📌 Core Information
🔹 Job Title: Head of Growth and Digital Marketing
🔹 Company: Miro
🔹 Location: Berlin, Germany
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: May 9, 2025
🔹 Experience Level: 14+ years
🔹 Remote Status: On-site (Berlin) with hybrid flexibility
🚀 Job Overview
Key aspects of this role include:
- Developing and executing innovative growth strategies across various channels
- Driving user acquisition and retention to fuel global expansion
- Optimizing the entire customer journey from awareness to long-term loyalty
- Managing a significant marketing budget and maximizing ROI
- Leading and mentoring multiple high-performing teams
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing channels and tactics.
📋 Key Responsibilities
✅ Developing and executing innovative strategies to acquire millions of new users across various channels, including performance marketing, web, lifecycle marketing, affiliates, and referrals
✅ Leading cross-functional teams to optimize the entire customer journey, from initial awareness to conversion and long-term retention using digital properties and lifecycle channels
✅ Building a data-driven growth engine by leveraging data and insights to identify new opportunities, measure campaign performance, and continuously refine marketing strategies for maximum impact
✅ Managing a significant marketing budget, ensuring efficient allocation and maximizing ROI across all channels
✅ Scaling growth across segments by developing and implementing effective growth strategies for Product-Led Growth (PLG) and Enterprise segments, balancing scalable self-serve acquisition with targeted enterprise pipeline development
✅ Building, mentoring, and leading high-performing teams across performance marketing, organic growth, web, and lifecycle marketing
ASSUMPTION: This role involves a high degree of collaboration with various teams across the organization, requiring excellent communication and leadership skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 14+ years of experience in digital marketing supporting B2B PLG and sales-assisted businesses, with at least 6 years managing teams of 10+ members
Required Skills:
- Proven track record of leading and scaling growth initiatives and repeatable marketing processes for SaaS or tech companies
- Demonstrated expertise in managing and scaling a portfolio of marketing channels, including Website and digital properties, Email, Organic, Paid Search, Paid Media, and others
- Familiarity with advanced marketing tools, systems, and knowledge of advanced marketing analytics
- Ability to take initiative and drive projects forward independently, thriving in a fast-paced environment with minimal supervision
- Exceptional communication and leadership skills to effectively collaborate and engage with cross-functional teams and senior stakeholders
- Extreme accountability and initiative to ensure business outcomes are achieved using creative and innovative approaches
Preferred Skills:
- Experience working in a hyper-growth startup environment
- Fluency in multiple languages
ASSUMPTION: Given the role's focus on driving growth and leading teams, candidates should have a strong background in digital marketing, proven leadership skills, and a data-driven approach.
💰 Compensation & Benefits
Salary Range: €120,000 - €160,000 per year (based on industry standards for a Head of Growth role in Berlin)
Benefits:
- Competitive equity package
- Corporate pension plan
- Lunch, snacks, and drinks provided in the office
- Wellbeing benefit and WFH equipment allowance
- Annual learning and development allowance
- Travel allowance for your commute
Working Hours: Full-time (40 hours per week) with flexible hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Berlin area. Actual compensation may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on collaboration and innovation tools for teams
Company Size: 1,001-5,000 employees, which means a large, established organization with significant resources and opportunities for growth
Founded: 2011, with over 10 years of experience in the market
Company Description:
- Miro is a visual workspace for innovation that enables distributed teams of any size to build the next big thing
- The platform's infinite canvas enables teams to lead engaging workshops and meetings, design products, brainstorm ideas, and more
- Miro serves more than 90M users worldwide, including 99% of the Fortune 100
Company Specialties:
- Innovation workspace
- Team collaboration
- Product design
- Brainstorming and idea generation
Company Website: miro.com
ASSUMPTION: Miro is a well-established company with a strong focus on innovation and collaboration, providing a stable and supportive work environment for employees.
📊 Role Analysis
Career Level: Executive/Management level, reporting directly to the Chief Marketing Officer
Reporting Structure: This role will lead multiple cross-functional teams, including Performance Marketing, Organic Growth, Web, and Lifecycle Marketing
Work Arrangement: Hybrid work arrangement, with a mix of on-site (Berlin) and remote work
Growth Opportunities:
- Potential to shape Miro's growth strategy and contribute to the company's future
- Opportunity to build, mentor, and lead high-performing teams
- Chance to collaborate with various teams across the organization and influence Miro's ways of working and culture
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in Berlin, Germany
Office Location(s): 535 Mission St, San Francisco, California 94105, US; Amsterdam, NL; Berlin, DE; London, GB; Los Angeles, US; Austin, US; New York City, US; Munich, DE; Yerevan, AM; Tokyo, JP; Paris, FR; Sydney, AU
Geographic Context:
- Berlin is a vibrant, multicultural city with a thriving tech industry
- The office is located in a central, easily accessible area with nearby amenities and public transportation
- The city offers a high quality of life, with a wide range of cultural, recreational, and entertainment options
Work Schedule: Full-time (40 hours per week) with flexible hybrid work arrangement, allowing for a balance between on-site collaboration and remote work
ASSUMPTION: The hybrid work arrangement and central office location provide a flexible and convenient work environment, catering to a wide range of employee preferences.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- On-site or virtual interview with the hiring manager and team members
- Final round with the Chief Marketing Officer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and team management capabilities
- Expertise in digital marketing channels and tactics
- Data-driven approach and analytical skills
- Cultural fit and alignment with Miro's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Miro's platform and its unique value proposition
- Showcase your experience with leading and scaling growth initiatives in a B2B context
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and strategic thinking skills
ATS Keywords: Digital Marketing, Growth Strategies, User Acquisition, Marketing Funnel Optimization, Data-Driven Growth, Marketing Budget Management, Team Leadership, Performance Marketing, Organic Growth, Lifecycle Marketing, Marketing Analytics, Communication Skills, Collaboration, Initiative, Accountability
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, leadership skills, and digital marketing expertise, as well as their cultural fit with Miro's values and work environment.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management and collaboration tools (e.g., Asana, Trello)
- Social media management platforms (e.g., Hootsuite, Buffer)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team within Miro.
👔 Cultural Fit Considerations
Company Values:
- Empower teams to create the next big thing
- Dream big, work hard, and stay humble
- Collaboration is at the heart of what we do
Work Style:
- Data-driven and results-oriented
- Curious and always learning
- Proactive and accountable
- Collaborative and supportive
Self-Assessment Questions:
- Do you align with Miro's mission to empower teams to create the next big thing?
- Are you comfortable working in a fast-paced, dynamic environment with a high degree of autonomy?
- Do you thrive in a collaborative, supportive work culture that values diversity and inclusion?
ASSUMPTION: Miro values a diverse and inclusive work environment, prioritizing cultural fit and alignment with the company's mission and values.
⚠️ Potential Challenges
- Managing a large marketing budget and maximizing ROI across various channels can be complex and demanding
- Leading multiple cross-functional teams requires strong leadership and communication skills
- Working in a fast-paced, hyper-growth startup environment can be stressful and unpredictable
- The hybrid work arrangement may present challenges in maintaining a healthy work-life balance
ASSUMPTION: These challenges can be mitigated by strong leadership, effective communication, and a focus on work-life balance, but they should be considered when evaluating this role.
📈 Similar Roles Comparison
- Compared to other Head of Growth roles, this position offers a unique opportunity to work for a well-established, rapidly growing company with a strong focus on innovation and collaboration
- In the B2B PLG and sales-assisted business context, this role offers a broader scope of responsibilities and growth potential compared to more specialized marketing roles
- Career path comparison: This role can serve as a stepping stone to senior leadership positions within Miro or other organizations, given the breadth of responsibilities and leadership experience required
ASSUMPTION: This role offers a unique combination of responsibilities, growth potential, and leadership experience, setting it apart from similar roles in the industry.
📝 Sample Projects
- Developing and executing a comprehensive go-to-market strategy for a new product feature, driving user acquisition and engagement
- Optimizing the marketing funnel for a specific customer segment, improving conversion rates and reducing customer acquisition costs
- Building and scaling a high-performing performance marketing team, achieving consistent growth in user acquisition and ROI
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, focusing on driving growth and optimizing marketing efforts.
❓ Key Questions to Ask During Interview
- What are the most significant growth challenges facing Miro in the next 12-24 months, and how can this role address them?
- How does this role collaborate with other marketing teams and stakeholders within Miro, and what are the key priorities for the first 90 days?
- What are the most important qualities and skills you're looking for in a candidate to succeed in this role, and how do they align with Miro's values and work style?
- How does Miro support the professional growth and development of its employees, particularly in this role?
- What are the key performance indicators (KPIs) and metrics used to measure success in this role, and how are they tracked and reported?
ASSUMPTION: These interview questions help assess the candidate's understanding of the role's responsibilities, Miro's growth strategy, and the company's work environment and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, leadership, and digital marketing expertise
- Prepare for behavioral and situational interview questions that assess your leadership, problem-solving, and strategic thinking skills
- Research Miro's platform, unique value proposition, and industry context to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager or HR team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
