📌 Core Information
🔹 Job Title: Head of Growth
🔹 Company: Eucalyptus
🔹 Location: AU - HQ - NSW, Sydney
🔹 Job Type: Full-time, On-site
🔹 Category: Health and Human Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 6-10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading Juniper's growth in Australia
- Crafting and implementing growth strategies across all patient touch points
- Driving customer acquisition, retention, and revenue through performance marketing, brand channels, and new channel expansion
- Leading, growing, and mentoring a high-performing, cross-functional growth team
- Overseeing strategic investment planning, budgeting, forecasting, and performance reporting
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of performance marketing and growth strategies.
📋 Key Responsibilities
✅ Own the end-to-end growth strategy, driving customer acquisition, retention, and revenue through performance marketing, brand channels, and new channel expansion
✅ Lead, grow, and mentor a high-performing, cross-functional growth team spanning paid media, CRM, analytics, and creative & organic content
✅ Oversee strategic investment planning, including budgeting, forecasting, and performance reporting
✅ Drive marketing performance across all key channels, optimizing the full funnel with a focus on CAC, LTV, and ROI
✅ Champion a data-driven, test-and-learn mindset, running structured experiments to refine creative, targeting, media mix, and customer journey touchpoints
✅ Own attribution strategy and marketing effectiveness measurement, implementing frameworks like holdout testing and incrementality to inform smart decision-making
✅ Act as a strategic growth partner across the business, collaborating with Product, Data, and international teams to align growth with company strategy, customer insights, and long-term brand equity
ASSUMPTION: This role involves a high degree of autonomy and requires strong leadership, strategic thinking, and data-driven decision-making.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 6-10+ years of experience in customer acquisition roles for direct-to-consumer brands
Required Skills:
- Proven ability to manage and scale large media budgets across multiple paid channels (Meta, Google, YouTube, etc.)
- Strong copywriting skills, with an instinct for messaging that converts
- Track record of leading cross-functional initiatives to build and optimize high-converting marketing funnels
- Deep experience with channel attribution, using multiple data sources to accurately measure uplift and ROI
- Comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment
Preferred Skills:
- Experience designing or leading MMM (Marketing Mix Modeling) or incrementality testing programs
- Hands-on experience in email marketing, with a strong interest or working knowledge of conversion rate optimisation (CRO) strategies
- Track record of success within a fast-growing startup environment, with the ability to thrive amid rapid change, ambiguity, and scaling challenges
- Demonstrated ability to build, manage, and grow high-performing teams, ideally in cross-functional or growth-focused roles
- Experience working within a regulated industry (e.g., fintech, health, insurance, etc.) and understanding how to navigate compliance while driving growth
ASSUMPTION: The ideal candidate will have a strong background in performance marketing, growth strategies, and team leadership, with a deep understanding of customer acquisition and channel attribution.
💰 Compensation & Benefits
Salary Range: AUD 180,000 - 220,000 per annum (based on experience and qualifications)
Benefits:
- Equity
- Annual professional development budget
- Mentorship and regular performance reviews
- Health and fitness allowances
- Social clubs and quarterly rooftop parties
- Employee Assistance Programme
Working Hours: Full-time, 40 hours per week (with flexibility for remote work)
ASSUMPTION: The salary range is estimated based on industry standards for similar roles in Australia. Benefits are subject to change and may vary based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Eucalyptus operates in the health and human services industry, focusing on digital healthcare and telehealth services.
Company Size: Eucalyptus has 201-500 employees, providing a mid-sized company environment with opportunities for growth and career advancement.
Founded: Eucalyptus was founded in 2019, making it a relatively young and fast-growing company.
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- The company's mission is to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology
- Eucalyptus has facilitated over one million consultations across Australia, the UK, and Germany since 2019
Company Specialties:
- Telehealth services
- Digital healthcare clinics
- Patient-centered care
- Practitioner empowerment
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a fast-growing, innovative company in the digital healthcare space, with a strong focus on patient-centered care and practitioner empowerment.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the company's leadership team.
Reporting Structure: The Head of Growth will lead a cross-functional growth team and collaborate with other department heads, such as Product, Data, and international teams.
Work Arrangement: This role is on-site, with the option for remote work and flexible hours.
Growth Opportunities:
- Leading and growing a high-performing team
- Expanding the company's brand presence and market share in Australia
- Potential career progression to a more senior role within the company
ASSUMPTION: This role offers significant growth opportunities, both in terms of team leadership and career advancement within the company.
🌍 Location & Work Environment
Office Type: Eucalyptus' headquarters is a modern, collaborative workspace in Sydney, New South Wales.
Office Location(s): 155 Clarence St, Level 3, Sydney, New South Wales 2000, AU
Geographic Context:
- Sydney is a major city with a thriving tech industry and a high cost of living
- The office is located in the central business district, with easy access to public transportation and amenities
- Sydney offers a diverse range of cultural, recreational, and entertainment options
Work Schedule: Full-time, 40 hours per week, with flexibility for remote work and flexible hours
ASSUMPTION: The work environment at Eucalyptus is dynamic, collaborative, and fast-paced, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth behavioral and technical interviews
- Final round with company leadership
Key Assessment Areas:
- Strategic thinking and growth strategy development
- Leadership and team management skills
- Performance marketing and channel attribution expertise
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by researching the company, its mission, and the role's responsibilities
- Be ready to discuss your approach to growth strategy development, team leadership, and performance marketing
ATS Keywords: Customer acquisition, performance marketing, growth strategy, team leadership, channel attribution, digital healthcare, telehealth services
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, leadership skills, and performance marketing expertise, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Social media advertising platforms (e.g., Meta Ads Manager, Google Ads)
- Email marketing platforms (e.g., Mailchimp, Campaign Monitor)
ASSUMPTION: The specific tools and technologies used by Eucalyptus may vary based on the company's internal processes and preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Practitioner empowerment
- Innovation and continuous improvement
- Collaboration and teamwork
- Transparency and accountability
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and resilient
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a deep personal interest in marketing, advertising, and experimentation?
- Are you comfortable navigating context switching between channels, brands, and campaign types in a fast-paced environment?
- Do you thrive in a dynamic, collaborative, and fast-paced work environment?
ASSUMPTION: Eucalyptus values candidates who are passionate about marketing, advertising, and experimentation, and who thrive in a fast-paced, collaborative work environment.
⚠️ Potential Challenges
- Managing a large media budget and optimizing performance across multiple channels
- Navigating a fast-growing, dynamic work environment with changing priorities and responsibilities
- Balancing the need for data-driven decision-making with the need for quick, agile action
- Working within a regulated industry and ensuring compliance with relevant regulations and guidelines
ASSUMPTION: The Head of Growth role at Eucalyptus presents unique challenges and opportunities, requiring strong leadership, strategic thinking, and adaptability.
📈 Similar Roles Comparison
- Compared to other growth-focused roles, this position has a stronger emphasis on strategic leadership and team management
- In the digital healthcare industry, this role requires a deeper understanding of regulated environments and compliance considerations
- Career progression in this role may lead to more senior leadership positions within the company or related industries
ASSUMPTION: This role offers a unique blend of strategic leadership, performance marketing, and industry-specific considerations, setting it apart from similar roles in other industries or companies.
📝 Sample Projects
- Developing and implementing a comprehensive growth strategy for Juniper's Australian market expansion
- Optimizing marketing performance across multiple channels to improve CAC, LTV, and ROI
- Designing and leading an MMM (Marketing Mix Modeling) or incrementality testing program to inform data-driven decision-making
ASSUMPTION: The specific projects undertaken by the Head of Growth at Eucalyptus will vary based on the company's strategic priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term growth strategy and how this role fits into that plan?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance and employee well-being?
- How does the company measure and track the success of its growth initiatives?
- What is the company's approach to diversity, equity, and inclusion, and how does that manifest in the day-to-day work environment?
ASSUMPTION: Asking thoughtful, insightful questions during the interview process demonstrates your interest in the role and the company, and provides valuable information to help you make an informed decision.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and technical interview questions by researching the company, its mission, and the role's responsibilities
- Be ready to discuss your approach to growth strategy development, team leadership, and performance marketing
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
