- Job Title: Head of Growth, Australia
- Company: OKX
- Location: Sydney, New South Wales, Australia
- Job Type: Hybrid
- Category: Marketing
- Date Posted: June 27, 2025
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a full-funnel growth strategy for OKX Australia
- Localizing OKX's product offerings for the Australian market
- Scaling and optimizing marketing channels for user acquisition and retention
- Building and strengthening OKX's brand presence in Australia
- Leading a high-performance growth team and driving cross-functional collaboration
📋 Key Responsibilities
- 360° Growth Strategy & Execution:
- Develop and execute a full-funnel growth strategy
- Ensure growth initiatives align with OKX’s global vision while being localized to meet Australian regulatory and user needs
- Product Localization & Market Expansion:
- Work with global product, engineering, and compliance teams to localize OKX’s product offerings for Australian users
- Define product-market fit strategies and oversee go-to-market strategy for localized product launches
- Scaling & Optimizing Growth Channels:
- Own the strategy for scaling performance marketing channels, including affiliates, search marketing, paid social, lifecycle marketing, traditional media, partnerships, influencers, referral programs, and community engagement
- Continuously optimize marketing spend and allocation to ensure maximum reach, engagement, and conversion
- Ensure lifecycle and retention marketing initiatives increase user engagement, trading volume, and long-term retention
- Data-Driven Performance & Market Insights:
- Gather, analyze, and leverage market data and user insights to optimize growth strategies and campaign effectiveness
- Implement and maintain a rigorous incrementality-based measurement approach to assess marketing effectiveness and ROI
- Develop scalable user acquisition models utilizing A/B testing, attribution modeling, and predictive analytics to refine campaigns
- Brand Awareness, Affinity, Advocacy & Distribution:
- Build and strengthen media relations in Australia, securing positive brand exposure and reinforcing OKX’s market leadership
- Drive thought leadership and strategic brand-building initiatives to ensure OKX remains top-of-mind among retail and institutional investors
- Develop community-driven advocacy programs and lead content distribution strategies to maximize reach across owned, earned, and paid media channels
- Internal Stakeholder Management & Global Coordination:
- Act as the key liaison between OKX Australia and global growth, product, and compliance teams, ensuring alignment on strategic priorities
- Secure global resources, product support, and strategic backing for Australian growth initiatives
- Ensure growth efforts align with OKX’s compliance and regulatory frameworks, maintaining leadership in regulatory transparency
- Budget & Resource Management:
- Oversee and manage budget allocation for all marketing channels, ensuring efficiency and ROI-driven investment decisions
- Establish clear performance benchmarks, tracking marketing spend effectiveness across all paid, organic, and owned growth initiatives
- Leadership & High-Performance Culture:
- Foster a high-performance, results-driven growth culture, ensuring speed, accountability, and continuous improvement within the team
- Build, mentor, and lead a world-class growth team, aligning them with OKX’s global and local strategic objectives
- Drive cross-functional collaboration with product, sales, compliance, and global OKX teams to ensure seamless execution of growth initiatives
🎯 Required Qualifications
- Education:
- Bachelor’s degree in Marketing, Business, Finance, or related field; MBA preferred
- Experience:
- 10+ years in growth, marketing, or business strategy roles, with 5+ years in senior leadership
- Proven track record driving full-funnel growth in crypto, fintech, trading, or financial services
- Experience localizing global products for the Australian market and working closely with product, engineering, and compliance teams
- Strong background in performance marketing, lifecycle marketing, brand building, and community advocacy programs
- Data-driven leader with expertise in growth analytics, A/B testing, and ROI optimization
- Strong stakeholder management, team leadership, and ability to drive results in fast-paced environments
- Deep understanding of crypto exchanges, blockchain, or digital assets is highly desirable
- Skills:
- Growth Strategy
- Performance Marketing
- Data Analysis
- Product Localization
- Stakeholder Management
- Team Leadership
- Community Engagement
- Brand Building
- Market Expansion
- User Acquisition
- Lifecycle Marketing
- Compliance
- ROI Optimization
- A/B Testing
- Digital Marketing
- Thought Leadership
💰 Compensation & Benefits
- Salary Range: $250,000 - $350,000 AUD per annum (based on experience level and industry standards for the role and location)
- Benefits:
- Comprehensive health, dental, and vision insurance
- Retirement savings plan with company matching
- Generous vacation and leave policies
- Flexible work arrangements and remote work options
- Employee stock purchase plan
- Professional development opportunities and tuition reimbursement
- Wellness programs and gym membership reimbursement
- Discounted OKX trading fees and access to exclusive products and services
📈 Applicant Insights
🔍 Company Context
- Industry: IT Services and IT Consulting
- Company Size: 1,001-5,000 employees
- Founded: 2017 (as OKX; OKG group established in 2013)
- Company Description: OKX is a leading crypto exchange and the developer of OKX Wallet, giving millions of users access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. OKX is part of OKG, a group that brings the value of blockchain to users around the world through its leading products, OKX, OKX Wallet, OKLink, and more.
- Company Specialties: Exchange, Blockchain, Futures, API, Technology, and Cryptocurrency
📊 Role Analysis
- Career Level: Executive
- Reporting Structure: Direct reports include the Growth Team; indirect reports include cross-functional teams such as Product, Sales, Compliance, and Global OKX Teams
- Work Arrangement: Hybrid (2-3 days on-site per week, with flexibility for remote work)
- Growth Opportunities:
- Potential career progression into senior leadership roles within OKX or the broader OKG group
- Opportunities to expand the growth team and take on additional responsibilities as OKX Australia expands
- Possibility to work on high-impact projects with global reach and influence within the crypto industry
🌍 Location & Work Environment
- Office Type: Hybrid (combination of on-site and remote work)
- Office Location(s): Sydney, New South Wales, Australia
- Geographic Context:
- Sydney is the largest city in Australia and the capital of New South Wales, with a population of over 5 million people
- The city is known for its vibrant culture, diverse neighborhoods, and beautiful harbor
- Sydney has a thriving tech industry, with a strong focus on fintech and blockchain startups
- Work Schedule: Full-time (40 hours per week), with flexible hours and remote work options available
💼 Interview & Application Insights
- Typical Process:
1. Online application submission through the provided link
2. Phone or video screening with the HR team
3. Behavioral and technical interviews with the Growth Team and other stakeholders
4. Final interviews with senior leadership, including the Global Head of Growth and the OKX Australia CEO
- Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Leadership and team management capabilities
- Cultural fit and alignment with OKX's core principles
- Application Tips:
1. Tailor your resume and cover letter to highlight relevant skills and experiences for this role
2. Showcase your understanding of the Australian crypto market and OKX's products and services
3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills
4. Be ready to discuss your approach to growth strategy, product localization, and marketing channel optimization
5. Practice your presentation skills, as you may be asked to present on a growth strategy or marketing plan during the interview process
🛠 Tools & Technologies
- Marketing Tools: Google Analytics, Mixpanel, Amplitude, Hotjar, and other analytics and user tracking tools
- CRM & Marketing Automation: Salesforce, HubSpot, and other marketing automation platforms
- Social Media Management: Hootsuite, Buffer, and other social media management tools
- Project Management: Asana, Trello, and other project management tools
- Design & Content Creation: Canva, Adobe Creative Suite, and other design and content creation tools
- Programming & Data Analysis: Python, R, SQL, and other programming and data analysis tools
👔 Cultural Fit Considerations
- Company Values: We Before Me, Do the Right Thing, and Get Things Done
- Work Style:
- OKX fosters a high-performance, results-driven culture with a strong focus on speed, accountability, and continuous improvement
- The company values collaboration, innovation, and a growth mindset
- OKX encourages open communication, active listening, and a willingness to learn and adapt
- Self-Assessment Questions:
1. How do your personal values align with OKX's core principles?
2. Can you provide an example of a time when you demonstrated OKX's values in a professional setting?
3. How do you approach working in a fast-paced, dynamic environment, and how do you prioritize your workload?
4. Can you describe a situation where you had to manage a team through a significant change or challenge, and how did you ensure the team's success?
⚠️ Potential Challenges
- Role-Specific Challenges:
- Navigating the complex and evolving regulatory landscape for crypto in Australia
- Balancing global growth priorities with local market needs and preferences
- Managing a remote or hybrid team with members across different time zones and locations
- Company-Specific Challenges:
- Working in a fast-paced, rapidly growing startup environment with frequent changes and priorities
- Balancing the need for innovation and disruption with the requirement to maintain regulatory compliance and industry standards
- Industry-Specific Challenges:
- Keeping up with the latest trends and developments in the crypto and blockchain industries
- Addressing market volatility and fluctuations in the crypto market
- Building and maintaining strong relationships with key industry players, partners, and stakeholders
📈 Similar Roles Comparison
- How this role differs from related positions:
- This role focuses on the Australian market, requiring a deep understanding of the local regulatory environment and user preferences
- The role involves product localization and market expansion, which may not be required in global or regional growth roles
- This position requires experience working with global teams and managing cross-functional projects, which may not be necessary in more specialized or localized roles
- Industry-specific context:
- The crypto industry is highly dynamic and competitive, with new players and technologies emerging rapidly
- Success in this role requires a strong understanding of the unique aspects of the Australian crypto market and OKX's position within it
📝 Sample Projects
- Product Localization & Market Expansion:
- Developing and executing a go-to-market strategy for a localized product launch, including user education campaigns and targeted marketing initiatives
- Conducting market research and user interviews to identify local preferences and pain points, and incorporating findings into product development and marketing strategies
- Collaborating with global product, engineering, and compliance teams to ensure localized products meet Australian regulatory requirements and user needs
- Growth Strategy & Execution:
- Analyzing market data and user insights to identify growth opportunities and optimize marketing campaigns
- Developing and implementing A/B testing strategies to refine campaigns and improve conversion rates
- Collaborating with cross-functional teams to ensure growth initiatives align with OKX's global vision and product roadmap
💡 Key Questions to Ask During Interview
1. Can you describe the most significant growth challenge the company is currently facing, and how this role will address it?
2. How does OKX approach product localization, and what specific strategies are in place for the Australian market?
3. Can you provide an example of a successful growth initiative led by the previous Head of Growth, and how it was executed?
4. How does OKX measure and track the success of growth initiatives, and what key performance indicators (KPIs) are used to evaluate progress?
5. What opportunities exist for growth and expansion within the Australian crypto market, and how does OKX plan to capitalize on them?
📌 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://jobs.lever.co/okx/6622658003).
2. Tailor your resume and cover letter to highlight your relevant skills and experiences for this role.
3. Prepare for behavioral interview questions that focus on your leadership, problem-solving, and strategic thinking skills.
4. Be ready to discuss your approach to growth strategy, product localization, and marketing channel optimization.
5. Practice your presentation skills, as you may be asked to present on a growth strategy or marketing plan during the interview process.
6. Follow up with the hiring manager one week after your interview, expressing your continued interest in the role and asking if there is any additional information you can provide.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
