROI.
• Demonstrate your passion for functional wellness, cannabis, and the 1906 brand.

ATS Keywords: Growth Marketing, Digital Marketing, eCommerce, P&L Management, Paid Media, Lifecycle Marketing, Website Optimization, Data Analysis, Creative Testing, Retention Strategies, Customer Acquisition, Team Leadership, Collaboration, Budget Management, Shopify, Klaviyo

ASSUMPTION: The interview process for this role will focus on assessing the candidate’s strategic thinking, growth mindset, and ability to execute tactically, with a strong emphasis on data-driven decision-making and leadership skills.

🛠️ Tools & Technologies

• Shopify
• Klaviyo
• Meta Ads Manager
• Google Ads
• Northbeam
• Triple Whale
• Looker
• GA4

ASSUMPTION: The tools and technologies listed are essential for the successful execution of the Head of Growth role. Proficiency in these tools and technologies is required for the ideal candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation: 1906 values innovation and encourages employees to think creatively and challenge the status quo.
• Quality: 1906 is committed to producing high-quality, effective products that meet the needs of its customers.
• Wellness: 1906 prioritizes the health and well-being of its customers and employees, fostering a culture of wellness and balance.
• Collaboration: 1906 values collaboration and teamwork, encouraging employees to work together to achieve common goals.

Work Style:

• Fast-paced: 1906 operates in a fast-paced, high-growth environment, requiring employees to be adaptable and responsive to change.
• Data-driven: 1906 values data-driven decision-making and uses data to inform its growth strategies and product development.
• Hands-on: 1906 encourages a hands-on approach to work, with employees rolling up their sleeves to get the job done.
• Results-oriented: 1906 prioritizes results and focuses on driving business outcomes and ROI.

Self-Assessment Questions:

• How do you stay up-to-date with the latest trends and best practices in growth marketing and digital marketing?
• Can you describe a time when you had to pivot your strategy due to changing market conditions or customer feedback? How did you approach this challenge, and what was the outcome?
• How do you balance data-driven decision-making with creativity and innovation in your approach to growth marketing?

ASSUMPTION: The ideal candidate for the Head of Growth role will be a strategic thinker with a strong growth mindset, who is also comfortable rolling up their sleeves and executing tactically to drive results. They will be data-driven, innovative, and collaborative, with a deep understanding of the cannabis and functional wellness industries.

⚠️ Potential Challenges

• The cannabis industry is highly regulated, and navigating these regulations can be complex and time-consuming.
• The role requires a high degree of strategic thinking and leadership, which can be challenging for candidates who are more comfortable with tactical execution.
• The remote work arrangement may present challenges in maintaining a high degree of collaboration and accountability.
• The role requires a deep understanding of the cannabis and functional wellness industries, which may be a barrier for candidates from outside these industries.

ASSUMPTION: The Head of Growth role presents unique challenges that require a strategic, data-driven, and innovative approach to overcome. The ideal candidate will be able to navigate these challenges and drive growth and success for the company.

📈 Similar Roles Comparison

• This role is similar to a Senior Growth Marketing Manager or Director of Growth, with a focus on driving DTC revenue growth and scaling the business.
• Unlike other roles in the industry, this role requires a deep understanding of the cannabis and functional wellness industries, as well as the unique regulations and challenges faced by cannabis companies.
• Career paths for this role may include advancing to a Chief Marketing Officer or Chief Growth Officer role within the company or moving into a similar role at another cannabis or wellness company.

ASSUMPTION: The Head of Growth role is unique in the cannabis and functional wellness industries, requiring a strategic, data-driven, and innovative approach to drive growth and success for the company.

📝 Sample Projects

• Developing and executing a full-funnel, multi-channel growth strategy to scale DTC revenue from $10M+ to $50M+ by 2027
• Optimizing paid media campaigns to improve CAC efficiency and drive scalable, profitable growth
• Launching and optimizing a subscription program to increase LTV and reduce churn
• Conducting A/B tests on landing pages and website elements to improve CVR, AOV, and LTV

ASSUMPTION: The Head of Growth role offers a unique opportunity to work on high-impact, strategic projects that drive growth and success for the company.

❓ Key Questions to Ask During Interview

• Can you describe the company’s approach to growth and how this role fits into that strategy?
• How does the company measure and track growth, and how will this role contribute to those metrics?
• What are the biggest challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What is the company’s approach to diversity, equity, and inclusion, and how does this role contribute to those efforts?

ASSUMPTION: The ideal candidate for the Head of Growth role will be curious, strategic, and data-driven, with a strong desire to learn and grow within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on growth marketing, digital marketing, and eCommerce
• Prepare for your interviews by researching the company, its products, and its mission, and be ready to discuss your approach to growth strategy, paid media, retention, and CRO in detail
• If selected for an interview, be prepared to present a data-driven growth strategy for the company, demonstrating your ability to think strategically and execute tactically
• Follow up with the hiring manager within 48 hours of your interview to express your appreciation for the opportunity and reiterate your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.