Head of Growth Marketing & Customer Acquisition - 35903078069

📌 Core Information

🔹 Job Title: Head of Growth Marketing & Customer Acquisition

🔹 Company: Activate Talent

🔹 Location: Argentina

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote (Argentina)

🚀 Job Overview

Key aspects of this role include:

• Architecting and executing a full-funnel strategy to drive profitable customer growth for a high-velocity DTC brand
• Managing and scaling an eight-figure acquisition budget across multiple channels
• Building and mentoring a team of A-level channel specialists and analysts
• Delivering board-ready weekly scorecards to translate CAC, MER, and payback into plain English

ASSUMPTION: This role requires a high level of strategic thinking, hands-on execution, and team leadership to achieve aggressive growth targets.

📋 Key Responsibilities

✅ Architect the full acquisition stack—paid social, search, programmatic, affiliate, CTV

✅ Stand up clean data pipes and attribution models to tie every dollar to LTV

✅ Drive rapid-fire testing on creative, offers, and landing pages; kill losers fast, double down on winners

✅ Build and mentor a team of A-level channel specialists and analysts

✅ Deliver board-ready weekly scorecards that translate CAC, MER, and payback into plain English

ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to maximize growth and ROI.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-8+ years owning growth for a DTC brand, preferably with $10–50M+ annual media spend

Required Skills:

• Mastery of Meta and Google Ads
• Experience with at least one emerging channel (TikTok, CTV, podcasts, etc.)
• Fluency in LTV modeling, cohort analysis, and incrementality testing (GA4, Triple Whale, Rockerbox, or home-grown)
• Proven record of hitting aggressive new-customer and MER targets while scaling spend
• Hands-on approach: comfortable shifting between strategy, execution, and coaching

Preferred Skills:

• Experience with data visualization tools (e.g., Tableau, Looker)
• Fluency in Spanish

ASSUMPTION: Candidates with experience in managing large budgets and driving growth in a DTC environment will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $150,000 - $250,000 USD per year (based on experience and performance)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Flexible PTO
• Remote work equipment allowance

Working Hours: Full-time (PST)

ASSUMPTION: The salary range is estimated based on industry standards for similar roles and may vary depending on the candidate's experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Activate Talent is a staffing and recruiting company specializing in connecting businesses with top-tier talent. They focus on streamlining the talent acquisition process and boosting productivity for their clients.

Company Size: Activate Talent has 1,001-5,000 employees, providing a mid-sized company environment with ample opportunities for collaboration and growth.

Founded: Activate Talent was founded with a mission to revolutionize talent acquisition by streamlining the process and connecting businesses with top-tier talent.

Company Description:

• Activate Talent aims to boost productivity and cut labor costs for their clients by providing premium talent solutions
• The company focuses on recruiting, talent, and hiring specialties to meet the unique needs of each client
• Activate Talent is committed to delivering exceptional service and connecting businesses with the best talent available

Company Specialties:

• Recruiting
• Talent acquisition
• Hiring solutions

Company Website: www.activatetalent.com

ASSUMPTION: Activate Talent's focus on streamlining the talent acquisition process and connecting businesses with top-tier talent makes it an attractive choice for job seekers looking to work with a mission-driven company.

📊 Role Analysis

Career Level: This role is a senior-level position, requiring a high degree of strategic thinking, leadership, and execution to drive growth and achieve targets.

Reporting Structure: The Head of Growth Marketing will report directly to the client's leadership team and may have a team of channel specialists and analysts reporting to them.

Work Arrangement: This role is remote and based in Argentina, with a flexible work schedule that may require occasional evening or weekend work to accommodate time zones and meet deadlines.

Growth Opportunities:

• Potential to grow within the client's organization as the business expands and new opportunities arise
• Chance to mentor and develop junior team members, building leadership skills
• Opportunity to work with a diverse range of channels and platforms, expanding knowledge and expertise

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills, advance their career, and make a meaningful impact on the client's business.

🌍 Location & Work Environment

Office Type: Remote (Argentina)

Office Location(s): Argentina

Geographic Context:

• Argentina offers a diverse and vibrant culture, with a strong focus on family, friends, and social connections
• The country is known for its stunning landscapes, including the Andes mountains, Patagonian glaciers, and the Iguazu Falls
• Argentina has a rich history of literature, music, and dance, with a strong emphasis on education and cultural development

Work Schedule: Full-time (PST), with flexibility for occasional evening or weekend work as needed

ASSUMPTION: Working remotely in Argentina offers a unique blend of cultural experiences and work-life balance, with the opportunity to explore the country's rich history and natural beauty.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with a recruiter from Activate Talent
• Client interview(s) with the leadership team
• Final interview with the client's CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Data-driven decision making and analytical skills
• Leadership and team management abilities
• Cultural fit and alignment with the client's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the DTC industry and the client's business model
• Showcase your ability to drive growth and achieve targets in a fast-paced, dynamic environment
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and adaptability

ATS Keywords: Growth Marketing, Customer Acquisition, Paid Social, Search, Programmatic, Affiliate, CTV, Data Analysis, Attribution Models, LTV Modeling, Cohort Analysis, Incrementality Testing, Meta Ads, Google Ads, Emerging Channels

ASSUMPTION: Applicants should focus on demonstrating their relevant experience and skills, as well as their ability to drive growth and achieve targets in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Meta Ads (Facebook, Instagram, etc.)
• Google Ads (Search, Display, etc.)
• Programmatic advertising platforms (e.g., The Trade Desk, AppNexus)
• Attribution modeling tools (e.g., GA4, Triple Whale, Rockerbox)
• Data visualization tools (e.g., Tableau, Looker)

ASSUMPTION: Candidates should have experience with the tools and technologies listed above, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Data-driven
• Collaborative
• Adaptable
• Results-oriented

Work Style:

• Fast-paced and dynamic
• Results-driven and goal-oriented
• Collaborative and team-focused
• Adaptable and open to change
• Data-driven and analytical

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment, and are you comfortable with ambiguity and change?
• Are you results-driven and goal-oriented, with a proven track record of achieving targets?
• Do you have strong analytical skills and a data-driven approach to decision making?
• Are you a collaborative team player, with strong communication and leadership skills?

ASSUMPTION: Candidates should assess their fit with the company's values and work style, as well as their ability to thrive in a fast-paced, dynamic environment and make data-driven decisions.

⚠️ Potential Challenges

• Managing a large budget and achieving aggressive growth targets in a fast-paced, dynamic environment
• Adapting to changes in the market, consumer behavior, and channel performance
• Building and mentoring a high-performing team, with a focus on attracting, retaining, and developing top talent
• Navigating a remote work environment and collaborating effectively with team members across time zones

ASSUMPTION: Candidates should be aware of the potential challenges associated with this role and be prepared to address them with a strategic, data-driven approach.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Director of Customer Acquisition, but with a broader scope and higher level of responsibility
• Unlike other marketing roles, this position requires a strong focus on data-driven decision making and continuous optimization to maximize growth and ROI
• Career paths for this role may include advancement to a VP or C-level position within the client's organization, or transition to a similar role at another high-velocity DTC brand

ASSUMPTION: Candidates should compare this role to similar positions in the industry and consider their long-term career goals when applying.

📝 Sample Projects

• Developing and executing a full-funnel strategy to drive profitable customer growth for a high-velocity DTC brand
• Managing and scaling an eight-figure acquisition budget across multiple channels, with a focus on maximizing ROI and minimizing CAC
• Building and mentoring a team of A-level channel specialists and analysts, with a focus on attracting, retaining, and developing top talent

ASSUMPTION: Candidates should be prepared to discuss their relevant experience and accomplishments in driving growth and achieving targets in a fast-paced, dynamic environment.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the business, and how can this role help address them?
• How does the leadership team support and empower the growth marketing team to achieve its goals?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company approach data-driven decision making and continuous optimization?
• What opportunities are there for professional development and growth within the organization?

ASSUMPTION: Candidates should ask thoughtful, insightful questions that demonstrate their understanding of the role and their commitment to driving growth and achieving targets.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and adaptability
• Follow up with the recruiter within one week of submitting your application to confirm receipt and express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.