Head of Growth

📌 Core Information

🔹 Job Title: Head of Growth

🔹 Company: Richpanel

🔹 Location: United States (Remote)

🔹 Job Type: Full-Time

🔹 Category: Software Development

🔹 Date Posted: 2025-07-07

🔹 Experience Level: 2-5 years

🔹 Remote Status: Yes

🚀 Job Overview

Key aspects of this role include:

• Leadership of the Go-To-Market (GTM) strategy for an AI-first customer service platform disrupting the $400B BPO market
• Collaboration with the CEO and a small team to define and execute growth strategies
• Ownership of the entire GTM process, including positioning, funnel design, distribution, and partnerships
• Potential promotion to VP of Growth within 18-24 months

ASSUMPTION: This role requires a high degree of independence and ownership, with a focus on customer-centric decision-making and data-driven strategies.

📋 Key Responsibilities

✅ Develop and A/B test Richpanel's market positioning to connect effectively with target customers

✅ Create compelling funnels that build awareness and convert leads

✅ Leverage partner collaborations, search marketing, and LinkedIn marketing to reach the target audience at scale

✅ Build and manage an agency partner network to generate leads

✅ Collaborate with influencers and existing customers to dominate presence in key areas

ASSUMPTION: This role requires strong communication skills, the ability to work independently, and a deep understanding of B2B SaaS marketing strategies.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2+ years of experience working with B2B SaaS products, with a proven track record of building sales funnels that result in demos and paying customers

Required Skills:

• Proven ability to operate independently and take ownership of GTM
• Strong customer obsession and data-driven decision-making
• Sales ability and comfort with closing leads end-to-end
• Ability to work without much supervision in a flat organizational structure
• Self-motivation, proactivity, and a dedicated work ethic

Preferred Skills:

• Experience with AI or machine learning technologies
• Familiarity with the ecommerce industry
• Previous experience in a Head of Growth or similar role

ASSUMPTION: Candidates with a strong focus on customer-centric marketing, data analysis, and sales will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $180,000 per year (Based on industry standards for a Head of Growth role with 2-5 years of experience in B2B SaaS)

Benefits:

• Stock Options
• Equity

Working Hours: Full-time (40 hours per week, with flexibility for remote work)

ASSUMPTION: The salary range is based on industry standards for a Head of Growth role with the given experience level. The benefits package is designed to attract and retain top talent in the B2B SaaS industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focused on AI-first customer service platforms

Company Size: 11-50 employees (Small to mid-sized, with a flat organizational structure)

Founded: 2019 (Relatively young, with a focus on rapid growth and innovation)

Company Description:

• Richpanel is an AI-first customer service platform that helps small businesses operate at better levels than large corporations
• The company aims to replace traditional BPO support agents with autonomous AI agents, enabling brands to respond to users instantly with accurate, up-to-date information 24/7
• Richpanel has 2,000+ brands using its platform daily and is backed by Sequoia Capital

Company Specialties:

• Helpdesk and help desk software
• Customer service and customer support
• Live chat software
• CRM and self-service technology

Company Website: richpanel.com

ASSUMPTION: Richpanel's focus on AI-first customer service platforms positions it as a disruptor in the $400B BPO market, with significant growth potential.

📊 Role Analysis

Career Level: Mid-level to senior, with potential for rapid growth and promotion to VP of Growth

Reporting Structure: Reports directly to the CEO, with a small team including a product designer and marketing ops engineer

Work Arrangement: Remote, with a team primarily based in Bangalore, India, and a few team members in the USA and Europe

Growth Opportunities:

• Potential promotion to VP of Growth within 18-24 months
• Opportunity to make a significant impact at a high-stakes startup with rapid growth potential
• Autonomy and freedom to execute growth strategies with a large marketing budget

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a clear path to advancement within the company.

🌍 Location & Work Environment

Office Type: Remote, with a team primarily based in Bangalore, India

Office Location(s): United States (Remote)

Geographic Context:

• The United States offers a large market for customer service platforms, with a diverse range of industries and businesses
• Richpanel's remote work arrangement allows for greater flexibility and access to a wider talent pool
• The company's headquarters in San Jose, California, provides a hub for innovation and technology in the software development industry

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The remote work arrangement offers candidates the opportunity to work from anywhere in the United States, with the flexibility to balance work and personal life.

💼 Interview & Application Insights

Typical Process:

• Initial screening call with the CEO
• Marketing strategy presentation (take-home assignment)
• Deep dive into past achievements and metrics
• Final round with the CEO and key stakeholders

Key Assessment Areas:

• Marketing strategy and execution
• Customer-centric decision-making and data analysis
• Sales ability and comfort with closing leads
• Independence and ownership of GTM strategies

Application Tips:

• Tailor your resume and cover letter to highlight your experience with B2B SaaS marketing strategies and sales
• Prepare a compelling marketing strategy presentation that demonstrates your understanding of Richpanel's target audience and growth opportunities
• Be ready to discuss your past achievements and metrics in detail, with a focus on customer-centric decision-making and data-driven strategies

ATS Keywords: B2B SaaS, Growth Marketing, Customer Obsession, Sales, Data Analysis, Funnel Design, Partner Collaboration, Influencer Marketing, AI-first Customer Service

ASSUMPTION: The interview process is designed to assess candidates' marketing strategy and execution skills, as well as their ability to work independently and make customer-centric decisions.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• CRM software (e.g., Salesforce, HubSpot CRM)
• AI and machine learning technologies (e.g., Python, TensorFlow)

ASSUMPTION: The required tools and technologies for this role are primarily marketing automation and CRM software, with a potential need for AI and machine learning technologies depending on the candidate's background and the company's growth plans.

👔 Cultural Fit Considerations

Company Values:

• Bias for action
• Ownership
• Talent density
• Always do the right thing for the customer
• High standards

Work Style:

• Customer-centric and data-driven decision-making
• Independence and ownership of GTM strategies
• Proactivity and self-motivation
• Collaboration with a small, remote team

Self-Assessment Questions:

• Do you have a strong bias for action and a track record of making informed decisions quickly?
• Are you comfortable operating independently and taking complete responsibility for your work?
• Do you have a genuine curiosity about Richpanel's target audience and a desire to speak their language?
• Are you comfortable working with a small, remote team and collaborating with stakeholders across time zones?

ASSUMPTION: Candidates who align with Richpanel's company values and work style will be most successful in this role, with a strong focus on customer-centric decision-making, independence, and proactivity.

⚠️ Potential Challenges

• Working remotely with a team based primarily in Bangalore, India, may require adjustments to communication and collaboration strategies
• The role requires a high degree of independence and ownership, which may be challenging for candidates who prefer a more structured work environment
• The company is experiencing rapid growth, which may result in a fast-paced and sometimes unpredictable work environment
• The role requires a strong focus on customer-centric decision-making and data-driven strategies, which may be challenging for candidates with a more traditional marketing background

ASSUMPTION: These potential challenges are inherent in the role and the company's growth stage, and candidates should be prepared to navigate them effectively.

📈 Similar Roles Comparison

• This role is unique in its focus on AI-first customer service platforms and the opportunity to disrupt the $400B BPO market
• Compared to other Head of Growth roles in the B2B SaaS industry, this role offers a higher degree of independence and ownership, with a clear path to advancement within the company
• Candidates with experience in AI or machine learning technologies may find this role particularly appealing, as it offers the opportunity to work at the intersection of customer service and cutting-edge technology

ASSUMPTION: This role is unique in its focus on AI-first customer service platforms and offers candidates the opportunity to make a significant impact at a high-stakes startup with rapid growth potential.

📝 Sample Projects

• Developing and A/B testing Richpanel's market positioning to connect effectively with target customers
• Creating compelling funnels that build awareness and convert leads for a B2B SaS product
• Leveraging partner collaborations, search marketing, and LinkedIn marketing to reach a target audience at scale
• Building and managing an agency partner network to generate leads for a customer service platform
• Collaborating with influencers and existing customers to dominate presence in key areas for a B2B SaaS product

ASSUMPTION: These sample projects are representative of the key responsibilities and required skills for this role, with a focus on customer-centric decision-making, data-driven strategies, and sales.

❓ Key Questions to Ask During Interview

• How does Richpanel plan to maintain its competitive edge in the AI-first customer service platform market?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Richpanel support the professional development and growth of its employees, particularly in the Head of Growth role?
• What are the key challenges facing Richpanel in the next 12-24 months, and how can this role contribute to addressing them?
• How does Richpanel measure the success of its marketing strategies, and what key performance indicators (KPIs) will be used to track progress in this role?

ASSUMPTION: These key questions are designed to assess the company's growth plans, the role's priorities and expectations, and the candidate's fit with the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Richpanel job portal
• Tailor your resume and cover letter to highlight your experience with B2B SaaS marketing strategies and sales
• Prepare a compelling marketing strategy presentation that demonstrates your understanding of Richpanel's target audience and growth opportunities
• Be ready to discuss your past achievements and metrics in detail, with a focus on customer-centric decision-making and data-driven strategies
• Follow up with the hiring manager, Amit RG, within 7 days of submitting your application to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.