Head of Growth (GTM)

📌 Core Information

🔹 Job Title: Head of Growth (GTM)

🔹 Company: One Arrow Consulting

🔹 Location: Ho Chi Minh City, Hồ Chí Minh, Vietnam

🔹 Job Type: On-site

🔹 Category: 📦 Product Marketing, 🚀 Growth Marketing

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Not Applicable

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Developing and executing growth strategies and campaigns
• Utilizing data automation and human-in-the-loop AI systems
• Focusing on scaling impact through optimized growth loops
• Taking ownership of significant projects from inception

ASSUMPTION: The job focuses heavily on both strategic development and execution within a startup environment, requiring a balance of innovative thinking and practical application.

📋 Key Responsibilities

✅ Work alongside company founders to integrate growth strategies

✅ Develop campaigns and content to enhance platform reach

✅ Build, optimize, and scale growth loops

✅ Assume leadership on projects with potential high-impact

ASSUMPTION: The responsibilities suggest a leadership role where the candidate will significantly influence the company's growth trajectory.

🎯 Required Qualifications

Education: Not specified

Experience: Significant experience in growth marketing or related fields, typically 5-10 years

Required Skills:

• Growth Strategies
• Campaign Development
• Content Creation
• Project Ownership
• Problem Solving
• Initiative
• Execution
• Commitment

Preferred Skills:

• Experience with AI-driven solutions
• Proven ability to work in startup environments

ASSUMPTION: The role requires a strong blend of marketing expertise and hands-on execution skills, particularly in high-growth technology environments.

💰 Compensation & Benefits

Salary Range: Not specified, competitive salary package assured

Benefits:

• Equity as part of the founding team
• Steep professional learning curve
• Full ownership over projects
• A collaborative team with high intensity and drive

Working Hours: 40 hours per week; requires a strong commitment beyond standard hours

ASSUMPTION: Benefits hint at a highly rewarding environment for those with an entrepreneurial spirit and a strong work ethic.

📌 Applicant Insights

🔍 Company Context

Industry: IT Services and IT Consulting, with a focus on Cybersecurity Advisory

Company Size: 2-10 employees, indicative of a startup with a close-knit team environment

Founded: 2016, originally positioned in cybersecurity and now expanding into AI-driven educational platforms

Company Description:

• Leading Cybersecurity Advisory firm
• Specializes in ransomware negotiations and threat intelligence
• Combines financial and cyber skills for comprehensive solutions

Company Specialties:

• Ransomware Settlement
• Threat Actor Intelligence
• AML Specialization

Company Website: www.onearrowconsulting.com

ASSUMPTION: The company's pivot from cyber services to educational AI platforms reflects strategic diversification, which may suggest robust adaptability and growth potential.

📊 Role Analysis

Career Level: Senior management role requiring robust leadership skills

Reporting Structure: Directly collaborating with founders, indicating high-level impact

Work Arrangement: Exclusively on-site to maintain close team collaboration

Growth Opportunities:

• High impact on company growth and direction
• Equity participation
• Leadership in a pioneering industry sector

ASSUMPTION: The position offers substantial leadership opportunities within a quickly evolving company, ideal for candidates looking to make a significant impact.

🌍 Location & Work Environment

Office Type: Physical office for real-time collaboration

Office Location(s): Hanoi or Ho Chi Minh City, Vietnam

Geographic Context:

• Busier metropolitan areas supporting tech innovation
• Access to local and international talent pools
• Emerging market with high growth potential in tech and AI sectors

Work Schedule: On-site during standard business hours; possibly extended beyond typical work hours

ASSUMPTION: Working on-site is critical for fostering a strong, cohesive team dynamic in line with the company's high-intensity culture.

💼 Interview & Application Insights

Typical Process:

• Initial resume screening for essential skills
• First-round virtual interviews with HR
• Technical and strategic assessment with founders

Key Assessment Areas:

• Problem-solving ability in high-impact scenarios
• Leadership and team collaboration
• Strategic growth vision

Application Tips:

• Highlight past experiences in growth strategy or product marketing
• Emphasize any hands-on AI solution development
• Showcase strong leadership and initiative

ATS Keywords: Growth Marketing, AI-Driven Solutions, Project Leadership, Strategic Campaigns

ASSUMPTION: The application process may be competitive, prioritizing those with a mix of strategic insight and practical application.

🛠️ Tools & Technologies

• AI-Driven Data Platforms
• Marketing Automation Tools
• Project Management Software

ASSUMPTION: Familiarity with cutting-edge AI technologies and marketing platforms is expected for seamless integration and innovation.

👔 Cultural Fit Considerations

Company Values:

• Innovation and technological advancement
• Commitment to excellence
• Collaborative teamwork and leadership

Work Style:

• Entrepreneurial mindset with initiative
• Flexible yet focused on high productivity
• Passion for transforming traditional industries with tech

Self-Assessment Questions:

• Can you lead high-impact projects from start to finish?
• Do you thrive in fast-paced, transformative work environments?
• Are you comfortable working directly with company executives?

ASSUMPTION: Candidates should align with a dynamic, high-energy company culture, seeking both challenge and opportunity for significant industry impact.

⚠️ Potential Challenges

• Balancing strategic oversight with hands-on project management
• High demand for extended work hours
• Navigating rapidly changing market requirements
• Ensuring scalability while maintaining quality

ASSUMPTION: The challenges highlight a need for resilience and adaptability in rapidly scaling environments.

📈 Similar Roles Comparison

• Emphasizes both growth strategy and execution
• Requires strong AI and data integration capabilities
• Focuses on startup agility and impact potential

ASSUMPTION: This role is competitive with similar high-stakes positions in emerging tech sectors.

📝 Sample Projects

• Developing a comprehensive content campaign for platform launch
• Implementing new AI-driven solutions to replace outdated processes
• Designing growth loops for rapid user acquisition and retention

ASSUMPTION: Projects may require innovative problem-solving and strong leadership to drive the company’s transformative goals.

❓ Key Questions to Ask During Interview

• How does the company measure the success of growth initiatives?
• What are the immediate priorities for this role?
• What is the company’s long-term vision for integrating AI in its services?
• How does the company support employee development and learning?
• What are the expectations for team collaboration and leadership?

ASSUMPTION: These questions help gauge the company’s strategic direction and support mechanisms for high-level roles.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Include a cover letter detailing your relevant experience
• Highlight your achievements related to growth marketing
• Prepare to discuss your strategic vision and past project successes
• Contact the recruiting team for any inquiries about the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.