Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: Skin + Me

🔹 Location: London, United Kingdom (Hybrid: 3 days in Paddington HQ, 2 days remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 9, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies across paid media, influencers, CRM, and website experience.
• Managing and optimizing the digital media budget to drive revenue and long-term profit growth.
• Leading, developing, and coaching a team of three channel experts across multiple business units.
• Collaborating with the brand marketing team to create 360° campaigns that resonate with the target audience.
• Working closely with the management team to define the future growth of the business.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in eCommerce growth. The ideal candidate will be comfortable in a fast-paced, agile working environment.

📋 Key Responsibilities

✅ Deliver against Skin + Me’s growth objectives by devising strategies across paid media, influencers, CRM, and website experience.

✅ Manage the media budget for Skin + Me D2C, constantly optimizing the channel mix to ensure revenue and long-term profit growth.

✅ Lead, develop, and coach a team of three channel experts working across Skin + Me and two other business units.

✅ Brief the Influencer and CRM teams on strategy, budget, and priorities for your business unit.

✅ Work hand-in-hand with the Brand marketing team to devise and execute 360° campaigns that delight the key audience.

✅ Deploy hypothesis-based experiments across the marketing funnel to drive growth and improve customer experience.

✅ Work closely with the management team to define the future growth of the business.

✅ Develop and maintain an up-to-date understanding of the market, customer needs, competitor activity, and market opportunity.

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and team leadership. The ideal candidate will be comfortable working across multiple channels and collaborating with various teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: Proven track record of successfully scaling an eCommerce business as a Head of Growth or similar role.

Required Skills:

• Proven experience in digital marketing, with a strong focus on paid media, CRM, and website optimization.
• Advanced Excel skills and/or SQL proficiency for data analysis and finance modeling.
• Strong leadership and coaching skills, with experience managing and developing high-performing teams.
• Excellent communication and stakeholder management skills.
• Ability to work in a fast-paced, agile environment and make data-driven decisions in ambiguous situations.

Preferred Skills:

• Experience working with influencers and CRM platforms.
• Familiarity with skin care industry trends and customer needs.
• Knowledge of the Skin + Me brand and products.

ASSUMPTION: Candidates with a strong background in eCommerce growth and digital marketing are most likely to succeed in this role. Previous experience in the skin care industry is a plus but not required.

💰 Compensation & Benefits

Salary Range: £70,000 - £90,000 per annum (Estimated based on industry standards for a Head of Growth role with 5-10 years of experience in London)

Benefits:

• 25 days holiday + bank holidays
• Free breakfast and lunch
• Equity in the company
• Health and wellbeing focus, including healthcare cash plan and cycle to work schemes
• £500 annual development budget for learning and training opportunities
• Workplace nursery benefit for working parents
• Culture club with regular celebrations and surprises
• Discounted Skin + Me products for employees and friends/family
• Generous employee referral scheme
• Dog-friendly office with resident dogs

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely two days per week.

ASSUMPTION: The salary range is estimated based on industry standards for a Head of Growth role with 5-10 years of experience in London. The benefits package is comprehensive and designed to support employee wellbeing and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services (Skin Care & Online Dermatology)

Company Size: 51-200 employees (Small to Medium-sized Enterprise)

Founded: 2019 (Relatively new, but well-funded and growing)

Company Description:

• Skin + Me is a mission-driven start-up focused on improving skin health and confidence through personalized, online dermatology services.
• The company offers a free online medical consultation and custom-formulated treatments tailored to each individual's skin goals.
• Skin + Me is committed to making expert dermatology advice and treatments accessible to everyone, without the need for long waitlists or high prices.

Company Specialties:

• Online dermatology services
• Personalized skin care treatments
• Direct-to-consumer eCommerce
• Skin care expertise and education

Company Website: www.skinandme.com

ASSUMPTION: Skin + Me is a fast-growing, mission-driven start-up with a strong focus on innovation, accessibility, and customer satisfaction. The company's small to medium size allows for a more agile and entrepreneurial work environment.

📊 Role Analysis

Career Level: Senior Management (Head of Growth)

Reporting Structure: Reports directly to the CEO and oversees a team of three channel experts.

Work Arrangement: Hybrid (3 days in Paddington HQ, 2 days remote)

Growth Opportunities:

• Potential to grow into a more senior role, such as Chief Marketing Officer, as the company expands.
• Opportunities to develop and mentor team members, contributing to their career growth.
• Chance to work closely with the management team to shape the company's future growth strategy.

ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement, as Skin + Me continues to expand and solidify its position in the market.

🌍 Location & Work Environment

Office Type: Modern, dog-friendly office with resident dogs

Office Location(s): Skin + Me HQ, Oakwood Business Park, London, England NW10 6EX, GB

Geographic Context:

• London, England (Paddington area)
• Easy access to public transportation and local amenities
• Vibrant and diverse urban environment

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely two days per week.

ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote flexibility. The location in London provides easy access to public transportation and local amenities, contributing to a positive work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-depth interview with the CEO and/or other senior team members
• Task or case study assignment
• Final interview and decision

Key Assessment Areas:

• Strategic thinking and growth planning
• Analytical skills and data-driven decision-making
• Leadership and team management
• Communication and stakeholder management
• Cultural fit and alignment with company values

Application Tips:

• Highlight your proven track record of driving growth in eCommerce businesses.
• Demonstrate your strong analytical skills and ability to make data-driven decisions.
• Showcase your leadership and team management experience, with examples of how you've developed and motivated team members.
• Tailor your resume and cover letter to emphasize your relevant skills and experiences for this role.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.

ATS Keywords: eCommerce growth, digital marketing, paid media, CRM, team leadership, agile working, data-driven decision-making, skin care, online dermatology

ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, leadership capabilities, and cultural fit. Tailoring the application to highlight relevant skills and experiences will increase the chances of success.

🛠️ Tools & Technologies

• Google Analytics
• Google Ads
• Facebook Ads
• CRM platforms (e.g., HubSpot, Salesforce)
• Excel and/or SQL for data analysis
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role. Candidates should be comfortable working with data and using digital marketing platforms to drive growth.

👔 Cultural Fit Considerations

Company Values:

• Expertise: We strive to be the best in our field, constantly learning and improving.
• Accessibility: We believe everyone deserves access to expert dermatology advice and treatments.
• Innovation: We challenge the status quo and embrace change to improve our products and services.
• Collaboration: We work together, supporting each other to achieve our shared goals.

Work Style:

• Agile and adaptable, comfortable with a fast-paced environment
• Data-driven and analytical, with a strong focus on continuous improvement
• Collaborative and supportive, with a team-oriented mindset
• Proactive and self-motivated, with a strong sense of ownership and responsibility

Self-Assessment Questions:

• Do I thrive in fast-paced, agile environments, and am I comfortable with a high degree of ambiguity?
• Am I able to make data-driven decisions and continuously improve processes and strategies?
• Do I have strong leadership and coaching skills, and am I able to support and develop team members?
• Am I comfortable working collaboratively with various teams and stakeholders to achieve shared goals?

ASSUMPTION: Candidates who align strongly with Skin + Me's values and work style are more likely to succeed and find fulfillment in this role. Self-assessment questions can help candidates evaluate their fit with the company culture and work environment.

⚠️ Potential Challenges

• Managing a team with varying levels of experience and expertise, requiring strong leadership and coaching skills.
• Working in a fast-paced, agile environment with a high degree of ambiguity, which may be challenging for candidates who prefer structured and predictable work environments.
• Balancing the need for short-term growth with long-term strategic planning, requiring strong prioritization and time management skills.
• Managing a digital media budget effectively, with a focus on optimizing channel mix and maximizing ROI.

ASSUMPTION: These challenges are inherent in a fast-growing, mission-driven start-up environment. Candidates who are comfortable with ambiguity, adaptable, and able to make data-driven decisions are well-positioned to succeed in this role.

📈 Similar Roles Comparison

• This role is unique in its focus on driving growth for an online dermatology service, with a strong emphasis on personalized, expert-led skin care.
• Compared to traditional marketing roles, this position requires a higher degree of analytical skills and data-driven decision-making, as well as a strong focus on innovation and continuous improvement.
• Career progression in this role may involve moving into a more senior marketing or general management position, as the company continues to grow and expand its offerings.

ASSUMPTION: This role is unique in its focus on driving growth for an online dermatology service, with a strong emphasis on personalized, expert-led skin care. Candidates should be prepared to leverage their unique skills and experiences to drive success in this role.

📝 Sample Projects

• Developing and executing a comprehensive growth strategy for Skin + Me's online dermatology service, including paid media, influencer marketing, CRM, and website optimization.
• Conducting market research and competitive analysis to identify growth opportunities and inform strategic decision-making.
• Leading a team to optimize Skin + Me's digital media budget, with a focus on maximizing ROI and driving long-term profit growth.

ASSUMPTION: These sample projects are designed to highlight the key responsibilities and required skills for the Head of Growth role at Skin + Me. Candidates should be prepared to discuss their relevant experiences and accomplishments in relation to these projects.

❓ Key Questions to Ask During Interview

• Can you describe the company's long-term growth strategy and how this role contributes to its achievement?
• How does the team currently collaborate and communicate to drive growth and improve customer experience?
• What are the most significant challenges facing the company in the next 12-24 months, and how can this role help address them?
• How does the company support the professional development and growth of its employees, particularly in the marketing and growth teams?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy work-life equilibrium?

ASSUMPTION: These key questions are designed to help candidates better understand the role, the company, and the work environment. Asking thoughtful questions demonstrates the candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
• Prepare for the interview by researching Skin + Me, its mission, and its products. Be ready to discuss your relevant experiences and accomplishments.
• Prepare thoughtful questions to ask during the interview, demonstrating your interest in the role and the company.
• Follow up after the interview, expressing your appreciation for the opportunity and reiterating your interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.