📌 Core Information
🔹 Job Title: Head of Growth, Japan (Series C HealthTech)
🔹 Company: Eucalyptus
🔹 Location: Tokyo, Japan
🔹 Job Type: Full-time, On-site
🔹 Category: Health and Human Services
🔹 Date Posted: July 16, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Scaling a successful brand in a dynamic, high-growth market
- Owning full-funnel marketing, spanning performance, creative, e-commerce, and brand
- Building and leading a high-performing team of growth marketers and creatives
- Collaborating cross-functionally to deliver seamless patient experiences
- Driving sustainable growth through data-led decision making and strategic planning
ASSUMPTION: This role requires a broad, hands-on marketing operator with experience in the Japanese market and a strong bias for action.
📋 Key Responsibilities
✅ Lead and inspire a team of growth marketers to execute an integrated growth strategy
✅ Design and execute an integrated growth strategy spanning performance marketing, creative production, e-commerce, and brand media
✅ Collaborate with product and operations teams to deliver seamless, high-quality patient experiences
✅ Leverage data and local insights to identify new opportunities, optimize campaigns, and drive sustainable growth
✅ Own the marketing budget and channel mix, ensuring high ROI and strong unit economics across all paid and owned media
✅ Partner with teams across Australia and Europe, including C-level stakeholders, to scale best practices and align local execution with global objectives
✅ Set and own OKRs in collaboration with the General Manager, measuring what matters and driving accountability across the team
ASSUMPION: This role requires a strategic yet hands-on approach, with a strong focus on data-led decision making and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years in growth marketing, digital marketing, or e-commerce, with a focus on the Japanese market
Required Skills:
- Deep knowledge of Japanese consumer behavior and digital healthcare landscape
- Bilingual proficiency in Japanese and English, with excellent communication skills across both languages
- Strong analytical skills and data-driven mindset
- Proven ability to lead and manage high-performing teams
- Excellent creative judgment and understanding of what drives engagement
- Strong operational excellence and ability to lead multiple initiatives in a fast-paced environment
- Cross-functional collaboration and influencing skills
Preferred Skills:
- Experience in the healthcare industry
- Familiarity with telehealth platforms
- Knowledge of NICE endorsement and NHS service provision
ASSUMPTION: Candidates should have a strong commercial acumen, deep marketing expertise, and a relentless bias for action.
💰 Compensation & Benefits
Salary Range: ¥25,000,000 - ¥35,000,000 per year (industry standard for a Head of Growth role in Tokyo)
Benefits:
- Employee Share Options
- Annual Health Check Up
- Flu Shot Reimbursements
- Monthly Commuting Expense Reimbursements
- Paid Vacation
- Fun Office with Regular Socials
- MacBook
Working Hours: Full-time, 40 hours per week, with flexibility for remote work as needed
ASSUMPTION: The salary range is based on industry standards for a Head of Growth role in Tokyo, with additional benefits to attract top talent in the competitive Japanese market.
📌 Applicant Insights
🔍 Company Context
Industry: Health and Human Services, with a focus on digital healthcare and telehealth platforms
Company Size: 201-500 employees, with a fast-growing presence in Japan
Founded: 2019, with headquarters in Sydney, Australia
Company Description:
- Eucalyptus runs a trusted group of digital healthcare clinics on its telehealth platform, including Pilot (men’s health), Kin (fertility), Software (dermatology), and Juniper (weight loss and menopause)
- The company’s mission is to bring high-touch, high-quality healthcare to patients around the world by empowering practitioners with technology
- Since 2019, Eucalyptus has facilitated over one million consultations across Australia, the UK, and Germany
Company Specialties:
- Telehealth platforms
- Digital healthcare clinics
- Patient-centric care
- Cross-border expansion
Company Website: https://www.eucalyptus.health
ASSUMPTION: Eucalyptus is a rapidly growing digital healthcare company with a strong focus on patient-centric care and cross-border expansion.
📊 Role Analysis
Career Level: Senior management, with potential for regional responsibilities as the business grows
Reporting Structure: Reports directly to the Head of International Expansion & General Manager - Japan, with close collaboration with function leaders across the Japan team
Work Arrangement: On-site, with potential for remote work as needed
Growth Opportunities:
- Expanding the role to include regional responsibilities as the business grows
- Potential to shape the future of digital healthcare in Japan and beyond
- Working closely with C-level stakeholders and function leaders to drive strategic growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to shape the future of digital healthcare in Japan and beyond.
🌍 Location & Work Environment
Office Type: Fun office with regular socials, including weekly lunches and quarterly dinners to celebrate team milestones
Office Location(s): Tokyo, Japan
Geographic Context:
- Tokyo is the capital and largest city of Japan, with a population of over 13 million people
- The city is a major hub for business, finance, and technology, with a thriving startup ecosystem
- Tokyo is also a major center for healthcare and medical research, with numerous hospitals and clinics
Work Schedule: Full-time, with flexibility for remote work as needed
ASSUMPTION: Tokyo offers a dynamic and fast-paced work environment, with a strong focus on innovation and growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- In-depth behavioral and skills-based interviews with function leaders
- Final round with the Head of International Expansion & General Manager - Japan
Key Assessment Areas:
- Local market understanding and cultural fit
- Bilingual proficiency in Japanese and English
- Strategic thinking and problem-solving skills
- Leadership and team management abilities
- Data-driven decision making and analytical skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Japanese market and digital healthcare landscape
- Showcase your ability to lead and manage high-performing teams
- Prepare for behavioral and skills-based interview questions, focusing on your problem-solving skills and leadership style
- Follow up with the hiring manager after the interview to express your interest in the role
ATS Keywords: Growth Marketing, Digital Marketing, E-commerce, Team Leadership, Japanese Consumer Behavior, Telehealth, Healthcare Industry, Bilingual Proficiency, Strategic Planning, Data-Driven Decision Making
ASSUMPTION: The interview process will focus on assessing the candidate’s local market understanding, bilingual proficiency, strategic thinking, leadership abilities, and data-driven decision-making skills.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Analytics and data visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company’s tech stack and marketing preferences.
👔 Cultural Fit Considerations
Company Values:
- Patient-centric care
- Innovation and continuous improvement
- Collaboration and cross-functional teamwork
- Data-driven decision making
- Accountability and ownership
Work Style:
- Fast-paced and dynamic, with a focus on speed and agility
- Cross-functional and collaborative, with a strong emphasis on teamwork
- Data-driven and analytical, with a focus on continuous learning and improvement
- Patient-centric and empathetic, with a strong focus on delivering high-quality care
Self-Assessment Questions:
- How do you approach working with diverse teams and stakeholders to drive strategic growth?
- Can you provide an example of a time when you had to adapt to changing priorities or ambiguous situations?
- How do you balance brand building with performance, and assess creative work that sells?
ASSUMPTION: Candidates should be able to demonstrate a strong cultural fit with Eucalyptus’ values and work style, with a focus on patient-centric care, innovation, collaboration, and data-driven decision making.
⚠️ Potential Challenges
- Navigating the unique cultural and regulatory landscape of the Japanese healthcare market
- Balancing the need for rapid growth with a focus on patient safety and quality care
- Managing a team of growth marketers and creatives in a fast-paced, ever-changing environment
- Collaborating effectively with cross-functional teams and C-level stakeholders
- Adapting to the dynamic and competitive Japanese market
ASSUMPTION: These challenges require a strong understanding of the Japanese market, a relentless bias for action, and a high degree of adaptability.
📈 Similar Roles Comparison
- This role is unique in its focus on scaling a successful brand in the high-growth Japanese market, with a broad scope of responsibilities spanning performance, creative, e-commerce, and brand media
- Compared to similar roles in the region, this position offers significant growth potential and the opportunity to shape the future of digital healthcare in Japan and beyond
- Career paths for this role may include regional responsibilities and C-level stakeholder collaboration, with a focus on strategic growth and cross-functional teamwork
ASSUMPTION: This role offers a unique opportunity to drive strategic growth and shape the future of digital healthcare in Japan, with significant potential for career advancement and regional responsibilities.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new telehealth service in Japan
- Optimizing marketing campaigns and channel mix to drive sustainable growth and high ROI
- Launching a successful brand awareness campaign to establish Eucalyptus as a leading digital healthcare provider in Japan
ASSUMPTION: These sample projects demonstrate the strategic, hands-on, and data-driven nature of the role, with a focus on driving sustainable growth and high-quality patient experiences.
❓ Key Questions to Ask During Interview
- How does the company plan to support the growth of the Japan market in the next 3-5 years?
- What are the key priorities for the first 90 days in this role, and how can I contribute to driving success?
- How does the company approach cross-functional collaboration and alignment with global objectives?
- What are the key challenges facing the Japan market, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
ASSUMPTION: These questions will help candidates better understand the company’s strategic growth plans, priorities, and support for employee development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and skills-based interview questions, focusing on your problem-solving skills and leadership style
- Follow up with the hiring manager after the interview to express your interest in the role
- If selected for the final round, be prepared to present your strategic growth plan for the Japan market and discuss your approach to driving sustainable growth and high-quality patient experiences
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
